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𝗦𝗲𝗻𝗶𝗼𝗿 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗘𝘅𝗽𝗲𝗿𝘁 | 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀, 𝗠𝗲𝘁𝗮 𝗔𝗱𝘀, 𝗦𝗘𝗢 & 𝗟𝗲𝗮𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 I help businesses generate more qualified leads, sales, and revenue through Google Ads, SEO, Meta Ads, tracking, landing page optimisation, and full-funnel digital marketing. With 10+ years of agency and in-house business experience, I have managed 100+ client accounts, worked across 200+ campaigns, led SEO teams, managed large paid media budgets, and helped businesses improve organic traffic, paid ads performance, lead quality, and conversion rates. My focus is simple: I do not just bring traffic. I find where your budget is leaking, fix tracking, improve targeting, optimise campaigns, and build a marketing system that turns clicks into real business results. 𝗞𝗘𝗬 𝗥𝗘𝗦𝗨𝗟𝗧𝗦 ✅ 900% organic traffic growth on a flagship SEO project ✅ 100+ client accounts managed across SEO and paid marketing ✅ 100–150 qualified leads generated per day through paid campaigns ✅ Experience managing large Google Ads and social media budgets ✅ 22% ROAS improvement through campaign optimisation ✅ 88% organic traffic growth through technical SEO and content strategy ✅ Led SEO teams and delivered 95% on-time project completion 𝗪𝗛𝗔𝗧 𝗜 𝗖𝗔𝗡 𝗛𝗘𝗟𝗣 𝗬𝗢𝗨 𝗪𝗜𝗧𝗛 🔍 𝗦𝗘𝗢, 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗣𝗥, 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 & 𝗢𝗥𝗚𝗔𝗡𝗜𝗖 𝗚𝗥𝗢𝗪𝗧𝗛 • Technical SEO audits • On-page SEO • Off-page SEO • Local SEO • Keyword research • Competitor analysis • Content strategy • Internal linking • Schema markup • Core Web Vitals • Google Business Profile optimisation • HARO Link building • Quoted Link building • Saad Link Building • Digital PR • Guest Posting 💰 𝗚𝗢𝗢𝗚𝗟𝗘 𝗔𝗗𝗦 & 𝗣𝗣𝗖 • Google Search Ads • Shopping Ads • Display Ads • Remarketing campaigns • Performance Max campaigns • Keyword and negative keyword strategy • Ad copy testing • CPA and ROAS optimisation • GA4 and Google Tag Manager tracking 📱 𝗠𝗘𝗧𝗔 𝗔𝗗𝗦 & 𝗣𝗔𝗜𝗗 𝗦𝗢𝗖𝗜𝗔𝗟 • Facebook Ads • Instagram Ads • Lead generation campaigns • Retargeting campaigns • Audience testing • Creative testing • Campaign scaling • Conversion tracking 📊 𝗧𝗥𝗔𝗖𝗞𝗜𝗡𝗚, 𝗖𝗥𝗢 & 𝗥𝗘𝗣𝗢𝗥𝗧𝗜𝗡𝗚 • GA4 setup • Google Tag Manager • Conversion tracking • Landing page optimisation • A/B testing • Funnel analysis • Lead quality tracking • Weekly performance reporting ✍️ 𝗖𝗢𝗡𝗧𝗘𝗡𝗧, 𝗣𝗥 & 𝗦𝗢𝗖𝗜𝗔𝗟 𝗠𝗘𝗗𝗜𝗔 • SEO content strategy and writing • Landing page content planning • Blog strategy and writing • Digital PR and outreach • Social media strategy • Monthly content calendars • Competitor and market research 𝗜𝗡𝗗𝗨𝗦𝗧𝗥𝗜𝗘𝗦 𝗜 𝗛𝗔𝗩𝗘 𝗪𝗢𝗥𝗞𝗘𝗗 𝗪𝗜𝗧𝗛 I have worked with agency clients, local businesses, B2B companies, ecommerce brands, healthcare, finance, real estate, security services, SaaS, home services, and service-based businesses. 𝗧𝗢𝗢𝗟𝗦 𝗜 𝗨𝗦𝗘 Google Ads, Meta Ads Manager, Google Analytics 4, Google Tag Manager, Google Search Console, Ahrefs, SEMrush, Screaming Frog, Moz, WordPress, Shopify, HubSpot, Mailchimp, Hotjar, Canva, Asana, Slack, ChatGPT, Claude, Go High Level, Surfer SEO, Google Merchant Center. 𝗕𝗘𝗦𝗧 𝗙𝗜𝗧 𝗙𝗢𝗥 I work with B2B companies, local service businesses, ecommerce brands, SaaS companies, healthcare, real estate, finance, law firms, home services, and growth-focused businesses that need better leads, clearer tracking, and stronger ROI. 𝗪𝗛𝗔𝗧 𝗠𝗔𝗞𝗘𝗦 𝗠𝗘 𝗗𝗜𝗙𝗙𝗘𝗥𝗘𝗡𝗧 I bring both agency and in-house business experience, so I understand client delivery, reporting, budgets, deadlines, and real revenue goals. I do not only manage campaigns. I look at the full funnel: traffic, targeting, tracking, landing pages, lead quality, content, SEO, ads, and reporting. This helps me find what is stopping growth and fix the areas that create the biggest business impact. 𝗙𝗥𝗘𝗘 𝗤𝗨𝗜𝗖𝗞 𝗪𝗜𝗡 𝗔𝗨𝗗𝗜𝗧 Send me your website, ad account issue, or current marketing challenge. I will identify the first 3 fixes to improve your leads, tracking, conversion rate, or ROI. 