8 years expertise in Online Advertising | +$100M Global Ad Spend Managed | Lead Gen + E-Commerce | Google Ads | Meta Ads | LinkedIn Ads | YouTube Ads
But how am I different?
To start with, I’ve made a guide with questions to ask freelancers to make sure you hire a qualified one best suited for your needs. Other than that, my results speak for themselves - check out my case studies.
Highly specialised in managing small to large Paid Media campaigns and strategies in-house and agency-side. I have now transitioned into freelancing and consulting, after building a successful track record in delivering growth for many small to enterprise-level brands.
𝗦𝗘𝗥𝗩𝗜𝗖𝗘𝗦
🛠️ Paid Search: Google & Bing Ads Management
🛠️ Paid Social: Meta (Facebook+Instagram) & LinkedIn Ads Management
🛠️ Display & Video: YouTube & Programmatic Advertising Management
🛠️ Account set up, Audits & Growth Strategies
🛠️ Custom Looker Studio Dashboard Setup
🛠️ Enterprise-level campaign management: Google Marketing Platform
🛠️ Advanced tracking, measurement & analytics (GA4 + Google Cloud BigQuery)
🛠️ Personalised Training & Coaching
𝗕𝗥𝗔𝗡𝗗𝗦
Euro Car Parts: Ecom
Relish: Ecom
Trainline: Travel+Tech
Jet2: Travel
Learning Technologies Group: SaaS + Edtech
Smart Search: Fintech
Rift Tax Refunds: Fintech
Bank of Canada: Finance
Vue Cinemas: Entertainment
Salvation Army: Charity
Please don't hesitate to reach out, I love nerding out over anything digital and tech related.
Thanks for viewing my profile, looking forward to working together!
Paid Media
Google Ads
Facebook Ad Campaign
Instagram Ad Campaign
LinkedIn Marketing
YouTube Ads
Digital Marketing
Media Analytics
Facebook Ads Manager
Dan H.
London, United Kingdom
$30/hr
5.0
246 jobs
I work only with lead generation businesses, and I focus on the part of Google Ads that matters most: turning ad spend into real customers, not just form submissions.
Anyone can fill an account with leads. The hard part is making sure those leads are genuine, that spam and junk enquiries are filtered out, and that your budget goes towards people who are actually likely to become paying customers.
That is where most Google Ads accounts fall down, and it is what I fix.
I have managed Google Ads accounts for 15 years, and my profile shows the results. I also stay on top of how Google Ads keeps changing, including AI Max and automation, so your account does not quietly drift into wasted spend while still looking fine on the surface.
✅Why Choose Me?
-The only person who can provide you with a highly researched negative keyword list consisting of 1345 negative keywords, which will save you a lot of money right from the start
-A huge list of 50,000 placement exclusions that no one else has, which will improve the quality of your leads from Performance Max campaigns
-Best feedback on Upwork for Google Ads (formerly known as Adwords) / PPC / Pay Per Click
- Google Premier Partner (You can find my company Veni Vidi Vici Ltd in the Google Partner directory). This means I'm in the top 3% of Google Ads professionals in the world.
-Proven results which you can see in the presentation attached to the Portfolio section of my profile. (If the feedback I have attained doesn't persuade you to use me then the evidence of the results I attained for my clients should!)
-Several of the 'Top Rated' Google Ads freelancers on Upwork have been trained up by me. Hire the master, not the apprentice!
-Guaranteed results - if you have existing campaigns then I guarantee to beat the results or you don't pay me a management fee until I do. (Doesn't apply to new accounts with no history as I wouldn't have any results to beat)
-I've managed over £120 Million on Google (up to January 2026) during my career (This is through a mixture of white labelling my services to famous agencies around the world, my own personal clients and also when I worked for an agency full time before becoming a freelancer).
