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in the United Kingdom

I help ambitious organisations solve complex marketing problems - clarifying strategy, sharpening positioning, and turning insight into words, campaigns, and systems that actually perform. If your challenge is not “we need more content,” but rather: • our message isn’t landing • our marketing feels busy but unfocused • or our audience growth has stalled that’s where I do my best work. I’m a fractional Marketing Director and strategic marketing consultant with 16+ years’ experience operating at leadership level across sport, media, public sector and high-growth SMEs. I’m the founder of Compass Marketing and previously led marketing at Rangers Football Club for 16 years, working in a high-pressure, globally scrutinised environment spanning brand, commercial growth, CRM, partnerships, and fan engagement . Today, I work with organisations that need senior thinking, clear direction, and commercially grounded execution - without the cost or rigidity of a full-time hire. My work typically sits at the intersection of strategy, audience understanding, and language. That means I don’t just advise - I help shape the thinking and the words that carry it into the world. Core areas of focus: • Marketing & audience growth strategy • Brand positioning and messaging architecture • Analytics-led audits and insight • Campaign planning and distribution strategy • High-impact copywriting (brand, web, campaigns, thought leadership) • SEO-informed content strategy • Stakeholder, board, and leadership-level communication • Copywriting is a key part of my value - but always grounded in strategy, audience intent, and commercial outcomes. Selected results include: • SEO strategy moving a client from page 30 to page 1 and generating £80k+ in qualified leads in five weeks • Paid media and campaign strategy delivering 41% revenue growth in a single quarter (£265k uplift on £30k spend) • Insight and reporting automation saving leadership teams 8–10 hours per month in decision-making time I’ve worked with national brands, public bodies, and ambitious SMEs across the UK and internationally. I’m strategic, calm, and commercially focused. I am also very comfortable at board level, hands-on when needed and allergic to vanity marketing. Ways to work with me • Fractional Marketing Director / Head of Marketing • Strategy, audit & positioning projects • Campaign and launch planning • Copywriting-led messaging and content systems • Training, coaching & knowledge transfer If you’re looking for senior thinking and someone who can translate that thinking into clear, persuasive language - we’ll work well together.

Skills: Meta Ads, Instagram Ads, Facebook Marketing, Google Ads, Social Media Platform Creation, Digital Strategy, Email Marketing, Website Design, Social Media Ads, TikTok Ads. Digital Marketing and Digital Advertising is about connecting customers to your products online. From your website to your social media platforms I will develop your plan and create the presences online that you need to be successful. With strong project management skills and a passion for what I do, I will listen to what you need and raise your online profile to a level of effectiveness that ensures you meet your goals. Here are my successes throughout the last two years. - Delivered over $5 million in profit as a direct result of managing Facebook ads. - Connected customers to over 5 million connections across Facebook, twitter, LinkedIn and Instagram for customers. - Created blog plan, executed blog content, analyzed blog successes, repeated blog successes. - Driven over $2 million in revenue via email marketing including sales funnel creation. - Responsible for management of 15 Facebook for Business accounts. - Realized consistent 15% engagement rates for Facebook clients. - Initiated Twitter and Instagram accounts for clients new to the platforms. - Instituted Hootsuite as a solution for clients to self-manage their social networks effectively. - Increased meaningful web traffic through solid SEO strategy and targeted keywords. - Developed and currently maintain 30+ websites on behalf of our clients. Most importantly I helped customers get to where they wanted to be. Happy to have a conversation here on Upwork to make sure we can meet your objectives together. -Peter

I help e-commerce brands scale profitable affiliate revenue while eliminating waste, inefficiencies, and non-incremental partners. I’m Simos Vlassis, founder of AffiliateMotion, with 19+ years of experience managing and scaling affiliate programs for global e-commerce brands across EMEA and North America. Unlike generic affiliate managers, I focus on: Incremental revenue (not cannibalized sales) High-value partner recruitment (content, SEO, influencers) Commission structures that protect margins Compliance, fraud prevention & brand safety Proof +220.9% affiliate revenue growth for PadelMarket (YoY) 70% commission cost reduction by eliminating inefficiencies Managed 800+ publishers across 15 strategic categories Best For ✔ Fashion, sports, beauty, lifestyle, electronics ✔ Brands scaling internationally

Want to increase your ROAS and generate more revenue from Meta Ads? I've spent 16 years in ecommerce and 8+ years managing Meta ad accounts for brands ranging from growing ecommerce businesses to some of the world's biggest names. I've managed $50M+ in ad spend and helped ecommerce brands improve ROAS, reduce acquisition costs and scale revenue through better campaign strategy, creative testing and ongoing optimisation. My approach is simple: understand what's working, cut what's not, and put more budget behind the opportunities that can drive profitable growth. 🚀 How I can help your ecommerce business Increase ROAS: I analyse your account, identify where budget is being wasted and restructure campaigns to improve efficiency and give Meta a better foundation to scale. Grow revenue: Once we find what's working, I focus on scaling those opportunities without blindly increasing spend and destroying performance. Improve campaign performance: I continuously monitor your campaigns, audiences, creative and performance data to identify opportunities and make informed optimisation decisions. Build a stronger creative strategy: Creative is one of the biggest drivers of Meta performance. I'll identify the messaging, angles, formats and concepts worth testing so you're not just producing more ads for the sake of it. Take Meta Ads off your plate: You shouldn't need to spend your evenings inside Ads Manager wondering what to change. I manage the account, monitor performance and make the decisions needed to keep things moving. 💡 Why work with me? I've worked across a wide range of ecommerce businesses and have managed Meta advertising for brands including AllSaints, The North Face, On Running, Pasta Evangelists, Bella & Duke, Yumi and Izabel. I've also generated results such as: +32% increase in ROAS for a US men's footwear brand -24% reduction in cost per purchase in under 30 days $93k → $300k+ monthly revenue for a US women's fashion brand at 3.5 ROAS 81% reduction in cost per purchase for a US t-shirt brand +20% purchases while reducing CAC by 14% for a jewellery brand I don't believe in making an account complicated for the sake of it. I focus on simple structures, clear testing strategies and making decisions based on the data. 👇 Who I work best with I'm a particularly good fit if you're an ecommerce founder who: - Is already generating sales through Meta Ads - Wants to improve ROAS and increase revenue - Knows Meta Ads are important but doesn't want to manage them yourself - Has tried running ads yourself or working with another freelancer/agency without getting the results you expected - Wants an experienced Meta Ads specialist who can take ownership of performance You don't need to become an expert in Meta Ads. That's my job. 💬 What clients say ⭐⭐⭐⭐⭐ "Working with Lewis has been a game-changer for my business. Since bringing him on as my Facebook Ads Manager, he's helped accelerate my return on ad spend and guided me toward levels of performance I hadn't seen before. Lewis introduced me to new strategies and optimizations I'd never been aware of, and his ability to analyze data and pivot quickly has made a huge impact on my campaigns." ⭐⭐⭐⭐⭐ "In just the first few months of our partnership, they have delivered results that have exceeded our expectations. One of the most impactful changes they have implemented was restructuring our ad campaigns in META using the Cost Controlled approach. This change has significantly improved our Return on Ad Spend (ROAS), bringing both immediate and long-term revenue gains." 🔑 Skills Meta Ads | Facebook Ads | Instagram Ads | Ecommerce Growth | ROAS Optimisation | Revenue Growth | Shopify | Performance Marketing | Creative Strategy | Meta Pixel | Conversion API |