Hire the Best Facebook & Meta Ads Specialists
in the United Kingdom

Most Google Ads accounts are optimising blind. Google receives a signal when someone clicks and a signal when someone converts. Everything in between — the session that lasted four minutes, the person who read your pricing page twice, the lead that was genuinely worth £8,000 vs the one that was never going to buy — Google sees none of it. I fix that. And the results compound over time. I'm a Google Ads specialist with 21 years of experience and $60M+ in ad spend managed. I work exclusively with service businesses at serious spend levels — typically $20,000/month and above — where signal quality, conversion intelligence, and proper offline tracking make the difference between an account that improves every month and one that plateaus. What I do differently: Most specialists focus on what happens before the click — keywords, match types, bidding, structure. I focus on that too. But the work that produces outsized results is what happens after the click. I build three connected layers that most accounts don't have: Behavioural signal tracking — meaningful engagement signals sent back to Google during every session, not just at conversion. Google learns what a genuinely interested visitor looks like for your specific business — even when they don't convert immediately. Conversion value scoring — form submissions sent back to Google with predicted revenue values based on lead quality signals. Not a flat conversion count. A signal that reflects what each lead is actually worth. Google optimises toward high-value leads not just lead volume. Offline conversion tracking — quoted values and won jobs connected back to the original click via CRM integration. Google learns which keywords, campaigns, and audiences produce real revenue — not just enquiries. Together these give Google a complete picture of your customer journey from first session to closed job. The algorithm gets better data than any competitor's account is providing. Targeting improves continuously. Cost per quality lead drops over time. Recent results: • A UK business insurance provider: +144% revenue, +68% ROAS, +87% sales. • A land surveying firm: -41% cost per quoted lead, +67% quoted lead ROAS, +12% value of work quoted. • A resin driveway installer: -41% cost per acquisition, -40% ad spend for same results, +11% quote requests. In every case the improvement came from better signal quality and commercial thinking — not more budget. What I work on: • Google Ads audits and second opinions for accounts spending $20k+/month • Full account management with conversion intelligence built in • Conversion tracking architecture — GTM, GA4, Enhanced Conversions, offline imports • CRM integration for quoted value and job value feed-back to Google • Behavioural signal tracking and lead scoring setup • Search, Performance Max, Microsoft/Bing Ads • Landing page conversion analysis and recommendations The questions I focus on: • Is Google optimising toward your actual revenue — or just your conversion count? • Are your best leads being treated the same as your worst leads by the algorithm? • What signals is Google missing about the quality of your sessions and leads? • Is your offline revenue connected back to the clicks that generated it? • What needs fixing first to make the account measurably better within 90 days? Who I work best with: Service businesses — insurance, professional services, home improvement, trades, B2B — where lead quality variance is significant and the difference between a good lead and a bad one is worth thousands of pounds. Businesses where the owner or marketing director cares about revenue outcomes, not vanity metrics. Accounts where proper signal quality hasn't been set up and there's real performance left on the table. If you want a senior specialist who will connect your ad spend to your actual business outcomes — not just manage your campaigns — send me a message or book a consultation.

