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𝝖𝗯𝝾𝘂𝘁 𝗠𝗲 With over £5M in sales and 20,000+ leads generated through performance-driven Google Ads and other PPC platforms, I help businesses scale with precision. I currently manage £200,000+ in monthly ad spend across e-commerce and lead generation accounts in the UK, US, and worldwide. From Search to Performance Max and YouTube, I craft full-funnel strategies that convert ad spend into sustainable revenue. I also provide PPC support across Meta and LinkedIn for brands seeking a multi-channel growth strategy. 𝗦𝗸𝗶𝗹𝗹𝘀 & 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲 • Google Ads, Meta and other PPC Campaign Strategy & Setup • Performance Max & Search Campaigns • Ecommerce & Lead Generation Funnels • Conversion Tracking & CRO Alignment • YouTube & Display Ads Remarketing • PPC Audits, Scaling & Account Restructuring • International Campaign Management (7 Languages) 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 • £5M+ in total revenue generated through paid ads • 20,000+ qualified leads delivered (B2B & B2C) • £200K+ monthly ad spend under management • Successful execution across 10+ global industries • Proven growth with high-ticket and Shopify offers 𝗪𝗵𝘆 𝗪𝝾𝗿𝗸 𝗪𝗶𝘁𝗵 𝗠𝗲 • ROI-driven and performance-focused strategies • Skilled in both new builds and account turnarounds • Trusted by brands with £1K to £50K+ monthly budgets • Precise targeting, clean execution, and transparent reporting Keywords: Google Ads specialist, PPC campaign manager, Google Ads ROAS expert, Google Ads for ecommerce, Google Ads audit service, Google Ads lead generation, Performance Max campaign setup, paid search optimisation, Google Ads conversion tracking expert, PPC for Shopify stores, display ads remarketing, ecommerce PPC manager, Google Ads CRO expert, PPC account restructuring, Google Ads performance audit, YouTube Ads setup specialist, Google Ads for high-ticket offers, PPC growth strategist, Google Ads retargeting expert, paid traffic campaign optimiser

I specialise in Google Ads for lead generation and e-commerce, helping businesses: Reduce cost per lead / acquisition Increase conversion volume without inflating spend Scale profitably using Performance Max, Search & Shopping campaigns I’ve worked with service businesses, e-commerce brands, and high-intent local & national advertisers, managing accounts across competitive niches. Recent Results 📉 Reduced CPA by 35–55% through account restructuring & search intent refinement 📈 Increased qualified lead volume by 3x without increasing budget 💰 Improved ROAS from 1.8x → 4.2x for an e-commerce brand 💰 More than tripled revenue from £110k - £400k in 3 months for high ticket e-commerce brand 🧠 Fixed broken conversion tracking and attribution issues impacting performance (Results vary by industry and market conditions) How I Work I don’t “set and forget”. Every account I manage includes: Full account & tracking audit Keyword & search intent mapping Conversion-focused campaign structure Ongoing search term & performance analysis Clear reporting and actionable insights If your account isn’t profitable, I’ll tell you — and explain why. Who I’m a Good Fit For ✅ Businesses spending £1k–£50k+/month ✅ Lead generation (legal, services, trades, medical, consultants) ✅ E-commerce & Google Shopping / Performance Max ✅ Clients who care about ROI, not vanity metrics ❌ Not a good fit if you’re looking for “cheap clicks” or zero involvement. Core Specialisations Google Ads Management (Search, Shopping, Performance Max) Lead Generation Campaigns E-commerce & Shopping Ads Conversion Tracking & GA4 Account Audits & Recovery ROAS & CPA Optimisation Keyword & Search Term Strategy Certifications & Credibility ✅ Google Ads Certified ✅ Hands-on experience across multiple industries ✅ UK-based, working with UK & international clients ✅ Transparent communication & honest recommendations I've spent over £15m on Google Ads, across all types of business, I'm confident I can make a difference, let's chat!

