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💸 I write SEO content that makes you money by attracting qualified traffic to your website. That's it. ✅ 💥TOP 1% OF UPWORK COPYWRITING AND CONTENT TALENT💥 New for 2026: Expert AEO content services to help you BLOW UP your traffic from ChatGPT / Gemini / Perplexity / Manus / Claude / CoPilot 📈 Proven SEO content writing techniques with over 1500+ featured snippets and counting! 🦄 Helped one unicorn AI company scale traffic 10x in less than one year 💸 Made over £15 MILLION in direct ROI, counted in CTRs and conversions ✍️ I'm an internal SEO writer for the SEO brand Semrush 🤝 On-team content specialist for some of the world’s biggest SEO agencies in London, LA, and New York 🎟️ Attendee of BrightonSEO and other SEO conferences 🤖 Expert in AI SEO content strategies, including AEO / GEO / LLMO optimisation of content Whether you're looking for WordPress blogs that keep your clients coming or e-commerce Shopify blogs with a heavy pinch of convincing sales power, I can do it. With experience managing the entire blog content funnel, from ideation to upload, the best thing about my SEO content strategy services is that it's 100% hands-off, meaning you can focus on your business while I get the leads coming in. Worried about how your SEO strategy holds up against GEO / LLMO / AEO search and AI blogs? Well, I'm the expert in this, too, helping you write AI content that actually holds water (but that your readers won't notice is AI). With my expertise, you'll lock in: ⚡️Human-powered copy that ACTUALLY ranks on ChatGPT, Perplexity, & MORE ⚡️ AI-blog writing at a lower cost that SCALES your content strategy like never before ⚡️Expert-level research skills, even in complex niches (I'm a qualified lawyer, after all! 🤓) ⚡️DEEP SEO copywriting knowledge -- even the SEO companies trust me with their content! ⚡️SGE content writing skills + my secrets to getting into the featured snippets ⚡️ Page-one level content that's value-packed and wholly unique ⚡️My unique blog structure that guarantees a click My specialty is blog writing that works for you and generates you actual returns. I'm not about flowery language, and I don't give you filler. I'm not a bot in disguise, and I won't fill your blog with AI (unless you want me too!). I never plagiarise, and I never outsource. I'm just a great blog writer who gets stuff done, is OBSESSED with SEO and AEO, and understands the power of a well written sentence in making your customers click. Looking for an AI-powered content strategy? That’s my jam, too! 🍓 I know that some businesses prefer human writing, but if you’re ready to scale your revenue with an AI roadmap, then you need me on your team. You see, AI-content doesn’t perform on its own. Whether you’re an AI startup figuring out positioning, or an established business ready for AI transformation, I’ll design a clear, practical SEO content strategy that ties directly to revenue. So get ready to hit those extra zeros. On the execution side, I turn my strategy into content output that will knock your socks off, both in terms of quality and of impact in your business. That means AI research that uncovers opportunities your competitors wish they knew about, AI writing that still sounds like a cuddly human behind it all, and AI written assets that your sales team will love. With my own AI-workflows, I create everything from AI blog content and AI articles to AI newsletters, technical AI documentation, and detailed AI reports. Tools I can use: AirOps, SEMrush, SurferSEO, Ahrefs, Google Analytics, Google Search Console, Frase (and a whole lot more) AI tools I am an expert in to generate AI content: Airops, ChatGPT, Perplexity, Gemini, Manus, Claude AI, Claude Code, make. com (and more!) Want to work with me? If you can see my profile, I have some availability. Send me a message with your website, I'll prep you a Loom or we can jump on a call, and we can get to work!

