Brochure Design
What is a brochure designer?
Brochures remain an important part of a business’s overall content strategy, capturing the attention of customers and prospects, informing them, and persuading them to choose your product or service over the competition’s. Brochure designers on Upwork come from many backgrounds with a range of experience, so you can discover and collaborate with the professional who suits your exact needs.
How do you hire a brochure designer?
You can source brochure designers on Upwork by following these three steps:
- Write a project description. You’ll want to determine your scope of work and the skills and requirements you are looking for in a brochure designer.
- Post it on Upwork. Once you’ve written a project description, post it to Upwork. Simply follow the prompts to help you input the information you collected to scope out your project.
- Shortlist and interview brochure designers. Once the proposals start coming in, create a shortlist of the professionals you want to interview.
Of these three steps, your project description is where you will determine your scope of work and the specific type of brochure designer you need to complete your project.
How much does it cost to hire a brochure designer?
Rates can vary due to many factors, including expertise and experience, location, and market conditions.
- An experienced brochure designer may command higher fees but also work faster, have more-specialized areas of expertise, and deliver higher-quality work.
- A contractor who is still in the process of building a client base may price their brochure design services more competitively.
Which one is right for you will depend on the specifics of your project.
How do you write a brochure designer job post?
Your job post is your chance to describe your project scope, budget, and talent needs. Although you don’t need a full job description as you would when hiring an employee, aim to provide enough detail for a contractor to know if they’re the right fit for the project.
Job post title
Create a simple title that describes exactly what you’re looking for. The idea is to target the keywords that your ideal candidate is likely to type into a job search bar to find your project. Here are some sample brochure designer job post titles:
- Designer needed for series of online brochures
- Need a designer to create white papers and ebooks
- InDesign and Illustrator expert wanted to create new-product brochures and flyers
Project description
An effective brochure designer job post should include:
- Scope of work: From creating design concepts to incorporating unique typography, list all the deliverables you’ll need.
- Project length: Your job post should indicate whether this is a smaller or larger project.
- Background: If you prefer experience with certain industries, software, or styles, mention this here.
- Budget: Set a budget and note your preference for hourly rates vs. fixed-price contracts.
Brochure designer job responsibilities
Here are some examples of brochure designer job responsibilities:
- Design cover and internal page layout for product catalog
- Convert website design into company brochure with similar design
- Create branded brochure and flyer templates that can be tailored for different subsidiaries
Brochure designer job requirements and qualifications
Be sure to include any requirements and qualifications you’re looking for in a brochure designer. Here are some examples:
- Minimum five years experience as creative resource in agency setting
- Extensive experience using desktop publishing solutions such as QuarkXPress in addition to Adobe InDesign, Photoshop, and Illustrator
- Track record of designing brochures for four-color print production