-Over £82 Million of the spend (up to January 2026) on Google that I have managed has been on my own clients i.e. not whilst working for another agency or through white-labeling my services
-Innovative tactics & always ahead of the competition
-I have managed several famous companies including Toys R Us in Australia, New Zealand and the UK. I managed the Fortune 100 company Rentokil in Australia and New Zealand for 4 years
-The PPC Freelancer who manages all of the Google Ads accounts for Sam Mollaei the famous Law Business coach and owner of Legal Funnel, My Legal Academy etc. I'm therefore an expert in Legal / Law Google Ads accounts as well as Google Ads accounts for courses.
-Experienced in accounts from $5 per day right up to $60k per day
-Experienced in managing campaigns in Australia, UK, USA, Canada, South Africa, New Zealand, Germany, Ireland and United Arab Emirates
-Psychology used in ad text for highest click through and conversion rates. (I've ran thousands of tests to find out what works and what doesn't. Your account will benefit from the knowledge I've learned.)
-I've personally earned over $2 million and have written a book called "The Million Dollar Freelancer" which you can buy on Amazon
-I've been managing Google Ads since 2011, when it was called Adwords and Upwork was called Elance.
PLEASE NOTE, I'm NOT interested in eCommerce accounts, I don't work on an hourly basis and I have no interest in working for any agencies.
My rates are:
$500 for a standard account build (Excessively big builds are charged more)
10% of spend as a management fee on spends above $5000 per month
20% of spend management fee on spends below $5000 per month
+ Upwork fees
Google
Google Ads
Google Ads Audit
Google Ads Account Setup
Internet Marketing
Google Ads Account Management
Pay Per Click Advertising
Google Keyword Planner
Digital Marketing
Lead Generation
PPC Campaign Setup & Management
Text Ad
Marketing Audit
Campaign Management
Alex W.
Long Eaton, United Kingdom
$30/hr
5.0
90 jobs
Are you getting clicks but not getting enough leads? is your cost per lead slowly climbing? and ROAS decreasing?these outcomes are usually down to one of three things:
- Broken tracking
- An account with no real structure
- Misaligned goals (leads that look fine in volume but are not directly connected to your account goals or sales cycle)
Most accounts I review look fine at first glance. Clicks are steady, cost per click looks reasonable, cost per lead even looks healthy. None of that tells you what's really happening.
Your reports can show "leads" that were never real enquiries, budget spent on searches that were never going to convert, and ads reaching people who were never going to buy from you. It feels like the account is working, right up until you check how many of those actually turned into paying customers. Spend keeps going out, but sales don’t follow.
The same pattern shows up over and over again: cost per lead gradually increasing with no explanation, return on ad spend heading the wrong way, or the account was built without identifying your true sales cycle.
I guess you are also given reports showing clicks and impressions, but they never say whether any of it turned into a paying customer.
My tried and tested approach for turning around a lead generation account:
1. Review conversion tracking - So that you can trust your numbers and so that the algorithm gets you the outcomes you actually want
2. Restructure the Account - Making sure your budget goes to users ready to buy, not just anyone clicking around.
3. Separate Campaign Types - This means you can see exactly which searches are working and stop paying for the ones that aren't.
4. Stay Policy Compliant - Your account never gets shut down and your budget isn't wasted on the wrong audience.
5. Clear Monthly Reporting - So you always know what changed, why, and what's coming next.
Platforms (not limited to) and who I work with
Google Ads (Search, Performance Max), Google Analytics 4, Google Tag Manager.
Results
Valley Solar: cost per acquisition cut by 44% across 250+ conversions
Oakmont Steel Doors: conversions up from 11 to 44, cost per conversion down from £124.38 to £33.52, spend up just 8%
Faqtic: steady flow of qualified leads rebuilt in a competitive B2B software category
Greenstone Counselling: 285 conversions at £16.62 average cost per acquisition, fully policy compliant
"I hired Alex a year ago to work as a Google Marketing consultant across four businesses. Our relationship is great. He's extremely communicative and helps me understand our ad performance, and what and how he is optimising next. I have seen the direct impact of his work on our revenue and I'm thrilled to continue working with him."
What I Work With:
Google Ads (Search, Shopping, PMAX, Display, YouTube), GA4, Google Tag Manager, Meta Pixel. Google Merchant Center, Shopify.
