8 years expertise in Online Advertising | +$100M Global Ad Spend Managed | Lead Gen + E-Commerce | Google Ads | Meta Ads | LinkedIn Ads | YouTube Ads
But how am I different?
To start with, I’ve made a guide with questions to ask freelancers to make sure you hire a qualified one best suited for your needs. Other than that, my results speak for themselves - check out my case studies.
Highly specialised in managing small to large Paid Media campaigns and strategies in-house and agency-side. I have now transitioned into freelancing and consulting, after building a successful track record in delivering growth for many small to enterprise-level brands.
𝗦𝗘𝗥𝗩𝗜𝗖𝗘𝗦
🛠️ Paid Search: Google & Bing Ads Management
🛠️ Paid Social: Meta (Facebook+Instagram) & LinkedIn Ads Management
🛠️ Display & Video: YouTube & Programmatic Advertising Management
🛠️ Account set up, Audits & Growth Strategies
🛠️ Custom Looker Studio Dashboard Setup
🛠️ Enterprise-level campaign management: Google Marketing Platform
🛠️ Advanced tracking, measurement & analytics (GA4 + Google Cloud BigQuery)
🛠️ Personalised Training & Coaching
𝗕𝗥𝗔𝗡𝗗𝗦
Euro Car Parts: Ecom
Relish: Ecom
Trainline: Travel+Tech
Jet2: Travel
Learning Technologies Group: SaaS + Edtech
Smart Search: Fintech
Rift Tax Refunds: Fintech
Bank of Canada: Finance
Vue Cinemas: Entertainment
Salvation Army: Charity
Please don't hesitate to reach out, I love nerding out over anything digital and tech related.
Thanks for viewing my profile, looking forward to working together!
Paid Media
Google Ads
Facebook Ad Campaign
Instagram Ad Campaign
LinkedIn Marketing
YouTube Ads
Digital Marketing
Media Analytics
Facebook Ads Manager
Nayab N.
Preston, United Kingdom
$10/hr
5.0
21 jobs
Are your Google Ads delivering significant returns to your business? Do you have a good understanding of its performance in financial terms, with timely reports? I can bring more than 4 years of experience to your digital advertising project, to design or re-engineer it to make it successful.
I've worked for 3 years with 32 different agencies/companies and have expertise to handle all types of niches successfully. Now I'm getting my own clients with the following skills of mine:
🔷My Google Ads Skills:
✅ Google Shopping campaigns for eCommerce
✅ Google Display Ad campaigns
✅ Google Video Campaigns for YouTube
✅ Google Search Ad campaigns
✅ Google Dynamic Search Ad campaigns
✅ Google App campaigns
✅ Google Search Smart campaigns
✅ Google Smart Shopping campaigns
✅ Google Remarketing campaigns
✅ AB Testing of Landing Page
✅ Data analysis from Google Analytics
I have managed millions of USD throughout my career. I have managed millions of budgets in the following niches and generated 5x ROAS for my clients.
I've huge experience and expertise in managing following niches successfully:
Arts & Crafts
Alcohol
Book Online Store
Commercial Property
Cleaning Services
Clothing online store
Medical Clinics
Dentistry
Fashion
Food & Drinks
Health & Beauty
Home & Garden
Photographers
Rental Car
Toys & Games
Transport & Delivery
Travel
Web Design & Internet Marketing
Plastic Windows
Pets Accessories
Roller Blinds
Fitness
Employees Health, Counseling
Shopify Stores and etc.
Here's a bird's eye view of what would happen if all goes well:
🤍 Intro call — I want to understand a bit more about your business and goals and answer any questions you have.
🤍 Audit — Find out exactly how I can help you with a FREE highly-acclaimed audit (incl. detailed recommendations).
🤍 Strategy — See my recommendations for ad channels and campaign types, and estimated metrics for each.
🤍 Setup — I'll put together the new campaigns with the right tracking, customized to your needs.
🤍 Optimization — I’ll squeeze your campaigns into maximum profitability from the moment of activation with custom reporting, and my extensive experience.
You will get to see the following things if you work with me:
⭐ Extensive experience ⭐ Focused expertise ⭐ $5 million/year managed ⭐ Data-driven approach ⭐ Proactive management ⭐ Seamless communication
If you're interested in working together, let's set up a call and discuss your business further.
Looking forward to hearing from you!
Best Regards,
Nayyab.
Display Ad
Search Engine Marketing
Google Search
Google Shopping
Pay Per Click Advertising
Video Advertising
Marketing Audit
Digital Marketing
SEO Keyword Research
YouTube Marketing
Google Display Network
Google Ad Manager
Google Ads
PPC Campaign Setup & Management
Ciaran K.
London, United Kingdom
$80/hr
5.0
83 jobs
Google Partner who's generated $2M+ in profit for B2B companies through Google Ads in 2025 alone.
5X average ROAS across spend. $834K in pipeline from a single account. Everything I do ties back to your CRM - SQLs, pipeline, closed-won revenue.
Most Google Ads freelancers manage campaigns. I build systems that attract your actual buyers and train Google to find more of them, consistently week after week.
