Hire the Best ZIK-Analytics Professionals

Looker Studio and Metabse dashboards. GA4 + GTM tracking. BigQuery data pipelines. Clean reporting for marketing agencies and eCommerce brands - one source of truth across all your data sources. I help marketing agencies and eCommerce companies turn messy, fragmented data into reliable dashboards their teams actually use. Whether it's connecting GA4, Google Ads, Meta Ads, and Shopify into one Looker Studio report - or fixing broken attribution that's been wasting your ad budget. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 🔷 WHAT I BUILD ✔ Multi-source Looker Studio dashboards (GA4 + Ads + CRM + Shopify) ✔ Marketing attribution reports (first-click, last-click, data-driven) ✔ Client reporting templates for agencies (replicable across accounts) ✔ Executive & department-level KPI dashboards ✔ Ecommerce dashboards (CAC, ROAS, contribution margin, LTV) ✔ BigQuery data models - clean, documented, scalable ✔ GA4 + GTM setup, audit, and fixing broken tracking ✔ End-to-end analytics stack (GA4 → GTM → BigQuery → Looker Studio) ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 🔷 WHO I WORK WITH Marketing agencies that need white-label client reporting eCommerce brands on Shopify or Amazon SaaS companies that need product + marketing data unified Teams that outgrew spreadsheets and need real BI infrastructure ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 🔷 ADVANCED CAPABILITIES ✔ Cross-domain tracking & attribution fixes ✔ Server-side GTM + Meta CAPI ✔ GA4 → BigQuery export & custom SQL models ✔ Funnel tracking (checkout, onboarding, lead forms) ✔ Data Layer & custom JavaScript event tracking ✔ Multi-touch attribution models ✔ Shopify + Google Ads + Meta Ads data unification ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 🛠 TOOLS & PLATFORMS Looker Studio · BigQuery · GA4 · Google Tag Manager Shopify · Google Ads · Meta Ads · Google Search Console SQL · Mixpanel · PostHog · Airbyte · Google Cloud ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ If your data is fragmented across platforms and you need one reliable view of performance - let's talk!

Are you losing more than 30% of your marketing data to iOS privacy updates and ad-blockers? If your GA4, GTM, Google Ads or Meta Pixel tracking is under-reporting, your ad algorithms are "starving"—and when algorithms don't receive clean signals, your ROAS drops and your cost-per-acquisition (CPA) skyrockets. I am a Stape Certified Server-Side Tracking Specialist and Google Analytics Certified Expert with 5+ years of hands-on experience. I specialise in building "bulletproof" measurement architectures that bypass browser restrictions and restore your data accuracy using Server-Side Tagging (sGTM) and Conversion APIs. 🎯 How I help you scale your ad performance: ✅ Recover Lost Data: I use sGTM to capture missing conversions and improve event match quality for Meta (CAPI), TikTok, and Google Ads—while applying deduplication logic to prevent double‑counting between browser and server events. ✅ Google Consent Mode v2: I will implement mandatory compliance (Advanced Mode) to recover up to ~70% of data through conversion modelling. ✅ First-Party Data Strategy: I will utilise Stape and Google Cloud to set up durable, server-set cookies that track the full customer journey. ✅ Actionable Dashboards: I will transform messy data into high-converting Looker Studio reports that show your true ROI. 🚀 Technical Expertise Across Platforms: Tracking: GTM (Web & Server-Side), Google Ads, GA4 E-commerce, Meta CAPI, TikTok Events API, Pinterest, LinkedIn, & Snapchat APIs. CMS & CRM: WordPress (WooCommerce), Shopify, GoHighLevel (GHL Integration), Magento 2, and Webflow. Hosting: Stape, Google Cloud (GCP), and TAGGRS. Why work with me? ✅ After-Sales Support: 30 days of complimentary post-service support. ✅ Dedicated Service: Personalised attention as a committed solo freelancer. ✅ Clear Communication: Fluent in English, available for video calls and messages. “I only take on projects I can deliver successfully.” Ready to fix your tracking and scale with confidence? Click "Message" to discuss your project!

