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I am an IT professional with a strong background in retail, e-commerce, web development and expert in Digital Marketing Technical solutions. I am a tracking and Analytics nerd. I became expert with full understanding of Google Tag Manager and similar tools. Fully competent with Looker Studio and other reporting platforms. I have full expertise with any CMS - Specially WordPress, Shopify(conversion tracking and pixels), Woocomercer to mention a few. I have more than 16 years of experience with Google Marketing tools, certified in Digital Marketing, Google Analytics, Google Shopping and Google Tag Manager. Certified expert setting up OneTrust Cookie consent banner, CookieBot and anything related to cookie consent banners and Google Consent v2(GDPR). I am a Server-Side tracking expert with good understanding and experience of Stape and TAGGRS. I can perform and Social conversion tracking with Google Tag Manager (GTM) such as Facebook Conversion Tracking, Facebook Server-Side tracking. Google Ads Conversion Tracking, LinkedIn(client and CAPI), Pinterest, Instagram, etc I have performed several data consolidation solutions and I am an expert in data visualization using Tableau, Looker Studio and integration with Big Query. I also have full domain of Excel(Macros and reporting, VBA) As developer, I also build custom tools that will help my clients to keep performance tracking of their business with integrated reporting tools and APIs. Specialist in analysis and design of enterprise solutions using information technologies. Intensive training and experience in e-commerce and IT project management.

🚨 🎯 𝗚𝗔𝟰 & 𝗚𝗧𝗠 𝗘𝘅𝗽𝗲𝗿𝘁 | 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺 𝗱𝗮𝘁𝗮 𝗶𝗻𝘁𝗼 𝗴𝗿𝗼𝘄𝘁𝗵, 𝗽𝗿𝗼𝗳𝗶𝘁, 𝘀𝘂𝗰𝗰𝗲𝘀𝘀, 𝗮𝗻𝗱 𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀! 📈 💰 Hey, Upwork community! With a rich background spanning over a decade in analytics and digital marketing, I've transitioned from working with leading agencies and high-profile online businesses to offering specialised freelance services. My Services: ✅ Google Tag Manager & Google Analytics 4 Setup I specialise in setting up Google Tag Manager and Google Analytics 4 GA4, ensuring your tracking is robust, accurate, and fully leverages the latest features. From basic page tracking to complex event tracking, I’ve got you covered. ✅ Data & Marketing Analytics Dive deep into your data to understand your audience, measure campaign effectiveness, and uncover insights that drive strategic decisions. ✅ Pixel Setup & Optimisation Whether it’s Google, Facebook, or other tracking pixels, I ensure they are correctly implemented and optimised for accurate data collection and retargeting capabilities. ✅ Tracking Goals & Google Analytics Ecommerce Purchase Tracking I set up precise goal tracking to monitor conversions, leads, and eCommerce transactions, providing clear insights into customer behavior and campaign effectiveness. ✅ Web Analytics Gain a holistic view of your website’s performance. I analyse traffic, user behavior, and conversion data to identify opportunities for improvement and growth. ✅ Facebook Pixel Setup & Optimisation Maximise your Facebook advertising efforts with expert setup and optimization of your Facebook Pixel, enabling advanced tracking, custom audience creation, and ad performance enhancement. ✅ Tracking Tags Installation Ensure all your tracking needs are met with professional installation of various tracking tags, enabling a comprehensive understanding of user interactions across your digital platforms. ✅ Looker Studio Reporting Transform your data into visually compelling and actionable reports using Looker Studio. I create custom dashboards that provide real-time insights, making complex data easy to understand and act upon. From high-level overviews to detailed drill-downs, I ensure your reports are tailored to your specific needs and objectives. Specialised GA4 and Google Tag Manager Services: • Server Side Tracking using Stape • Cookie Banner & Consent Mode Setup (CookieBot) • Ecommerce Events & Data Layers • Shopify & Elevar Setup • Ecommerce Funnels • Form Tracking & Form Funnels • Conversion Tracking • Enhanced Conversion Tracking • Pixel Setup & Event Tracking (Facebook, TikTok, etc.) • iFrame Tracking • Cross-Domain Tracking • Schema & Channel Grouping • Custom GA4 Reports • Customised Tracking Using JavaScript and HTML knowledge E-commerce Analytics Expertise: 📊 Profit & Loss Statements (PnL) Read and understand PnL in detail. Get benchmarks, discuss findings with C-level executives and finance teams, and drive actions for different teams. 📊 Ecommerce KPIs Calculate and understand important eCommerce KPIs; from customer acquisition to retention, website metrics, contribution margins, and profitability. 📊 Cohort Analysis & CLV Learn how to read and calculate cohorts, customer lifetime value (CLV), understand if you are first-order profitable, and calculate break-even points. 📊 Forecasting & Planning Write financial projections and forecast revenue and profitability with high accuracy, even over long-term periods. Why Partner with Me? ☑️ Transparent Communication I believe in honest and open communication, providing you with clear insights and realistic expectations. ☑️ Dedication to Quality Every project is an opportunity for me to deliver excellence, going above and beyond to ensure your satisfaction and success. ☑️ Results-Driven My approach is tailored to achieving your specific goals, with a relentless focus on driving meaningful results for your business. Ready to unlock the full potential of your digital presence with data-driven insights and strategies? Let’s connect! I’m eager to learn about your business and discuss how we can achieve your goals together.

