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🏆 Top 1% of Performance Marketers on Upwork 🏆 💰 Managed over $1m+ in Ad Spend Across Meta & Google 💰 📈 6+ Years Driving Growth and Revenue For eCom Brands Online 🚀 Send me an invite or message, I'll give you a free Loom audit showing exactly how I'd approach your ad account to get it performing at its best. That's my promise. I help eCommerce brands turn ad spend into predictable revenue through Meta Ads and Google Ads. Whether you're scaling a Shopify store, improving ROAS, or trying to make your paid media more profitable, I build campaigns that drive purchases and revenue, not vanity metrics. Paid advertising that performs. I manage eCom campaigns across Meta and Google, from cold traffic prospecting to retargeting. Proper conversion tracking, daily optimisation, and a focus on the metrics that actually matter to your bottom line. Creative strategy that scales. Creative fatigue kills eCommerce campaigns. I test hooks, angles, and formats weekly, UGC-style videos, static ads, carousels, product demos, find what converts, cut what doesn't, and scale the winners. Full-funnel eCommerce campaigns. Awareness, retargeting, conversion, each stage needs different creative and targeting. I build campaigns that move shoppers through your funnel, not just dump traffic at the top. Data-driven optimisation. I track ROAS, CPA, CTR, conversion rates, AOV, MER, and purchase volume. You get clear reporting showing what's working, what's not, and what we're doing about it. HAPPY CLIENTS: ⭐⭐⭐⭐⭐ "We'd tried and failed with Meta ads before so were initially skeptical about whether the channel was right for us, but Harrison absolutely CRUSHED it. We budgeted 3 months for a return on Meta, but Harrison worked with us lock-step from the start with our strategy and we hit a profitable ROAS literally straight out the gate. I've been hiring on Upwork for 12 years and good talent can be hard to come across. Harrison is your guy. Book a call with him and you won't regret it." ⭐⭐⭐⭐⭐ "Harrison is an expert when it comes to Meta ads. I cannot recommend him enough to anyone who needs help getting their ads account performing well." ⭐⭐⭐⭐⭐ "Highly recommend Harrison and his team, they were able to understand our needs and our brand voice quickly to produce great results with efficiency." ⭐⭐⭐⭐⭐ "Great freelancer, very hard working, knowledgeable and extremely easy to work with." CORE SKILLS: Paid Ads, Meta Ads, Facebook Ads, Instagram Ads, Google Ads, Google Shopping, Performance Max, Performance Marketing, Paid Advertising, PPC, eCommerce Marketing, Shopify Marketing, DTC Marketing, eCommerce Growth, Media Buying, Campaign Management, Audience Targeting, Retargeting, Lookalike Audiences, Dynamic Product Ads, Catalogue Ads, Advantage+ Shopping Campaigns, Conversion Tracking, Facebook Pixel, Conversion API, Google Tag Manager, Google Analytics, GA4, Merchant Center, Product Feed, ROAS Optimization, CPA Optimization, A/B Testing, Campaign Scaling, Shopify Ads, eCommerce Ads, Performance Marketing

Hands-on performance marketing consultant with £300M+ in ad spend managed and 11 years building and scaling customer acquisition for VC-backed startups - no agencies, all done by me. ⚡ HOW I DRIVE GROWTH 1️⃣ Every engagement starts with a comprehensive audit: your marketing funnels, campaigns, channels, tracking setup (pixels and SDKs), and creative performance. Most of the time this alone surfaces quick wins that deliver immediate results. 2️⃣ From there, I take those learnings and fix what's broken: redistributing your existing spend to the channels that are actually working and cutting what isn't. No waiting months to see results. 3️⃣ Once the foundations are solid, we build a scaling plan together: new channels to test, creative updates, structured frameworks to grow without wasting budget. 4️⃣ Throughout all of this, measurement is built in from day one: I use MMM, incrementality testing and attribution modelling so you always know exactly which campaigns are working hard for you and which ones are quietly burning money. 5️⃣ And where AI genuinely helps: Smartly for creative scaling, Claude for automated reporting - I implement it, so your team has real-time visibility without the manual effort. ⭐ WHY WORK WITH ME ✅ Most growth marketing consultants are either strong on execution or strong on data - I bring both. I've managed £300M+ in ad spend directly (no agencies, all me) alongside a marketing science background that lets me go deeper than most on what's actually driving results versus wasting budget. ✅ I've spent my career with fast-moving VC-backed startups in London and globally, so I'm used to moving quickly, working without layers, and being accountable for real outcomes. ✅ Everything I do is built to last - I work alongside your team and document properly, so the skills and frameworks stay with you long after the engagement ends. Ready to stop wasting your ad budget? Message me and let's talk about what's possible.

