Hire the Best Facebook & Meta Ads Specialists
in the United Kingdom

I don't run ads. I fix broken ad accounts. In the last 90 days, I've recovered $47,000 in wasted ad spend for 3 e-commerce brands then turned that saved budget into profit. Most Google Ads and Meta Ads accounts aren't underperforming because of bad creative. They're failing because of broken Conversion Tracking, misconfigured Meta Pixel, bloated keyword lists, and audiences that never should've been targeted. I'm a Google Ads Specialist and Meta Ads Manager who audits first, rebuilds second, and scales third. 🔵 𝐆𝐎𝐎𝐆𝐋𝐄 𝐀𝐃𝐒 — 𝐒𝐞𝐚𝐫𝐜𝐡, 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠 & 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐌𝐚𝐱 I provide end-to-end Google Ads Management including Google Ads Account Setup, Google Ads Campaign Setup, and ongoing Google Ads Campaign Management. I run Google Search Ads capturing bottom-funnel intent, optimize Google Shopping Ads and Performance Max campaigns for product catalogs, and manage Google Merchant Center feeds for accuracy. Every engagement starts with a deep Google Ads Audit to find the 20–40% of spend that's pure waste. From Google Ads Ecommerce to Google Ads Lead Generation, my Google Ads Optimization and Google PPC strategies align Search Engine Marketing with real revenue not vanity clicks. 🟣 𝐌𝐄𝐓𝐀 𝐀𝐃𝐒 — 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤, 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 & 𝐑𝐞𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠 As a Meta Ads Manager, Meta Ads Specialist, and experienced Facebook Ads Manager, I handle Meta Ads Management and Facebook Ads Management across Facebook Ads, Instagram Ads, and the full Meta ecosystem. This includes Facebook Ad Campaign creation, Meta Ads Optimization, and advanced Meta Retargeting that turns window-shoppers into buyers. I implement Meta Pixel, Facebook Pixel Setup & Optimization, and Conversion API (CAPI) for bulletproof attribution — because if you can't track it, you can't scale it. Whether it's cold-audience Meta Lead Generation or warm Social Media Advertising, I build funnels that convert. ⚫ 𝐏𝐏𝐂, 𝐓𝐑𝐀𝐂𝐊𝐈𝐍𝐆 & 𝐀𝐍𝐀𝐋𝐘𝐓𝐈𝐂𝐒 𝐈𝐍𝐅𝐑𝐀𝐒𝐓𝐑𝐔𝐂𝐓𝐔𝐑𝐄 As a PPC Expert and PPC Specialist, I don't guess. I deliver PPC Campaign Setup & Management with full measurement through Google Analytics, Google Analytics 4, and Google Tag Manager, plus complete Analytics & Tracking Setup. You get transparent dashboards showing real business outcomes — not just impressions and clicks. I also provide Google Ads Account Management at the strategic level, ensuring your Pay Per Click Advertising investment maps directly to profit. 𝐇𝐈𝐑𝐄 𝐌𝐄 𝐀𝐒 𝐘𝐎𝐔𝐑: ◼ Google Ads Specialist for full-scale Google Ads Management, Google Ads Optimization, and Google Ads Account Setup from scratch. ◼ Google Ads Expert to audit, restructure, and scale Google Search Ads, Google Shopping Ads, and Performance Max campaigns. ◼ Google PPC Expert focused on lowering CPA and maximizing ROAS through advanced Google PPC bidding and audience strategies. ◼ Meta Ads Manager for complete Meta Ads Management, Meta Ads Optimization, and cross-platform funnel building. ◼ Meta Ads Expert & Meta Ads Specialist running Facebook Ads, Instagram Ads, Meta Lead Generation, and Meta Retargeting campaigns. ◼ Facebook Ads Manager handling Facebook Ads Management, Facebook Ad Campaign setup, and ongoing creative + audience testing. ◼ PPC Expert & PPC Specialist delivering end-to-end PPC Campaign Setup & Management across Google and Meta. ◼ PPC Management partner for businesses needing Pay Per Click Advertising that ties every click to revenue. ◼ Analytics & Tracking Setup specialist implementing Google Analytics, Google Analytics 4, Google Tag Manager, Conversion Tracking, Meta Pixel, Facebook Pixel Setup & Optimization, and Conversion API (CAPI). ◼ Google Merchant Center consultant optimizing product feeds for Google Shopping Ads and Performance Max success. 🛠 𝐇𝐎𝐖 𝐈 𝐖𝐎𝐑𝐊 Audit & Diagnose — Full account review, competitive analysis, and tracking verification. Restructure & Fix — Rebuild campaigns for intent, fix Conversion Tracking, and eliminate waste. Optimize & Scale — Weekly optimizations, bi-weekly strategy calls, and expansion of winning assets. ✅ 𝐖𝐇𝐎 𝐈 𝐖𝐎𝐑𝐊 𝐖𝐈𝐓𝐇 Brands scaling with Google Shopping Ads and Performance Max, plus service companies needing predictable Google Ads Lead Generation and Meta Lead Generation. If your current PPC Management feels like a black hole, I'll show you exactly where the money is going — and how to get it back. 💬 𝐑𝐄𝐀𝐃𝐘 𝐓𝐎 𝐒𝐓𝐎𝐏 𝐓𝐇𝐄 𝐁𝐋𝐄𝐄𝐃𝐈𝐍𝐆? Send me your current monthly ad spend and your #1 frustration. I'll reply with the 3 biggest leaks I can spot, no pitch, just insight.

