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I have over 25 years' experience as a self-employed technical designer and creative/technical writer and editor (and newsletter magazine editor and contributor) as well as a bid/RFP writer, and book author, report writer, technical writer, researcher, trainer and proofreader, specialising in SEO-friendly writing, newsletters, business cases, white papers, bid and RFP documentation, manuals, self-help guides, presentations, Project/Programme Manager and LMS course design. Have many years of expereinec designing SIP, ISDN and contact centre systems. Can write in UK English or US English (plus other English versions), as required. I have written newsletters and content for Display Daily/Monthly (Upwork job), Financial Times, Informa Group, Phili[ps Publishing and TelecomEuropa. I have comleted projects in UK. France, Portugal, Finland, Sweden, Israel, US, UAE and Algeria. I am also a UK Chartered Engineer (C.Eng., MIET), a Certified Member of the Learning and Performance Institute (MLPI) and have a Bachelor’s Degree in IT. I am an expert in MS Word, Excel, PowerPoint, Project, Visio, Joomla! content management system plus a range of different documentation packages. I am a Prince 2 Project Manager and also have a Cisco CCNA. Agile, Waterfall and ITIL v4 experience. AWS Cloud Practitioner Course. HTML5/CSS and SEO proficient. I have a published book on Artificial Intelligence (AI) and have worked for Google training their Home devices as well as helping an Indian company train their Large Language Model (LLM).

“My experience with Dan was amazing. He's a great communicator with impeccable timeliness. Reviewing Dan's work was almost unnecessary as his attention to detail and quality were fantastic." - One of many happy Upwork clients *************** You're looking for a writer who understands tech and can write in-depth content that's pitched at just the right level for the reader. With 10+ years' experience writing deep content and white papers for all sorts of B2B clients - SaaS, cybersecurity, smart manufacturing, cloud, data, AI, and more - I know how to research a market well, analyse data and info to come up with interesting insights, then create high-performance marketing materials that packs in a lot of value, but is easy to read. My motto is "clarity beats clever". ************ I can also help with positioning and content strategy for tech companies. If you have a great offer, but struggle to communicate it. I'll help pinpoint your ideal customer and their pain points, then come up with content angles that fit. I'm an "ideas person" with a deep interest in tech, marketing, and human psychology, and the intersection between the three. It means I can come up with interesting ideas for content, as well as write it in a way that keeps people engaged. My approach is to find the story first, write the piece using proven copywriting principles, add subtle engagement and persuasion techniques, enhance it for SEO (if needed), then edit it to make it flow in a natural way. I can also help you create a clear content marketing strategy, including identifying content pillars, finding topics and angles to write about, and creating a content calendar. If you need design for things like white papers, infographics, LinkedIn posts, and more, I can help with that too. *********** ABOUT ME *********** When you hire me, you’ll get the first draft within the agreed deadline. After feedback, I'll polish it and it's usually ready to publish after one or two revision rounds. I aim to become an extension of your team - focused on your goals, your deadlines, your target market, and your results. My writing aims to: 1. Get people's attention 2. Offer them well-researched relevant info and deep insights 3. Influence people to take action. ******************** My ideal clients are... ******************** - IT, tech, and SaaS - Manufacturing and engineering companies - Smart manufacturing tools and platforms - Industry 4.0 related to manufacturing - e.g. IIoT, data and AI products for manufacturers - Finance and Fintech - Startups in growth mode looking to build brand voice and authority - Established brands that want content with more clarity and persuasion *************** Services I Offer *************** - Brand positioning and web copy - If your offer is strong but your message feels out of focus, I’ll help you clarify your positioning, develop a stronger page structure, and write copy that explains why people should care. - Blog posts and technical essays - Useful, well-researched content that doesn’t read like it was assembled from the first page of Google or straight-outta-AI. Written to attract the right people and keep them reading. - White papers - Deep dives into complex ideas, written in plain English. Plenty of substance for serious buyers, but clear enough to be easily read on a coffee break. - Case studies - Customer stories that do more than say “the client was happy”. I’ll help show the problem, the thinking behind your solution, the work you did, and the results you got. - One-pagers, brochures & other sales enablement content - Clear, useful assets your sales team can send to prospects with pride. - Content strategy and planning - Ideas, angles, topics, and plans that give your content clear direction and purpose. - Founder and executive ghostwriting - LinkedIn posts and long-form content that sound like a real person with real thoughts. - I work closely with an excellent designer too, so if you need a full package of copy and design, let me know. You can see some samples of our combined work in the portfolio link. ********* Let's Talk ********* My digital door is always open to founders, CEOs, marketing managers, engineers, and anyone else involved in the wonderful (and sometimes weird) world of B2B tech. Ask me about content strategy, white papers, in-depth articles, thought leadership content, case studies, and anything else related to B2B content. You read to the end of my profile. Doesn't happen too often does it? Might as well get in touch then, eh? Joking aside - drop me a DM, I'm always up for talking about tech content - it's my passion and I love what I do.