𝗠𝗬 𝗣𝗥𝗢𝗖𝗘𝗦𝗦 1. Audit your website, ads, tracking, competitors, and current results 2. Find wasted spend, tracking gaps, SEO issues, and conversion problems 3. Build a clear strategy based on your business goals 4. Launch or optimise campaigns across SEO, Google Ads, Meta Ads, and content 5. Track performance, improve results, and scale what works 📞 𝗦𝗲𝗻𝗱 𝗺𝗲 𝘆𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲, 𝗴𝗼𝗮𝗹, 𝗮𝗻𝗱 𝗰𝘂𝗿𝗿𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲. I will review your current setup and show you the first quick wins to improve leads, sales, tracking, or ROI.

A seasoned performance media and PPC Specialist, I design campaigns that will bring you results. I am a certified Google Partner and offer 9 years' worth of experience in the PPC field. I have brought in $300,000+ of revenue for my clients to date, and can do so for you too. With a breadth of knowledge of paid search and paid media, I know the best ways to implement a cohesive strategy to give your business the conversions, sales and leads that you need. Here's a brief summary of the skills that I have to offer: - PPC campaign planning, implementation and optimization - Creating effective user journeys that bring optimal results - Google Ads Display, Search and Shopping - Microsoft Ads (formerly Bing Ads) Display, Search and Shopping - Meta Advertising (Facebook & Instagram) - Conversion and Goal Tracking - Conversion Optimization - Performance Analysis Get in touch to see how I can help you with your marketing campaigns today.

👋🏻 Hey, I'm Louis - been doing Google Ads and Conversion Tracking for ecommerce brands for 3+ years and just created my Upwork profile (hellooo freelancer world). Looking to build my reviews and case studies here, so if this lands in front of you, hit me up. First few clients get everything I've got! 😄 1️⃣ Here's What Makes Me Different: When you work with me, you don't get a "Google Ads zombie" who thinks in a silo and just pushes buttons inside your ad account. You get someone who looks at the full picture. Here's the truth - I've seen countless freelancers and agencies just "do Google Ads" and it's basically a coin flip whether the account does well or not. Why? Because they skip the foundations. They jump into campaigns without understanding your margins, your goals, or whether your tracking is even actually working. That's not how I operate. 🙅 2️⃣ I Start With Your Business, Not Your Ad Account: Before I touch a single campaign, I want to understand: → Your Unit Economics - What are your margins? What's your breakeven? What can you actually afford to pay for a customer and still be profitable? What is your profit to acquisition ratio? Most ecom owners aren't great with these numbers, and that's fine - that's literally why you hire me. → Your Goals - Not just "I want more sales." I'm talking business-level goals, channel-level goals, and campaign-level targets. I do the math to understand what each campaign should actually yield - in profit, not vanity metrics. This also helps align Google Ads with your other channels like Meta, Email, and SEO so everything works in sync - not in silos (as I said, I look at the full picture). → Your Business Context - Who's your customer? Who are your competitors that we need to beat? What's happening in your other channels? I only work with a few clients at a time because I actually want to understand your brand, not just bill you monthly. → Your Conversion Tracking - If your data is broken, every decision you make is based on lies. I audit your full tracking setup - GA4, GTM, server-side, enhanced conversions - and fix what's broken before I optimize anything. → Your GMC & Product Feed - Compliance issues, missing attributes, weak titles - your feed is the backbone of Shopping and PMax. I audit and optimize it so Google actually shows your best products. Only THEN do I look at your Google Ads account. 