Hire the Best Adobe Analytics Specialists
in the United Kingdom

I am an IT professional with a strong background in retail, e-commerce, web development and expert in Digital Marketing Technical solutions. I am a tracking and Analytics nerd. I became expert with full understanding of Google Tag Manager and similar tools. Fully competent with Looker Studio and other reporting platforms. I have full expertise with any CMS - Specially WordPress, Shopify(conversion tracking and pixels), Woocomercer to mention a few. I have more than 16 years of experience with Google Marketing tools, certified in Digital Marketing, Google Analytics, Google Shopping and Google Tag Manager. Certified expert setting up OneTrust Cookie consent banner, CookieBot and anything related to cookie consent banners and Google Consent v2(GDPR). I am a Server-Side tracking expert with good understanding and experience of Stape and TAGGRS. I can perform and Social conversion tracking with Google Tag Manager (GTM) such as Facebook Conversion Tracking, Facebook Server-Side tracking. Google Ads Conversion Tracking, LinkedIn(client and CAPI), Pinterest, Instagram, etc I have performed several data consolidation solutions and I am an expert in data visualization using Tableau, Looker Studio and integration with Big Query. I also have full domain of Excel(Macros and reporting, VBA) As developer, I also build custom tools that will help my clients to keep performance tracking of their business with integrated reporting tools and APIs. Specialist in analysis and design of enterprise solutions using information technologies. Intensive training and experience in e-commerce and IT project management.

**HUNDREDS OF GA4 PROPERTIES MIGRATED** I am a data analytics consultant with over 8 years of experience. I have worked with the likes of Unilever, HMRC, Wilko, Deliveroo, TUI and Majestic Wine and I have personally analysed, visualised or migrated the data of hundreds of websites and apps during my career. Here are some of my favourite quotes my clients have said about my work: "Impressed is an understatement - this sellers Analytics gig rocks. He can make data look sexy!" "Wesley is more than just a freelancer. He is a partner. I would definitely work again with him." "My client had been struggling with getting their GA4 reporting to pick up revenue in the checkout for months, and he fixed it in a matter of days." GOOGLE ANALYTICS: - GA4 implementation - Google Analytics audit - UA to GA4 migration - GA configuration - GA consultancy sessions - Fix issues with GA GOOGLE TAG MANAGER: - GTM implementation - GTM audit - Tagging implementation - Cookie consent compliance - Onetrust implementation - Fix issues with GTM LOOKER STUDIO (PREVIOUSLY GOOGLE DATA STUDIO) - Create word class automated dashboards - Connect to FB, IG, TikTok, Shopify, GA4, GAds, BigQuery and more - Fix issues with Looker Studio TABLEAU: - Create professional Tableau dashboards - Improve upon existing dashboards - Create a Tableau prep ETL pipeline ADOBE ANALYTICS: - Create workspace dashboards - Create tracking documentation for new props, evars or events - Provide consultancy Adobe Analytics consultancy sessions - Fix issues with Adobe Analytics WHY ME? ☑️ 8+ years experience in digital analytics and marketing ☑️ Fast turnaround times with transparent pricing ☑️ Google Tag Manager trained and certified ☑️ Google Analytics 4 certified ☑️ Google Data Studio certified ☑️ Power Bi certified ☑️ Marketing Analytics certified ☑️ Fiverr Pro verified ☑️ Headed up analytics functions for multiple corporations

