For the last 7+ years, I’ve been the person businesses call when they are spending on
ads but not seeing profitable results.
I don’t sell “more traffic”, I help you build a clear funnel, fix tracking, and turn paid
traffic into consistent leads and sales.
If you’re tired of random experiments and want a marketer who thinks in numbers
(CPL, ROAS, MER, LTV) and can own the full journey from impression → click → lead
→ customer, we should talk.
What I actually do
● Full‑funnel strategy: cold, warm and hot audiences, offers for each stage, and how
Meta + Google work together instead of in silos.
● Meta Ads (Facebook/Instagram): prospecting, retargeting, creative testing,
campaign structuring and ongoing optimization.
● Google Ads: Search (high‑intent), YouTube (top/mid funnel) and Display where it
makes sense – with tight keyword and search term control.
● Funnels that match your traffic: landing pages, lead magnets, quiz/mini‑funnels,
thank‑you pages, email follow‑up.
● Conversion Rate Optimization (CRO): focused changes to improve the percentage
of visitors who become leads or customers.
● Email & lifecycle: welcome flows, nurture sequences, launch/promo campaigns,
win‑back and reactivation.
● Analytics & tracking: GA4, pixels, events, UTM structure, reporting – so every
decision is backed by data.
Platforms & tools
● Ads: Meta Ads (Facebook/Instagram), Google Ads, YouTube Ads.
● Email & CRM: Klaviyo, Mailchimp, HubSpot, ActiveCampaign, GoHighLevel
(adjust to your stack).
● Analytics: GA4, Google Tag Manager or direct pixel/event setups, UTM tracking.
What you can expect working with me
● Senior‑level thinking, not entry‑level execution – I care about unit economics, not
just pretty charts.
● Clear plan before spend: who we target, with what offer, on which channels, and
what numbers we’re aiming for.
● Transparent communication: what we tested, what worked, what didn’t, and
what we’re doing next – in plain language.
● Long‑term mindset: I focus on building a system that can scale, not just a single
“lucky” campaign.
If you want to talk
When you reach out, a short message with these helps a lot:
1. What you sell and who you sell to
2. Your current main channels and monthly ad budget
3. The biggest problem you want solved in the next 60–90 days (e.g. tracking, CPL,
ROAS, scale)
I’ll reply with a straightforward view of what I’d do first, what I wouldn’t touch, and
what realistic results look like for your situation – so you can decide if it makes sense to
work together.
Google Analytics
Google Marketing Platform
Digital Marketing
Facebook Advertising
Facebook Ads Manager
Google Ads
Google Ad Manager
Facebook Marketing
Search Engine Optimization
On-Page SEO
Digital Marketing Strategy
Social Media Marketing
Marketing
Marketing Strategy
Google My Business Optimization
Search Engine Marketing
Off-Page SEO
SEO Backlinking
Muhammad S.
Stoke-on-Trent, United Kingdom
$28/hr
4.8
92 jobs
⭐️⭐️⭐️⭐️EXPERT VETTED - TOP RATED PLUS FREELANCER - UPWORK TOP 0.1% -
I am ranked number 1 in the UK. Google Ads, SEM Expert, PPC Specialist, Paid Social, Facebook ads - Over $3M Ad Spend/month. Worked on over 1000 accounts, managed over $500M in ad spend over the years
With over 10 years of experience and Google certification, I specialize in driving successful Google Ads campaigns that deliver exceptional results.
If you’re looking for help with Google Ads, Google Adwords, or need a Google Ads Expert, Google Adwords Expert, and Google Adwords Certified professional, you’re in the right place. As a Google Ads Manager and Google Ads Specialist, I know how to create effective campaigns that bring in more leads and sales.
I also work with Google Shopping, acting as your Google Shopping Expert to manage Google Shopping Ads and maintain a solid Google Shopping Feed. I keep it simple, focus on what works, and adjust strategies based on real results.
Let’s work together to get your campaigns running smoothly and growing your business. Feel free to reach out if you have any questions or want to get started!
#GoogleAds #GoogleAdwords #GoogleShopping #PPC #OnlineMarketing #Ecommerce
Google Analytics
SEO Backlinking
SEO Keyword Research
Competitive Analysis
Off-Page SEO
Local SEO
SEO Audit
SEO Strategy
Content SEO
Competitor Research
Search Engine Optimization
Technical SEO
Shopify SEO
On-Page SEO
All in One SEO
Tom A.
