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Copywriting | Content Writing | Editing | Proofreading | Marketing | Blog Writing | Research Do you need help reaching your target audience and bringing your products or services to life? I worked as a Marketing and Communications Manager for an online learning company in England for more than 12 years. I understand the importance of creating engaging, authentic, and search-engine-optimised content. I specialise in copywriting, content writing, editing, proofreading, and research. Since joining Upwork, I've worked with a variety of clients, many for the long term. My 100% job success score reflects the consistency and quality of my work. I can help you with: - Copywriting - Editing - Writing engaging, search engine-optimized, and relevant blog content - experience using WordPress, HubSpot, and other content management systems - Improving website SEO - Proofreading - Research - Writing online and print marketing content - experience using Mailchimp - Writing and editing e-learning content - Editing AI-assisted content: humanising, fact-checking and brand alignment - Social media content planning and creation for Facebook, LinkedIn, Instagram, and Twitter/X - Writing and editing articles, reports, and press releases. Working with small businesses to maximise their content potential and grow their web presence is a particular passion of mine. As an experienced freelancer, I understand the importance of good communication and flexibility and can adapt to meet clients' needs. If you need help with any of these areas, please don't hesitate to get in touch.

Creative Consulting & Brand Development: You don't just want a brand: you want something genuine that tells a story that evokes a response. And generic copy? AI slop? No thank you. I have worked as a freelance creative for over a decade. My work spans branding, commercial production (branded content, commercials, and more), and multi-platform copywriting across industries. In short, I've produced every form of content you can think of! I take a lot of pride in my work and genuinely love what I do. So if you want to work with someone who can take initiative, come up with interesting angles, and get the job done, send me a message. I can work with and without AI. I've got a brain, know how to use it, but also know that AI can help you see things from a new perspective, save time, and catch those perky little typos every writer curse. Creative Writing: I didn't stop at copywriting. I have authored books (memoirs, self-help books, and romance novels), articles, feature films, commercials, and animated series. I have written for kids teens, and adults. What can I say? I've got range! Voice-overs, Acting, Directing and producing: My first love is film and theater. I trained as an actor and director in London, and producer in Los Angeles. I have recently started doing voice-overs and voice acting, as well as talking heads because let's face it: it's a lot of fun! Growing up in Sweden before moving overseas I'm fluent in both Swedish and American and British English. As a writer, producer and director I have assisted brands with branded content and commercials. I have access to a recording studio and, if need be, a whole crew of filmmakers! Key Skills Writing: - Copywriting (all brand and marketing collateral, including ads and direct response copy (DRC)) - Blogs & Articles - Fiction & Non-Fiction Books: Children's Books, Books for Teens and Books for Adults (writing, developmental editing, and line editing) - Feature Films & Commercials Creative Direction, Planning & Design: - Creative Direction for Branding and Marketing - Design (social media posts, newsletters, brochures, presentations, etc.) - Directing & Producing Plays & Commercials I have worked with tools such as: - Canva (landing pages, brochures, presentations, social posts & videos) - WordPress - Figma - Surfer SEO & Clearscope - ClickUp - Monday - Slack - Asana - Trello - Klaviyo - Keynote (incl. animation) - Google Docs, Sheets & Presentations - Pages & Word - Numbers & Excel - Hootsuite - ChatGPT & Gemini - Sudowrite - Grammarly - Celtx As for my background, I trained as an actor/director at KADA/ASAD and a producer at UCLA Extension, but I have also worked as an executive PA to the CEO of an equity company and as a sales manager for an online art gallery before I became a freelancer. Being a freelancer has allowed me to combine my love of storytelling and entertainment with my love of innovative businesses. I just wrapped a one-year contract as the head of brand and content for a trading platform, where I built the brand from scratch and did all the copy for the website, emails, and social posts, plus shot commercials and branded content. I also helped direct two designers, one of whom is now taking over the design department. Throughout my freelance career, I've focused on writing, but with a heavy dose of digital marketing and branding. My passion is helping people communicate their unique story/brand, as well as playing around with innovative marketing and branding ideas. DRC might drive sales, but brand drives loyalty. I further have experience with long-form content, having written blogs and articles, as well as non-fiction and fiction books for clients. I've also done a fair amount of developmental editing. This side of my work allows me to truly indulge in my love of good stories! Communication is what I do best—from communicating brands to communicating stories that deserve to be heard, whether because they’re funny, outrageous, or will simply put a smile on your face. I have many long-term clients and enjoy building client relationships that last and evolve over the years. I have listed myself as an agency here simply so that I am able to collaborate with other freelancers as and when needed, though unless you need other skills than mine, you work with me and me alone.

