Hire the Best Lead Generation Specialists in Rugby, UK

Hey, I'm Kyle 👋 I've made multi-6-figures in profit for coaches, mentors and B2B companies through client acquisition funnels. → Built a cold acquisition channel for Charlie Morgan, which contributed to a $160,950 month → $93,610 sold in 30 days for a single client → $76,449 generated in 3 days for webinar launch → Built a weekly multi-5-figure webinar for FULLERMOE seeing 9x ROAS → Top performer on the outbound acquisition team for Charlie Morgan's £30M/Year Enterprise within a week → Achieved a $1.16 qualified CPL on a webinar ad campaign with $4,100 adspend I build, manage, and optimise every piece of the funnel from ads and landing pages to email sequences, show-up systems, and post-webinar sales processes. If it touches a webinar, I've probably done it. A longer but still straight to the point version (if you've got a minute or two): Most people treat webinars as a one-off event. I treat them as a system, one that can run weekly and print revenue when every piece is dialled in. Here's what I've done: → Helped a Section 8 coach sell $93,610 in 30 days through a webinar funnel → Advised a marketer on deploying a webinar funnel that generated $76,449 across 3 days → Built and now manage a recurring multi-5-figure weekly webinar for FULLERMOE, averaging 9x ROAS → Generated $50k through a single webinar for an online coach → Helped a relationship/dating coach hit a 20% conversion rate on his webinar funnel → Designed, scripted and managed ad campaigns, achieving a $1.16 qualified CPL with $4,100 adspend during Meta's Andromeda update → Built a webinar funnel for a property coach doing £40k/month selling £7k+ services → Went from a 23% to 100% show-up rate inside my own business over the last 6 months → Helped a client hit his first 5-figure month within a week of implementing my recommendations → Built an automated cold email outbound system for a company working with £10M/Year corporations What I actually do: I handle the full funnel ecosystems end-to-end. That includes funnel builds (landing pages, registration flows, thank you pages), email and SMS sequences (pre-webinar, reminders, post-webinar follow-up), show-up rate optimisation, ad campaign management, webinar scripting and slide support, CRM and automation setup, and post-webinar sales processes. I don't just "set it up and hand it off." I manage, test, and optimize these systems so they improve over time. The goal is always the same: more registrants, higher show-up rates, and more revenue per webinar. If you're a coach, mentor, or info seller running (or wanting to run) webinars as a core part of your business, I'd love to chat about what that could look like for you.

I do two things for enterprises: govern the AI you are deploying, and get you found by the AI that buyers now search with. EU AI Act and ISO 42001 readiness, AI risk registers, vendor assessments. Plus enterprise SEO and AEO for large, regulated sites. Ex-S&P 500 SEO Strategy and AEO specialist. 3x Head of SEO (Gamesys/Bally's, Robert Half, Greenlight Digital). Advisor to PEs, VCs, and portfolio companies. I've led SEO for regulated industries where getting it wrong means compliance failures. Now I help businesses win in both traditional search and AI-powered results (Google AI Overviews, ChatGPT, Perplexity), and I advise leadership teams on how to deploy and govern AI without the expensive mistakes. 27 years in digital marketing. I've built and led enterprise SEO teams across UK, US, and European markets: gambling, finance, healthcare, staffing. Top-end work only. SEO and AEO strategy, AI search readiness, or executive AI advisory? Let's talk. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ WHAT I DO → AI Governance & Compliance Governance reviews for boards and executive teams. EU AI Act and ISO 42001 readiness. AI risk registers, vendor and model assessments, AI use policies. I wrote the AIGP Exam Guide, built from the exam board's own documents, so I know the standard being examined against. → AEO (Answer Engine Optimisation) Getting cited in ChatGPT, Perplexity and Google AI Overviews. Entity and schema work, content architecture, citation tracking. → Enterprise SEO Full audits, technical fixes, information architecture, migrations. I have run SEO for sites with millions of monthly visits in regulated markets, where getting it wrong is a compliance problem, not just a ranking one. → AI Marketing Compliance Reviewing marketing systems that now use AI: disclosure, data use, claim substantiation, and the dark patterns that get punished in the next algorithm cycle. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ WHO I WORK WITH - B2B SaaS and technology companies - Private equity and VC portfolio companies - Professional services (legal, finance, consulting) - Regulated industries (gambling, healthcare, fintech) - Enterprise teams needing SEO turnarounds ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ HOW I WORK I'm not a "strategy deck and disappear" consultant. I get my hands dirty -- strategy, operations, and tactical execution when needed. If something needs fixing, I'll fix it myself rather than hand you a PDF and wish you luck. I don't do cheap. I don't do rush jobs with vague briefs. I work with clients who understand that SEO strategy is an investment, not an expense -- and who value senior expertise over junior execution at volume. Typical engagements: SEO audits, 90-day SEO sprints, ongoing retainers, or fractional CMO arrangements. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ KEYWORDS FOR THE ALGORITHM (yes, really) SEO consultant, SEO strategist, technical SEO, enterprise SEO, B2B SEO, SEO audit, search engine optimisation, search engine optimization, AEO, answer engine optimisation, GEO, generative engine optimisation, AI SEO, Google AI Overviews, AI consultant, AI strategy, AI governance, AI readiness, fractional CMO, marketing strategy, digital transformation, ai transformation, ai strategy

My work to date has been incredibly varied. I have B2B and B2C experience of working on a wide range of marketing campaigns, coming from both an in-house and agency background. Examples of my creative work include: editorial articles, pillar pages, email funnel campaigns, blog posts, landing and website pages, social media campaigns and interactive digital tools. I have also worked as a marketing strategist, taking complex business targets and distilling marketing goals from them, presenting these long- and short-term marketing plans to c-suite executives, then actioning and project managing the subsequent workload, all with a strong focus on SEO research, planning and execution. I am obsessed about data and using it to inform my marketing plan. I consider myself a ‘well-rounded’ writer because of the feedback and growth teamwork has offered me within the creative environment. I thrive as part of a team and the collaborative, creative process really excites me. Additionally, having worked remotely for the past six years, I am truly a self-starter, and don’t rely on a team to get my work completed to a high standard: I pride myself on my self motivation and focus. I am confident with using a wide range of softwares such as project management tools, CRMs and CMSs (for full list, please see my CV), as well as SEO tools, and consider myself digitally savvy. Over the past ten years, I have written for sectors including lifestyle, fashion & beauty, travel and tourism, finance, property, music & entertainment, education, interior design and food & drink. With my near-addiction to writing (I’m also writing a non-fiction book in my spare time!), comes an avid reading compulsion, too. My passions are travel and lifestyle magazines, novels and short story collections. I also feed my keen thirst for knowledge through podcasts and follow multiple inspiring accounts on Instagram – from travel and hospitality, to home decor and beauty.