🌿 Content & Communications Strategist ✏️ Copywriting • 📧 Email Marketing • 💬 Social Media • ✨ Brand Storytelling 👋 Hi, I’m Seona - a Content & Communications Strategist who helps wellness, lifestyle, and creative brands tell their stories with clarity, warmth, and purpose. With over a decade of experience in English education, leadership, and writing, I understand the power of language - not just to inform, but to inspire action and connection. Today, I combine that background with digital strategy to craft authentic content that builds trust, nurtures communities, and elevates brand presence online. 💼 What I Do I help brands communicate with intention through: 🪶 Copywriting & Brand Voice Development Engaging web copy, blog posts, and messaging that sound genuinely you. 📧 Email Marketing Strategy, sequences, and newsletters that turn subscribers into loyal followers. 📅 Content Planning & Social Media Strategy Data-driven calendars, creative campaign ideas, and direction for consistent growth. 🤝 Community & Engagement Support Thoughtful audience interaction that strengthens relationships and brand reputation. Whether you’re launching a wellness studio, refining your brand identity, or reconnecting with your audience, I’ll create messaging that feels meaningful, consistent, and true to your values. 💡 My Approach Every project begins with understanding your why. I believe good communication blends empathy, strategy, and storytelling - aligning what you want to say with what your audience needs to hear. You’ll receive content that’s: ✅ Strategically aligned with your goals 💬 Authentic to your voice and values 📈 Optimised for readability and engagement ✨ Delivered with clarity, structure, and polish 📚 My Background Before transitioning into digital marketing, I worked as a Head of English and Senior Examiner - roles that honed my eye for detail, creativity, and narrative flow. This foundation shapes everything I do today: blending linguistic precision with creative storytelling to craft content that feels good to read and drives results. I’ve since collaborated with small business owners, wellness practitioners, and creative entrepreneurs to design content strategies that connect - from email campaigns and blog series to full social media launches. 🌟 Who I Work Best With 🌿 Wellness & Lifestyle Brands - seeking authentic storytelling and consistent online growth 🎨 Creative Founders - ready to clarify their message and elevate their content 🚀 Small Businesses & Startups - looking for strategic yet human-centred communication 🤍 Let’s Connect If you’re ready to elevate your brand voice and create content that truly resonates, I’d love to collaborate. ✨ Let’s build something that not only looks good - but feels right for your brand and audience. 👉 Book a call with me!

I’m a UX Writer and Content Strategist who helps SaaS companies and B2B businesses explain complex products clearly, improve user journeys, and create content that turns website visitors into customers. Whether you’re launching a new product, improving your existing website content or helping your customers understand what you offer, I’ll communicate your value in confident Plain English. I usually work fully asynchronously, so you’ll receive high-quality content to your brief and deadline without meetings or micromanagement. My services include: ✦ Landing pages and high-converting website copy ✦ Full website copywriting ✦ UX writing for digital products ✦ Case studies and business one-pagers ✦ Website audits with clear actions you can implement immediately Why clients hire me: ✦ Consistent, high-quality content delivered on time without meetings ✦ Clear communication and regular updates throughout the project ✦ A friendly, reliable collaborator who keeps things simple Many of my projects are commissioned by clients I have worked with before, and you can check the feedback in my profile for reassurance. I’m a strong fit for: ✦ Small businesses without in-house marketing, content or UX support ✦ Founders and teams who want someone they can trust to own content delivery ✦ SaaS and digital products with early-stage UX or UI challenges ✦ Teams that prefer structured, fixed-price projects with clear deliverables ✦ Business owners whose first language isn't English and require a Native English copywriter If you don’t have in-house content or UX specialists, I will guide you through what I’m doing, why it matters, and how it will support your business goals. And, if you've got a design or development team, I have the technical background to work with them. If you need conversion-focused content delivered without meetings, I’d love to help. 📩 Send me a message or click ‘Invite to job’ to get started. ------------- Client feedback: ★★★★★ “Rick is a diligent, efficient, and collaborative person to work with. His initial support has already proved essential to helping Leapwise improve our marketing offer.” James Sweetland, Senior Consultant, Leapwise (direct client). ---- ★★★★★ "Rick was consistently communicative and easy to work with. The asynchronous nature of the collaboration worked especially well for me, allowing space for reflection without pressure while still keeping things moving. I appreciated his thoughtfulness and professionalism throughout the process." Upwork client. ---- ★★★★★ "I've been raving about how easy Richard made it to have my code reviewed. The feedback was invaluable!" Upwork client, website audit. ---- ★★★★★ “Richard was the best freelancer (of many) I've worked with on Upwork. He is very dependable, quick and clear in communication, and I could trust that he could handle little hiccups independently. I did not need to micro-manage at all and was relieved to simply see the work being done in a fair and thoughtful way with great attention to detail. In the one instance where there was a hiccup (Wordpress glitch-not user error), Richard offered to absorb the 1-2 hrs it would take for him to re-do it sufficiently, even though it wasn't his fault. Standup guy, skilled, and great to work with. I'll be back next time I have a job that fits his skillset, for sure!” Upwork client. ---- ★★★★★ “Rick did great work and we were all thoroughly impressed. Highly recommended!” Upwork client. ---- ★★★★★ “Richard (Rick) has been doing a great job for us. He's organised, communicates clearly and does high quality work. We will definitely keep working with him.” Upwork client.

