Hire the Best Facebook & Meta Ads Specialists
in the United Kingdom

Skills: Meta Ads, Instagram Ads, Facebook Marketing, Google Ads, Social Media Platform Creation, Digital Strategy, Email Marketing, Website Design, Social Media Ads, TikTok Ads. Digital Marketing and Digital Advertising is about connecting customers to your products online. From your website to your social media platforms I will develop your plan and create the presences online that you need to be successful. With strong project management skills and a passion for what I do, I will listen to what you need and raise your online profile to a level of effectiveness that ensures you meet your goals. Here are my successes throughout the last two years. - Delivered over $5 million in profit as a direct result of managing Facebook ads. - Connected customers to over 5 million connections across Facebook, twitter, LinkedIn and Instagram for customers. - Created blog plan, executed blog content, analyzed blog successes, repeated blog successes. - Driven over $2 million in revenue via email marketing including sales funnel creation. - Responsible for management of 15 Facebook for Business accounts. - Realized consistent 15% engagement rates for Facebook clients. - Initiated Twitter and Instagram accounts for clients new to the platforms. - Instituted Hootsuite as a solution for clients to self-manage their social networks effectively. - Increased meaningful web traffic through solid SEO strategy and targeted keywords. - Developed and currently maintain 30+ websites on behalf of our clients. Most importantly I helped customers get to where they wanted to be. Happy to have a conversation here on Upwork to make sure we can meet your objectives together. -Peter

The quick version: I'm a Meta ads and Google ads specialist, specialising in E-Commerce and Lead Generation, with a key focus on ROI 👋 My work has generated over $100m+ in sales over the years, I've worked with companies doing $0 in sales and just starting, to companies generating $100,000's in revenue. I have managed over $10,000,000 in adspend over the past few years. View my portfolio below to take a look at some previous case-studies as well as reviews from my previous work. Excited to talk! The longer, sit down version: Great to meet you! I'm Jack. Most of my clients work with me because I'm easy to work with, great with deadlines, careful attention to detail and, well, great results. I have been a freelancer in digital advertising for the past 7 years. I started my journey fresh out of high school at an internship at a large national company in London. I gained a lot of experience that year, helping to run advertising campaigns, spending a combined $100k within my first year of advertising and generating a 3.0 ROAS. After I received my marketing degree which was supposed to take 3 years, but because of my experience and knowledge, only took me one, I started out on my own as a freelancer and have been doing it ever since! It was the best thing I have done. Over the last few years, I've had the opportunity to work with (and gain deep knowledge of) a number of interesting industries. Among them: - Local restaurant's, - Landscaping companies, - Insurance companies, - Coffee Brands, - Toy Brands, - Subscription based businesses, - Too many more to list! When you work with me, you receive everything A-Z when it comes to digital advertising. I will set up, optimize and manage campaigns on an on-going basis, with the goal to grow your company. I am in the advertising space because I am data driven and love to generate sales. My work has allowed founders to relax and spend more time with their families, facilitate sales of the businesses, leading the founders to retire (some even in their 30's) as well as make founders happier and more 'successful'. Who is Jack? I'm a family man at heart. I also love to play golf at the weekend (specifically in the summer!) I also love cars, spending a lot of time with like minded people helps me wind-down after a busy week of scaling companies! I look forward to speaking with you and scaling your business to new heights! 📈 Cheers, Jack

Are you struggling with low-quality leads, high CPL, or negative ROAS on Google & Meta Ads? I turn your campaigns into a scalable lead machine through strong tracking, targeted high-converting ads, and continuous optimization. 🔷Recent Case Study (Aesthetic Clinic in Dubai’s High-Competition Market): 🔹Lead Volume: Increased leads from 404 to 3,950 🔹Lead Quality: 3x increase in qualified, high-converting leads 🔹Cost Per Lead (CPL): Reduced CPL by 64% 🔹ROAS: 24% increase in return on ad spend 🔶Sounds familiar? You might be thinking: 🔸We’re spending thousands on Google & Meta Ads, so why aren’t these leads turning into actual sales? 🔸My ad reports show high clicks, but my sales team says the lead quality is terrible! 🔸I just need an expert who can take full ownership of our tracking and campaigns so I can stop wasting ad spend. ◾Benefits of Working With Me: ▪️All-in-One Solution: No need to hire separate tracking experts, media buyers, or data analysts—I handle the entire performance ecosystem. ▪️100% Data Transparency: Complete tracking setup (GTM, GA4, Clarity & GCLID) so you see the exact ROI of every dollar spent. ▪️Done-for-You Execution: End-to-end campaign design, management, and continuous optimization so you can focus on running your business. ◽Track Record & Credibility: ▫️8+ Years of specialized performance marketing experience. ▫️Managed $300,000 in Campaign Budget ▫️Certified Google Partner for 4+ consecutive years. ✅If this is what you're looking for, click the green "Invite to Job" button so we can have a quick chat.