🏆 Top Rated Plus | Top 1% of Performance Marketers on Upwork 🏆 💰 Managed over $1m+ in Ad Spend Across Meta & Google 💰 📈 6+ Years Driving Growth and Revenue For eCom Brands Online 🚀 Send me an invite or message, I'll give you a free Loom audit showing exactly how I'd approach your ad account to get it performing at its best. That's my promise. I help eCommerce brands turn ad spend into predictable revenue through Meta Ads and Google Ads. Whether you're scaling a Shopify store, improving ROAS, or trying to make your paid media more profitable, I build campaigns that drive purchases and revenue, not vanity metrics. Paid advertising that performs. I manage eCom campaigns across Meta and Google, from cold traffic prospecting to retargeting. Proper conversion tracking, daily optimisation, and a focus on the metrics that actually matter to your bottom line. Creative strategy that scales. Creative fatigue kills eCommerce campaigns. I test hooks, angles, and formats weekly, UGC-style videos, static ads, carousels, product demos, find what converts, cut what doesn't, and scale the winners. Full-funnel eCommerce campaigns. Awareness, retargeting, conversion, each stage needs different creative and targeting. I build campaigns that move shoppers through your funnel, not just dump traffic at the top. Data-driven optimisation. I track ROAS, CPA, CTR, conversion rates, AOV, MER, and purchase volume. You get clear reporting showing what's working, what's not, and what we're doing about it. HAPPY CLIENTS: ⭐⭐⭐⭐⭐ "We'd tried and failed with Meta ads before so were initially skeptical about whether the channel was right for us, but Harrison absolutely CRUSHED it. We budgeted 3 months for a return on Meta, but Harrison worked with us lock-step from the start with our strategy and we hit a profitable ROAS literally straight out the gate. I've been hiring on Upwork for 12 years and good talent can be hard to come across. Harrison is your guy. Book a call with him and you won't regret it." ⭐⭐⭐⭐⭐ "Harrison is an expert when it comes to Meta ads. I cannot recommend him enough to anyone who needs help getting their ads account performing well." ⭐⭐⭐⭐⭐ "Highly recommend Harrison and his team, they were able to understand our needs and our brand voice quickly to produce great results with efficiency." ⭐⭐⭐⭐⭐ "Great freelancer, very hard working, knowledgeable and extremely easy to work with." CORE SKILLS: Paid Ads, Meta Ads, Facebook Ads, Instagram Ads, Google Ads, Google Shopping, Performance Max, Performance Marketing, Paid Advertising, PPC, eCommerce Marketing, Shopify Marketing, DTC Marketing, eCommerce Growth, Media Buying, Campaign Management, Audience Targeting, Retargeting, Lookalike Audiences, Dynamic Product Ads, Catalogue Ads, Advantage+ Shopping Campaigns, Conversion Tracking, Facebook Pixel, Conversion API, Google Tag Manager, Google Analytics, GA4, Merchant Center, Product Feed, ROAS Optimization, CPA Optimization, A/B Testing, Campaign Scaling, Shopify Ads, eCommerce Ads, Performance Marketing

⌜ 𝗚𝘂𝗮𝗿𝗮𝗻𝘁𝗲𝗲𝗱 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 𝗼𝗿 𝗬𝗼𝘂 𝗗𝗼𝗻'𝘁 𝗣𝗮𝘆 — 𝗣𝗿𝗼𝘃𝗲𝗻 𝘁𝗿𝗮𝗰𝗸 𝗿𝗲𝗰𝗼𝗿𝗱 𝗼𝗳 𝘀𝗰𝗮𝗹𝗶𝗻𝗴 𝗦𝗵𝗼𝗽𝗶𝗳𝘆 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗯𝘆 𝟯𝟱𝟬%+ 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗽𝗮𝗶𝗱 𝗮𝗱𝘀 𝗶𝗻 𝟮𝟬𝟮𝟲 | 𝗖𝗮𝘀𝗲 𝗦𝘁𝘂𝗱𝗶𝗲𝘀 𝗶𝗻 𝗣𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼 ↘ ⌟ 🥇 8+ Years Experience | Facebook Ads Manager | TikTok Ads Manager | Google Ads Manager 🥇 Meta Ads Shopify & TikTok Ads Shopify & Google Ads Shopify | Meta and Google Certified 🥇 300+ eCommerce Brands Scaled (so I likely have experience in your niche) | Facebook Ads Ecommerce 🥇 $1.1M+ in Monthly Ad Spend Managed across Meta Ads, TikTok Ads and Google