Hire the Best Optimizely Specialists
in the United Kingdom

I run end-to-end CRO programmes for serious DTC brands. Audit, hypothesis, design, ship, measure, repeat, across the whole funnel: hero, PDP, cart, checkout, AOV. Not just decks. Shipped tests. More from Upwork clients: ⭐⭐⭐⭐⭐ "Wow, wow, wow! I am absolutely floored by the quality of the work Dayo does. I asked for a CRO audit of my new website and, wow, did he provide! The audit is detailed, comprehensive, and filled with suggestions for how I can improve. Dayo is communicative and highly skilled. The next time I need any sort of CRO work done, Dayo will be my number one choice - and he should be yours too!" ⭐⭐⭐⭐⭐ "Great job! Throughout the audit process, Dayo was highly communicative, ensuring that every step was clear and aligned with our goals. The audit report was thorough, easy to understand, and packed with insightful analysis that highlighted the areas needing improvement. Each recommendation was backed by data and clear reasoning. ⭐⭐⭐⭐⭐ "I used Dayo to program many versions (over 300) of website alternatives for testing. The work was extremely detailed. Dayo quickly grasped what we were trying to do (which was a little unusual), guided us so we used the most appropriate programming to interface with our research, and got this super-complicated project done. You can imagine how much communication it took to deliver 300 different programs and how challenging the timeline was. Dayo communicated fully and met all deadlines. I would not hesitate to recommend Dayo to anyone and will use him again when i get the chance." ⭐⭐⭐⭐⭐ "We met with Dayo to discuss a redesign of some areas of our website. Dayo was very insightful and provided us with great feedback. I would definitely recommend him!" ⭐⭐⭐⭐⭐ "Dayo was a pleasure to collaborate with on our e-commerce Conversion Rate Optimization project. From the outset, he clearly communicated his process and set realistic expectations regarding the timeline. True to his word, Dayo consistently met all deliverables within the agreed timeframe. His expertise in e-commerce and track record of improving conversion rates for online businesses were evident throughout the project. Dayo meticulously analyzed our e-commerce website and customer journey, identifying key areas for improvement. He then devised and implemented effective strategies to enhance our conversion rates and revenue. Highly recommended." ⭐⭐⭐⭐⭐ "Does it all, UX, UI, Data Analytics, the most well-rounded professional I've ever worked with. Genius!" About me: 8+ years as a CRO specialist. Top Rated Plus on Upwork for 5+ years. 100+ five-star reviews on Upwork. What I do: CRO audits, heuristic evaluation, A/B test design, expermentation, growth research, conversion landing page design, GA4 analysis, Hotjar and Clarity setup, qualitative and quantitative research, copy testing, competitor analysis. Let's start a conversation. No sales pitch, no pressure. Just a conversation about your challenges and whether there's a good fit to work together. 👨🏻‍💻 Core Expertise: Experience-Based Assessment, Heuristic Evaluation, Behavioral Science & User Behavior Analysis, Data-Informed UX Design, Conversion Landing Page Design, Quantitative Analysis, Qualitative Analysis, Experiment Design & Testing, Clarity/Hotjar Setup and Analysis, GA4 Analysis, and Competitor Analysis, Copy Testing.