Want to increase your ROAS and generate more revenue from Meta Ads? I've spent 16 years in ecommerce and 8+ years managing Meta ad accounts for brands ranging from growing ecommerce businesses to some of the world's biggest names. I've managed $50M+ in ad spend and helped ecommerce brands improve ROAS, reduce acquisition costs and scale revenue through better campaign strategy, creative testing and ongoing optimisation. My approach is simple: understand what's working, cut what's not, and put more budget behind the opportunities that can drive profitable growth. 🚀 How I can help your ecommerce business Increase ROAS: I analyse your account, identify where budget is being wasted and restructure campaigns to improve efficiency and give Meta a better foundation to scale. Grow revenue: Once we find what's working, I focus on scaling those opportunities without blindly increasing spend and destroying performance. Improve campaign performance: I continuously monitor your campaigns, audiences, creative and performance data to identify opportunities and make informed optimisation decisions. Build a stronger creative strategy: Creative is one of the biggest drivers of Meta performance. I'll identify the messaging, angles, formats and concepts worth testing so you're not just producing more ads for the sake of it. Take Meta Ads off your plate: You shouldn't need to spend your evenings inside Ads Manager wondering what to change. I manage the account, monitor performance and make the decisions needed to keep things moving. 💡 Why work with me? I've worked across a wide range of ecommerce businesses and have managed Meta advertising for brands including AllSaints, The North Face, On Running, Pasta Evangelists, Bella & Duke, Yumi and Izabel. I've also generated results such as: +32% increase in ROAS for a US men's footwear brand -24% reduction in cost per purchase in under 30 days $93k → $300k+ monthly revenue for a US women's fashion brand at 3.5 ROAS 81% reduction in cost per purchase for a US t-shirt brand +20% purchases while reducing CAC by 14% for a jewellery brand I don't believe in making an account complicated for the sake of it. I focus on simple structures, clear testing strategies and making decisions based on the data. 👇 Who I work best with I'm a particularly good fit if you're an ecommerce founder who: - Is already generating sales through Meta Ads - Wants to improve ROAS and increase revenue - Knows Meta Ads are important but doesn't want to manage them yourself - Has tried running ads yourself or working with another freelancer/agency without getting the results you expected - Wants an experienced Meta Ads specialist who can take ownership of performance You don't need to become an expert in Meta Ads. That's my job. 💬 What clients say ⭐⭐⭐⭐⭐ "Working with Lewis has been a game-changer for my business. Since bringing him on as my Facebook Ads Manager, he's helped accelerate my return on ad spend and guided me toward levels of performance I hadn't seen before. Lewis introduced me to new strategies and optimizations I'd never been aware of, and his ability to analyze data and pivot quickly has made a huge impact on my campaigns." ⭐⭐⭐⭐⭐ "In just the first few months of our partnership, they have delivered results that have exceeded our expectations. One of the most impactful changes they have implemented was restructuring our ad campaigns in META using the Cost Controlled approach. This change has significantly improved our Return on Ad Spend (ROAS), bringing both immediate and long-term revenue gains." 🔑 Skills Meta Ads | Facebook Ads | Instagram Ads | Ecommerce Growth | ROAS Optimisation | Revenue Growth | Shopify | Performance Marketing | Creative Strategy | Meta Pixel | Conversion API |