💰 $4M+ Revenue Generated | 📈 Up to 11.88X ROAS | 🎯 1,330+ Qualified Leads Google Ads Certified PPC Expert helping businesses generate more leads, lower CPA, and scale profitably through Google Ads, Meta Ads, and accurate conversion tracking. I help local businesses, eCommerce brands, and service-based companies scale profitably through high-performing Google Ads, Meta Ads, and accurate conversion tracking. Unlike many advertisers who simply launch campaigns, I build the tracking first. Using Google Analytics 4 (GA4), Google Tag Manager (GTM), Server-Side Tracking, Meta Conversion API, and GoHighLevel CRM, I make sure every lead and sale is tracked accurately so your marketing decisions are based on real data not guesswork. My Services ✅ Google Search Ads ✅ Performance Max Campaigns ✅ Google Shopping Ads ✅ Display & YouTube Ads ✅ Meta Ads (Facebook & Instagram) ✅ Google Merchant Center ✅ Google Analytics 4 (GA4) ✅ Google Tag Manager (GTM) ✅ Server-Side Tracking ✅ Meta Conversion API ✅ Enhanced Conversions ✅ Conversion Tracking ✅ GoHighLevel CRM Setup & Automation ✅ Lead Attribution & Reporting Industries I Work With • Local Service Businesses • Home Services • HVAC • Roofing • Plumbing • Painting • Healthcare • Dentists • Legal • Auto Services • eCommerce & DTC Brands Why Clients Choose Me ✔ Google Ads Certified ✔ 5+ Years of PPC Experience ✔ Data-Driven Marketing Strategy ✔ Transparent Communication ✔ Fast Response Time ✔ No Outsourcing ✔ UK-Based ✔ Long-Term Growth Partner Tools I Use • Google Ads • Meta Ads Manager • Google Analytics 4 (GA4) • Google Tag Manager (GTM) • Server-Side GTM • Google Merchant Center • Meta Pixel • Meta Conversion API • GoHighLevel Let's Grow Your Business Whether you need a complete Google Ads setup, Meta Ads management, Performance Max optimization, conversion tracking, or GoHighLevel automation, I'm ready to help. Send me your website or Google Ads account, and I'll identify opportunities to improve your ROI with a free initial review.

Profitable, measurable, and repeatable paid media growth for ecommerce brands. With 8+ years of hands-on paid media experience, I help ecommerce and DTC brands grow using Google Ads, Meta Ads, and Microsoft Ads. The work stays focused on clean tracking, clear structure, and decisions based on unit economics, not surface-level ROAS. This covers scaling accounts, fixing stalled performance, and rebuilding setups that have become hard to trust. ✅ 8+ years hands-on paid media experience across ecommerce and DTC ✅ Managed millions in ad spend across Google Ads and Meta Ads ✅ Google and Meta Ads certified ✅ In-house experience at Decathlon and Samsung ✅ Strong experience with Google Merchant Center and large product feeds ✅ Scaling paid media based on unit economics, not vanity ROAS ✅ Recovery projects for accounts where performance dropped or stalled ✅ Clear reporting and decision making without clutter or guesswork ✅ Paid media focused on profit, not surface-level ROAS ✅ Strong tracking discipline using GA4 and Google Tag Manager Here’s how I help your business: I work with ecommerce, subscriptions, marketplaces, and Amazon-hybrid brands to make paid media easier to manage and more predictable. The focus is on fixing tracking first, tightening account structure, and running ads and creative with clear intent. This leads to more stable CPA, cleaner reporting, and scaling that does not break every few weeks. Google Ads for Ecommerce: Search, Shopping, and Performance Max are structured for clarity and scale. Google Merchant Center feeds are cleaned and maintained so product data does not limit performance. Performance Max is run with clear signals, controlled testing, and reliable conversion tracking. Meta Ads Media Buying and Creative: Meta Ads is managed with disciplined signals and structured creative testing. This includes creative strategy, brief writing, and copy that matches the offer and landing page. Testing stays organised so winners are clear and scaling feels controlled. Tracking and Measurement: GA4 and Google Tag Manager are set up and reviewed to ensure events fire correctly and only once. Conversion tracking is validated end to end so platforms learn from real purchases. Reporting is simplified so numbers make sense and decisions are faster. Paid Media Strategy and Recovery: Full funnel thinking connects ads, creative, offers, and unit economics. Recovery projects focus on accounts where performance has dropped due to scaling, tracking changes, or platform updates. The goal is to stabilise performance before pushing growth again. Tools, Industries, Technologies ✅ Google Ads, Meta Ads, GA4, Google Merchant Center ✅ Shopify, Magento, Klaviyo ✅ Feed tools including DataFeedWatch, dashboards, and custom reporting ✅ E-commerce, subscriptions, marketplaces, DTC, and Amazon-hybrid brands Why work with me: The approach is straightforward and practical. No inflated dashboards. No guesswork. Just clear priorities, clean data, and steady improvements you can actually follow. Communication stays direct and decisions are explained in plain language. If paid media feels harder than it should or numbers no longer add up! send your site link and a short note on what is stuck. I will review the setup and map out clear next steps. Google Ads, Meta Ads, Microsoft Ads,GA4,Google Tag Manager, Google Merchant Center, Performance Max, Ecommerce PPC, Facebook Ads, Instagram Ads, Meta Ads, PPC, Bing Ads