I built a 5-stage system around how B2B audiences actually buy, taking into consideration: long cycles, multiple decision-makers, CRM data over click data.
HOW IT WORKS
Stage 1 - Traffic Cleansing: Strip out waste. Most B2B accounts are bleeding 30–40% of spend on irrelevant traffic. I fix that first.
Stage 2-3 - Data Foundation & Conversion Optimisation: Restructure campaigns around your actual sales data. Keyword strategy, bidding, and conversion tracking all pointed at pipeline metrics - SQLs, opportunities, closed-won.
Stage 4-5 - Continuous Optimisation & Scale: Once unit economics are proven, scale with confidence. New campaign types, audience expansion, and budget increases - all tied to CAC and payback targets.
What this looks like in practice
→ Fintech Platform: $834K in qualified pipeline in 75 days
→ Operandio (B2B SaaS): 199 qualified leads in 4 months
→ Confirm (B2B SaaS): Meetings booked with Airbnb, Barracuda, and Ahead
→ Vici Health Sciences (health tech): 55% CAC reduction in 60 days
Who I work with
B2B companies in SaaS, fintech, healthcare tech, and professional services .
Full revenue attribution stack: GA4 and GTM integrated with HubSpot, Salesforce, or your CRM, so you see the direct line from ad spend to closed revenue.
Next step
If you need someone who optimises for pipeline, not impressions - send me a message with your current situation. I’ll tell you exactly what I’d do differently.
Google Ads
PPC Campaign Setup & Management
Search Engine Marketing
Search Engine Marketing Strategy
Campaign Setup
Campaign Management
Campaign Optimization
Lead Generation
Campaign Reporting
Google Ads Account Setup
Marketing Strategy
Pay Per Click Advertising
Google Analytics 4
Dan H.
London, United Kingdom
$30/hr
5.0
244 jobs
I work only with lead generation businesses, and I focus on the part of Google Ads that matters most: turning ad spend into real customers, not just form submissions.
Anyone can fill an account with leads. The hard part is making sure those leads are genuine, that spam and junk enquiries are filtered out, and that your budget goes towards people who are actually likely to become paying customers.
That is where most Google Ads accounts fall down, and it is what I fix.
I have managed Google Ads accounts for 15 years, and my profile shows the results. I also stay on top of how Google Ads keeps changing, including AI Max and automation, so your account does not quietly drift into wasted spend while still looking fine on the surface.
✅Why Choose Me?
-The only person who can provide you with a highly researched negative keyword list consisting of 1345 negative keywords, which will save you a lot of money right from the start
-A huge list of 50,000 placement exclusions that no one else has, which will improve the quality of your leads from Performance Max campaigns
-Best feedback on Upwork for Google Ads (formerly known as Adwords) / PPC / Pay Per Click
- Google Premier Partner (You can find my company Veni Vidi Vici Ltd in the Google Partner directory). This means I'm in the top 3% of Google Ads professionals in the world.
-Proven results which you can see in the presentation attached to the Portfolio section of my profile. (If the feedback I have attained doesn't persuade you to use me then the evidence of the results I attained for my clients should!)
-Several of the 'Top Rated' Google Ads freelancers on Upwork have been trained up by me. Hire the master, not the apprentice!
-Guaranteed results - if you have existing campaigns then I guarantee to beat the results or you don't pay me a management fee until I do. (Doesn't apply to new accounts with no history as I wouldn't have any results to beat)
-I've managed over £120 Million on Google (up to January 2026) during my career (This is through a mixture of white labelling my services to famous agencies around the world, my own personal clients and also when I worked for an agency full time before becoming a freelancer).
-Over £82 Million of the spend (up to January 2026) on Google that I have managed has been on my own clients i.e. not whilst working for another agency or through white-labeling my services
-Innovative tactics & always ahead of the competition
-I have managed several famous companies including Toys R Us in Australia, New Zealand and the UK. I managed the Fortune 100 company Rentokil in Australia and New Zealand for 4 years
-The PPC Freelancer who manages all of the Google Ads accounts for Sam Mollaei the famous Law Business coach and owner of Legal Funnel, My Legal Academy etc. I'm therefore an expert in Legal / Law Google Ads accounts as well as Google Ads accounts for courses.
-Experienced in accounts from $5 per day right up to $60k per day
-Experienced in managing campaigns in Australia, UK, USA, Canada, South Africa, New Zealand, Germany, Ireland and United Arab Emirates
-Psychology used in ad text for highest click through and conversion rates. (I've ran thousands of tests to find out what works and what doesn't. Your account will benefit from the knowledge I've learned.)
-I've personally earned over $2 million and have written a book called "The Million Dollar Freelancer" which you can buy on Amazon
-I've been managing Google Ads since 2011, when it was called Adwords and Upwork was called Elance.
PLEASE NOTE, I'm NOT interested in eCommerce accounts, I don't work on an hourly basis and I have no interest in working for any agencies.
My rates are:
$500 for a standard account build (Excessively big builds are charged more)
10% of spend as a management fee on spends above $5000 per month
20% of spend management fee on spends below $5000 per month
+ Upwork fees
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