Expert in Strategic Marketing Campaigns and Visual Storytelling designed to drive immediate sales and maximize ROAS. Effective audience engagement through strategic messaging and marketing is crucial for brands. The key to success is developing an innovative approach that appeals to your target market, ensuring your message is consistent across various channels, and coordinating your brand's voice and vision with powerful marketing strategies that increase engagement and foster trust. From content strategies to social campaigns and digital marketing initiatives, every medium—print, physical, or online—should work cohesively to amplify your brand's presence and influence and that is where I come in. Using psychology-backed strategies, I help turn audiences into repeat customers by combining strategy, writing, research, and facilitation. I work with clients to translate their concepts into videos, Ads, pitch decks, growth plans, reports, profiles, frameworks, web content, roadmaps, concept visualizations, and workshops. My approach makes selling your work easier by constructing powerful arguments that resonate with the hearts and minds of your audience. I help clients achieve a better return on their advertising spend through authentic content (like UGC) and the latest proven ad creative frameworks, formats, and trends. I transform brands from invisible to irresistible, and develop and execute high-impact digital advertising campaigns that don't just capture attention—they demand it. At heart, I’m a practical creative who values the efficient use of resources—be it energy, materials, money, or time—and catalyzes change and innovation through empathetic human interaction. Most of all, I roll up my sleeves and get the job done. Area of expertise ★Brand Development ★Ad Campaign Strategy ★Cross-Platform Integration ★Content Strategy & Creation ★SEO & Content Optimization ★Audience Research & Insights ★Performance Tracking & Analytics Campaign Ad Type 💎Video Ad Campaigns 💎Digital Ad Campaign 💎Mobile Ad Campaign 💎Display Ad Campaign 💎Product Ad Campaign 💎Social Media Ad Campaign (Facebook, Instagram, LinkedIn, Pinterest, Snapchat, Twitter/X, YouTube, Discord, Facebook Messenger, Nextdoor, Quora, Reddit, Telegram, TikTok, WeChat, WhatsApp) What to Expect 💎 A/B Testing Results 💎 Strong click-through rates (CTR) 💎Convert Prospect to repeat Buyers 💎Maximized Return on Ad Spend (ROAS) 💎Conversion, Brand awareness, Engagement & Traffic Platforms I Work On/Tools I Use ⚡️Google Ads, Meta Ads, Facebook Ads Manager, LinkedIn Campaign Manager, Pinterest Ads Manager, Snapchat Ads Manager, Twitter/X Ads Manager, Google Display Network, Google Marketing Platform, Microsoft Ads, Yahoo! Advertising Solutions, Amazon Advertising Console, Amazon Demand Side Platform, Amazon PPC, Google My Business, Google Shopping, Bing Ads, eBay PPC, Google AdSense, Google Search, Adobe Advertising Cloud, SEMrush, Ahrefs, Google Tag Manager, HootSuite, Viral Launch. ⚡️WordPress, Shopify, Wix, Squarespace ⚡️Mailchimp, Klaviyo, HubSpot, Zoho CRM ⚡️Notion, Miro, Trello, Asana, ClickUp, Monday.com, Canva, Hootsuite, Buffer ⚡️YouTube, Twitch, Vimeo, Zoom, Webex, Microsoft Teams 📩 Message me now and let’s make your project more profitable Creative, Strategy, Ads, Meta, Google, Facebook, Instagram, LinkedIn, PPC, Paid Media, Retargeting, A/B Testing, Analytics, SEO, Email, Content Strategy, Brand Development, Art Direction, Ad Campaigns, Creative Director, Creative Writing, ROI, Marketing, Digital Advertising, Social Media, Audience Research, Campaign Management, Conversion Optimization, Marketing Funnels, Visual Design, Content Creation, Google Ads, Meta Ads, Copywriting, Email Marketing, Targeting, Engagement, Social Media Ads, Content Planning, Online Ads, Performance Tracking, Digital Campaigns, Marketing Strategy, Branding, Creative Campaigns, Creative Strategist, Ad Campaign Manager, Creative Campaign Manager, Brand Strategy Expert, Digital Marketing Specialist, Ad Campaign Strategist, SEO and SEM, Creative Direction, Video Strategy, Content Production, Advertising Strategy, User-Generated Content (UGC), Ad Creative, Digital Strategy, Visual Content Creation, Project Management, Brand Storytelling, Social Media Marketing, Creative Strategy Expert, Content Strategy, SEO and Content Strategy, Digital Branding Strategy, Content Marketing Expert, PPC Advertising Expert, Facebook Ad Strategy, Ad Creative Development, Ad Campaign Reporting, Facebook Ad Copywriting, Ad Scaling Strategy, Google Ads Expert, Multi-Platform Ad Campaigns, Retargeting Ads Strategy, Ad Copy Optimization, Brand Positioning, Social Media Management, Brand Research, Competitive Analysis, Influencer Marketing, Content Marketing, Direct Marketing, Event Marketing, Inbound Marketing, Internet Marketing, Offline Marketing, Public Relations, Search Engine Marketing, Search Engine Optimization, Budget Management, Customer Acquisition Strategy.