⭐ 100% Job Success | Ex-Frasers Group, Belstaff & AXA. I find and fix the tracking problems costing ecommerce brands money: broken GA4 data, missing conversions, attribution gaps. And I document everything so it stays fixed. Hi, I'm Matt 👋 For 10+ years I've built and repaired analytics for brands you know: Now, through my agency Oneiro Digital, I do the same for ecommerce and DTC brands on Upwork. Usually faster than the big agencies, and always personally. WHAT CLIENTS HIRE ME FOR 🔧 GA4 & GTM (client + server-side) ✔ Full GA4 implementations, migrations & audits ✔ Server-side tagging (Stape, GTM SS) for cookie resilience & better attribution ✔ Enhanced ecommerce tracking for Shopify (incl. headless), WooCommerce, Magento, nopCommerce ✔ Debugging "impossible" data discrepancies (my speciality, see my reviews) ✔ Meta CAPI, Google Ads conversion tracking, affiliate tags (Rakuten etc.) 🔒 Privacy & Consent ✔ Consent Mode v2 implementation & repair ✔ Cookie banner integration (OneTrust, Cookiebot, Amasty & more) ✔ GDPR-aware tracking architecture for UK/EU brands 📊 Reporting & Insight ✔ BigQuery exports, schema audits & SQL analysis ✔ Looker Studio dashboards your team will actually use ✔ CRO & experimentation support (Optimizely, AB Tasty, Dynamic Yield) ✔ CDP work (Segment) WHAT WORKING WITH ME IS LIKE 💬 "He went above and beyond to get everything fixed... professional, highly skilled." (B2B SaaS client) 💬 "Very responsive and always shows a genuine willingness to help. Tasks completed quickly and efficiently." (Shopify attribution client) 💬 "Very skilled, very fast, excellent communicator. Highly recommend!" (GA4 reporting client) I'm UK-based (GMT), typically reply within a couple of hours, and I'm happy to start with a quick audit or a single fix so you can see how I work before committing to anything bigger. 📩 If your data doesn't add up, message me. Tell me what's broken and I'll tell you honestly whether it's a 1-hour fix or a bigger job.

I've managed $130M in Google Ads spend and generated $1.1B in revenue for businesses from my Google Ads management services. If your campaign performance is decreasing, you can't generate profitable conversions/sales and frustration is getting the better of you, I'm the guy who fixes it. Drop me an invite or a message and I'll send you a personalised Loom audit of your account within 48 hours - honest observations, no pitch, completely free. A little more about me: I help growth-focused businesses scale Google Ads profitably. Not "manage" their campaigns — actually scale them. I've run $130M+ in ad spend across 14 years, built granular campaign structures most agencies don't have the patience to create, and generated $1.1B+ in revenue for businesses from local tradespeople to e-commerce brands. I'm a Google Premier Partner - top 3% of all Google Ads managers globally. You can't buy that status. It's earned through sustained performance across live accounts, year after year. - $1.1B+ in revenue generated across 14 years of hands on Google Ads - £761,540 in direct revenue for Evolution AV + £1.65M in pipeline - 78% profitability increase for a major UK conveyancer while nearly 5x-ing spend - Top 1% Expert-Vetted on Upwork - fewer than 1 in 100 freelancers qualify - I build the systems behind your ads too - speed-to-lead, AI follow-up If you want someone who'll challenge your assumptions, dig into the data, and build something that compounds - send me an invite. 🔧 EXPERTISE: Google Ads | Search | Shopping | Performance Max | YouTube Ads | Lead Generation | E-commerce | Feed Management | Merchant Center | Conversion Tracking | Lead Nurturing | AI Automation