I’ve helped hundreds of businesses create scalable dashboards and reporting solutions using Data Studio (formerly Looker Studio) and Power BI, along with marketing analytics and tracking support using GA4 and GTM. My expertise includes Data Studio and Power BI dashboard development, Google Analytics (GA4) reporting, Google Tag Manager (GTM), and Conversion Tracking, helping businesses improve data accuracy and reporting clarity. I’m passionate about helping businesses make sense of their data and build reporting systems that actually support better decision-making. I can help you with: 📊 Dashboard Development & Reporting (Data Studio / Power BI) ✔ Custom Looker Data Studio Dashboards ✔ Power BI Dashboards & Interactive Reports ✔ Executive KPI Dashboards ✔ Marketing & Sales Reporting Dashboards ✔ E-commerce & Funnel Performance Reporting ✔ Automated Client Reporting Systems ✔ Cross-Platform Data Blending & Visualization ✔ Real-Time & Multi-Channel Performance Reports ✔ White-Label Agency Dashboard Solutions ✔ Supermetrics & Third-Party Connector Integrations 📈 GA4, GTM & Tracking Implementation ✔ Google Analytics 4 (GA4) Setup & Advanced Debugging ✔ Google Tag Manager (GTM) Implementation & Audits ✔ Event Tracking & Custom Event Configuration ✔ E-commerce Tracking (Shopify, WooCommerce & Custom Websites) ✔ Conversion & Lead Tracking Setup ✔ Goals, Events & Custom Definitions ✔ Data Layer Setup & Support ✔ User Journey & Campaign Tracking Strategy ✔ Google Ads Conversion Tracking & Enhanced Conversions ✔ Facebook / Meta Pixel & Conversion API (CAPI) Setup 🎯 Strategy, Analytics & Consultation ✅ Google Analytics & GTM Audits ✅ Tracking Infrastructure Planning ✅ Analytics & Reporting Best Practices ✅ KPI & Reporting Strategy Consultation ✅ Dashboard Design with Business-Focused Insights ✅ Scalable Reporting Systems for Agencies & Businesses ✅ Analytics Support for Marketing Teams & Agencies Whether you need a fully automated dashboard, marketing analytics setup, or a custom reporting system for your business or agency, I’m here to help. Let’s build dashboards and analytics systems that actually help you understand your business and grow with confidence. ### SEO Dashboard, Google Analytics GA4 Dashboard, Google Search Console Dashboard, Google Ads Dashboard, Facebook Ads, Instagram Ads, LinkedIn Ads Dashboard, Amazon Ads Dashboard, YouTube Analytics Dashboard, Facebook Page Insights Dashboard, Instagram Insights Dashboard, Social Media Dashboard, Shopify E-commerce Dashboard, Financial Performance Dashboard, Ahrefs/SEMrush Dashboard, Sales Dashboard, HR Dashboard, Email Marketing Dashboard, Klaviyo dashboard, Mailchimp Dashboard, TikTok Organic & Pinterest Organic Dashboard, Google Business Profile Dashboard, Supermetrics, Power My Analytics Reports, Custom Looker Dashboard

Drowning in fragmented data and manual reporting? I build automated data pipelines, rigorous statistical models, and objective dashboards that replace the chaos. My goal is to deliver a single source of truth, giving your team reliable, real-time insights you can confidently act on. What I Deliver ⚙️ Data Engineering & Automation ⟶ Architecture & Pipelines (ETL/ELT): Designing end-to-end automated pipelines using Microsoft Fabric, Python, Apache Spark, and dbt to integrate messy data from ERPs, CRMs, APIs, and flat files. ⟶ Warehousing & Orchestration: Building scalable Lakehouses/Warehouses and automating workflows to eliminate manual data entry and reduce human error. 📊 Business Intelligence & Dashboards ⟶ Enterprise Reporting: Building high-performance, user-focused dashboards in Power BI, Tableau, and Apache Superset that prioritize clean, objective data visualization. ⟶ Performance Optimization: Auditing and speeding up slow, bloated Power BI reports using DAX Studio, Tabular Editor, and Measure Killer. 📈 Statistical Analysis & Research ⟶ Advanced Analytics: Moving beyond "what happened" to "why it happened" using R and Python for hypothesis testing, A/B analysis, and predictive modeling. ⟶ Exploratory Data Analysis (EDA): Deep-diving into complex datasets to uncover hidden patterns, delivering findings via reproducible reports (RMarkdown) or interactive web apps (R Shiny). 🔗 Tools & programming languages: Power BI (advanced DAX, Power Query, semantic modeling, Dax Studio, Tabular Editor, Bravo, Measure Killer), Microsoft Fabric, Python, R, SQL, dbt, Apache Airflow, Dagster, Airbyte, Prefect, Tableau, Azure, ClickHouse, PostgreSQL, MySQL, Figma, Canva, Microsoft Excel, Google Sheets Professional Certifications ✅ Microsoft Fabric Data Engineer (DP-700) ✅ Microsoft Fabric Analytics Engineer (DP-600) ✅ Microsoft Power BI Data Analyst (PL-300) I combine data modeling best practices with a commitment to objective, truth-revealing visualization. I deliver projects on time, meticulously documented, and ensure clear communication from day one. I would love to hop on a quick call to discuss your project. The first consultation is on me!