🏆 Top Rated Plus | Top 1% of Performance Marketers on Upwork 🏆 💰 Managed over $1m+ in Ad Spend Across Meta & Google 💰 📈 6+ Years Driving Growth and Revenue For eCom Brands Online 🚀 Send me an invite or message, I'll give you a free Loom audit showing exactly how I'd approach your ad account to get it performing at its best. That's my promise. I help eCommerce brands turn ad spend into predictable revenue through Meta Ads and Google Ads. Whether you're scaling a Shopify store, improving ROAS, or trying to make your paid media more profitable, I build campaigns that drive purchases and revenue, not vanity metrics. Paid advertising that performs. I manage eCom campaigns across Meta and Google, from cold traffic prospecting to retargeting. Proper conversion tracking, daily optimisation, and a focus on the metrics that actually matter to your bottom line. Creative strategy that scales. Creative fatigue kills eCommerce campaigns. I test hooks, angles, and formats weekly, UGC-style videos, static ads, carousels, product demos, find what converts, cut what doesn't, and scale the winners. Full-funnel eCommerce campaigns. Awareness, retargeting, conversion, each stage needs different creative and targeting. I build campaigns that move shoppers through your funnel, not just dump traffic at the top. Data-driven optimisation. I track ROAS, CPA, CTR, conversion rates, AOV, MER, and purchase volume. You get clear reporting showing what's working, what's not, and what we're doing about it. HAPPY CLIENTS: ⭐⭐⭐⭐⭐ "We'd tried and failed with Meta ads before so were initially skeptical about whether the channel was right for us, but Harrison absolutely CRUSHED it. We budgeted 3 months for a return on Meta, but Harrison worked with us lock-step from the start with our strategy and we hit a profitable ROAS literally straight out the gate. I've been hiring on Upwork for 12 years and good talent can be hard to come across. Harrison is your guy. Book a call with him and you won't regret it." ⭐⭐⭐⭐⭐ "Harrison is an expert when it comes to Meta ads. I cannot recommend him enough to anyone who needs help getting their ads account performing well." ⭐⭐⭐⭐⭐ "Highly recommend Harrison and his team, they were able to understand our needs and our brand voice quickly to produce great results with efficiency." ⭐⭐⭐⭐⭐ "Great freelancer, very hard working, knowledgeable and extremely easy to work with." CORE SKILLS: Paid Ads, Meta Ads, Facebook Ads, Instagram Ads, Google Ads, Google Shopping, Performance Max, Performance Marketing, Paid Advertising, PPC, eCommerce Marketing, Shopify Marketing, DTC Marketing, eCommerce Growth, Media Buying, Campaign Management, Audience Targeting, Retargeting, Lookalike Audiences, Dynamic Product Ads, Catalogue Ads, Advantage+ Shopping Campaigns, Conversion Tracking, Facebook Pixel, Conversion API, Google Tag Manager, Google Analytics, GA4, Merchant Center, Product Feed, ROAS Optimization, CPA Optimization, A/B Testing, Campaign Scaling, Shopify Ads, eCommerce Ads, Performance Marketing

