Hire the Best B2B Marketers in Edinburgh, UK

Hi, I’m Lara Brockie, a certified content specialist and case study writer, based in Scotland. I create powerful customer stories and engaging content that drives growth, boosts credibility, and attracts new clients. Services include: Case Studies: - End-to-end case study creation, from client interviews to polished final drafts - Tailored to your brand voice and industry - Available in multiple formats (pdfs, websites, marketing materials, social media) SEO Blogs & Articles: - SEO-optimized and thoroughly researched - Customized to your business’s tone and style - Incorporates high-impact keywords, headlines, and visuals White Papers, Guides, & Reports: - Thought leadership content to position your brand as an expert - Clear, data-driven content ideal for lead generation and nurturing prospects Website Copy: - Conversion-focused web copy with SEO integration - Includes audits, competitive analysis, and keyword research - Customized to enhance user experience and engagement Project Management: As a highly experienced project manager, all projects are fully managed end to end. Client Testimonials - "Lara is a great, experienced writer. I really enjoyed working with her, not just because of her writing skills, but also due to her immaculate professionalism. I recommend working with Lara to all searching for someone that writes clear and effective content." "Lara has helped us launch a new website with some great content and fantastic case studies. We have had promising engagement from our target market with Lara's content. What I really like about working with Lara is that I can trust her to deal independently with clients knowing that Lara will represent our company very professionally." "Very very happy with the result. Working with Lara is an absolute dream, cannot recommend the services Lara provides highly enough." Certifications ---------------- - DigitalMarketer Certified Direct Response Copywriter - DigitalMarketer Certified Content Marketing Specialist - DigitalMarketer Certified Email Marketing Specialist - DigitalMarketer Certified Customer Value Optimization Specialist - AWAI Certified Whitepaper Specialist Additional Qualifications ---------------------------- - Harvard Business Review Advisory Council Member - Brainz Magazine Executive Contributor - Mindvalley Certified Business & Life Coach - Mindvalley Certified Hypnotherapist - MSc. & BSc. in Computer Science Let’s chat if you need to upscale your content and highlight your customer success stories! I’d love to help you create case studies and copy that drive results. Contact me today to discuss your next project.

I’m a strategic, creative, content marketer who loves building brands, communities, teams, and success. With over eight years' experience in marketing, I’ve led content and digital strategies that have scaled diverse and inclusive communities, and driven real growth. I care about clarity, collaboration, and campaigns that do more than just look good - they work. I'm at my best when I'm turning big ideas into actionable plans, structuring and organising projects, working with brilliant people, and getting stuck in to make marketing matter.

I work at the intersection of strategic thinking and skilled writing — two disciplines that are often separated but rarely should be. On the enterprise side, I help founders, fund managers, and leadership teams build their communications from the ground up: brand architecture, investor collateral, content strategy, pitch decks, and the kind of positioning work that shapes how a venture is perceived by the people whose confidence it needs to earn. Sectors have included AI, biotech, fintech, blockchain, philanthropy, and media technology. On the editorial side, I'm an award-shortlisted writer and experienced ghostwriter, working across fiction, narrative non-fiction, and games writing. I've been represented by two leading UK literary agencies and have provided developmental editing and ghostwriting services for a wide range of authors and projects. Both disciplines draw on the same underlying capability: the ability to understand what a piece of communication needs to do, who it needs to reach, and how language can be shaped to achieve that. I hold Expert-Vetted and Top Rated Plus status on Upwork. For enterprise and brand strategy work, please see my Content & Brand Strategy profile. For editorial, ghostwriting, and narrative design, please see my Editorial & Ghostwriting profile.

Hello lovely human! I’m Eloise, a freelance copywriter and journalist who helps ethical brands and publications connect to a conscious audience and amplify their message. Since becoming freelance, I've had the pleasure of working with impactful brands such as Oxfam International and TrustedHousesitters, and writing for publications such as The New Feminist and Perthshire Magazine. I’m based in Edinburgh, Scotland, but I provide writing services to clients worldwide. COPYWRITING If you’re a positive-impact brand, you want to connect with a conscious audience - not through greenwashing, not through AI-generated content, but through authentic, value-driven copy that allows people to fall in love with your product. My story-driven writing and passionate approach will convert the curious into repeat, long-term customers who’ll sing about your product from the sky. I specialise in: ✨ Blog posts ✨ Website copy ✨ Email sequences ✨ Ghostwriting ✨ Opinion pieces ✨ Brand building and storytelling ✨ Copy editing JOURNALISM I write opinion pieces, travel guides and reflective pieces for publications. I’m particularly passionate about topics such as climate activism, feminism, LGBTQ+ and ethical travel and am confident in writing about current hot topics, long-term issues and interviewing people. WORKING WITH ME MEANS: 💡 Human-generated content (I mean, how can you connect to other humans as a robot?) 😄 A friendly, honest and professional working relationship 🚀 A passion for topics that are the beating heart of your organisation 💯 Long-term audience advocacy 🌱 Value-driven brand building ✏️ Writing that complements your brand voice and appeals to your audience 👽 Easy-to-digest and relatable content (let’s cut the jargon) MORE ABOUT ME: I’ve always had a thing for writing: from tapping away at imaginative stories to crafting academic essays and creative writing pieces at university – I now write for businesses and publications on a freelance basis. My love for writing and years of work experience mean I bring a strong foundation of storytelling and communication to every piece. As a queer woman, I have a personal connection to writing about LGBTQ+ and feminist topics. I also find it super rewarding to cover issues such as climate wellness and social justice. Additionally, I’m a keen vegan foodie, traveller, creative and curious mind, and you’ll often find me scouting out new local hot spots in Edinburgh or falling off bouldering walls. 💬 PREVIOUS CLIENT TESTIMONIALS (OUTSIDE OF UPWORK): "Eloise is a joy to work with! She is a great communicator and has consistently delivered engaging and well-written articles for us, always within deadline." - Danielle Petch, Head of Editorial at TrustedHousesitters “Eloise is a very good copywriter and we enjoy working with her. Especially the prompt replies and sticking to quick turnaround on work and meeting deadlines.” - Neil Ambikar, Co-Founder at Narvi “Eloise was a pleasure to work with. From the offset she showed initiative, enthusiasm, and brought new ideas to the team. Her creativity combined with her academic writing skills made her a perfect fit for our company.” - Leander Stueble, Co-founder/ Managing Partner at Invest2Change

Smit Joshi, Founder of ThisRapt, based in Edinburgh, with 12+ years (1000+ Projects) of growth marketing expertise and a technical background, will personally lead this project end-to-end. As a former CMO at VoucherCart and co-founder of Green Apex Technolabs (Xpro.AI), I have a proven track record of successfully completing over 1,000 projects. I specialize in crafting and optimizing data-driven customer journey funnels (AAARRR, AIDA) to drive B2B awareness and inbound leads. Leveraging scalable strategies, I've helped generate $2M+ in revenue from scratch and have led teams of up to 12 members. We've elevated brands like Hestie, Hobz Bakery, The Serene Resort, Alpine Escapes, MODV AI, Meji Media, and more. ThisRapt is trusted for delivering high ROAS, maximizing open rates, and adapting to each client’s unique goals with continuous, results-oriented improvements.