⭐️⭐️⭐️⭐️⭐️ TOP RATED FREELANCER | TOP 0.1% ON UPWORK | 100% JOB SUCCESS | 5-STAR REVIEWS Welcome to my profile! I'm Lucas, a performance marketing specialist with over 10 years' experience managing paid advertising campaigns across Google Ads, Microsoft Ads, Meta, Amazon Ads and the latest AI advertising platforms, including ChatGPT Ads. I help businesses generate more leads, sales and revenue through data-driven paid advertising strategies, whether you're launching your first campaign or managing six-figure monthly ad budgets. My Biggest Achievement One of my proudest achievements has been working directly with Upwork's own PPC team, managing Google Ads campaigns and substantial advertising budgets across the United States and internationally. Alongside Upwork, I support a range of businesses throughout the UK and United States, from growing SMEs to Fortune 500 companies. ---What I Offer--- Paid Advertising 💻 Google Ads • Search • Performance Max • Shopping • Display • YouTube • App Campaigns 🤖 ChatGPT Ads • Account setup • Campaign strategy • Sponsored placements • Campaign management & optimisation • Performance reporting 💬 Microsoft Ads (Bing) 📱 Meta Ads • Facebook • Instagram • WhatsApp 🛒 Amazon Advertising • Sponsored Products • Sponsored Brands • Sponsored Display • Demand-Side Platform (DSP) 💼 LinkedIn Ads 𝕏 X (Twitter) Ads Measurement & Tracking 📊 Google Analytics (GA4) 📊 Google Tag Manager • Web • Server-side tracking • Audits & implementation 📊 Google Merchant Center 📊 Looker Studio 📊 Conversion tracking 📊 Shopify & Ecommerce integrations 📊 Revenue attribution & reporting Why Work With Me? ✔ Over 10 years of PPC experience ✔ Trusted by Upwork to manage their own advertising ✔ Approximately $600,000+ annual advertising spend under management ✔ Google, Microsoft, Meta and Amazon certified ✔ Direct communication with the person managing your account - I don't outsource work. Whether you need a brand-new account, an audit, ongoing management or help improving performance, I can provide practical, commercially focused recommendations backed by years of experience. How I Can Help • Google Ads management • ChatGPT Ads management • AI advertising strategy • PPC audits • Campaign builds & restructures • Conversion tracking implementation • Google Tag Manager & GA4 • Shopping & Merchant Center optimisation • Performance Max optimisation • Budget forecasting • Bid strategy optimisation • Ad copywriting • Landing page recommendations • A/B testing 🎯Let's Collaborate🎯 Let's get on a call and discuss how I can help you, here's what to expect: ✅ Free and comprehensive audit of your Google ads/Meta/Microsoft ads account ✅ Tailored marketing strategy for your business that connects you to your target audience ✅ Better understanding of what results can be achieved to match your dream ROI ✅ Access to Google Partner's benefits ✅ I am not an agency and I will be the one working on your account I look forward to working with you! Feel free to reach out with any questions or to discuss how I can help you achieve your paid advertising goals. Your success is my priority. Best regards, Lucas

I help businesses accelerate growth, improve marketing performance, and build scalable marketing strategies that deliver measurable commercial results. With 20+ years of experience leading marketing, digital transformation, eCommerce, CRM, brand, and performance marketing initiatives, I've worked with global organisations including Nokia, Sony Electronics, adidas Golf, Stanley Black & Decker, Regus, and most recently supporting strategic marketing projects within the Cencora Group. Whether you're a startup looking for direction, a scale-up seeking growth, or an established enterprise needing senior marketing leadership, I provide practical, commercially focused solutions that drive results. How I Can Help Strategic Marketing Leadership ✔ Marketing strategy development ✔ Go-to-market planning ✔ Brand positioning and growth strategies ✔ Fractional CMO support ✔ Marketing team mentoring and leadership ✔ Stakeholder management and executive reporting Digital & Performance Marketing ✔ Digital marketing strategy ✔ Paid media and performance optimisation ✔ Customer acquisition and lead generation ✔ Conversion rate optimisation (CRO) ✔ Marketing funnel development ✔ Marketing ROI analysis ✔ Budget planning and allocation eCommerce & Marketplace Growth ✔ Amazon Vendor & Seller strategy ✔ eCommerce growth planning ✔ Customer journey optimisation ✔ Product launch strategies ✔ Online sales performance improvement Marketing Operations & Transformation ✔ Marketing audits and diagnostics ✔ Agency selection and management ✔ Marketing process improvement ✔ Martech evaluation and optimisation ✔ Marketing governance and reporting frameworks ✔ Cross-functional project leadership For Startups & Growing Businesses ✔ Marketing foundations from scratch ✔ Growth roadmaps ✔ Budget-efficient marketing plans ✔ Customer acquisition strategies ✔ Fractional marketing leadership without full-time overhead For Global Corporations ✔ Complex stakeholder management ✔ International marketing programmes ✔ Multi-market strategy development ✔ Matrix organisation leadership ✔ Large-scale transformation projects ✔ Global campaign execution Why Clients Work With Me ✔ 20+ years of marketing leadership experience ✔ Experience across B2B, B2C, eCommerce and omnichannel environments ✔ Managed multi-million-pound marketing budgets ✔ Strategic thinker who is also hands-on when needed ✔ Proven experience working across global, multicultural organisations ✔ English and Spanish speaking My approach combines strategic thinking, commercial focus, and practical execution. I don't just create plans—I help businesses implement them and achieve measurable outcomes. If you're looking for an experienced marketing leader who can quickly identify opportunities, align stakeholders, and deliver growth, I'd be happy to discuss how I can support your business.

