Hire the Best Website Content Managers
in the United Kingdom

Copywriting | Content Writing | Editing | Proofreading | Marketing | Blog Writing | Research Do you need help reaching your target audience and bringing your products or services to life? I worked as a Marketing and Communications Manager for an online learning company in England for more than 12 years. I understand the importance of creating engaging, authentic, and search-engine-optimised content. I specialise in copywriting, content writing, editing, proofreading, and research. Since joining Upwork, I've worked with a variety of clients, many for the long term. My 100% job success score reflects the consistency and quality of my work. I can help you with: - Content creation and editing - Copywriting - Writing engaging, search engine-optimized, and relevant blog content - experience using WordPress, HubSpot, and other content management systems - Improving website SEO - Proofreading - Research - Writing online and print marketing content - experience using Mailchimp - Writing and editing e-learning content - Reviewing, editing, localising and improving AI content - Social media content planning, creation, and management on Facebook, LinkedIn, Instagram, and Twitter/X - Writing and editing articles, reports, and press releases. Working with small businesses to maximise their content potential and grow their web presence is a particular passion of mine. As an experienced freelancer, I understand the importance of good communication and flexibility and can adapt to meet clients' needs. If you need help with any of these areas, please don't hesitate to get in touch.

Hey! If your content isn’t generating the traffic or conversions you need, it’s time to make a change. I help businesses grow by creating SEO-driven content that not only ranks well but also connects with your audience. Whether you're looking to build brand authority, drive more organic traffic, or increase conversions, I’ve got the skills to make it happen. What I Do: • SEO Blog Posts (1000–2500+ words) that rank and inform • Long-Form Articles designed for search engines and engagement • Website Content (Home, Service, Landing Pages) that speaks to your audience • Product Descriptions that increase sales for Shopify & eCommerce • SEO Content Optimization to update and improve existing pages • Script Writing (converting voiceovers and visuals to engaging scripts) My SEO Process I believe great content starts with strategy. Here’s how I make sure every piece of content performs. • Keyword Research & Search Intent Mapping to focus on what matters most • On-Page SEO Optimization for better rankings and visibility • Rank for GEO, AEO • Clear, Easy-to-Read Content that your audience will love • Internal Linking & Topic Clusters to boost SEO and user experience • Featured Snippet Optimization to get your content in front of more people • Content Updates to keep things fresh and relevant Let’s work together to create content that doesn’t just fill pages, but fills your sales pipeline with qualified leads.

I’m a UX Writer and Content Strategist who helps SaaS companies and B2B businesses explain complex products clearly, improve user journeys, and create content that turns website visitors into customers. Whether you’re launching a new product, improving your existing website content or helping your customers understand what you offer, I’ll communicate your value in confident Plain English. I usually work fully asynchronously, so you’ll receive high-quality content to your brief and deadline without meetings or micromanagement. My services include: ✦ Landing pages and high-converting website copy ✦ Full website copywriting ✦ UX writing for digital products ✦ Case studies and business one-pagers ✦ Website audits with clear actions you can implement immediately Why clients hire me: ✦ Consistent, high-quality content delivered on time without meetings ✦ Clear communication and regular updates throughout the project ✦ A friendly, reliable collaborator who keeps things simple Many of my projects are commissioned by clients I have worked with before, and you can check the feedback in my profile for reassurance. I’m a strong fit for: ✦ Small businesses without in-house marketing, content or UX support ✦ Founders and teams who want someone they can trust to own content delivery ✦ SaaS and digital products with early-stage UX or UI challenges ✦ Teams that prefer structured, fixed-price projects with clear deliverables ✦ Business owners whose first language isn't English and require a Native English copywriter If you don’t have in-house content or UX specialists, I will guide you through what I’m doing, why it matters, and how it will support your business goals. And, if you've got a design or development team, I have the technical background to work with them. If you need conversion-focused content delivered without meetings, I’d love to help. 📩 Send me a message or click ‘Invite to job’ to get started. ------------- Client feedback: ★★★★★ “Rick is a diligent, efficient, and collaborative person to work with. His initial support has already proved essential to helping Leapwise improve our marketing offer.” James Sweetland, Senior Consultant, Leapwise (direct client). ---- ★★★★★ "Rick was consistently communicative and easy to work with. The asynchronous nature of the collaboration worked especially well for me, allowing space for reflection without pressure while still keeping things moving. I appreciated his thoughtfulness and professionalism throughout the process." Upwork client. ---- ★★★★★ "I've been raving about how easy Richard made it to have my code reviewed. The feedback was invaluable!" Upwork client, website audit. ---- ★★★★★ “Richard was the best freelancer (of many) I've worked with on Upwork. He is very dependable, quick and clear in communication, and I could trust that he could handle little hiccups independently. I did not need to micro-manage at all and was relieved to simply see the work being done in a fair and thoughtful way with great attention to detail. In the one instance where there was a hiccup (Wordpress glitch-not user error), Richard offered to absorb the 1-2 hrs it would take for him to re-do it sufficiently, even though it wasn't his fault. Standup guy, skilled, and great to work with. I'll be back next time I have a job that fits his skillset, for sure!” Upwork client. ---- ★★★★★ “Rick did great work and we were all thoroughly impressed. Highly recommended!” Upwork client. ---- ★★★★★ “Richard (Rick) has been doing a great job for us. He's organised, communicates clearly and does high quality work. We will definitely keep working with him.” Upwork client.

