Hire the Best Marketing Managers in Glasgow, UK

$80M in managed ad spend. 𝐓𝐡𝐞 𝐧𝐮𝐦𝐛𝐞𝐫 𝐭𝐡𝐚𝐭 𝐦𝐚𝐭𝐭𝐞𝐫𝐬 𝐦𝐨𝐫𝐞 𝐢𝐬 𝐡𝐨𝐰 𝐦𝐚𝐧𝐲 𝐨𝐟 𝐭𝐡𝐨𝐬𝐞 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐈'𝐝 𝐛𝐮𝐢𝐥𝐝 𝐭𝐡𝐞 𝐞𝐱𝐚𝐜𝐭 𝐬𝐚𝐦𝐞 𝐰𝐚𝐲 𝐚𝐠𝐚𝐢𝐧. If your paid spend is growing but revenue isn't following, or your SEO is pulling traffic that still isn't converting, the problem is rarely the channel itself. It's what sits between them. 𝐈'𝐯𝐞 𝐬𝐩𝐞𝐧𝐭 𝟏𝟎+ 𝐲𝐞𝐚𝐫𝐬 𝐟𝐢𝐱𝐢𝐧𝐠 𝐞𝐱𝐚𝐜𝐭𝐥𝐲 𝐭𝐡𝐚𝐭 across the UK, US, Europe, APAC, and MENA. 3x–5x ROAS delivered consistently. Lead costs reduced by 30–40%. Conversion rates taken from 2% to 5–7%+. Most businesses aren't failing at marketing. They're running it in silos. The moment paid, organic, and conversion start working as one system, the results stop being unpredictable. That's the work I do. The industries change. The approach doesn't. ━━━━━━━━━━━━━━━━━━ INDUSTRIES I WORK WITH ━━━━━━━━━━━━━━━━━━ 1) DTC eCommerce: Scaling brands where increasing spend is starting to hurt margins. Creative strategy, feed optimisation, and retention built as one system rather than three separate briefs. 2) B2B SaaS: Long sales cycles and expensive leads require precision, not volume. Built around how B2B buyers actually evaluate and decide, not how most marketers assume they do. 3) Healthcare: Regulated and competitive. Deep familiarity with Meta and Google compliance requirements for healthcare advertisers, with campaigns built to perform within them. 4) Lead Generation: Home services, legal, financial, professional services. The focus is always lead quality over lead volume. What happens after the form is submitted matters as much as the CPL. 5) Financial Services & Regulated Industries: Mortgage, insurance, and fintech across the UK, US, and Europe. Experienced working within the restrictions that make most marketers uncomfortable. 6) Hospitality & Local Businesses: Direct bookings, local visibility, and performance marketing applied to businesses that have historically grown on reputation alone. 7) EdTech & Online Education: Trial conversions, paid subscriber growth, and long-term student value built from the first click. ━━━━━━━━━━━━━━━━━━ WHAT I WORK ON ━━━━━━━━━━━━━━━━━━ ✔ SEO: Technical, On-Page, Content & Topical Authority ✔ Google Ads: Search, Shopping, Display, Performance Max ✔ Meta & Paid Social: Facebook, Instagram, LinkedIn, TikTok ✔ CRO & Landing Page Strategy ✔ Full-Funnel Lead Generation: B2B & B2C ✔ GA4, GTM & Attribution ✔ eCommerce Growth: Shopify, WooCommerce ✔ Email & Marketing Automation ✔ Retargeting, Segmentation & Lookalike Scaling ✔ Brand Positioning & Go-To-Market Strategy ✔ Programmatic Advertising ✔ Influencer & Affiliate Marketing Strategy ✔ YouTube Marketing & Video SEO ✔ Market Research & Competitor Analysis ━━━━━━━━━━━━━━━━━━ TOOLS & PLATFORMS ━━━━━━━━━━━━━━━━━━ - Paid Advertising Google Ads · Meta Ads Manager · LinkedIn Campaign Manager · TikTok Ads · Microsoft Ads · YouTube Ads · Google Merchant Center · Performance Max - SEO & Content SEMrush · Ahrefs · Moz · Google Search Console · Screaming Frog · Surfer SEO · Google Trends - Analytics & Tracking Google Analytics 4 · Google Tag Manager · Hotjar · Microsoft Clarity · Looker Studio · Triple Whale - CRM & Automation HubSpot · Klaviyo · ActiveCampaign · Mailchimp · Salesforce · Zapier - eCommerce Shopify · WooCommerce · Webflow · WordPress · Unbounce · Leadpages ━━━━━━━━━━━━━━━━━━ HOW ENGAGEMENTS WORK ━━━━━━━━━━━━━━━━━━ The first thing I do is understand what's actually happening in the business; not what the dashboard says, but what the numbers underneath it are telling you. Where spend is leaking. Where qualified traffic is dropping off. What the sales team is seeing that marketing isn't accounting for. That diagnosis shapes everything that follows. From there the plan gets built around what moves revenue in the shortest time given the existing assets, budget, and constraints. Not what looks impressive in a proposal. You'll have full visibility throughout; not in the form of a weekly report that sits unread, but in clear, direct communication about what's running, what it's producing, and what's changing and why. I take on work I'm confident I can improve. If I'm not, I'll say so at the start rather than six months in. So, if the numbers aren't where they should be, let's find out why. Send me a message and we'll go from there.