🏆 Top 1% of Performance Marketers on Upwork 🏆 💰 Managed over $1m+ in Ad Spend Across Meta & Google 💰 📈 6+ Years Driving Growth and Revenue For eCom Brands Online 🚀 Send me an invite or message, I'll give you a free Loom audit showing exactly how I'd approach your ad account to get it performing at its best. That's my promise. I help eCommerce brands turn ad spend into predictable revenue through Meta Ads and Google Ads. Whether you're scaling a Shopify store, improving ROAS, or trying to make your paid media more profitable, I build campaigns that drive purchases and revenue, not vanity metrics. Paid advertising that performs. I manage eCom campaigns across Meta and Google, from cold traffic prospecting to retargeting. Proper conversion tracking, daily optimisation, and a focus on the metrics that actually matter to your bottom line. Creative strategy that scales. Creative fatigue kills eCommerce campaigns. I test hooks, angles, and formats weekly, UGC-style videos, static ads, carousels, product demos, find what converts, cut what doesn't, and scale the winners. Full-funnel eCommerce campaigns. Awareness, retargeting, conversion, each stage needs different creative and targeting. I build campaigns that move shoppers through your funnel, not just dump traffic at the top. Data-driven optimisation. I track ROAS, CPA, CTR, conversion rates, AOV, MER, and purchase volume. You get clear reporting showing what's working, what's not, and what we're doing about it. HAPPY CLIENTS: ⭐⭐⭐⭐⭐ "We'd tried and failed with Meta ads before so were initially skeptical about whether the channel was right for us, but Harrison absolutely CRUSHED it. We budgeted 3 months for a return on Meta, but Harrison worked with us lock-step from the start with our strategy and we hit a profitable ROAS literally straight out the gate. I've been hiring on Upwork for 12 years and good talent can be hard to come across. Harrison is your guy. Book a call with him and you won't regret it." ⭐⭐⭐⭐⭐ "Harrison is an expert when it comes to Meta ads. I cannot recommend him enough to anyone who needs help getting their ads account performing well." ⭐⭐⭐⭐⭐ "Highly recommend Harrison and his team, they were able to understand our needs and our brand voice quickly to produce great results with efficiency." ⭐⭐⭐⭐⭐ "Great freelancer, very hard working, knowledgeable and extremely easy to work with." CORE SKILLS: Paid Ads, Meta Ads, Facebook Ads, Instagram Ads, Google Ads, Google Shopping, Performance Max, Performance Marketing, Paid Advertising, PPC, eCommerce Marketing, Shopify Marketing, DTC Marketing, eCommerce Growth, Media Buying, Campaign Management, Audience Targeting, Retargeting, Lookalike Audiences, Dynamic Product Ads, Catalogue Ads, Advantage+ Shopping Campaigns, Conversion Tracking, Facebook Pixel, Conversion API, Google Tag Manager, Google Analytics, GA4, Merchant Center, Product Feed, ROAS Optimization, CPA Optimization, A/B Testing, Campaign Scaling, Shopify Ads, eCommerce Ads, Performance Marketing

𝗦𝗲𝗻𝗶𝗼𝗿 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗘𝘅𝗽𝗲𝗿𝘁 | 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀, 𝗠𝗲𝘁𝗮 𝗔𝗱𝘀, 𝗦𝗘𝗢 & 𝗟𝗲𝗮𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 I help businesses generate more qualified leads, sales, and revenue through Google Ads, SEO, Meta Ads, tracking, landing page optimisation, and full-funnel digital marketing. With 10+ years of agency and in-house business experience, I have managed 100+ client accounts, worked across 200+ campaigns, led SEO teams, managed large paid media budgets, and helped businesses improve organic traffic, paid ads performance, lead quality, and conversion rates. My focus is simple: I do not just bring traffic. I find where your budget is leaking, fix tracking, improve targeting, optimise campaigns, and build a marketing system that turns clicks into real business results. 