220%+ organic traffic growth. 3× more qualified leads. Conversion rates up 40%+ - all within six months, for businesses across the UK, US, Europe, and beyond. If that's the kind of growth you're after, keep reading. I've spent 8+ years writing copy that actually does something. Ads that stop the scroll. Landing pages that turn visitors into leads. Email sequences that nurture and convert. Blog content that ranks and drives real revenue. I work with businesses that are tired of copy that sounds nice but doesn't move the needle. Every brief I take on starts with one question: what does this need to do? Then I build backwards from there. ✅How I Approach Copy I'm a big believer that the right framework makes all the difference. So depending on your audience, your funnel stage, and what you're trying to achieve, I'll draw from whichever model fits best: 🟪AIDA - when you need to grab attention fast and push toward action 🟪PAS - when the pain point is the most powerful lever to pull 🟪Before-After-Bridge - when you want people to feel the transformation before they buy 🟪4 Ps - when a strong promise backed by proof is what closes the deal 🟪StoryBrand - when your brand messaging needs clarity and your customer needs to be the hero 🟪Story-based copy - when you want long-form content that sells through connection, not pressure I don't pick a framework and force-fit everything into it. I pick the one that's going to work for that piece of copy, for that audience, at that stage of the funnel. ✅Research, Tools & How I Use AI Good copy starts with understanding: the market, the audience, the search landscape, the competition. Here's how I build that foundation before I write a single word: - For research and SEO, I use Semrush and Ahrefs for keyword and competitor analysis, Surfer SEO / Clearscope to make sure content is optimised to rank, and Perplexity when I need fast, reliable research on niche or technical topics. - For writing and editing, I work with ChatGPT, Claude, and Jasper for ideation, exploring angles, and accelerating first drafts. Hemingway and Grammarly help keep everything tight, readable, and on-brand. On AI: I use it to work smarter and faster, not to replace the thinking. The strategy, the voice, the judgment calls are mine. What you get is copy that's been shaped by 8 years of direct response experience, informed by real research, and refined until it sounds like you. ✅What I Can Help You With 1. Paid Ads Copy • Meta, Google, LinkedIn, YouTube • Hooks, headlines, primary text, CTAs, and A/B variants 2. Landing Pages & Sales Funnels • Full-funnel copywriting from top-of-funnel awareness to bottom-of-funnel conversion • Messaging aligned across ads, and pages • Sales pages, lead magnets, squeeze pages, and multi-step funnels 3. Email Sequences & Automation • Welcome flows, nurture sequences, abandoned cart campaigns, re-engagement, and sales email campaigns • Copy written to increase opens, clicks, conversions, and customer value 4. Long-Form Direct Response & Advertorials • VSL scripts, long-form sales letters, advertorials, and promotional copy • Persuasive storytelling to educate, engage, and convert your audience • Perfect for high-ticket offers, launches, and evergreen funnels 5. SEO Blog & Content Marketing • Articles, guides, and blog content optimised for search engines and conversions • Supports your funnel, drives qualified organic traffic, and nurtures leads • Keyword strategy, headings structure, and internal linking 6. Conversion Rate Optimisation (CRO) & Messaging Strategy • Copy audits, A/B testing recommendations, and funnel optimisation • Data-backed improvements to boost conversions, reduce CPL/CPA, and maximise ROI ✅Results Worth Mentioning - 220%+ organic traffic growth through strategic SEO content - 3× increase in qualified leads through funnel-optimised copy - 30–40% reduction in CPL/CPA across ad and email campaigns - Conversion rates lifted from ~2% to 4–7%+ on key landing pages - Full-funnel revenue growth through tighter, more consistent messaging ✅Who I Work With SaaS & Tech - startups, scale-ups, and platforms that need copy as sharp as their product eCommerce & Retail - beauty, cosmetics, lifestyle, and consumer goods brands Healthcare & Wellness - clinics, supplement brands, and health-focused businesses Real Estate & PropTech - platforms and agencies in a competitive, trust-driven space Marketing Agencies - teams that need a reliable copywriting partner who gets performance Coaches, Course Creators & Info Products - educators who need copy that sells the transformation Basically: if copy has a direct line to your revenue, we'll work well together. Eight years in, the briefings that excite me most are the ones where the traffic is there, the offer is good, but nothing is converting. That's not a visibility problem. That's a messaging problem. And that's what I fix. If you want a copy that pulls its weight, let's talk.