I survived the AI apocalypse of copywriters by merging my content production seamlessly with AI to deliver 10x content, still written meticulously by hand, for the very best results. I’m a dynamic content writer who can unleash your business's true potential for growth and success with impactful copy for SEO website content, blog posts, articles, and product descriptions. I can also produce AEO and GEO-focused content so your copy is picked up as reference material by AI models. Having collaborated with a handful of the top international brands such as Heineken, Billabong & Absolut Vodka, I bring a heightened awareness to every project of exactly what it takes to achieve tangible results. But it's not just the big names, hundreds of small-to-medium enterprises have already put their trust in me over the years and reaped an amazing ROI. I work hard to ensure your new copy ticks all the right boxes with affordable rates, setting you apart from your competition, boosting traffic with on-page SEO and builds authority in your sector. When you choose to join forces with a seasoned pro like me for your SEO website copy, landing pages, blog posts or product descriptions, you can rest assured your business is in the very best hands.

If you have a B2B (I specialise in IT, fintech, cyber security, HR) website, product, or channel that needs content for conversions or technical/knowledge base copy (with and without AI), do read on. Help yourself to 10+ years of getting results for SaaS clients across in-house, agency, and freelance. From developing brand voice and content strategy, to writing and knowledge bases. ► Conversion copywriting Words that sell, nudge and persuade, bundled with guidance/collaboration with designers on layout and page optimisation for users and SEO ► UX/in-app product copywriting Helpful and human words and microcopy to guide and keep your product accessible and easily understood ► Technical content Writing and managing guides, brochures, knowledge bases (experienced with Zendesk, Help Scout, BetterDocs, and Intercom), app store descriptions, SaaS onboarding and walkthroughs ► Content creation, content, marketing, and content strategy Experienced with creating ebooks, white papers, industry reports, blogs, thought-leadership LinkedIn pieces (helpful, human, and with your preferred tone of voice, including ghostwriting for CEOs and senior leaders), content calendars, competitor audits, plus AI-based workflows that speed up content creation, boost SEO/GEO/AEO, and position you above competitors. ► Emails Onboarding, upselling/freemium-to-paid, community building with newsletters, experience in Mailchimp and HubSpot ►Conversational design Writing chatbot messages, developing chatbot tone and personality, creating chatbot journeys, developing user personas, mapping user journeys ► Landing pages Including optimisation, wireframing, PPC ads to make sure the whole funnel is consistent ► Brand storytelling Strategic narrative and positioning, going beyond talking about your features and instead how to make your customer the star/hero so they can succeed in this wild world (but only when they choose your business), tone of voice (ToV) and voice strategy ►Website management, launches and relaunches Taxonomy, SEO, content strategy, with loads of CMS experience including WordPress, Umbraco, Drupal ►AI copywriting and editing Your editor for optimising, prompting, checking facts, and managing content strategy at scale ►Results with start-ups, scale-ups and global brands ►Experience of working directly with business owners, agencies, and product teams ►Offering support to define a brief to understand your product and audience See my reviews to see why people say things like: "Steve would be a great asset for any organization. He was very diligent and took great care in learning about our business. Steve has the rare ability to take in unstructured information, organize it, and deliver elegant content. We look forward to working with Steve again for our website writing needs." "Steve is an absolute pro! Delivered on time and his work is A++. Looking forward to working with him on my next job." Read enough? Got more questions? Get in touch and let's start doing great things.

As the founder and publisher of Heritasian, a premier travel and cultural heritage platform, I know exactly what it takes to run a high-quality site from the ground up. I bridge the gap between editorial vision and technical execution. For clients, this means I can step in, take ownership of your publishing pipeline, and scale your content goals—zero hand-holding required. What I Do WordPress Management & Clean Layouts: I am deeply comfortable inside the WordPress editor. I don’t just dump text onto a page; I craft the visual layout. Using clean structural blocks and theme customization, I make sure your articles look as sophisticated as the ideas behind them. Smart AI Content Workflows: I treat AI as a high-powered collaborative partner, not a shortcut. I use advanced workflows to research, outline, and draft at speed, bypassing generic robotic syntax entirely to build a rock-solid foundation for every piece. Editorial Polishing & Fact-Checking: Raw text is just the starting point. I obsess over the details—sharpening the prose, establishing a distinct voice, and rigorously cross-referencing facts to ensure your content commands authority and trust. Strategic Discovery & SEO Structure: A beautiful article is useless if no one finds it. I structure content logically so search engines can easily map its relevance, making sure every publication aligns perfectly with your broader visibility goals.