Ads 🥇 Top Rated Plus — Top 3% | 100% Job Success Score | 5 ⭐ from every client | Available US Hours 🥇 BSc in Marketing ⚠️ I don't provide white label services or join agencies as staff. Most freelancers run ads. I build and scale profitable Shopify and eCommerce campaigns with data backed testing, scroll stopping creatives, and full funnel systems that actually move the needle. I guarantee it. Yes, the guarantee is real. Most freelancers charge for time. I charge for performance. If I cannot produce measurable improvements in your campaigns, you DO NOT pay 💼 Trusted by brands including Well02, True Sea Moss, Nello Supplements and K Shami Over 8+ years I've helped hundreds of Shopify and eCommerce brands turn paid traffic into predictable, profitable revenue across Meta Ads Manager, TikTok Ads Manager, Google Ads, and Snapchat Ads. Proof and full campaign breakdowns are available in my portfolio, and I can walk you through live client results on a call. 𝗖𝗹𝗶𝗲𝗻𝘁 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 • Supplements (USA): $0 to $70K/month via TikTok Ads at 7.7x ROAS in 3 months • Skincare (USA): $300K Google Ads spend → $1M revenue • Skincare (USA): $40K Meta Ads spend → $260K+ revenue (6.6x ROAS) • Home and Decor (USA): $1,113,504.97 revenue via Meta Ads (3.18x ROAS) • Health (USA): $133,415 revenue via TikTok Ads (4.09x ROAS) • Supplements (USA): $400K/month → $1M/month via Meta, TikTok an Full campaign breakdowns in my portfolio and live walkthroughs available on call. 💬 "He maximises every opportunity to drive the highest possible return on ad spend. Absolutely fantastic — if you want someone to take the headache out of running ads, he is the man for the job." — Philip, CMO of Well02 𝗣𝗿𝗼𝗯𝗹𝗲𝗺𝘀 𝗜 𝗙𝗶𝘅 ⛔ Shopify stores getting traffic but no sales ⛔ Rising ad costs with declining ROAS ⛔ Heavy spend with no clear strategy to scale 𝗪𝗵𝗮𝘁 𝗜 𝗗𝗲𝗹𝗶𝘃𝗲𝗿 ✅ High converting Facebook Ads, Instagram Ads, TikTok Ads and Google Ads for Shopify and eCommerce brands ✅ Full funnel Meta Ads strategy: prospecting, retargeting and remarketing across Facebook and Instagram ✅ TikTok Ads Manager: UGC creative strategy, TikTok Shop scaling and full funnel campaign builds for Shopify brands ✅ Google Ads: Search, Shopping, Performance Max and YouTube Ads ✅ Facebook Pixel, Meta Conversion API, GTM and GA4 setup for clean accurate tracking ✅ Static ads and video ad creatives built to convert ✅ Scalable campaign structures built around profit targets not vanity metrics ✅ Weekly reporting so you always know exactly what is driving revenue 𝗪𝗵𝗼 𝗜 𝗪𝗼𝗿𝗸 𝗪𝗶𝘁𝗵 • Shopify stores from first campaign to 7 and 8 figure scaling • DTC consumer brands scaling profitably • eCommerce brands ready to dominate their niche with paid ads 📩 Message me or click Invite to review your campaigns together. ------------------------------------------------------------------------------------------------------------------------ 📌 Facebook Ads & Meta Ads 🔹 Meta Facebook Ads Manager & Facebook Ads Media Buyer 🔹 Facebook Ads Ecommerce & Facebook Ads Shopify 🔹 Facebook Ad Campaign Strategy & Facebook Ads Specialist 🔹 Facebook Ads Audit & Meta Ads Manager 📌 TikTok Ads & TikTok Marketing 🔹 TikTok Ads Manager & TikTok Media Buyer 🔹 TikTok Ecommerce Ads & TikTok Shop Ads 🔹 TikTok Creative Strategy & TikTok Shopify Ads 🔹 TikTok Ads Expert & TikTok Campaign Management 📌 Google Ads & PPC 🔹 Google Ads Manager & Google Ads Specialist 🔹 Google Shopping Ads & Performance Max & PMAX 🔹 Google Ads Shopify & Google Ads Ecommerce 🔹 Google PPC 📌 eCommerce & Shopify Marketing 🔹 Shopify Ads & Shopify Scaling & Shopify Growth 🔹 DTC Marketing & DTC Advertising & DTC eCommerce 🔹 eCommerce Scaling & eCommerce Media Buyer 🔹 Shopify Store Scaling & Shopify Marketing 📌 Performance Marketing & Media Buying 🔹 Paid Media Strategy & Performance Marketing 🔹 Media Buyer & Paid Advertising Specialist 🔹 Growth Marketing & Paid Traffic Scaling 📌 Creative & Ad Production 🔹 Static Ads & Video Ads & Image Ads 🔹 Facebook Ad Creative & TikTok Ad Creative 📌 eCommerce Growth & Scaling 🔹 Shopify Facebook Ads & Shopify TikTok Ads 🔹 Shopify Google Ads & Shopify Store Growth 🔹 eCommerce Advertising & eCommerce Growth 🔹 DTC Brand Scaling & Consumer Brand Ads

