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in the United Kingdom

I am an enthusiastic freelancer with a 100 % job success score & a consistent academic record, aiming to progress within the digital industry. I have a strong foundation in writing, content creation, digital research, and data evaluation with a proven aptitude for delivering high-quality work to tight deadlines.

I help brands get clarity and turn that clarity into consistent, commercially effective messaging. I’m a UK-based Brand Strategist and Copywriter with 20+ years of experience across fashion, beauty, lifestyle, e-commerce, and B2B. My background spans fashion design, brand development, and strategic copywriting, which means I don’t just “write words”... I understand how brands are built, positioned, and scaled. Most of my clients come to me when: →Their brand feels unclear, inconsistent, or underperforming →They’ve outgrown DIY messaging and need senior direction →They want to attract better customers, not just more traffic →They need strategy and execution to work together What I specialise in: ✓Brand strategy & positioning ✓Tone of voice & messaging frameworks ✓Website & landing page copy (UX + SEO-led) ✓Brand guidelines & brand books ✓Editorial, product, and campaign copy for premium brands While my core expertise sits in fashion, beauty, and lifestyle, I regularly work with brands in adjacent sectors including wellness, manufacturing, e-commerce, and B2B, where clarity, trust, and positioning are essential. How I work: →I take a structured, insight-led approach →Deep understanding of your audience and market →Clear positioning and messaging direction →Copy that aligns brand, UX, SEO, and conversion →Documentation your team can actually use long-term Clients value me not just as a copywriter, but as a strategic partner who can think at brand level, challenge ideas when needed, and protect long-term brand equity. Experience highlights: ✓Developed brand voice, website copy, and messaging systems for slow fashion and premium consumer brands ✓Brand guidelines and positioning for pre-launch beauty and lifestyle businesses ✓Supported international B2B and OEM brands with clearer positioning and SEO-driven site structure ✓Trusted by clients across the UK, US, Europe, and Asia If you’re looking for a senior creative who brings clarity, structure, and strategic thinking. Who understands both brand and business. I’d be happy to discuss your project.

Looking to start a podcast that grows your authority and visibility, drives leads, or even becomes a source of passive income? You’ve come to the right Upwork profile. 📌 Who am I? My name is Bogdan Bratis, and I’m a well-established podcast producer based in Glasgow, United Kingdom. I’ve been on Upwork since 2019 (6 years), and I’ve worked with clients worldwide, successfully helping launch hundreds of podcasts and producing over 3000 episodes. Some notable clients include UNHCR (United Nations), Datarails, Holly Randall, and many more. I am well-known in the podcast industry as an expert podcast producer, not just a freelancer but also as the founder of my own company, Saspod, and I’ve been featured in major media outlets such as GoDaddy, Success Magazine, Tom’s Guide, Live Science, Podnews, and many more. I also run my YouTube channel and podcast “The Pod Files,” where I teach creators on how to build podcasts that deliver results. 