I help ambitious brands grow through Meta Ads by combining senior media buying with a creative-first testing strategy. I've specialised in Meta advertising for more than nine years, working across e-commerce, lead generation and established brands including Honda and Adobe. I'm also a Meta Certified Media Planning Professional. My approach is built around a simple idea: as Meta's advertising platform becomes increasingly automated, creative has become one of the biggest variables we can control. That means I don't just manage campaigns inside Ads Manager. I work across the advertising system - positioning, customer psychology, creative strategy, copy, testing, campaign structure, analysis and iteration. I'm particularly well suited to companies that already understand the value of paid social and want someone experienced enough to take ownership rather than simply execute instructions. Typical engagements include: Meta Ads strategy and management · Creative strategy · Ad concept development · Testing systems · Performance analysis · Scaling · Direct-response copy I generally work with clients on an ongoing monthly basis, with the first 90 days used to establish the account, creative testing system and optimisation cycle. If you're looking for experienced ownership of Meta rather than simply another pair of hands inside Ads Manager, send me a message and tell me a little about the business. Paul Top Rated | Meta Certified Media Planning Professional Scotland, UK

Want to increase your ROAS and generate more revenue from Meta Ads? I've spent 16 years in ecommerce and 8+ years managing Meta ad accounts for brands ranging from growing ecommerce businesses to some of the world's biggest names. I've managed $50M+ in ad spend and helped ecommerce brands improve ROAS, reduce acquisition costs and scale revenue through better campaign strategy, creative testing and ongoing optimisation. My approach is simple: understand what's working, cut what's not, and put more budget behind the opportunities that can drive profitable growth. 🚀 How I can help your ecommerce business Increase ROAS: I analyse your account, identify where budget is being wasted and restructure campaigns to improve efficiency and give Meta a better foundation to scale. Grow revenue: Once we find what's working, I focus on scaling those opportunities without blindly increasing spend and destroying performance. Improve campaign performance: I continuously monitor your campaigns, audiences, creative and performance data to identify opportunities and make informed optimisation decisions. Build a stronger creative strategy: Creative is one of the biggest drivers of Meta performance. I'll identify the messaging, angles, formats and concepts worth testing so you're not just producing more ads for the sake of it. Take Meta Ads off your plate: You shouldn't need to spend your evenings inside Ads Manager wondering what to change. I manage the account, monitor performance and make the decisions needed to keep things moving. 💡 Why work with me? I've worked across a wide range of ecommerce businesses and have managed Meta advertising for brands including AllSaints, The North Face, On Running, Pasta Evangelists, Bella & Duke, Yumi and Izabel. I've also generated results such as: +32% increase in ROAS for a US men's footwear brand -24% reduction in cost per purchase in under 30 days $93k → $300k+ monthly revenue for a US women's fashion brand at 3.5 ROAS 81% reduction in cost per purchase for a US t-shirt brand +20% purchases while reducing CAC by 14% for a jewellery brand I don't believe in making an account complicated for the sake of it. I focus on simple structures, clear testing strategies and making decisions based on the data. 