Hire the Best Marketing Managers in Coventry, UK

Copywriter with four years of SEO experience writing across a range of industries, including accounting, SaaS, healthcare, digital marketing and more.

I scale e-commerce and lead generation brands profitably across Meta Ads, Google Ads, and TikTok Ads. No fluff, no vanity metrics I optimize for contribution margin and CAC, not platform-reported ROAS. Recent Results TikTok Ads (7-month portfolio): Managed 7 ad accounts simultaneously; 126 campaigns launched 5.9M impressions, 144K clicks, 1,478 conversions 2.41% CTR, 1.02% conversion rate across the portfolio Optimised to ₦3,901–₦4,361 CPA (~$2.44–$2.73) on best performers Health supplement direct-response, multi-market Meta Ads: Health e-commerce client: 10X ROAS (₦562K spend → ₦5.7M revenue) Q1 2026: ₦1.24M ad spend → ₦6.4M revenue (5.2X ROAS), 233 orders via pay-on-delivery UK hospitality client: 23.6x peak ROAS at £2.81 cost per lead iOS 14+ attribution recovery, Conversion API (CAPI), and server-side tracking setups Google Ads: Search, Shopping, and Performance Max for high-intent buyers Conversion-optimised landing pages with GA4, Meta Pixel, and GTM implementation What I Do Full-funnel paid media strategy and execution from cold traffic through to clean conversion tracking. Platform expertise: Meta Ads: direct-response campaign structure with clean TOF/MOF/BOF separation, CBO/ABO budget management, lookalike and custom audiences, retargeting, and systematic creative testing. I read hook rate, hold rate, CTR, CPM, and frequency at the ad and ad set levels to decide what gets scaled and what gets killed. Google Ads: Search, Shopping, Performance Max, Display, and Demand Gen. Search term mining, negative keyword management, match-type segmentation, and bid strategy selection I know when max conversions beats tCPA and what "limited by budget" actually means. TikTok Ads: multi-account management, creative testing frameworks, audience optimization, and attribution setup. LinkedIn & Microsoft Ads: B2B lead generation, Sponsored Content and Lead Gen Forms, and niche persona targeting by job title, industry, and company size. Tracking & attribution: GA4 event tracking, Google Tag Manager, Meta Pixel, Conversion API, Enhanced Conversions, LinkedIn Insight Tag, UTM strategy, offline CRM imports. I can diagnose broken tracking, explain why Meta reporting differs from GA4, which differs from your CRM, and say it in language a non-marketer can follow. Landing pages: conversion-optimized builds with proper tracking, plus A/B testing on offers, hooks, and page structure. Industries I Work Best With E-commerce and DTC (health and wellness, supplements, fashion, beauty, lifestyle) Regulated and restricted categories: I know how to navigate platform ad policy Hospitality, restaurants, and local services (UK market) B2B lead generation and professional services Emerging market campaigns (West Africa, pay-on-delivery logistics) My Process Week 1: Account audit, competitor research, tracking and attribution QA, campaign strategy Weeks 2–3: Campaign build, creative briefing, conversion implementation Week 4+: Daily optimisation, weekly performance reporting, structured creative testing roadmap You get weekly reporting with clear recommendations, not a screenshot dump. I flag anomalies tracking breakage, spend pacing, performance dips, and policy risk before you notice them. Certifications: Google Ads · Meta Blueprint · GA4 · TikTok Ads Academy | MSc Artificial Intelligence I use AI tooling daily for audience research, creative ideation, anomaly detection, and automated reporting. I don't take on projects where I can't move the needle. If you're spending on ads without clear attribution or profitable ROAS, let's fix that. Available for: Campaign management · Account audits · Strategy consulting · Landing page optimisation · Multi-account and multi-market scaling