Stoke-on-Trent, United Kingdom
$70/hr
5.0
6 jobs
7+ years. Dozens of campaigns across paid ads, email, social, UGC and copywriting — and one consistent result: businesses that grow. I'm not here to tick boxes or send you a generic strategy deck. I'm here to build marketing that works, sounds like you, and gets your ideal customer to take action.
Results that speak for themselves:
📊 Generated £205,862 in revenue for a fitness brand in just 4 months — through email marketing alone
📊 Helped a property investing client 5x their online course revenue within 180 days
📊 Grew a client's LinkedIn following by 2,389% and hit 613,000+ organic impressions in 90 days — one post alone got 500,000+ impressions, 2,000+ reactions and 7 booked calls
📊 Delivered a Meta brand awareness campaign reaching 5.9 million impressions from 1.7 million unique accounts
📊 Achieved consistent 50–65% email open rates across multiple clients (industry average: ~20%)
📊 Oversaw £700,000+ in total paid ad spend across Google, Meta and LinkedIn
📊 Ran a cold email campaign hitting 81% open rate and 10 booked calls from verified leads
📊 Scripted, filmed and edited UGC content for 80+ brands — applied data-driven hook testing to drive stronger ROAS across Meta, TikTok and YouTube Shorts
📦 Here's What I Offer
→ Email Marketing & Automation — welcome flows, sales sequences, abandoned cart, cold outreach. Built across ActiveCampaign, Klaviyo, HubSpot, Mailchimp, ConvertKit and Instantly
→ Copywriting & CRO — landing pages, sales pages, ad copy, email copy and blog articles. Persuasive, conversion-focused and written to sound like you
→ Paid Advertising — Google Search, Display & Shopping. Meta. LinkedIn. Strategy, build, optimisation and reporting — not just launch and hope
→ Social Media Management — content calendars, copy, scheduling, analytics and performance reviews across LinkedIn, Instagram, TikTok, Facebook and X
→ UGC (User Generated Content) — scripted, filmed and edited for organic and paid social. Native, authentic content built to perform. Worked with brands including Harry's, Manual and Spacegoods
→ Lead Generation & Funnels — lead magnets, opt-in pages, nurture sequences and full sales funnels from cold audience to paying customer
→ Website Design — clean, conversion-focused builds across WordPress, Webflow, HubSpot, Shopify, Kajabi and Squarespace. UX and CRO baked in from the start
→ Analytics & Reporting — KPI dashboards, heatmapping, campaign reviews. Data turned into plain-English recommendations
Niches & Industries I've Worked In
• Health & Fitness
• Ecommerce & Amazon
• SaaS & AI Software (B2B)
• Property Investing & Coaching
• Energy & Utilities
• Manufacturing
• B2B Corporate Marketing
• Software Engineering
• Online Courses & Coaching
Whether you're B2B or B2C, product-led or service-led — I've been there. And if your industry isn't listed, the skills transfer directly.
Working Process
▶ Discovery — I get under the skin of your business: your audience, goals, tone of voice and where the biggest opportunities are. No assumptions, no templates
▶ Strategy — A clear plan of action. You'll know exactly what I'm doing, why and what success looks like
▶ Execution — I work fast, communicate clearly and don't go quiet. Whether that's writing copy, building automations, launching ads or managing your social
▶ Review & Optimise — I analyse performance, share insights and improve based on the data. You'll always know what's working and why
Simple, stress-free and reliable from start to finish.
🛠️ Skills & Tools
Marketing Skills:
Email Marketing · Automation · Copywriting · Direct Response Marketing · CRO · Lead Generation · Paid Advertising (PPC) · Social Media Marketing · UGC Creation · Content Strategy · SEO · Keyword Research · A/B Testing · Sales Funnel Strategy · Cold Email Outreach · Influencer Marketing · Analytics & Reporting · Heatmapping · Video Scripting
Platforms & Software:
ActiveCampaign · HubSpot · Klaviyo · Mailchimp · ConvertKit · Instantly.ai · Google Ads · Meta Ads Manager · LinkedIn Ads · Google Analytics · SEMrush · Hotjar · WordPress · Webflow · Shopify · Kajabi · Canva · Adobe Creative Cloud · CapCut · Hootsuite · Notion · Demandbase · Google Data Studio
If this sounds like what your business needs — send me a message. I offer a free 15-minute discovery call to talk through your goals and figure out if we're a good fit. No hard sell, no fluff. Just an honest conversation about where I can help.
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