Struggling to unlock actionable insights from your data and analytics? My name is Erin, a 𝐂𝐞𝐫𝐭𝐢𝐟𝐢𝐞𝐝, 𝐄𝐱𝐩𝐞𝐫𝐭-𝐕𝐞𝐭𝐭𝐞𝐝 𝐆𝐓𝐌, 𝐋𝐨𝐨𝐤𝐞𝐫 𝐒𝐭𝐮𝐝𝐢𝐨 & 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐄𝐱𝐩𝐞𝐫𝐭 with 𝟐9+ 𝐲𝐞𝐚𝐫𝐬 in tech and over $𝟔𝟐𝟓𝐤 𝐞𝐚𝐫𝐧𝐞𝐝 on Upwork helping businesses optimize analytics, tracking, and compliance for measurable growth. 📊 𝐇𝐎𝐖 𝐈 𝐂𝐀𝐍 𝐇𝐄𝐋𝐏 𝐘𝐎𝐔 🚀 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 Expert setup and configuration of Google Analytics, GA4, Google Tag Manager, and other leading analytics tools to ensure accurate data collection. 📈 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 & 𝐁𝐞𝐡𝐚𝐯𝐢𝐨𝐫 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠 Advanced tracking strategies to measure user interactions and optimize e-commerce and website performance. 📊 𝐂𝐮𝐬𝐭𝐨𝐦 𝐑𝐞𝐩𝐨𝐫𝐭𝐬 & 𝐃𝐚𝐬𝐡𝐛𝐨𝐚𝐫𝐝𝐬 Design and delivery of insightful Looker Studio dashboards tailored to your business goals and KPIs. 🔍 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐀𝐮𝐝𝐢𝐭𝐬 & 𝐌𝐢𝐠𝐫𝐚𝐭𝐢𝐨𝐧𝐬 Comprehensive audits and seamless migrations to improve your analytics infrastructure and data accuracy. 🛡️ 𝐂𝐨𝐨𝐤𝐢𝐞 𝐂𝐨𝐧𝐬𝐞𝐧𝐭 & 𝐏𝐫𝐢𝐯𝐚𝐜𝐲 𝐂𝐨𝐦𝐩𝐥𝐢𝐚𝐧𝐜𝐞 Implementation of consent management platforms like OneTrust to ensure compliance with GDPR and other data privacy regulations. ============================ 🌟🌟🌟🌟🌟 ❝While we only had a 30 minute consult, Erin immediately understood our challenges and provided us with a plan that we were able to understand, execute, and implement. Cookieless attribution and Serverless server-side analytics implementation is not for the feint of heart! We had (and have) some tall demands, and she showed us how cool it is to finally know and understand what people are doing on our website. Now that we have seen what can be done, we are hooked and will definitely be hiring her again. She's already made up for the fee in improved engagement on our website and more downloads of our chrome extension. We literally just did what she advised us to do and it just worked! ...And we have reference documents!❞ – Client ============================ 🌟🌟🌟🌟🌟 ❝Erin did fabulous work troubleshooting a tangled web of GTM and GA4 issues and helping us stand up some sane reporting.❞ – Client ============================ 🌟🌟🌟🌟🌟 ❝Erin was easy to work with. She was prompt, professional, and articulate. We look forward to hiring her again!❞ – Client ============================ 🎖 Google Ads - Measurement Certification 🎖 Google Analytics Individual Qualification Explore my portfolio for detailed case studies and successful projects. ============================ ➤ 𝗟𝗘𝗧'𝗦 𝗧𝗔𝗟𝗞 𝗔𝗡𝗔𝗟𝗬𝗧𝗜𝗖𝗦 & 𝗗𝗔𝗧𝗔 Need expert help with Google Analytics, GTM, or Looker Studio? 