Are you feeling overwhelmed by your GoHighLevel setup confused, incomplete, or not delivering the results you expected? Looking for a GoHighLevel expert who goes beyond basic page building to create a complete, results-driven system? You’re in the right place. I specialize in helping business owners, coaches, consultants, agencies, and service-based brands build powerful, conversion-focused systems within GoHighLevel. My approach goes beyond simple setups I design fully integrated systems that capture leads, automate follow-ups, schedule appointments, nurture prospects, and elevate your overall client experience. This isn’t just about setting things up. I build GoHighLevel systems that are strategic, scalable, and tailored to how your business actually operates helping you save time, reduce manual work, and drive consistent growth. My services include: ✅ GoHighLevel account setup ✅Gohighlevel sales funnel ✅Gohighlevel landing page ✅ Gohighlevel Website ✅Gohighlevel workflow ✅Go high level funnel ✅Gohighlevel SEO ✅Gohighlevel calendar ✅Go high level email automation ✅Convert clickfunnels landing page to gohighlevel ✅Triggers and workflow ✅Gohighlevel campaigns ✅Lead generation funnels ✅ Form/Survey ✅CRM Management ✅Zapier Integration ✅Email Marketing ✅Integrate payment solutions such as Stripe. ✅GHL Automating Onboarding Processes ✅Checkout Pages ✅Mailgun Integration, Zapier Integration, and Twilio Integration ✅GoHighLevel AI Agents I've worked with businesses across various industries, from e-commerce and B2B to non-profit and healthcare. I handle full project management from start to finish, ensuring your websites drive results. Regular communication is important to me, so let’s keep in touch and grow your business together! 🚀 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀: GoHighLevel automation expert,GoHighLevel Sales Funnel Experts, gohighlevel (GHL) Subaccount, GoHighLevel Website Design, GoHighLevel Landing Page, GoHighLevel Sales Funnel Creation, GoHighLevel Automation, GoHighLevel SaaS Configuration, GoHighLevel Email Marketing, GoHighLevel Calendar Setup, GoHighLevel Appointment and Opportunity Management, GoHighLevel Integrations, GoHighLevel Workflow Design, GoHighLevel Designing WordPress Templates in GHL, GoHighLevel Snapshot Creation and Setup, GoHighLevel Email Configuration, GoHighLevel Community Setup, GoHighLevel Membership Setup, GoHighLevel Store Design, GoHighLevel Sales funnel design, GoHighLevel Landing page, GoHighLevel Landing page design, GoHighLevel CRM Automation, GoHighLevel Website, GoHighLevel Sales funnel Implementation, GoHighLevel Website, GoHighLevel CRM Software, GoHighLevel Email Marketing, GoHighLevel Email Automation, GoHighLevel Email Campaign, GoHighLevel Email Campaign Setup, GHL AI Agents GoHighLevel automation expert,GoHighLevel Sales Funnel Experts, gohighlevel (GHL) Subaccount, GoHighLevel Website Design, GoHighLevel Landing Page, GoHighLevel Sales Funnel Creation, GoHighLevel Automation, GoHighLevel SaaS Configuration, GoHighLevel Email Marketing, GoHighLevel Calendar Setup, GoHighLevel Appointment and Opportunity Management, GoHighLevel Integrations, GoHighLevel Workflow Design, GoHighLevel