Your Shopify store already has traffic. The problem is too little of it becomes revenue. I help Shopify brands identify why visitors don’t buy, where customer journeys leak revenue, and how to increase conversion rate, average order value and customer lifetime value through data-led Conversion Rate Optimization. Some brands need strategic direction. Others need hands-on execution. Most need both. I bridge the gap between strategy, Shopify CRO and implementation to deliver measurable revenue growth. 🏅 15+ Years E-commerce Experience 🛍 Shopify & Shopify Plus 📈 Proven Record of Driving 200%+ Sales Growth 📊 3x Uplift in Conversion Rates Brands I’ve worked with: AORA Makeup • Sol-ti • Dr. Martens • Coach • Kate Spade • Baby Blues • House of Hackney • Anya Hindmarch • KEEO Hair • Babble & Goose What I Deliver: ✔️Conversion Rate Optimization audits and funnel optimization ✔️ UX and UI design (Figma-led) ✔️ Shopify theme development, custom builds and migrations ✔️ A/B testing ✔️ Email marketing (Klaviyo) ✔️ Launch strategy, ongoing Shopify operations & digital growth ✔️ Analytics, insights, and reporting Industries: Supplements, Wellness, Fashion, Beauty, Home, Pets & Lifestyle Results: ✔️ Sol-ti (Wellness Beverages DTC) → +133% CVR, +331% subscription revenue ✔️ AORA (Beauty DTC) → +166% CVR, +145% AOV, +99% sales growth ✔️ Baby Blues (Wellness Supplements DTC) → +53% CVR, +18% AOV, +25% subscriber growth ✔️ Kate Spade UK/EU (Fashion DTC) → +130% revenue/visitor, +30% CVR ✔️ Babble & Goose (Fashion DTC) → +61% CVR, +51% monthly sales, +6.4% AOV ✔️ KEEO Hair (Beauty Tech DTC) → +288% CVR uplift 100% Job Success Score Top Rated Plus See what other clients say: ⭐⭐⭐⭐⭐ Shnai did an outstanding job redesigning our website. The quality of her work was exceptional. Every detail was thoughtfully executed and aligned beautifully with our brand. Her depth of knowledge really stood out throughout the project, and she consistently brought valuable insights to the table. Communication was smooth and clear at every stage, and she was always available, responsive, and incredibly cooperative. It was a pleasure working with her, and the results speak for themselves. ⭐⭐⭐⭐⭐ "Working with Shnai has been one of the best decisions I’ve made for my business. From the very beginning she understood exactly what my brand needed and delivered with a level of expertise that genuinely exceeded my expectations." ⭐⭐⭐⭐⭐ "Shnai transformed our e-commerce team during a challenging time. She quickly delivered solutions that drove real results and brought clarity to our strategy. Her leadership, organisation, and vision made a lasting impact, and she’s an inspiring, approachable professional who truly knows how to elevate a business." Ready to get started? Let’s get your website converting #ShopifyExpert #EcommerceSpecialist #DigitalStrategy #ConversionOptimisation #CROSpecialist #CustomerJourney #A/BTesting #DTCGrowth #OnlineSales #EmailMarketing #KlaviyoSpecialist #ShopifyOptimisation #WebAnalytics

Do you want to grow your Shopify store profits and sales? See my exceptional feedback from all clients which explains how I helped them grow their Shopify stores typically by more than 30% in the first three months without increasing ad spend. How do I do it? I audit your store, ad channels and data thoroughly and identify areas of friction and conversion opportunity then I show you how to address them. Optimizing your site for increasing average order value, conversion rate improvement and returning customer rate. Improving site-wide Conversion Rates through identifying and reducing conversion obstacles. Setting Up and Optimising Facebook, Google, Pinterest, and Instagram Advertising. Implementing and optimizing Email Marketing (recommended tool is Klaviyo and Shopify Email). 90% of Shopify clients I work with have increased conversions and sales by more than 30% or more within the first three months and 30-80% Conversion Rate increases within six months. I am: • CXL Degree Qualified Conversion Rate Optimisation Expert • A Google certified Google Analytics Professional Experienced A/B Tester and Conversion Rate Optimisation Consultant • Shopify Conversion Uplift Expert * Shopify Partner I have 18 years of experience with e-commerce marketing campaigns for stores with revenues ranging from $100k a year up to £2m+. My superpower is helping small and medium sized businesses grow their online revenues through optimizing their Shopify stores and by then sending targeted, profitable traffic from Google, Facebook, and Instagram paid advertising. We then increase Average Order Values and