Media Attribution Analytics that you can trust. My ideal clients are usually CEO’s/CMO’s/ Marketing Manager trying to make sense out of their data. I assist them with providing omni-channel view of their business, helping them make those data driven decisions to grow their business. Are we a good fit? Do any of these comments sound like you: ✔️ “I have no idea what my team is doing on a daily basis" ✔️ “ I have all these platforms storing my data but no one to look into it” ✔️ “I hired a marketing agency and their reporting does not give me any insight.” ✔️ “Our business runs digital ads with a dedicated monthly budget but I have no idea of my ROAS/ROI/CAC/CLV" ✔️ “ I want more transparency in my team, so everyone is aligned with our KPI’s” ✔️ “ My business is making $$$ and I don’t know what is working or what is not working” I am a full-time Freelance Media and Web Analytics Specialist. 10+ years of experience working with different Media Agencies. As a freelancer I have assisted 150+ brands with bespoke Media Analytics solutions till date. My core expertise is at providing turn-key solutions and an Omni-channel view of the business, Media Analytics, Website Analytics and Performance Reports. Experienced across all the major Ad portals (Facebook, Adwords, Bing, Instagram, DCM, Snapchat, Tiktok, Pinterest), Web Analytics Platforms (Google Analytics (GA4 and UA), and Email/ CRM Platforms (Hubspot, Mailchimp, Active Campaign, Klaviyo, Mailchimp, GoHighLevel, Zoho CRM, Freshworks CRM). Listing specific details 1. Data (Extraction + Manipulation + Visualization). Google Data Studio/ Looker Studio and Tableau are my preferred tools. 2. Automated Adhoc reports for your Website Traffic, Calculating ROI/ROAS. 3. Data Analytics, Digital Funnel Analysis, Time Series Analysis, Quarterly/Monthly performance reports. Artificial Intelligence (AI) assisted insights. 4. Maintaining and updating website tracking with evolving industry standards. 5. Configuring Google Tag Manager from scratch. 6. Automated dashboards for your business, ensuring performance tracking across platforms. 7. Audience/Creative/Keyword insights on ROI. 8. Sales and Brand Lift Studies | MMM Reports 9. CRM Insights (Klaviyo, MailChimp, Hubspot, GoHighLevel, Pipedrive, Airtable) My strengths: - Highly motivated - Proactive - Always focused on results - Responsible - Reliable

SEO & GEO specialist with 8+ years of in-house experience at one of the UK’s largest consumer brands, managing SEO performance across millions of pages and 40M+ annual Google clicks. Alongside my corporate experience, I co-founded and scaled a Shopify e-commerce brand that achieved consistent page-one rankings in a competitive market and contributed to award-nominated SEO performance. I help businesses grow through modern search visibility, including: • Traditional SEO • AI Overviews / AEO / GEO • ChatGPT, Claude and LLM discovery • Technical SEO • Content strategy • Shopify and e-commerce SEO My work combines technical SEO, commercial growth strategy and AI-assisted workflows to help businesses improve rankings, increase visibility and turn organic search into a reliable growth channel. What I can help with: SEO & AI Search Audits I provide detailed audits using tools such as Ahrefs, Screaming Frog, Google Search Console and AI-assisted analysis to identify ranking opportunities, content gaps, technical blockers and AI search visibility improvements. Growth Strategy I build organic growth strategies covering keyword research, topic clusters, internal linking, authority building, AI search inclusion and content structure. Technical SEO I can help improve site architecture, crawlability, indexation, Core Web Vitals, page speed, schema and structured data. Content & Topical Authority I create content strategies designed to build authority across entire topic areas, not just individual keywords. This includes keyword clustering, semantic mapping, content briefs and structured content designed for both Google and AI retrieval systems. AI-Driven SEO Workflows I also build AI-assisted SEO workflows using tools such as Claude Skills to improve speed, consistency and quality across audits, analysis, reporting and content optimisation. Search has changed forever with the rise of AI. It's no longer just about ranking in Google; it's about being visible wherever people are searching, discovering and asking questions. I can help you adapt to this shift, improve your visibility across both traditional and AI-powered search, and make sure your business gets in front of the audiences that matter.