Designing WordPress Templates in GHL, GoHighLevel Snapshot Creation and Setup, GoHighLevel Email Configuration, GoHighLevel Community Setup, GoHighLevel Membership Setup, GoHighLevel Store Design, GoHighLevel Sales funnels, GoHighLevel, GoHighLevel Expert, GHL Expert, HighLevel Specialist, GoHighLevel Setup, GHL Setup, GoHighLevel Automation, HighLevel Automation, GoHighLevel CRM, GHL CRM, GoHighLevel Funnel, Funnel Builder, Sales Funnel, High Converting Funnel, Landing Page Design, Funnel Optimization, GoHighLevel Website, Website Builder, Responsive Website Design, Conversion Optimization, Lead Generation, Lead Capture, Lead Nurturing, Email Marketing, SMS Marketing, Automation Workflow, Workflow Automation, Marketing Automation, CRM Automation, Pipeline Setup, Sales Pipeline, Appointment Booking, Calendar Setup, Client Onboarding, Client Management, Customer Journey, Funnel Strategy, Digital Marketing Funnel, Conversion Funnel, ClickFunnels Alternative, Funnel Hacking, Lead Magnet Funnel, Webinar Funnel, Booking Funnel, Service Funnel, Coaching Funnel, Agency Funnel, SaaS Funnel, Local Business Funnel, AI Chatbot, AI Bot Setup, GHL AI Bot, Chatbot Automation, Messenger Bot, SMS Bot, Conversational AI, Customer Support Bot, Lead Qualification Bot, Automation Sequences, Drip Campaigns, Email Sequences, SMS Sequences, Follow-Up Automation, Trigger Automation, Campaign Setup, Marketing Campaign, CRM Organization, Contact Management, Tagging System, Segmentation, List Building, Audience Segmentation, Client Retention, Client Experience, Customer Experience, UX Optimization, UI Design, Website Redesign, Funnel Redesign, Conversion Rate Optimization, CRO Expert, A/B Testing, Split Testing, Analytics Tracking, Performance Optimization, Google Analytics Integration, Facebook Pixel Setup, GHL, GHL

Most Meta freelancers optimise for ROAS. I optimise for profit. After 16 years running Meta ad accounts. I've seen the same problem repeat: brands spending more, generating more revenue, and somehow making less profit. The culprit is almost always an uncontrolled CAC and a campaign structure that was never aligned to real unit economics. That's what I fix. I work with ecommerce brands doing $20k–$200k/month who want controlled, profitable customer acquisition, not more creative noise, not another bloated agency retainer, not a weekly call that eats into their time without moving the needle. 💡 What I do differently: - Profit-first campaign structure I start with your contribution margin and target CAC, then build campaigns around those numbers, using bid caps and cost controls, not auto-bidding and hope. - Streamlined accounts that scale Overcomplicated account structures reset learning phases and slow everything down. I strip accounts back to what works and build for speed. - Structured creative testing Creative diversity beats creative volume. I define the angles, formats, and iterations that should be tested and direct your in-house or freelance team on execution. ➡️ Who I work with: Ecommerce brands doing $20k–$200k/month who are experiencing inconsistent performance, rising CAC, or a growing suspicion that ROAS doesn't tell the full story. Founders who want to hand over their Meta ads to someone who treats the account like a business, not a media buyer. ➡️ Who I'm not the right fit for: Early-stage brands still finding product-market fit, founders who want deep involvement in day-to-day decisions, or businesses expecting full creative production. I direct creative strategy, I don't design, film, or edit ads. 