Day to day tasks include: keyword research, negative keywords, bid strategy, ad copy testing, A/B testing, retargeting, landing page optimization reporting, account reporting and auditing.
Not a fit if you want someone who reports clicks and impressions, needs weeks before acting.
If your account is generating clicks but failing to bring in quality leads that convert, message me directly on Upwork and we will evaluate your marketing funnel to find the leak.
Google Ads
Google Ad Manager
PPC Campaign Setup & Management
Search Engine Optimization
Google AdSense
Google Ads Account Management
B2B Lead Generation
Internet Marketing
Google Ads Audit
Campaign Optimization
Google Ads Account Setup
Google Analytics
Lead Generation
B2B Marketing
Marketing Strategy
Google Tag Manager
Christian A.
Glasgow, United Kingdom
$60/hr
5.0
65 jobs
✔️ Certified Google Partner, 250+ businesses over 14 years
✔️ $8.5M+ in revenue generated for clients through Google Ads
✔️ I optimize to real revenue and signed customers, not just clicks
✔️ Specialist in local lead generation and ecommerce growth
I turn Google Ads from a cost that frustrates you into your most profitable channel. Not by tweaking bids, but as a marketing strategist who fixes the whole picture most freelancers never look at.
Here's what makes me different from most Google Ads freelancers on here:
First, I'm a marketing strategist, not just an ad operator. Most people only know the ads, so when the ads don't convert, they're stuck. I understand the whole picture, the offer, the funnel, the tracking and the landing page, so I can find and fix what's actually stopping your ads from making money, not just tweak bids and hope.
Second, I optimize to real sales, not clicks. I connect your ads to what actually happens after the click, the real customers who buy, so the system learns to chase profit instead of clicks that just look good in a report. Your budget goes toward people who actually buy, not vanity metrics.
Third, I build the landing pages, and as many as it takes. Most Google Ads people send all your traffic to one generic page. I build dedicated, high-converting pages matched to exactly what each customer is searching for, which means higher conversion rates and better quality leads.
Take a look at some recent successes over the last 14 years:
𝐑𝐄𝐂𝐄𝐍𝐓 𝐒𝐔𝐂𝐂𝐄𝐒𝐒𝐄𝐒
🚀 Commercial roofing → lifted the qualified conversion rate from 0.9% to 8.6% and grew qualified leads fivefold
🚀 Plumbing → monthly leads from 16 to 67, cost per lead down 67%, at 300%+ ROI
🚀 Home improvement → leads from 25 to 110, cost per lead down from £155 to £59
🚀 eCommerce Footwear → scaled to $3 Million in six months.
🚀 eCommerce Furniture → £72.3K per month revenue at 7.16X ROAS
🚀 B2B Fundraising → monthly leads from 38 to 410 in six months at 60% lower CPA
Don’t take my word for it:
Mark @ IT Solutions ★★★★★ -- "Christian is a true expert in AdWords. Our cost per conversion dropped significantly while our leads increased, saving us thousands each month by eliminating wasted clicks. The transparency is brilliant, and we now consider them a long-term partner."
Harry @ Heaton Group ★★★★★ -- " From the outset they took the time to really understand our business. Detailed, well-structured, clearly tailored to our needs, and the quality of work exceeded expectations. It's rare to find strategic thinking with such a strong grasp of the detail."
Josette @ Faye Digital ★★★★★ -- "Working with Christian on our Google Ads project was an absolute pleasure. Extremely knowledgeable, communicative, and truly invested in our success. Christian walked us through every step, with insights and feedback that helped us optimize our campaigns effectively. I highly recommend them to anyone looking for a strategic, results-driven advertising partner."
𝐇𝐎𝐖 𝐖𝐄'𝐃 𝐒𝐓𝐀𝐑𝐓
1. A quick call to understand your business and where the biggest wins are.
2. We work out whether we are a good fit.
3. Research, strategy, build and launch.
Send me a message to book a free 30-minute strategy call, and I'll show you exactly where I'd tighten your account to make it more profitable, whether we end up working together or not.
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