"Easy to work with, great communication throughout, turned work around quickly with the highest of quality. We will rehire him." Your website needs content. Well-written and free of grammatical and spelling errors. Informative. Entertaining. SEO optimized without being difficult to read. You know that great content can make the difference between a first page Google ranking and languishing on page seven. And you know that engaging content is the best way to keep visitors on your site for the long term. You need great content, tailored to your own unique style, delivered on time and on spec. That's what I do. As a copy writer and content editor, I have created and curated content for a wide variety of sites. Travel. Technology. Home improvement. Pest control. Fitness. As well as creating content on my own, I have managed teams of writers to produce copy for various websites. As a freelancer, I am responsive, adaptable and efficient. If you want copy to make your website stand out among the crowd, let's work together.

Over 12 years on Upwork with 100% positive feedback. If ever there was a chance to blow my own trumpet, it's here on Upwork. So, if you want the GOLD STANDARD in copywriting, then you've come to the right place! I am consistently in the top 3% of more than 18 million Upwork freelancers and the pieces I ghost write often gain more than 100,000 monthly views. . It's nice to "meet" you, I'm Emma, an exceptionally experienced content writer/copywriter/blogger/press release writer/email marketing writer and SEO writer (Surfer-proficient), based in the UK. I'm able to copywrite for audiences across the world, with a thorough understanding of different demographics, markets and the ability to tailor my writing to your desired tone of voice. With outstanding job success, I’ve completed a very impressive 945+ Upwork copywriting and SEO writing jobs (in addition to private work). What’s more, I am a TOP RATED PLUS COPYWRITING AND CONTENT WRITING FREELANCER, on this platform since 2014 and now going into 2026! If you haven't already, why not take a look at my business website (Google writeminded). Before I delve into what I do - how about reading some of my feedback below? I have so many positive testimonials, too many to display, so here’s a tiny snapshot. "I love the newsletter. Have I ever told you how great you are? In the event I haven't, you're GREAT!" F.C, Savannah “Truly an exceptional content writer with superb flair and imagination who is completely adaptable to different business writing requirements, be it business literature, marketing emails, blogging or content, she always gets the tone spot on!” - J.B, Watford, client reference available if required. Here’s another: “Emma was a pleasure to work with. She understood my project in great detail, and I never had to explain the concept once. She is well informed about many subjects and definitely has a talent for writing. Above all this, she was always kind and prompt with delivery; she follows through on all her commitments and leaves you feeling confident in her work. I definitely look forward to working with her on an ongoing basis as my business develops further. It felt like she was a part of my team.” S.J, Toronto. Let’s face it, we can all write, but it’s about whether you can capture an audience, and the only way to do that is with outstanding, interesting and attention-grabbing copywriting. I've made you sit up and listen - right? With a proven track record in the written word, my clients are always delighted with what I create for them; be it for their website, a business article, brochure, advert, email campaign, thesis/dissertation proof & edit, or even a creative piece. I am confident in my ability to consistently deliver only the best and my service includes 3 rounds of edits, although my clients rarely ask for any changes. As well as thousands of online publications (ghost-written and under my name) I have also been published in various magazines/publications, including Today’s Child, My News, Chemist & Druggist, Professional Adviser, Weddings, and Ultimate Wedding. As you might have noticed, I'm what you might call omnichannel, I can pretty much write on any topic. Additionally, I can offer a voice-over service, please ask for samples. I've recorded quite a few podcasts to boot; you can look up Interface Financial Planning for something very recent and to hear my voice. So, you've already come this far, you've found one of the top freelance content writers on Upwork, all you need to do now is HIRE ME!