💬 What Clients Say: ⭐⭐⭐⭐⭐ "Working with Lewis has been a game-changer for my business. Since bringing him on as my Facebook Ads Manager, he’s helped accelerate my return on ad spend and guided me toward levels of performance I hadn’t seen before. Lewis introduced me to new strategies and optimizations I’d never been aware of, and his ability to analyze data and pivot quickly has made a huge impact on my campaigns. He’s proactive, knowledgeable, and genuinely invested in seeing my brand grow. I couldn’t recommend him more!" ⭐⭐⭐⭐⭐ "A great experience so far, for our e-commerce fashion brand. In just the first few months of our partnership, they have delivered results that have exceeded our expectations. One of the most impactful changes they have implemented was restructuring our ad campaigns in META using the Cost Controlled approach. This change has significantly improved our Return on Ad Spend (ROAS), bringing both immediate and long-term revenue gains. Their expertise, clear communication, and data-driven decision making have made them invaluable partners in our marketing efforts. We’re excited about the continued growth and the success we anticipate in the future, as we move forward together." 🔑 Skills Meta Ads (Facebook & Instagram) Ecommerce Growth Strategy Shopify Optimisation Performance Creative Strategy Tracking, Pixel & CAPI CAC Reduction & ROAS Growth

𝗚𝘂𝗮𝗿𝗮𝗻𝘁𝗲𝗲𝗱 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 𝗼𝗿 𝗬𝗼𝘂 𝗗𝗼𝗻’𝘁 𝗣𝗮𝘆. 💰 $750K+ managed monthly across Meta, TikTok and Google Ads | 300+ brands scaled | 8+ years experience | 🏆 Top Rated (top 3%) | 100% Job Success Score | 5 ⭐ from every client I help brands turn digital ad budgets into consistent, measurable revenue. With 8+ years of hands-on experience across Meta (Facebook & Instagram), TikTok, and Google Ads, I specialize in building high-ROI campaigns that scale profitably. Why Clients Hire Me: ✅ Strategic, data-backed approach that focuses on sales—not just clicks ✅ Expertise in reducing customer acquisition costs and improving ROAS ✅ Clear communication and full transparency on performance ✅ Seamless landing page and website design (Figma) that supports conversion Common Pain Points I Solve: 🚫 Ads bringing in traffic but failing to convert 🚫 Ad budgets being spent without a clear return 🚫 Sky-high cost per acquisition 🚫 Campaigns that feel like guesswork instead of strategy What You’ll Get: 🔹 Smart, scalable campaigns that align with your business goals 🔹 Lower CPL and CAC through continuous testing and optimization 🔹 Improved margins and a healthier bottom line 🔹 Design that supports the entire funnel—from ad click to conversion I bring a marketer’s mindset and an operator’s discipline to every campaign. My 100% Job Success Score reflects what I consistently deliver: real growth, not guesswork. 📩 Send me a message or click Invite and we can take a look at your campaigns together. Some of the words my clients commonly use to describe what they want help with: 🔸 Meta Ads – Facebook Ads – Instagram Ads – Meta Advertising – Facebook Advertising – Instagram Advertising – Meta Ads Manager – Facebook Ads Manager – Meta Ads Specialist – Meta Media Buyer 🔸 TikTok Ads – TikTok Advertising – TikTok Ads Manager – TikTok Ads Specialist – TikTok Shop Ads – TikTok eCommerce Ads – TikTok Media Buyer 🔸 Google Ads – Google Advertising – Google PPC – Google Ads Specialist – Google Ads Management – Google Search Ads – Google Shopping Ads – YouTube Ads 🔸 eCommerce Advertising – eCommerce Marketing – Shopify Marketing – Shopify Ads – Shopify Advertising – Shopify Store Scaling – DTC Marketing 🔸 Performance Marketing – Paid Media Strategy – Customer Acquisition – Conversion Rate Optimisation – ROAS Optimisation – Paid Traffic Scaling 🔸 Paid Advertising Specialist – Paid Media Buyer – Digital Advertising – Online Advertising – Growth Marketing – Media Buying