📌 My method I have a unique approach to podcasting that has delivered amazing results for my clients. Instead of blindly editing podcast episodes, posting them online, and hoping for the best, I take a more strategic approach. When people decide to start a podcast, they’re usually driven by two goals: VISIBILITY & AUTHORITY. They may also be interested in monetization and lead generation, which often come naturally if visibility & authority are achieved. So, how do I do this? I help you create a podcast that people can’t stop listening to by designing a clear strategy, generating compelling episode ideas, and booking top-notch guests who elevate your brand and credibility. I will produce a podcast that makes you sound and look good, providing top-notch audio & video podcast production services. I will then put your content in front of media outlets, landing you mentions in industry-leading publications. I will rank your podcast on Google, LLMs, and podcast platforms so listeners can discover your show and become real fans. I will also run further ad campaigns to extend your show’s reach. 📌 Why work with me? Working with me, you’ll get more than just a successful podcast. As a result, your brand will grow in popularity, leading to real opportunities. I communicate fast, and you’ll always have the peace of mind knowing that your project is in good hands. I take a holistic approach to podcasting, handling everything from strategy to production, so all you need is me and my team. 📌 Services My podcast production services are designed to grow with you. From just undertaking post-production work to a completely done-for-you podcast production experience. ✂️ Podcast Post-Production (Video & Audio) 📆 Podcast Booking 🌎 Podcast Promotion 📰 Podcast PR 📰 Podcast Press Releases 🚀 Podcast Launch ☎️ Podcast Consultations 🏢 Enterprise Podcast Production 🖥️ Podcast Hosting 📌 Who do I work with? Founders Influencers Coaches Goverments Agencies Content Creators Media Companies Speakers & Celebrities 📌 My Values I create content that makes brands visible. Great stories move the many. I educate my clients, not just execute. 📌 Other Facts 🏆 Top Rated Plus - Podcast Editor & Podcast Producer 🏆 Southampton Solent University Graduate with a First Class BA Degree in Popular Music Production. 🏆 I Run A Professional Podcast Production Studio Based in Glasgow 🏆 3000+ Podcasts Episodes Edited | 40+ Audio Books Edited | 300+ Guided Meditations Edited 🏆 X-Factor 2013 Finalist (Yep, I know 😄)

Most GoHighLevel and HubSpot systems are built to function, not to convert. Leads fall through the cracks, follow-ups stop too early, attribution breaks, and sales opportunities get lost. I help agencies, real estate professionals, coaches, consultants, healthcare businesses, roofing companies, and service-based businesses build high-performing HubSpot & GoHighLevel CRM systems that automate lead management, appointment booking, customer follow-up, sales pipelines, lead nurturing, and marketing operations from first touchpoint to closed client. My approach goes beyond basic workflow setup. I build scalable, conversion-focused HubSpot/GoHighLevel infrastructures designed to improve lead response speed, streamline operations, eliminate manual tasks, optimize customer journeys, and create reliable automation systems businesses can actually scale with. Core GoHighLevel Services CRM Automation & Workflow Systems ✅ GoHighLevel CRM Setup & Optimization ✅ Workflow Automation & Workflow Logic ✅ Automation Audits, Troubleshooting & Cleanup ✅ Pipeline