𝗞𝗘𝗬 𝗥𝗘𝗦𝗨𝗟𝗧𝗦 ✅ 900% organic traffic growth on a flagship SEO project ✅ 100+ client accounts managed across SEO and paid marketing ✅ 100–150 qualified leads generated per day through paid campaigns ✅ Experience managing large Google Ads and social media budgets ✅ 22% ROAS improvement through campaign optimisation ✅ 88% organic traffic growth through technical SEO and content strategy ✅ Led SEO teams and delivered 95% on-time project completion 𝗪𝗛𝗔𝗧 𝗜 𝗖𝗔𝗡 𝗛𝗘𝗟𝗣 𝗬𝗢𝗨 𝗪𝗜𝗧𝗛 🔍 𝗦𝗘𝗢, 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗣𝗥, 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 & 𝗢𝗥𝗚𝗔𝗡𝗜𝗖 𝗚𝗥𝗢𝗪𝗧𝗛 • Technical SEO audits • On-page SEO • Off-page SEO • Local SEO • Keyword research • Competitor analysis • Content strategy • Internal linking • Schema markup • Core Web Vitals • Google Business Profile optimisation • HARO Link building • Quoted Link building • Saad Link Building • Digital PR • Guest Posting 💰 𝗚𝗢𝗢𝗚𝗟𝗘 𝗔𝗗𝗦 & 𝗣𝗣𝗖 • Google Search Ads • Shopping Ads • Display Ads • Remarketing campaigns • Performance Max campaigns • Keyword and negative keyword strategy • Ad copy testing • CPA and ROAS optimisation • GA4 and Google Tag Manager tracking 📱 𝗠𝗘𝗧𝗔 𝗔𝗗𝗦 & 𝗣𝗔𝗜𝗗 𝗦𝗢𝗖𝗜𝗔𝗟 • Facebook Ads • Instagram Ads • Lead generation campaigns • Retargeting campaigns • Audience testing • Creative testing • Campaign scaling • Conversion tracking 📊 𝗧𝗥𝗔𝗖𝗞𝗜𝗡𝗚, 𝗖𝗥𝗢 & 𝗥𝗘𝗣𝗢𝗥𝗧𝗜𝗡𝗚 • GA4 setup • Google Tag Manager • Conversion tracking • Landing page optimisation • A/B testing • Funnel analysis • Lead quality tracking • Weekly performance reporting ✍️ 𝗖𝗢𝗡𝗧𝗘𝗡𝗧, 𝗣𝗥 & 𝗦𝗢𝗖𝗜𝗔𝗟 𝗠𝗘𝗗𝗜𝗔 • SEO content strategy and writing • Landing page content planning • Blog strategy and writing • Digital PR and outreach • Social media strategy • Monthly content calendars • Competitor and market research 𝗜𝗡𝗗𝗨𝗦𝗧𝗥𝗜𝗘𝗦 𝗜 𝗛𝗔𝗩𝗘 𝗪𝗢𝗥𝗞𝗘𝗗 𝗪𝗜𝗧𝗛 I have worked with agency clients, local businesses, B2B companies, ecommerce brands, healthcare, finance, real estate, security services, SaaS, home services, and service-based businesses. 𝗧𝗢𝗢𝗟𝗦 𝗜 𝗨𝗦𝗘 Google Ads, Meta Ads Manager, Google Analytics 4, Google Tag Manager, Google Search Console, Ahrefs, SEMrush, Screaming Frog, Moz, WordPress, Shopify, HubSpot, Mailchimp, Hotjar, Canva, Asana, Slack, ChatGPT, Claude, Go High Level, Surfer SEO, Google Merchant Center. 𝗕𝗘𝗦𝗧 𝗙𝗜𝗧 𝗙𝗢𝗥 I work with B2B companies, local service businesses, ecommerce brands, SaaS companies, healthcare, real estate, finance, law firms, home services, and growth-focused businesses that need better leads, clearer tracking, and stronger ROI. 𝗪𝗛𝗔𝗧 𝗠𝗔𝗞𝗘𝗦 𝗠𝗘 𝗗𝗜𝗙𝗙𝗘𝗥𝗘𝗡𝗧 I bring both agency and in-house business experience, so I understand client delivery, reporting, budgets, deadlines, and real revenue goals. I do not only manage campaigns. I look at the full funnel: traffic, targeting, tracking, landing pages, lead quality, content, SEO, ads, and reporting. This helps me find what is stopping growth and fix the areas that create the biggest business impact. 𝗙𝗥𝗘𝗘 𝗤𝗨𝗜𝗖𝗞 𝗪𝗜𝗡 𝗔𝗨𝗗𝗜𝗧 Send me your website, ad account issue, or current marketing challenge. I will identify the first 3 fixes to improve your leads, tracking, conversion rate, or ROI. 𝗠𝗬 𝗣𝗥𝗢𝗖𝗘𝗦𝗦 1. Audit your website, ads, tracking, competitors, and current results 2. Find wasted spend, tracking gaps, SEO issues, and conversion problems 3. Build a clear strategy based on your business goals 4. Launch or optimise campaigns across SEO, Google Ads, Meta Ads, and content 5. Track performance, improve results, and scale what works 📞 𝗦𝗲𝗻𝗱 𝗺𝗲 𝘆𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲, 𝗴𝗼𝗮𝗹, 𝗮𝗻𝗱 𝗰𝘂𝗿𝗿𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲. I will review your current setup and show you the first quick wins to improve leads, sales, tracking, or ROI.