Hire the Best Creative Strategists
in the United Kingdom

If your marketing looks busy but is not generating consistent sales, enquiries or measurable growth, the problem is rarely a lack of content. It is usually a lack of strategy. I’m Emily, a Strategic Marketing Partner specialising in marketing strategy, creative strategy and meta ads, with 10+ years of experience across in-house, agency, government and freelance marketing. I help established B2C brands and ambitious founder-led businesses turn disconnected marketing activity into a clear commercial growth system. Rather than focusing on one channel in isolation, I look at the full customer journey: Marketing and growth strategy Brand positioning and messaging Meta Ads and paid acquisition Content and social media strategy Customer psychology and creative direction Websites, landing pages and conversion Email and customer retention Campaign planning, reporting and optimisation My role is similar to having an experienced Marketing Director within your business - without the cost or commitment of hiring one full-time. Selected results Increased Shopify orders by 950% Increased sales by 645% Generated approximately £3,900 in sales from £600 ad spend Grew an Instagram account from 0 to 17,500 followers Selected an influencer partnership that generated £200,000+ in revenue Supported digital campaigns that generated approximately 900,000 clicks Generated around 120 leads in 3 days for a £3,000 training programme My experience includes work for and alongside brands and organisations such as Club Med, Co-op and Lexus as well as growing e-commerce, travel, hospitality, education and service-based businesses. I hold a First-Class BA in Marketing and a Master’s degree in Public Relations, combining academic expertise with hands-on commercial experience. I can support you with: Fractional CMO/Marketing Director support Senior strategic direction across your wider marketing operation. Marketing strategy A clear growth plan covering your audience, positioning, customer journey, channels, campaigns and priorities. Creative strategy and Meta Ads Campaign strategy, setup, creative direction, optimisation and conversion recommendations. I am best suited to businesses that already have a strong product or service but need an experienced marketer to identify what is preventing growth, bring the marketing together and lead the strategy forward. I do not create activity for the sake of being visible. Every recommendation is connected to a commercial objective. Let’s turn your marketing into a system that generates customers, sales and sustainable growth.

Health & Wellness | AI & Tech | Travel & Lifestyle | Events Why me? • Fast turnaround: 2-4 working days • Easy collaboration from start to finish • Content built to perform (hooks, storytelling, conversions) — specialised in ads, socials & app demos Specific content I deliver: Ad creatives (Meta, TikTok, Google) Organic content (YouTube, Instagram, TikTok) Product photography UGC (tech, products, services) Natural script delivery Aesthetic reels High-performing organic content Reviews/Testimonials Events coverage Product demos ASMR Great content grows brands, that’s what I deliver.

Your ad account doesn't have a spend problem. It has a hit-rate problem. Most supplement creative leads with the benefit, clearer skin, more energy, better sleep, that your customer has seen a thousand times and stopped believing. The ads that scale name the mechanism, attack the category's dirty secret, and make every other option look like the problem. That's what I do. ——————————————— 🔥 What I Deliver ——————————————— Pre-production Meta creative for DTC supplement and wellness brands. Angle discovery, hooks, UGC and founder scripts, and editor-ready briefs. I find what to make and why, and hand your editors direction they can run without coming back to me. Not media buying, not editing, the creative thinking that decides what gets tested. My process: Research → Mechanism → Angle → Brief I dig through reviews, Reddit and competitor ads for the real customer language, find the mechanism, and build the story around why your product works, not just what it does. ——————————————— 📊 The Numbers ——————————————— On an NMN brand I run creative for, 38.5% of the ads I brief beat a 1.7 ROAS, well above the usual one in five. The purity angle I built became the account's top-spending ad and ran for months. On a cortisol brand, my competitor-comparison angle hit the lowest CPA in the account at $17.90 and a 2.91x ROAS, and an offer-as-hook concept did 3.30x. ——————————————— 🎯 Who I Work With ——————————————— DTC brands in supplements, longevity, health, wellness and skincare, whose product genuinely works and needs creative that explains why, not just louder hype. ——————————————— 📬 Next Step ——————————————— Send me your ad account or product and what you're trying to hit. I'll tell you the first angle I'd test and how I'd structure it.