3️⃣ My Google Ads Strategy: Once the audit is done, I build a strategy that actually connects in sync to your business and it's goals - not a generic template. This includes: • Campaign structure (consolidate vs. segment - and why) • Bid strategies tied to your targets • Budgets allocated by profitability, not guesswork • Audience targeting based on real buyer behaviour • Ad creative production - RSAs, image ads, asset creation (video scripts provided for your team to produce) etc.. 4️⃣ The Execution: I don't just hand you a document and disappear. I execute on everything that I found in your audit: • Fix and upgrade your conversion tracking • Set up and optimize your GMC/product feed • Build and launch the campaigns properly • Ongoing management, optimization, and scaling • Monitoring, reporting, and A/B testing 5️⃣ The Consulting You Didn't Know You Needed: Look, I'm not going to pretend I can run your whole entire marketing department. Google Ads is what I do, and I do it well. But I also pay attention - and when I notice something outside my scope that's hurting your results (or can improve them), I'll tell you. These are the type of comments you'll hear when working with me: • "Hey can you bring in a CRO expert to re-do this landing page - my data shows it can unlock another 15% more profit." • "We're spending heavy on Product X but margins are tight - tell your email team to set up cross-sell flows to recover it on the backend." • "This hook is working really well on Google Ads - worth testing it on Meta too!" I understand that Google Ads is one piece of the puzzle - and it's one I've mastered. But it's also in my best interest to help you achieve growth everywhere, not just inside your ad account. That's what a real partner does. 6️⃣ Why Profit, Not ROAS: I talk to business owners like yourself in the language that actually matters - profit. Revenue is great (and your ROAS will look good too), but revenue without margin is just expensive exercise. That's why your bottom line is always my main priority. You'll always know what you're actually making, not just what the dashboard says. 7️⃣ Who I Work With: Ecommerce brands who want someone that thinks like a business partner, not a button-pusher. 8️⃣ Let's Partner Up: I'm building my Upwork presence, which means you get my full attention, senior-level thinking, and a genuine desire to make your account a case study I'm proud of. 📩 Send me a message - let's see if we're a good fit.

I am an IT professional with a strong background in retail, e-commerce, web development and expert in Digital Marketing Technical solutions. I am a tracking and Analytics nerd. I became expert with full understanding of Google Tag Manager and similar tools. Fully competent with Looker Studio and other reporting platforms. I have full expertise with any CMS - Specially WordPress, Shopify(conversion tracking and pixels), Woocomercer to mention a few. I have more than 16 years of experience with Google Marketing tools, certified in Digital Marketing, Google Analytics, Google Shopping and Google Tag Manager. Certified expert setting up OneTrust Cookie consent banner, CookieBot and anything related to cookie consent banners and Google Consent v2(GDPR). I am a Server-Side tracking expert with good understanding and experience of Stape and TAGGRS. I can perform and Social conversion tracking with Google Tag Manager (GTM) such as Facebook Conversion Tracking, Facebook Server-Side tracking. Google Ads Conversion Tracking, LinkedIn(client and CAPI), Pinterest, Instagram, etc I have performed several data consolidation solutions and I am an expert in data visualization using Tableau, Looker Studio and integration with Big Query. I also have full domain of Excel(Macros and reporting, VBA) As developer, I also build custom tools that will help my clients to keep performance tracking of their business with integrated reporting tools and APIs. Specialist in analysis and design of enterprise solutions using information technologies. Intensive training and experience in e-commerce and IT project management.