👇 Who I work best with I'm a particularly good fit if you're an ecommerce founder who: - Is already generating sales through Meta Ads - Wants to improve ROAS and increase revenue - Knows Meta Ads are important but doesn't want to manage them yourself - Has tried running ads yourself or working with another freelancer/agency without getting the results you expected - Wants an experienced Meta Ads specialist who can take ownership of performance You don't need to become an expert in Meta Ads. That's my job. 💬 What clients say ⭐⭐⭐⭐⭐ "Working with Lewis has been a game-changer for my business. Since bringing him on as my Facebook Ads Manager, he's helped accelerate my return on ad spend and guided me toward levels of performance I hadn't seen before. Lewis introduced me to new strategies and optimizations I'd never been aware of, and his ability to analyze data and pivot quickly has made a huge impact on my campaigns." ⭐⭐⭐⭐⭐ "In just the first few months of our partnership, they have delivered results that have exceeded our expectations. One of the most impactful changes they have implemented was restructuring our ad campaigns in META using the Cost Controlled approach. This change has significantly improved our Return on Ad Spend (ROAS), bringing both immediate and long-term revenue gains." 🔑 Skills Meta Ads | Facebook Ads | Instagram Ads | Ecommerce Growth | ROAS Optimisation | Revenue Growth | Shopify | Performance Marketing | Creative Strategy | Meta Pixel | Conversion API |

Klaviyo email & SMS and Meta ads for DTC ecommerce brands. $25M+ in Klaviyo-attributed revenue driven in the past two years across fashion, wellness, beauty, skincare, food and kids' brands. Before going out on my own I was Commercial Director at a seven-figure skincare brand, the one Dragons' Den called their most prepared pitch ever. Before that I built the UK's first sustainable health and fitness subscription business to 10,000 paying members in year one, and kept 80% of them through two years of lockdown. So I understand ecommerce from both sides of the table. Some specifics: - Skincare brand, 227% attributed revenue increase, $290k attributed, email accounting for 64% of total monthly revenue - Health and wellness brand, 171% year on year attributed revenue increase, $867k attributed over five months - Children's apparel, 189% attributed revenue increase on full account takeover - Industrial tools brand, 189% attributed revenue increase, $81k attributed - Adult wellness brand, 50% attributed revenue increase, $164k attributed on a $1.6M revenue account - Artisan food brand, 118% attributed revenue increase, $31k attributed on $67k total revenue - 40,000+ dormant profiles brought back through a structured reactivation process The paid media results tell the same story. - Fashion brand, 5,861 purchases at $2.93 cost per purchase, $532k in conversion value on $17k spend - Subscription and membership brand, 968 new subscribers at £37.14 cost per subscription - Apparel brand, 249 purchases at $24.06 cost per purchase - eCommerce brand, 147 purchases at $19.14 cost per purchase - eCommerce brand, 308 purchases at $6.48 cost per purchase on $1,994 spend with a 23.95 ROAS Here's how I work. I won't make a single recommendation without looking at your data first. Nothing goes out without your sign off. A full flow stack is typically live within 10 days once assets and approvals are in place. Both services, one point of contact, built around your brand and your numbers. On the email side that means welcome series, abandoned cart, browse and checkout abandonment, post purchase, replenishment, winback and VIP flows, campaign calendars, copy, design, segmentation, deliverability and list reactivation. On the paid ads side it means Meta strategy, creative direction, audience builds, campaign management and performance reporting. The results above speak for themselves, but here's what clients say about working with me: "Stephen was a pleasure to work with, he is a natural communicator and very personable and skilled professional." "Stephen is a great guy with a very positive attitude and also a true pro! I really recommend working with him!" "Stephen was absolutely amazing to work with! He took complete control of our email marketing strategy and set up all our flows seamlessly." You know what your email and ads should be doing. If they're not doing it, let's talk. Stephen