Repeat orders to increase profits. I also understand how to build and grow additional revenue streams through Amazon, having sold over £3m of products on Amazon. When we work together, you don't just get some random generic marketing services—you get revenue and increased profit theough identifying and addressing actionable steps that are prioritised for impact. I understand the full Shopify marketing mix that includes: • In-depth site and data audit for Conversion Rate Optimization (CRO) Conversion Rate Optimisation- double your sales and halve your ad costs forever! (Tools include Intelligems, Hotjar, Heatmap, VWO) Conversion Rate Audit Reports completed on your website • Google Certified in Google Analytics, search, display, and shopping ads • Build and Optimise Highly Effective Facebook and Instagram ads that convert at under $10 per purchase Google Ads and Google Shopping Expert • E-commerce strategy design and implementation • Email marketing through Klaviyo (my recommended platform for stores) • Google Analytics, Google Ads, Pinterest and Facebook Pixel install and set up • Expansion of revenue streams with Amazon and eBay, and other channels Please feel free to get in touch if you think I can help you grow your sales and profits online! Kristian

There’s usually more revenue sitting in your current traffic than most sites realise. I focus on finding where users hesitate, what’s unclear, and what’s stopping them from buying. Then fix those points through structured changes and testing. Recent results • 2,587% uplift on a Shopify landing page (0.08% → 2.15%) • 45% increase in demo bookings in 2 weeks (SaaS) • 45% conversion uplift from PDP + checkout optimisation • 41% increase in order profitability via pricing strategy • 56% uplift in site search conversions (Shopify) • 1,316% increase in win-back revenue (email funnel) Why clients hire me • 15+ years in CRO and conversion strategy • Worked with 300+ brands across eCommerce, SaaS and lead gen • Specialist in high-impact changes, not endless testing • Hotjar Premier Partner | Convert Certified | CrazyEgg Partner • Can work solo or bring in UX, dev and copy support when needed What I actually fix • Pages that don’t clearly sell the product • Weak positioning and unclear value • Missing trust and credibility • Funnel drop-offs and friction • Poor offer structure and AOV gaps • Analytics that don’t tell the real story How I work Identify where revenue is being lost Prioritise the highest-impact opportunities Implement or guide changes Test, measure, and iterate No fluff. No “test everything” approach. Just focused improvements that move revenue. Services • CRO audits (UX, funnel, messaging) • Ongoing optimisation / testing programmes • Landing page and PDP optimisation • Checkout and AOV strategy • GA4 and tracking validation • Experiment planning and execution If you’re already investing in traffic and want to get more from it, I’ll show you where the biggest opportunities are. Send me your site and I’ll take a look.

With over 10 years of hands-on experience, I'm a Google Analytics 4 & Tag Manager expert. I specialise in building robust, privacy-compliant tracking solutions that promote purposeful data across Shopify (including headless) and other e-commerce platforms. I proactively resolve even the most complex GA4 data inconsistencies, ensuring to resume flawless, actionable insights. Hey! I’m Matt, a data-driven marketing analyst and tagging expert with over 10 years of experience working with high-growth retail and fashion brands across the UK, Europe, and the US. From Frasers Group and Belstaff, I’ve built and scaled robust analytics infrastructures that unlock performance, improve attribution, and drive revenue. As founder of Oneiro Digital, I now help e-commerce and omnichannel businesses implement, audit, and optimise analytics setups across GA4, GTM (client & server-side) with purposeful data always in mind, and key CRO/experimentation platforms such as AB Tasty, Optimizely and Dynamic Yield to name a few. ⸻ 🔍 Tagging & Analytics Expertise Google Tag Manager (Client & Server-side) ✔ Full container builds for eCommerce and lead generation sites ✔ Event-based tracking across checkouts, product views, and content engagement ✔ Server-side GTM setups to improve attribution and cookie resilience ✔ Custom scripts and data layer design tailored to Shopify, headless, and WordPress stacks ✔ Debugging complex setups Google Analytics 4 ✔ Full GA4 migrations and new implementations with industry best practice in mind ✔ Enhanced eCommerce and custom dimensions ✔ Conversion tracking (multi-touch & assisted conversions) ✔ DebugView troubleshooting and event stream validation ✔ Funnel configuration and performance dashboards ⸻ 🧠 Strategy & Experimentation ✔ Analytics audits with recommendations aligned to business goals ✔ Experimentation support (Optimizely, Dynamic Yield, AB Tasty etc.) ✔ Tagging architecture for multi-brand or multi-locale setups ✔ Data storytelling – translating complex setups into actionable business insights ✔ CDP and first-party data alignment (Strong experience with Segment) 💬 Clients Say “Great knowledgable service from Matt, helped my business massively when implementing Google tag manager. No hesitation to use his services again in the future.” — Cockney Rebel Fashions

I have over 20 years of experience in conversion rate optimization, helping businesses increase conversions through structured analysis and data-driven A/B testing. Over my career, I've run thousands of split tests across websites and apps, testing copy, layouts, CTAs, UX elements, pricing structures, trust signals, and everything in between to systematically improve conversion rates. I've worked with a wide range of companies, from small brands to publicly traded enterprises like Trivago. I've also co-founded multiple successful businesses, including one that I scaled to 120 employees and successfully exited through an acquisition by Microsoft. Whether you're looking to increase sign-ups for your SaaS platform, reduce cart abandonment in your checkout flow, boost average order value, improve lead capture rates, or optimize conversions anywhere else, I’m confident I can help. I understand there are no “one size fits all” solutions when it comes to CRO. If we were to work together, I’d take the time to understand your needs, and goals and craft a unique plan to achieve them. That being said, I work with the majority of my clients in one of 3 capacities: Done-For-You CRO where I handle everything from the initial audit to planning the split tests and executing them in the design and development phases. I’ll run tests on copy, layout, CTAs, UX flows, pricing structures, trust signals, and other conversion elements. I’ll run anywhere from 5 to 45 tests per month depending on the type of tests we’re running and your current website traffic. CRO Audits where I analyze your website to pinpoint exactly where you’re leaking revenue and what changes will drive measurable results. You'll get a prioritized list of action items with visual examples or mockups showing exactly what to fix, so you can hand it directly to your team. My audits also come with a 1-hour implementation call so I can answer any questions you have. Hourly Consulting where I can dive into your analytics, heatmaps, and user behavior data to map out high-level testing strategies, recommend specific experiments you should run next, and answer any questions you have. Here, you can check out a few of my case studies: In 2020, I co-founded Grid, a festival ticketing and ordering platform, where I raised $5M in funding and led product management, design, and recruitment for a 15-person team. I guided the product vision, UX flow design, and conversion optimization strategy, and the platform generated $3.5M in GMV despite operating in the middle of the pandemic. In 2009, I joined Trivago as the 2nd product designer, and helped scale the company from a small startup to a $5 billion market cap with 1,500+ employees. I developed and optimized the UX for most parts of the platform, running hundreds of A/B tests on copy, design, and site architecture to systematically improve conversion rates across the customer journey. I also led the concept, prototyping, and user research for the Trivago mobile app, which became a top 10 app in Germany upon launch. In 2003, I co-founded Directshopper, a consumer electronics e-commerce business, and scaled it to €7M in annual revenue within 3 years. I led UX design, prototyping, and user research for all aspects of the website, continuously running A/B tests and optimizing the customer journey to drive more conversions. Early in my career I co-founded Ciao (acquired by Microsoft), where I raised $25M in funding and helped scale the company to a 120-employee business. I led product management and design, developing UX concepts and prototypes focused on conversion rate optimization that helped drive growth and ultimately led to the acquisition. Thanks for taking the time to read this. If you think we might be a good fit, feel free to send me a message here on Upwork, or schedule a consultation through the link above. Looking forward to connecting with you!