Management & Opportunity Tracking ✅ Lead Routing & Contact Segmentation ✅ Tags, Smart Lists & Custom Fields ✅ Customer Journey Automation ✅ CRM Cleanup & System Organization ✅ Dynamic Automations & Conditional Logic ✅ Trigger Setup & Workflow Branching ✅ Multi-Location CRM Systems ✅ Sub-Account Setup & SaaS Mode ✅ Snapshot Creation & Cloneable Systems Hubspot CRM Implementation & Automation ✅ Full HubSpot CRM setup and onboarding ✅ HubSpot CRM architecture and data structuring ✅ Custom HubSpot sales pipeline setup and deal automation ✅ Advanced HubSpot lifecycle stage mapping and lead management ✅ HubSpot contact segmentation and list building ✅ HubSpot CRM migration ✅ HubSpot to GoHighLevel CRM Migration Specialist AI Automations & Advanced Integrations ✅ AI Chatbots & AI Assistants ✅ AI Voice Agent Integrations ✅ AI Lead Qualification Systems ✅ AI Booking Automation ✅ OpenAI / ChatGPT Integrations ✅ Vapi AI & Retell AI Setup ✅ Zapier & Make Automations ✅ API & Webhook Integrations ✅ Stripe Integrations ✅ Twilio SMS Infrastructure ✅ WooCommerce Integrations ✅ Facebook Lead Form Integrations ✅ Google Ads & Meta Ads Integrations Funnels, Follow-Up & Lead Generation ✅ Funnel Design & Funnel Optimization ✅ High-Converting Landing Pages ✅ Lead Capture Systems ✅ Appointment Booking Workflows ✅ Automated Follow-Up Campaigns ✅ Lead Nurturing Sequences ✅ Email & SMS Automation ✅ Missed Call Text Back Systems ✅ Reactivation Campaigns ✅ Review & Reputation Automation ✅ Client Onboarding Workflows ✅ Customer Retention Systems Attribution, Tracking & Reporting ✅ Conversion Tracking Systems ✅ Lead Source Attribution ✅ Google Ads Attribution Setup ✅ UTM & GCLID Tracking ✅ Funnel Attribution Systems ✅ Hidden Form Field Tracking ✅ Reporting Dashboards ✅ GA4 & GTM Integration ✅ Meta Pixel & Meta CAPI Setup ✅ CRM Data Capture Automation ✅ Campaign Tracking & Reporting Technical Configuration & Deliverability ✅ A2P 10DLC Registration ✅ SMTP, SPF, DKIM & DMARC Configuration ✅ Email Deliverability Optimization ✅ Domain & DNS Setup ✅ CRM Migration & System Architecture ✅ WordPress Integrations & Website Design Industries I Commonly Work With ✅ Marketing Agencies ✅ Roofing Companies ✅ Real Estate Professionals & Realtors ✅ Healthcare & Mental Health Practices ✅ Coaches & Consultants ✅ Med Spas & Clinics ✅ Ecommerce Businesses ✅ Local Service Businesses ✅ Appointment-Based Businesses ✅ Commercial Real Estate What My Systems Are Built To Improve ✅ Faster lead response times ✅ Higher appointment booking rates ✅ Better lead nurturing consistency ✅ Pipeline visibility & organization ✅ Conversion tracking accuracy ✅ Customer journey automation ✅ Operational efficiency & scalability ✅ Long-term CRM reliability Why Businesses Hire Me ✅ Conversion-focused automation systems ✅ Clean and scalable CRM architecture ✅ Advanced understanding of workflows, APIs & integrations ✅ Reliable communication & fast implementation ✅ Full workflow testing before delivery ✅ Organized systems with documentation included ✅ Long-term optimization and support Case Study: Roofing Company Automation System Built a GoHighLevel system that automated lead routing, appointment booking, lead nurturing, pipeline movement, and Google Ads attribution tracking. The result was a faster lead response process, cleaner attribution data, and reduced manual follow-up work for the sales team. If your current Hubspot & GoHighLevel setup feels disorganized, unreliable, overly manual, or underperforming, I can help you identify where the bottlenecks are and rebuild the system into something scalable, conversion-focused, and easy to manage long-term. Send me a message and I’ll review your current setup, identify workflow gaps, and recommend practical improvements to optimize your CRM automation and lead conversion systems