Most eCommerce SEO problems aren’t just ranking issues — they’re data, crawlability, and site architecture problems that prevent products from being discovered. I help eCommerce brands uncover what’s really limiting their organic growth by combining technical SEO, search data analysis, and automation to identify opportunities hidden in large product catalogues and search data. With 7+ years of experience across eCommerce, SaaS, and enterprise websites, I specialise in analysing large datasets, diagnosing technical issues, and turning insights into clear strategies that increase traffic, product visibility, and revenue. Results I’ve delivered ✔ +39% MoM / +46% YoY organic transactions for a UK fashion eCommerce brand ✔ +69% revenue YoY for an SME through technical and on-page optimisation ✔ +296% non-branded traffic growth for an eCommerce brand ✔ 65% crawl bloat reduction for a SaaS platform ✔ +509% organic clicks for a financial services site I’ve worked both agency-side and in-house, delivering SEO strategies for eCommerce brands with large catalogues and complex site structures. I’m also active in the SEO community: - Speaker at BrightonSEO / MeasureFest - Judge at the Global Business Tech Awards - Podcast guest and contributor to SEO industry events How I help eCommerce brands 🔧 Technical SEO Technical SEO audits for eCommerce platforms Crawl optimisation for large product catalogues Faceted navigation & indexation strategy Core Web Vitals optimisation Structured data implementation Site migrations and replatforming 📊 eCommerce SEO Data Analysis Search Console product and category analysis Keyword opportunity modelling Product and category page optimisation insights Competitor and marketplace analysis 🤖⚙️🔄 Automation & Reporting Python automation for SEO workflows GA4 and Search Console dashboards Power BI / Looker Studio reporting 🧰 Tools I Use Screaming Frog • OnCrawl • Sitebulb • Ahrefs • Semrush GA4 • Google Search Console • Google Tag Manager Python • MySQL • Power BI • Looker Studio If you're looking for someone who can turn your search and crawl data into actionable eCommerce growth opportunities, let's talk.

I help businesses generate profitable leads and scale revenue using Google Ads and Meta Ads. If CPA is increasing or ROAS is unstable, the issue is usually campaign structure or conversion tracking not budget.Managed multi-million dollar ad spend across Google Ads and Meta Ads. I focus on building clean account structures, fixing GA4 & GTM tracking, and scaling what actually converts. What I Do: • Google Ads strategy & campaign restructuring • Lead generation systems for service businesses • eCommerce ROAS optimization • Performance Max & Search campaign scaling • Conversion tracking setup & troubleshooting (GA4, GTM) • Funnel & landing page optimization for higher CVR I approach paid acquisition as a growth system not just ad management. Recent Results: • Generated 236+ qualified leads/month for service businesses • Achieved 10.4x ROAS for eCommerce campaigns • Managed multi-million dollar ad spend • Reduced CPA significantly through segmentation & search term isolation • Fixed broken tracking setups affecting optimization I don’t just “run ads.” I build scalable acquisition systems designed to produce measurable growth. If you're looking for structured strategy, clear reporting, and performance-focused execution, we can discuss your goals and map out a scaling plan.

I help businesses connect their scattered tools and data sources into unified, automated systems that actually work. If you're dealing with data trapped in silos, manual reporting processes, or platforms that don't talk to each other, I build the pipelines and integrations that fix that permanently. My core work involves connecting systems end-to-end: stitching together payment platforms, ad networks, CRMs, and analytics tools into clean, automated data flows using BigQuery, Fivetran, REST APIs, and Cloud Run. I specialise in server-side GTM and GA4 implementations that feed reliable, first-party data into warehouses where it can actually be used ,not just collected. I've built integrations across Stripe, Meta Ads, HubSpot, Shopify, Klaviyo, Recharge, CareStack, DICE, and more, typically landing data in BigQuery or Snowflake and surfacing it through Looker Studio dashboards that update themselves. The goal is always the same: remove the manual work, make the data trustworthy, and give teams a single source of truth they can act on. With 4+ years across eCommerce, publishing, B2B SaaS, hospitality, and healthcare, I've seen most of the messy integration problems that come with fast-growing tech stacks. I bring both the technical depth to wire things together properly and the business context to make sure what I build is actually useful. If you need someone who can map out your data architecture, connect your systems, and automate the reporting layer on top, let's talk. Skills Overview: Systems integration & data pipeline architecture BigQuery & Snowflake SQL pipelines and data modelling Server-side GTM, GA4, and first-party data collection API integrations (Stripe, HubSpot, Shopify, Klaviyo, Meta CAPI, etc.) ETL/ELT orchestration with Fivetran and Cloud Run Automated reporting in Looker Studio Data quality assurance and event tracking audits Stakeholder communication and technical documentation