Most brands don't have a traffic problem. They have a messaging problem. Visitors land on their website, skim for a few seconds, fail to see a compelling reason to care, and leave. No inquiry. No demo booked. No sale. That's where I come in. I'm a Marketing Strategist, Conversion Copywriter, and Content Consultant who helps SaaS companies, startups, agencies, and service-based businesses turn confusing messaging into clear, persuasive communication that attracts qualified leads, builds trust, and drives revenue. Over the last 5+ years, I've worked with brands including LS Rentals, GoPure, Laxis, Eyefactive, Multimotion, VetEvolve, Netstock, and DAC Beachcroft, helping them strengthen positioning, sharpen brand messaging, improve customer journeys, and create content that converts at every stage of the funnel. I Don't Start With Keywords. I Start With Buyers. Before writing a single word, I identify: ✔ Who your ideal customer is ✔ What problem they're actively trying to solve ✔ Why they're frustrated with existing alternatives ✔ What objections prevent them from buying ✔ What motivates them to take action This allows me to create messaging that resonates with real decision-makers—not search engines alone. Full-Funnel Content Strategy (TOFU • MOFU • BOFU) Modern marketing isn't about publishing more content. It's about publishing the right content at the right stage of the buyer journey. TOFU (Top of Funnel) Build awareness, educate prospects, and attract qualified traffic through SEO content, thought leadership, and demand-generation assets. MOFU (Middle of Funnel) Nurture prospects with case studies, comparison pages, lead magnets, email sequences, and authority-building content. BOFU (Bottom of Funnel) Drive conversions with persuasive landing pages, sales pages, product positioning, and conversion-focused website copy. Every piece of content should move prospects one step closer to becoming customers. That's exactly what I help businesses achieve. My Expertise Includes ◆ Brand Messaging & Positioning ◆ Conversion Copywriting ◆ Website Copy & Landing Pages ◆ SaaS & B2B Content Marketing ◆ SEO Strategy & Topic Authority Development ◆ Product Marketing & Feature Positioning ◆ LinkedIn Ghostwriting & Thought Leadership ◆ Email Marketing & Lead Nurture Campaigns ◆ Customer Journey Mapping ◆ Conversion Rate Optimization (CRO) ◆ Content Strategy & Editorial Planning Copywriting Frameworks I Regularly Use ✓ AIDA (Attention, Interest, Desire, Action) ✓ PAS (Problem, Agitation, Solution) ✓ BAB (Before, After, Bridge) ✓ StoryBrand Principles ✓ Jobs-To-Be-Done Messaging ✓ Customer-Aware Copy Frameworks ✓ Direct Response Marketing Techniques ✓ Behavioral Psychology & Conversion Principles Clients Typically Hire Me To ✔ Clarify confusing messaging ✔ Improve website conversion rates ✔ Create authority-building content strategies ✔ Increase qualified inbound leads ✔ Launch new products and services ✔ Strengthen market positioning ✔ Develop persuasive sales assets ✔ Build trust with high-value buyers What Makes Me Different? Many writers can create content. Few understand positioning, buyer psychology, customer journeys, and business growth. I bridge the gap between marketing strategy and persuasive execution. Every headline, landing page, article, email sequence, and content asset is created with one goal in mind: Moving prospects from attention to trust, and from trust to action. Because effective marketing isn't about sounding clever. It's about creating clarity, credibility, and conversion. If you're looking for a strategic marketing partner who understands SaaS, B2B, service businesses, customer psychology, and revenue-focused content, let's connect. Let's build messaging your audience remembers, trusts, and buys from.

I help businesses connect with the right prospects quickly and efficiently. I specialize in lead generation, LinkedIn research, influencer research, and targeted email list building. From B2B prospecting to niche market targeting, I deliver accurate, verified leads ready for outreach. Need influencer outreach or social media lead generation? I’ve got you covered. Whether it’s finding TikTok creators, Instagram influencers, or niche brand ambassadors, I track down the right voices to elevate your campaigns. I also handle company data scraping, contact list research, and market-specific lead sourcing with precision. I work with top-tier tools like Apollo, Hunter, Snov.io, RocketReach, Lusha, HypeAuditor, Heepsy, MailTester, and more — ensuring you get clean, targeted data that delivers results. Fast, focused, and detail-driven — that’s my approach. If you’re looking for a skilled lead generation partner who gets it right the first time, let’s connect. Faizan Zahid.