Hi there! I'm Sophie, an experienced fashion, lifestyle, and interior design content and copywriter based in Brighton, England. With over seven years of experience in the industry, creating original SEO content, my past and present clients include Harvey Nichols, Herbal Essences, George at Asda, P&G, Enty, Fancy Pants Homes, We Select Dresses, The Upcoming, Koraru, and bylines published on MSN.com. I am a ‘top rated-plus’ freelancer here on UpWork with 100% job success score, and 5star reviews only. My writing and editing skills include but are not limited to: *Designer Fashion Editing (7+ years) *Fashion & Lifestyle Blogging & Content Creation *Interior Design Writing *SEO Writing & Keyword Optimisation *Top 10's *Listicles *Product Launches *Features *Long And Short Form Article Writing - Fashion, Lifestyle, Beauty, Interior Design (250 - 2000+ words) *Top Quality Image Sourcing and Editing *YouTube Script Writing *London Fashion Week - Live Coverage *Global Designer Fashion Editing *Health & Beauty Spa Blogging *Personal Styling *Able to produce work in British or American English as needed I have over seven years of copywriting and content writing experience creating original SEO-focused content for a number of online fashion and lifestyle publications, global fashion edits, wedding sites, day spas, and much more. My work covers an array of formats and styles from quippy top 10s and listicles to lengthier, more explorative pieces. In my career so far, I have been as happy and confident blog writing for global fashion edits and providing live coverage for fashion week as I have been creating style files, how-to's, and best-dressed lists for high street brands. I am extremely passionate about what I do and very proud of the witty yet informative writing style I have developed over the years. I love taking on new projects that allow me to be creative while also giving the client exactly what they've asked for and more. I can also guarantee I will always have done my research no matter the subject matter. I love getting to know the subject I'm covering and pride myself on ensuring my copy is eternally entertaining and always well-informed. Thanks so much for reading, I look forward to chatting with you! Sophie

🟢 𝐒𝐭𝐨𝐩. 𝐑𝐞𝐚𝐝 𝐭𝐡𝐢𝐬 𝐢𝐟 𝐲𝐨𝐮𝐫 𝐛𝐨𝐨𝐤 𝐢𝐬 𝐬𝐭𝐢𝐥𝐥 𝐬𝐢𝐭𝐭𝐢𝐧𝐠 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐡𝐚𝐫𝐝 𝐝𝐫𝐢𝐯𝐞. You feel it, don't you? That quiet, nagging voice that whispers: "I finished writing. But now what? How do I turn this Word document into a real book that doesn't look like a cheap PDF?" You are not alone. Most authors get stuck right here. 𝐇𝐞𝐫𝐞 𝐢𝐬 𝐭𝐡𝐞 𝐭𝐫𝐮𝐭𝐡 𝐦𝐨𝐬𝐭 𝐟𝐫𝐞𝐞𝐥𝐚𝐧𝐜𝐞𝐫𝐬 𝐰𝐨𝐧'𝐭 𝐭𝐞𝐥𝐥 𝐲𝐨𝐮: Most "formatters" will take your manuscript, run it through a template, and hand you back something that almost works. Then you upload to KDP. And you get the red error message. "Margins too small." "Bleeds incorrect." "Fonts not embedded." And suddenly you are crying at 11 PM, watching YouTube tutorials, while your book launch falls apart. I do not do that. I hand you a print-ready PDF and a perfect EPUB that passes KDP review on the first try. Every. Single. Time. 