🚨 🎯 𝗚𝗔𝟰 & 𝗚𝗧𝗠 𝗘𝘅𝗽𝗲𝗿𝘁 | 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺 𝗱𝗮𝘁𝗮 𝗶𝗻𝘁𝗼 𝗴𝗿𝗼𝘄𝘁𝗵, 𝗽𝗿𝗼𝗳𝗶𝘁, 𝘀𝘂𝗰𝗰𝗲𝘀𝘀, 𝗮𝗻𝗱 𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀! 📈 💰 Hey, Upwork community! With a rich background spanning over a decade in analytics and digital marketing, I've transitioned from working with leading agencies and high-profile online businesses to offering specialised freelance services. My Services: ✅ Google Tag Manager & Google Analytics 4 Setup I specialise in setting up Google Tag Manager and Google Analytics 4 GA4, ensuring your tracking is robust, accurate, and fully leverages the latest features. From basic page tracking to complex event tracking, I’ve got you covered. ✅ Data & Marketing Analytics Dive deep into your data to understand your audience, measure campaign effectiveness, and uncover insights that drive strategic decisions. ✅ Pixel Setup & Optimisation Whether it’s Google, Facebook, or other tracking pixels, I ensure they are correctly implemented and optimised for accurate data collection and retargeting capabilities. ✅ Tracking Goals & Google Analytics Ecommerce Purchase Tracking I set up precise goal tracking to monitor conversions, leads, and eCommerce transactions, providing clear insights into customer behavior and campaign effectiveness. ✅ Web Analytics Gain a holistic view of your website’s performance. I analyse traffic, user behavior, and conversion data to identify opportunities for improvement and growth. ✅ Facebook Pixel Setup & Optimisation Maximise your Facebook advertising efforts with expert setup and optimization of your Facebook Pixel, enabling advanced tracking, custom audience creation, and ad performance enhancement. ✅ Tracking Tags Installation Ensure all your tracking needs are met with professional installation of various tracking tags, enabling a comprehensive understanding of user interactions across your digital platforms. ✅ Looker Studio Reporting Transform your data into visually compelling and actionable reports using Looker Studio. I create custom dashboards that provide real-time insights, making complex data easy to understand and act upon. From high-level overviews to detailed drill-downs, I ensure your reports are tailored to your specific needs and objectives. Specialised GA4 and Google Tag Manager Services: • Server Side Tracking using Stape • Cookie Banner & Consent Mode Setup (CookieBot) • Ecommerce Events & Data Layers • Shopify & Elevar Setup • Ecommerce Funnels • Form Tracking & Form Funnels • Conversion Tracking • Enhanced Conversion Tracking • Pixel Setup & Event Tracking (Facebook, TikTok, etc.) • iFrame Tracking • Cross-Domain Tracking • Schema & Channel Grouping • Custom GA4 Reports • Customised Tracking Using JavaScript and HTML knowledge E-commerce Analytics Expertise: 📊 Profit & Loss Statements (PnL) Read and understand PnL in detail. Get benchmarks, discuss findings with C-level executives and finance teams, and drive actions for different teams. 📊 Ecommerce KPIs Calculate and understand important eCommerce KPIs; from customer acquisition to retention, website metrics, contribution margins, and profitability. 📊 Cohort Analysis & CLV Learn how to read and calculate cohorts, customer lifetime value (CLV), understand if you are first-order profitable, and calculate break-even points. 📊 Forecasting & Planning Write financial projections and forecast revenue and profitability with high accuracy, even over long-term periods. Why Partner with Me? ☑️ Transparent Communication I believe in honest and open communication, providing you with clear insights and realistic expectations. ☑️ Dedication to Quality Every project is an opportunity for me to deliver excellence, going above and beyond to ensure your satisfaction and success. ☑️ Results-Driven My approach is tailored to achieving your specific goals, with a relentless focus on driving meaningful results for your business. Ready to unlock the full potential of your digital presence with data-driven insights and strategies? Let’s connect! I’m eager to learn about your business and discuss how we can achieve your goals together.

• 20 years’ experience in digital analytics in both implementation (requirements gathering, tagging, tech spec docs, testing, data QA) and as an end-user (analysis, insights, reporting, dashboarding) • Highly experienced in usage of tag management tools including Google Tag Manager, Adobe DTM, Abobe Launch, Tealium, BrightTag/Signal • Expertise in major tools including Google Analytics/GA4, Google Data Studio, BigQuery, Adobe Analytics, Webtrends, Comscore, Klaviyo, Monetate, Ampitude • Comprehensive knowledge of Javascript, HTML, CSS, jQuery, SQL • Worked across multiple sectors agency-side & client side (Automotive | Media | Publishing | Fashion | eCommerce | Travel | Retail | Health/Pharma | Telecoms | Utilities | Sport | Events | Financial Services) • Past work includes: Dr Martens, The Jockey Club, Premier Inn, Arena Racing Co, BP, HeyCar, Brewdog, Beano Studios, Lexus, Disney, CNN, Mail Online, Daily Mirror, Equifax, Warner Music, Rolls Royce UK, Post Office, VISA, Ford, Audi, National Express