🎯15+ years of experience in Brand Marketing, Content Strategy, and Brand Narratives & Copywriting and Co-Founder Shimeji Creatives 🚀 Storytelling and strategy for your brand: experienced strategist, content creator, writer. ✍️Dedicated to ideas & narratives and highly skilled in brand strategy, marketing strategy, corporate communication and brand management across a wide range of industries. 📈 Strong media and communication professional with a background in filmmaking and a passion for supporting brands and organisations, driving and experiencing change. 🤝I work with individuals, brands and organisations on marketing and brand strategies, balancing brand values, audience needs and market opportunities. Professional Focus and Expertise for businesses and brands: 📌Creative Marketing Strategies and Content Strategy 📌Corporate Social Responsibility Narratives 📌Branding and Rebranding 📌Change Management Brand Narratives, Tone of Voice, Copywriting ✍️Brand Tone of Voice ✍️Brand Mission & Vision ✍️Brand Copywriting ✍️Website Copywriting ✍️Social Media Copywriting ✍️Educational Design | E-Learning | Online Course Writing ✍️Online Course Scriptwriting and Copywriting ✍️Educational Brand Narratives and Promotional Copywriting ✍️Brand Narratives and Creative Content ✍️Educational and Promotional Scriptwriting ✍️Pitch Deck Copywriting Strategic Focus and Marketing Expertise: 🚀Brand Marketing Strategy 🚀Launch & Growth Strategy 🚀Content Marketing Strategy 🚀Localized Marketing Strategies 🚀Brand Strategy & Brand Positioning 🚀Brand Audit and Competitor Audit 🚀Brand User Personas 🚀Brand Research & Market Research 🚀Email Marketing & Customer Acquisition 🚀Social Media Content & Strategy 🚀Organic Content and Paid Advertising Strategy 🚀Content Engagement Strategy & Content Formats 🚀Sales and Support Marketing Strategy 🚀Creative Multi-platform Strategies 🚀Innovative Ideas and Out-of-the-box-thinking 🚀Campaign Strategy & Crowdfunding Strategy 🚀Digital Storytelling & Visual Storytelling 🚀Video Content Strategy Interests: - Art and Design - Semiotics - Documentary Storytelling - Global Impact Campaigns - Immersive Experiences - Low-Impact Travel

"Racheal delivered exceptional content that far exceeded our expectations. Her attention to detail, creativity, and commitment to adhering to deadlines made her a standout content writer for our project." ⭐️ ⭐️ ⭐️ ⭐️ ⭐️ - client’s feedback Hi there! You're looking at the profile of an SEO content writer, a marketing copywriter and a Search Engine Optimization expert who is ready to help improve your sales traffic and increase conversion rate. I can help you win your digital marketing race by attracting readers and turning them into potential clients. With over six years of experience, I’ve helped businesses and brands: → Build engaging online presences that captivate audiences → Boost search engine rankings with well-optimized content → Drive measurable growth through thoughtful copywriting Here’s how I can help you: 📝 Content Writing Struggling to create content that ranks and resonates? I have over 6 years of exerience in crafting high-quality, SEO-driven articles and blog posts that deliver valuable information tailored to your audience, reflect your brand’s voice and objectives, and perform exceptionally on search engines. 📝 Copywriting Great copy does more than sound good; it drives action! From persuasive website pages to engaging email campaigns and social media posts, I write copy that captures attention, keeps your audience engaged, and inspires trust and drives conversions. 📈 SEO Expertise I am a seasoned SEO expert with a track record of helping businesses boost their online presence and achieve long-lasting results. I specialize in SEO strategies designed to drive growth, increase visibility, and maximize your business potential. My approach includes: →Google My Business Optimization →Localized Content Creation →Comprehensive Keyword Research →On-Page Optimization →Content Strategy →eCommerce SEO to Drive Sales →Technical SEO ✅ What Makes Me Different? I don’t just create content; I create impact. My approach is rooted in understanding your brand, your audience, and your objectives. I combine a strategic mindset with a knack for storytelling and deliver work that drives results and exceeds expectations. 🎯 Let’s Work Together! If you’re ready to elevate your content game, send me a message, and let’s discuss how we can achieve your goals together. Looking forward to hearing from you!