𝐇𝐞𝐫𝐞 𝐢𝐬 𝐰𝐡𝐚𝐭 𝐢𝐬 𝐩𝐫𝐨𝐛𝐚𝐛𝐥𝐲 𝐡𝐚𝐩𝐩𝐞𝐧𝐢𝐧𝐠 𝐫𝐢𝐠𝐡𝐭 𝐧𝐨𝐰: You have: - A finished manuscript that you are proud of - Zero clue about trim sizes, gutters, or bleed areas - Fear that your book will look homemade and embarrass you - Worry that you will pay someone and still have to fix their mistakes - Confusion about the difference between a PDF, EPUB, and MOBI - Frustration watching less talented authors publish while you stay stuck I fix all of that. Completely. 𝐇𝐞𝐫𝐞 𝐢𝐬 𝐞𝐱𝐚𝐜𝐭𝐥𝐲 𝐡𝐨𝐰 𝐈 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮 (𝐬𝐭𝐞𝐩-𝐛𝐲-𝐬𝐭𝐞𝐩): 𝗦𝘁𝗲𝗽 𝟭: 𝗬𝗼𝘂 𝘀𝗲𝗻𝗱 𝗺𝗲 𝘆𝗼𝘂𝗿 𝗺𝗮𝗻𝘂𝘀𝗰𝗿𝗶𝗽𝘁. Word doc, Google Doc, Pages – I do not care. Just send it. 𝗦𝘁𝗲𝗽 𝟮: 𝗜 𝗮𝘂𝗱𝗶𝘁 𝘆𝗼𝘂𝗿 𝗳𝗼𝗿𝗺𝗮𝘁𝘁𝗶𝗻𝗴 𝗻𝗲𝗲𝗱𝘀. I check for images, tables, special fonts, chapter breaks, and front/back matter. I tell you exactly what I will do and how long it will take. No surprises. No hidden fees. 𝗦𝘁𝗲𝗽 𝟯: 𝗜 𝗳𝗼𝗿𝗺𝗮𝘁 𝗳𝗼𝗿 𝗽𝗿𝗶𝗻𝘁 𝗮𝗻𝗱 𝗲𝗯𝗼𝗼𝗸 𝘀𝗶𝗺𝘂𝗹𝘁𝗮𝗻𝗲𝗼𝘂𝘀𝗹𝘆. I build your paperback interior first (margins, bleeds, trim size, page numbers, headers, chapter drops). Then I convert to a clickable EPUB with a working Table of Contents. Both files share the same clean design. One price. Both formats. 𝗦𝘁𝗲𝗽 𝟰: 𝗜 𝗱𝗲𝗹𝗶𝘃𝗲𝗿 𝗮𝗻𝗱 𝗴𝘂𝗮𝗿𝗮𝗻𝘁𝗲𝗲 𝗞𝗗𝗣 𝗮𝗽𝗽𝗿𝗼𝘃𝗮𝗹. You get: - Print-ready PDF (upload to KDP Paperback) - Reflowable EPUB (upload to KDP Kindle) - Clickable Table of Contents (tested on actual Kindle devices) - Formatting checklist (so you know exactly what was done) 𝗜𝗳 𝗞𝗗𝗣 𝗿𝗲𝗷𝗲𝗰𝘁𝘀 𝘆𝗼𝘂𝗿 𝗳𝗶𝗹𝗲 𝗳𝗼𝗿 𝗮𝗻𝘆 𝗳𝗼𝗿𝗺𝗮𝘁𝘁𝗶𝗻𝗴 𝗿𝗲𝗮𝘀𝗼𝗻, 𝗜 𝗳𝗶𝘅 𝗶𝘁 𝗳𝗼𝗿 𝗳𝗿𝗲𝗲 𝘄𝗶𝘁𝗵𝗶𝗻 𝟮𝟰 𝗵𝗼𝘂𝗿𝘀. That is my guarantee. You will not find that on other profiles. 𝐖𝐡𝐲 𝐦𝐲 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐬𝐭𝐨𝐩 𝐬𝐞𝐚𝐫𝐜𝐡𝐢𝐧𝐠 𝐚𝐧𝐝 𝐬𝐭𝐚𝐫𝐭 𝐩𝐮𝐛𝐥𝐢𝐬𝐡𝐢𝐧𝐠: - Print-Ready Guarantee – Your file will pass KDP review or I fix it for free. No questions asked. - Ebook + Paperback together – No hiring two people. I give you both in one package. - Clean, professional interior – Your book will look like it came from a New York publisher. Not a Canva template. - Fast turnaround – Most books formatted in 2–3 days. Rush available if you need it yesterday. - Plain English communication – I will not confuse you with jargon. I explain everything in simple terms. Your voice stays yours – I format your words. I do not rewrite them. Your voice. Your book. Your way. 𝐖𝐡𝐚𝐭 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐡𝐢𝐫𝐞 𝐦𝐞 𝐟𝐨𝐫: - Paperback Interior Formatting – Margins, bleeds, trim sizes, gutters, page numbering, headers, footers, chapter styles - Kindle Ebook Formatting – Reflowable EPUB, clickable TOC, image alignment, font embedding - Print-Ready PDF – For KDP, IngramSpark, Lulu, or any printer - Image & Table Layout – Proper placement and scaling so nothing breaks - Series Formatting – Consistent interior design across multiple books - Copy Editing + Formatting Bundle – Clean grammar + perfect layout together (save 20%) 𝐇𝐞𝐫𝐞 𝐢𝐬 𝐦𝐲 𝐩𝐫𝐨𝐦𝐢𝐬𝐞 𝐭𝐨 𝐲𝐨𝐮: If you are tired of staring at your manuscript and wishing it was a real book, I am your person. I will not disappear. I will not send you a broken file. I will not make you learn InDesign. I will not overcharge you or hit you with hidden fees. 𝗜 𝘄𝗶𝗹𝗹 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝘄𝗼𝗿𝗱𝘀 𝗮𝗻𝗱 𝘁𝘂𝗿𝗻 𝘁𝗵𝗲𝗺 𝗶𝗻𝘁𝗼 𝗮 𝗯𝗼𝗼𝗸 𝘆𝗼𝘂 𝗮𝗿𝗲 𝗽𝗿𝗼𝘂𝗱 𝘁𝗼 𝗵𝗼𝗹𝗱. 𝐃𝐨 𝐧𝐨𝐭 𝐥𝐞𝐭 𝐲𝐨𝐮𝐫 𝐛𝐨𝐨𝐤 𝐬𝐭𝐚𝐲 𝐭𝐫𝐚𝐩𝐩𝐞𝐝 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐜𝐨𝐦𝐩𝐮𝐭𝐞𝐫. Every day you wait is another day your book is not changing lives, building your authority, or making you money. 𝐋𝐞𝐭 𝐮𝐬 𝐠𝐞𝐭 𝐲𝐨𝐮𝐫 𝐛𝐨𝐨𝐤 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨 𝐩𝐮𝐛𝐥𝐢𝐬𝐡. 𝐓𝐨𝐠𝐞𝐭𝐡𝐞𝐫.