💰 $4M+ Revenue Generated | 📈 Up to 11.88X ROAS | 🎯 1,330+ Qualified Leads Google Ads Certified PPC Expert helping businesses generate more leads, lower CPA, and scale profitably through Google Ads, Meta Ads, and accurate conversion tracking. I help local businesses, eCommerce brands, and service-based companies scale profitably through high-performing Google Ads, Meta Ads, and accurate conversion tracking. Unlike many advertisers who simply launch campaigns, I build the tracking first. Using Google Analytics 4 (GA4), Google Tag Manager (GTM), Server-Side Tracking, Meta Conversion API, and GoHighLevel CRM, I make sure every lead and sale is tracked accurately so your marketing decisions are based on real data not guesswork. My Services ✅ Google Search Ads ✅ Performance Max Campaigns ✅ Google Shopping Ads ✅ Display & YouTube Ads ✅ Meta Ads (Facebook & Instagram) ✅ Google Merchant Center ✅ Google Analytics 4 (GA4) ✅ Google Tag Manager (GTM) ✅ Server-Side Tracking ✅ Meta Conversion API ✅ Enhanced Conversions ✅ Conversion Tracking ✅ GoHighLevel CRM Setup & Automation ✅ Lead Attribution & Reporting Industries I Work With • Local Service Businesses • Home Services • HVAC • Roofing • Plumbing • Painting • Healthcare • Dentists • Legal • Auto Services • eCommerce & DTC Brands Why Clients Choose Me ✔ Google Ads Certified ✔ 5+ Years of PPC Experience ✔ Data-Driven Marketing Strategy ✔ Transparent Communication ✔ Fast Response Time ✔ No Outsourcing ✔ UK-Based ✔ Long-Term Growth Partner Tools I Use • Google Ads • Meta Ads Manager • Google Analytics 4 (GA4) • Google Tag Manager (GTM) • Server-Side GTM • Google Merchant Center • Meta Pixel • Meta Conversion API • GoHighLevel Let's Grow Your Business Whether you need a complete Google Ads setup, Meta Ads management, Performance Max optimization, conversion tracking, or GoHighLevel automation, I'm ready to help. Send me your website or Google Ads account, and I'll identify opportunities to improve your ROI with a free initial review.

Often the biggest wins in an ad account don't come from spending more. They come from fixing the tracking and tightening who you're actually reaching. With 5+ years of experience running Google and Meta Ads across multiple industries, I focus on what matters most: generating high-quality leads or sales that deliver a strong return on investment. 📌 Results ✔️ 153 conversions at £19.83 CPL for a custom vehicle conversion company. ✔️ £119k in e-commerce sales revenue from £10.2k ad spend (1173% ROAS). ✔️ £10,000+ revenue from £758 ad spend for a firm of solicitors ✔️ £68,507 returned from £3,494 ad spend. ✔️ 88 lead enquiries for £917 in a single month (service business). ✔️ 43 conversions at £22 CPL for a high-end audio equipment hire company. 🔍 Tracking done properly Most campaigns don't fail because of bad ads. They fail because they're optimised using bad data. Before scaling any campaign I validate conversion tracking using Google Tag Manager Preview Mode, GA4 DebugView and platform diagnostics to make sure every lead, purchase and phone call is being recorded accurately. Reliable tracking means better optimisation decisions, lower acquisition costs and confidence that the numbers you're seeing are real. 📊 Google Ads I manage Search, Shopping and Performance Max campaigns focused on lead generation and ecommerce growth. Whether you need more enquiries, more online sales or lower acquisition costs, every optimisation is driven by data rather than guesswork. 📈 Meta Ads (Facebook & Instagram) I create and optimise Meta campaigns designed to convert, whether that's driving product sales, generating leads, or scaling event sign ups. My approach combines creative testing, full funnel strategy, precise targeting, and accurate tracking through Events Manager. 📌 Core Skills 🔹 Google Ads campaign strategy and optimisation 🔹 Meta Ads funnel development and scaling 🔹 Conversion tracking and validation: GA4, GTM Preview Mode, DebugView, Meta Events 🔹 Keyword research & precise audience targeting 🔹 Creative testing & performance analysis 🔹 Budget control & retargeting strategies 🔹 Looker Studio dashboards & client reporting Spending on ads but not sure it's producing the results it should? Send me a quick message with your website and monthly ad spend, and I'll tell you where I think your biggest opportunity is.