I'm a CXL-certified CRO strategist and conversion copywriter. Since 2015, i have worked with SaaS companies (primarily B2B), from bootstrapped startups through to large enterprise teams. I audit funnels end-to-end, build messaging strategy from voice-of-customer research, and write the conversion copy that executes on those ideas: landing pages, ads, email sequences, website copy, and user flows. Named clients include Toggl, Adobe Systems, SEON, DataDome, Screenly, and Courier Exchange. What I work on: 1. Messaging + positioning: ICP mapping, value prop development, competitive differentiation, full-funnel messaging frameworks 2. CRO and funnel strategy: End-to-end LP/website audits, heuristic analysis, prioritised optimisation roadmaps, A/B test design and variant development 4. Conversion copy: Landing pages, PPC ad copy, email sequences, website copy, UX microcopy, and low-fidelity wireframes 5. Embedded model: Customer research and data analysis through to launch, iteration, and ongoing testing What clients say: "Tobias helped us cut our cost per lead from $120 to under $40 and boost our click-through rate by over 25%." "Tobias delivered more than just copy; he helped us reframe our entire go-to-market positioning and improve customer engagement." — Julien, Multiply Credentials: - CXL minidegrees: Conversion Optimisation + Growth Marketing - CXL certifications: Digital Psychology, Applied Neuromarketing, Landing Page Optimisation - 100% Job Success Score | 100+ completed contracts | Upwork Top Rated Available for contract, part-time, and embedded engagements. GMT+1 (Lisbon). 📩 Send me your copy/website. I’ll provide a free teardown with actionable insights :)

Marketing professional with a broad range of marketing, brand planning and strategy and copywriting experience

With 14 years of experience in SEO and digital marketing, I specialize in driving organic traffic, improving search rankings, and increasing conversions through advanced SEO strategies. My approach blends technical SEO with high-quality content development, including SEO-focused blogging and website copywriting, to boost long-term visibility and engagement. Having worked with businesses across diverse industries, I have a proven track record of enhancing website performance through comprehensive SEO tactics, in-depth keyword research, and consistent content creation that ranks and converts. What I Offer: ✔ On-Page SEO Optimization – Keyword research, metadata optimisation, content structuring, and technical SEO enhancements for maximum search visibility. ✔ AEO, AIO, GEO and AXO optimisation so your web pages can achieve higher visibility ion LLMs. ✔ SEO Content Writing & Blogging – Crafting engaging, keyword-rich blog posts and articles that support SEO goals, drive organic traffic, and establish topical authority. ✔ Off-Page SEO & Link-Building – White-hat strategies to improve domain authority and rankings. ✔ Local SEO – Optimizing Google Business Profiles and location-based landing pages for higher local search rankings. ✔ Content Strategy & SEO Copywriting – Developing blog calendars and writing SEO-optimized content for service pages, landing pages, and ecommerce platforms. ✔ Technical SEO Audits & Fixes – Using SEMRush, Ahrefs, Screaming Frog, and Google Analytics to identify and resolve site issues. ✔ Website Speed & UX Optimization – Ensuring fast-loading, user-friendly websites that perform well in search engines and keep users engaged. ✔ Paids Ads – Setting up paid ad campaigns with your goals in mind. 100% increase in revenue, sales and conversions. Platforms & Tools I Work With: 🔹 CMS: WordPress (including Elementor Pro), Wix, Shopify, and GHL Website Builder 🔹 SEO Tools: SEMRush, Ahrefs, Screaming Frog, Google Search Console, Google Analytics 🔹 Technical Skills: HTML, CSS, JavaScript (basic understanding) 🔹 Marketing & PPC: Google Ads, Facebook Ads, Competitor Analysis, Conversion Rate Optimization (CRO) I have successfully: ✅ Increased organic traffic by 400% for a client through data-driven SEO and consistent blog publishing ✅ Generated 1400% ROI for a client through paid social media campaigns ✅ Achieved 900% ROI through targeted paid search ads ✅ Improved keyword rankings, leading to 50%+ growth in organic visibility ✅ Developed and executed content-led SEO campaigns that boosted conversions and user engagement Based in Glasgow, UK, I’m available for consultations via video or phone calls. Whether you need a full SEO strategy, a blog content plan, or ongoing SEO copywriting support, I’m here to help your brand outrank the competition and drive measurable results. 💬 Let’s connect and discuss how I can help grow your business with strategic SEO and high-performing content!