𝗠𝗲𝘀𝘀𝗮𝗴𝗲 𝗺𝗲 𝘁𝗼𝗱𝗮𝘆 for a free consultation and tailored analytics solutions. I typically respond within 6 hours and am ready to support your data-driven success. ============================ 🛠️ 𝐓𝐎𝐎𝐋𝐒 & 𝐓𝐄𝐂𝐇𝐍𝐎𝐋𝐎𝐆𝐘 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 • Google Analytics • Adobe Analytics • Amplitude Analytics • Google Search Console • Posthog • Mixpanel • Matomo • Usermaven • Woopra 𝐓𝐚𝐠 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 & 𝐂𝐨𝐧𝐬𝐞𝐧𝐭 • Google Tag Manager • Tealium Tag Manager • OneTrust • CookieBot • Cookie Script 𝐑𝐞𝐩𝐨𝐫𝐭𝐢𝐧𝐠 & 𝐃𝐚𝐭𝐚 𝐕𝐢𝐬𝐮𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 • Looker Studio • Google OpenRefine 𝐃𝐚𝐭𝐚 𝐄𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐢𝐧𝐠 & 𝐂𝐥𝐨𝐮𝐝 • BigQuery • Google Cloud Platform (GCP) • Rudderstack • Stape 𝐄-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 & 𝐂𝐌𝐒 • Shopify • WordPress • WooCommerce • Magento • SAP Hybris 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 & 𝐂𝐑𝐌 𝐓𝐨𝐨𝐥𝐬 • Google Ads (Measurement) • Facebook & FB CAPI • Instagram • Twitter • Pinterest • LinkedIn • Youtube • Vimeo • Klaviyo • Marketo • Hubspot • Monday CRM 𝐋𝐚𝐧𝐠𝐮𝐚𝐠𝐞𝐬 & 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 • JavaScript • SQL • HTML & CSS • PHP, Perl & Bash

One client spent months trying to get call tracking working as Google Ads conversions. Nobody could make it work. I set it up in a week — call volume grew 400% as Smart Bidding finally had real conversion signals to optimize on. Another client needed Meta CAPI on a custom multi-domain site — a setup most specialists won't touch. I implemented server-side tracking via Stape with an Event Match Quality score of 𝟴.𝟴 on purchase events. I've done this for 𝟏𝟓𝟎+ clients on Upwork, including setups tracking over 𝟭𝟬 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝘂𝘀𝗲𝗿𝘀/𝗺𝗼𝗻𝘁𝗵. ――――――――――――――――――――― 𝗦𝗲𝗿𝘃𝗲𝗿-𝘀𝗶𝗱𝗲 𝘁𝗿𝗮𝗰𝗸𝗶𝗻𝗴 𝘃𝗶𝗮 𝗦𝘁𝗮𝗽𝗲 𝗶𝘀 𝗺𝘆 𝗽𝗿𝗶𝗺𝗮𝗿𝘆 𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝘁𝘆. Stape is my sGTM provider of choice — it gives you a managed server-side container without the complexity of self-hosted Google Cloud, with production-ready templates for every major ad platform. I use it to build complete server-side tracking infrastructures: 𝗠𝗲𝘁𝗮 𝗖𝗔𝗣𝗜, 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀, 𝗚𝗔𝟰 𝘀𝗲𝗿𝘃𝗲𝗿-𝘀𝗶𝗱𝗲, TikTok CAPI, LinkedIn, Reddit, and Pinterest — all with proper browser-to-server 𝗱𝗲𝗱𝘂𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻, DataLayer configuration, and 𝗖𝗼𝗻𝘀𝗲𝗻𝘁 𝗠𝗼𝗱𝗲 𝘃𝟮 compliance. Client-side pixels lose 20–40% of events to ad blockers and browser restrictions. Server-side tracking via Stape sends conversion events directly from the server — so you capture what browsers block, your EMQ scores improve, and your ad platforms bid on accurate data. ――――――――――――――――――――― 🛒 𝗘-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 (𝗦𝗵𝗼𝗽𝗶𝗳𝘆, 𝗪𝗼𝗼𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲, 𝗖𝘂𝘀𝘁𝗼𝗺 𝗦𝘁𝗼𝗿𝗲𝘀) For e-commerce, I build full Enhanced Ecommerce tracking through a custom 𝗗𝗮𝘁𝗮𝗟𝗮𝘆𝗲𝗿 — product views, add_to_cart, begin_checkout, purchase — mapped cleanly into 𝗚𝗔𝟰 via 𝗚𝗧𝗠, with revenue, item