🚀Scaling 7-8 Figure Brands With Speed, Strategy & Systems I don't just create content - I build creative engines that scale. By combining battle-tested creative strategy with cutting-edge AI tools, I deliver high-volume, high-performance creative assets faster than any traditional agency - without sacrificing quality or brand consistency. The result? More concepts tested. More winners found. More revenue generated. ────────────────────────────── 📊 RESULTS THAT SPEAK FOR THEMSELVES ────────────────────────────── ✅ Supplement & Health brand: £50k/m → £120k/m ✅ Supplement & Health brand: £10m/y → £85m/y ✅ Appliance brand: £120k/m → £200k/m ✅ Managed ad spends from £10k p/m into the millions ✅ Generated upwards of £80 million in tracked revenue ────────────────────────────── 🤖 WHY AI-FIRST CREATIVE CHANGES EVERYTHING ────────────────────────────── Creative is now your targeting. The brands winning on Meta and TikTok in 2025 aren't the ones with the biggest budgets - they're the ones testing the most concepts, the fastest. My AI-powered production system allows me to: → Generate and iterate creative concepts at 10x traditional speed → Produce thumb-stopping static ads, video scripts, UGC briefs & more - in hours, not weeks → Test more angles simultaneously, find winners faster, and scale what works → Keep your brand voice and visual identity consistent at volume This isn't about replacing strategy with shortcuts. It's about pairing proven creative strategy with modern tools to give your brand an unfair advantage. ────────────────────────────── 🎯 WHAT YOU GET WORKING WITH ME ────────────────────────────── 1️⃣ Brand Analysis & Positioning Deep-dive research into your audience, competitors, and market positioning. Define what makes your brand unmissable - and communicate it at every touchpoint. 2️⃣ Creative Strategy & Campaign Planning A structured content calendar with campaign milestones, concept themes, and testing frameworks built in from day one. 3️⃣ AI-Accelerated Content Production High-volume creative output - static ads, video ads, UGC scripts, carousels, email creative and more. Consistent brand aesthetics. Rapid turnaround. 4️⃣ Creative Brief & Script Development Comprehensive briefs that guide creators, designers, and talent to produce on-brand paid media assets that actually convert. 5️⃣ Performance Analysis & Iteration Data-driven creative decisions. I monitor what's working, cut what isn't, and double down on winning concepts to continuously improve ROAS. ────────────────────────────── ⭐ WHAT CLIENTS SAY ────────────────────────────── "The quality of content and volume has allowed us to scale our spending and increase our ROAS. We use him for TikTok and run them over on FB as well. Sam is a pleasure to deal with - he truly goes above and beyond." - Dan H. "Working with Sam has been an absolute pleasure! His knowledge and execution helped us create engaging, shareable content that resonated with our audience and drove significant engagement and sales. His expertise and attention to detail were evident in every piece of content produced." - Rachel C. ────────────────────────────── ✅ I WORK BEST WITH: ────────────────────────────── → Profitable e-commerce brands ready to scale (not burn) → 7-8 figure consumer brands in health, supplements, appliances & lifestyle → Founders and CMOs who understand that creative volume + strategy = growth → Brands spending £10k/m+ on paid media who need more creative firepower ────────────────────────────── Ready to build a creative system that scales your brand? 📩 Send me a message - let's talk about what's possible.