Senior copywriter, editor and proofreader specialising in research-driven corporate communication, technical and academic content, and professional marketing copy across multiple sectors. I help translate complex ideas and technical information into clear, engaging and valuable content for specialist and non-specialist audiences. Former university lecturer with +15 years' experience delivering accurate, credible, and strategically-aligned content, often on time-sensitive or high-stakes projects. Clients value my rapid turnaround, attention to detail, and ability to work independently at senior level. Long-term professional relationships preferred. 📝 Copywriting & Marketing Communications Newsletters, stakeholder briefings, product launches Brand messaging, brochures, catalogues, marketing collateral Website content, landing pages, and executive communications 📝 Technical & Research Writing Project reports, research summaries, white papers Technical manuals, specifications, and process documentation Academic and STEM content editing 📝 Editing & Proofreading Professional editing (long-form, book-length, technical) Academic editing and proofreading Structural editing, line editing, tone, style, and consistency 📝 Specialist & Strategic Writing Bid writing and proposal writing Project analysis and reporting Research summaries and stakeholder communications Staff profiles and organisational narratives 🏭 Industries & Sectors Construction, Architecture & Engineering STEM and Technical Fields Healthcare & Life Sciences Academia / Education Professional Services & Corporate Publishing, Print & Broadcast Media Online Marketing & Social Media

Want to turn complex blockchain tech into high-converting content that drives token presale hype, community trust, and organic traffic? Most Web3 projects struggle to strike the right balance: their content is either too dry and overly technical, or it sounds like low-effort, robotic AI hype. I write authoritative, deeply researched articles that bridge this gap. Whether you need to build immediate FOMO for an upcoming launch or humanise your brand to create long-term loyalty, I deliver copy that converts. The specialised Web3 articles I write for your brand: 🔥 High-Converting Presale Articles: High-impact promotional content, crypto media guest posts, and launch announcements designed to explain your tokenomics clearly, validate your utility, and drive investor action during seed and public rounds. 🧠 Humanising & Thought Leadership Articles: Deep-dive founder stories, "Build-in-Public" logs, and relatable case studies that break down complex tech into empathetic, human narratives to forge deep trust with your community. 📈 SEO-Optimized Deep Dives & Blogs: Thoroughly researched, long-form content covering L1/L2 protocols, DeFi strategies, DePIN networks, and Web3 gaming—optimized to rank on search engines and attract consistent organic traffic. 📄 Technical Whitepapers & Litepapers: Structuring your project’s core technical value, roadmap, and token ecosystem into professional, investor-ready documentation. Why top blockchain brands work with me: - Zero Hand-Holding: You do not need to explain smart contracts, liquidity pools, or zero-knowledge proofs to me. I live and breathe Web3. - 100% Job Success Score (JSS): A proven Upwork track record of pristine client satisfaction and on-time delivery. - Data-Driven Results: I write for human engagement while ensuring optimal formatting for readability and conversion. Let’s scale your content engine. Click the green "Invite" button on the top right, and let’s discuss your content roadmap on a brief strategy call!

I'm a highly experienced B2B tech content writer, editor and strategist with 8+ years experience. I've worked with clients across the tech spectrum, including SaaS, telecoms, cybersecurity, FinTech, AI, blockchain/ crypto, eCommerce, and more. My bread and butter is taking complex and technical concepts and crafting them into easy-to-digest content, which spans reports, white papers, blogs and articles, case studies, social media and beyond. Why tech? I love to take things apart and discover how they work. Get in touch for all your tech content writing requirements.

B2B/SaaS Copywriter | AI, Tech, Industrial Content Strategy | Website Copy, Landing Pages, Case Studies, White Papers, SEO, Email, Proposals Hey, I'm Amber. I turn complex products into clear, conversion-ready stories for SaaS, AI, fintech, and industrial brands. I'm fast, accurate, and a relentless perfectionist. I write technical B2B content that drives leads and revenue. Services include website messaging, product copy, landing pages, thought leadership, white papers, case studies, SEO content, and email sequences. I work with SaaS, AI, fintech, and industrial companies, mainly in the U.S. and Asia. Expertise in: deep research, fast ramp on complex topics, clear copy for technical and non-technical audiences, AI-assisted workflows, reliable delivery (never missed a deadline). My Recent Achievements: - Contributed to $1M+ in awarded contracts over two years writing proposals for a US-based compensation consultancy. - Wrote regional website for leaders in sustainable lighting. Consulted on content strategy. - Wrote ~180 scripts for BabyBus (YouTube 42.8M subs). - Contracted as a content designer for TikTok Shop ahead of U.S. launch. What I Can Do Homepage/feature copy, pricing pages, brochures, features, editorials, product one-pagers, solution briefs, case studies, white papers, long-form articles, SEO pillars, email nurture. Message me with goals + audience. I’ll provide a clear plan, scope, and timeline