quantity, transaction ID, and coupon tracking. On top of that, server-side 𝗠𝗲𝘁𝗮 𝗖𝗔𝗣𝗜 and 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 via Stape give your ad platforms the first-party purchase data they need for Smart Bidding. I work with Shopify, WooCommerce, Webflow, and custom-built storefronts. Cross-domain and cross-subdomain setups — including complex multi-domain configurations where client-side pixels fail completely — are a regular part of my work. ――――――――――――――――――――― 🔁 𝗦𝗮𝗮𝗦 & 𝗟𝗲𝗮𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 SaaS funnels need tracking that goes beyond pageviews. I map trial starts, onboarding steps, feature usage, upgrade events, and form submissions — all configured in 𝗚𝗔𝟰 via 𝗚𝗧𝗠 with proper conversion logic for Google Ads Smart Bidding. Server-side tagging via 𝗦𝘁𝗮𝗽𝗲 handles cross-subdomain attribution and CRM event integration for SaaS products running across multiple domains. ――――――――――――――――――――― 🏢 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝗴𝗲𝗻𝗰𝗶𝗲𝘀 I work as a technical tracking partner for agencies that need reliable server-side implementations for their clients — 𝗠𝗲𝘁𝗮 𝗖𝗔𝗣𝗜, 𝗚𝗔𝟰, 𝗚𝗧𝗠, 𝗦𝘁𝗮𝗽𝗲 — with clean documentation your team can maintain, hand off, and build on. ――――――――――――――――――――― 🔒 𝗣𝗿𝗶𝘃𝗮𝗰𝘆-𝗙𝗿𝗶𝗲𝗻𝗱𝗹𝘆 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴 For clients in regulated markets — EU, EEA, UK — I implement GDPR-compliant tracking with 𝗖𝗼𝗻𝘀𝗲𝗻𝘁 𝗠𝗼𝗱𝗲 𝘃𝟮 via GTM and full CMP integration: Cookiebot, CookieYes, OneTrust, Usercentrics, Didomi. Conditional tag firing, TCF 2.0 support, and modeled conversion data for Google Ads where consent is restricted. ――――――――――――――――――――― 📊 𝗟𝗼𝗼𝗸𝗲𝗿 𝗦𝘁𝘂𝗱𝗶𝗼 𝗗𝗮𝘀𝗵𝗯𝗼𝗮𝗿𝗱𝘀 Clean tracking data is only useful if your team can read it. I build 𝗟𝗼𝗼𝗸𝗲𝗿 𝗦𝘁𝘂𝗱𝗶𝗼 dashboards that connect GA4, Google Ads, Meta Ads, and other sources — ROAS by channel, funnel drop-off, creative performance, and revenue attribution in one place. No more switching between platforms. ――――――――――――――――――――― 🧰 𝗙𝘂𝗹𝗹 𝗦𝘁𝗮𝗰𝗸 Server-side GTM via Stape · Google Cloud (GCP) · Google Analytics 4 · Google Tag Manager · Meta Pixel and CAPI · Google Ads Enhanced Conversions · TikTok Pixel and CAPI · LinkedIn Insight Tag · Microsoft UET · Reddit Pixel · Pinterest Tag · Consent Mode v2 · Cookiebot · CookieYes · OneTrust · Usercentrics · DataLayer · Shopify · WooCommerce · Webflow · WordPress · Looker Studio · Supermetrics ――――――――――――――――――――― 𝗪𝗵𝘆 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗵𝗶𝗿𝗲 𝗺𝗲: ▪️ Server-side expertise with Stape — not just GA4 event setup ▪️ I fix what others can't: multi-domain CAPI, call tracking, deduplication, cross-subdomain attribution ▪️ Every setup is documented — no black-box solutions ▪️ 150+ Upwork projects, 10M+ users/month tracked ▪️ Fast communication, clean delivery, trusted by agencies and global brands ――――――――――――――――――――― Send a message — I'll review you