I don't just edit videos; I partner with you to unlock your content's full potential and ensure it converts if you are looking to create captivating video content that truly stands out on social media and drives tangible results? As a dedicated Video Editing and AI Automation Specialist, I empower businesses and creators to dramatically boost their online presence and achieve significant audience growth across platforms like YouTube, TikTok, and Instagram. With over 13 years of hands-on experience in video production and a proven track record of completed projects, I specialize in crafting visually stunning and engaging videos that resonate with your target audience. My unique edge lies in leveraging cutting-edge AI automation tools to streamline your content workflows, drastically reducing turnaround times and maximizing your return on investment. Imagine saving hours every week while consistently delivering high-quality, impactful content – that's the efficiency I bring to your projects. I excel in optimizing YouTube workflows, from developing engaging YouTube Shorts to creating long-form content that captures attention. My expertise extends to: I create AI videos for businesses and AI images for advertising, social media with AI and Adobe tools. ⚡️ My Core Skills Include: End-to-end video editing and production Creating AI-generated content (video, imagery, and voice) AI product imagery for websites, e-commerce, and digital catalogs Hyper-realistic AI product visuals featuring models and lifestyle settings AI-generated fashion photography for lookbooks, campaigns, and editorial use High-quality AI food photography for marketing and branding AI-generated model shots for commercial and advertising use Custom AI visuals tailored for brand identity and storytelling AI-powered YouTube video creation Industries I’ve Worked With: Social media content for platforms like Instagram, YouTube, and TikTok Corporate and enterprise-level video production Projects within the music and entertainment industries UGC-style advertising and paid media creatives Film and cinematic content creation Promotional and marketing videos for product launches and brand campaigns 📈 Professional background in Marketing and Internet Technologies. Strong communication and team collaboration abilities. Exceptional attention to detail with a refined sense of visual aesthetics. MY CREATING AI TOOLS For Video: Kling, RanWay, Higsfield, KREA, Sora 2, Veo3 etc. For Avatars: HeyGen etc. For voices: Eleven Labs. For images: Reve, Chat-GPT, Midjourney, Leonardo Al, Nano Banana, etc For upscale: Topaz Labs. Adobe Photoshop Adobe Illustrator I combine creative strategy with strong design thinking to deliver visuals that look stunning and work effectively. My goal is simple — to help your brand stand out and communicate with impact. ⚡️ Strong communication and responsiveness during the editing process In my free time, I enjoy embroidery, fitness training, and immersing myself in a good book. If you need AI video ads, AI UGC content, short-form video editing, or performance creatives designed to stop the scroll and increase conversions i am the best for you 🎥 Advanced Video Editing: Crafting visually appealing and engaging videos through expert editing techniques, including seamless transitions, dynamic pacing, and impactful storytelling. 🤖 AI-Powered Workflow Automation: Implementing intelligent AI tools to enhance content distribution, optimize video performance, and ensure unparalleled efficiency. 🎨 Professional Color Grading: Utilizing DaVinci Resolve to deliver broadcast-quality color correction and grading, ensuring your visuals are polished and professional. 📸 Social Media Video Strategy: Boosting engagement and visibility with targeted short-form content for platforms like TikTok, Instagram Reels, and YouTube Shorts, driving audience growth and brand awareness. 🛠️ Production Workflow Optimization: Designing customized solutions to refine your video production processes, ensuring consistent quality and rapid delivery. 🚀 YouTube Channel Growth: Applying strategic approaches to boost channel performance, increase watch time, and enhance audience engagement through tailored video content solutions. ⭐️⭐️⭐️⭐️⭐️ "Hazem was amazing! We worked together for 3+ months and throughout that time, he probably created 100+ AI UGC videos for our company. He was efficient, great at following a brief and produced good videos that delivered a high ROI." One of my 🏆 client review 🏆, along with many others in my reviews, highlights the performance, professionalism, and creative precision I bring to every project. AI Video Creator | AI UGC Ads | AI Video Editor | High-Converting Ad Creatives, Seedance AI Video Ads, UGC Ads, AI Video Ads, AI UGC Creator, UGC Ads Creator, TikTok Ads, Meta Ads, Facebook Video Ads, Instagram Reels Editor, YouTube Shorts Editor, AI Commercials, AI Content Creator, AI Video Production, HeyGen CapCut Editor, Filmora

DTC Marketing Specialist (previously at UGG) with 8 years of experience creating success in fashion/beauty/hospitality/f&b/fitness brands. Hi! 👋 I'm a Creative Strategist and Performance Video Editor with several years of experience helping both global and DTC brands scale through high-performing paid social creative. I'm passionate about creating ads that do more than look good - they're strategically built to capture attention, communicate value, and drive conversions. Every creative decision is backed by performance data and an understanding of what motivates people to stop scrolling and take action. I take a holistic approach to every project, zooming out to understand your brand, audience, and business objectives before developing creative strategies that align with your goals. From identifying winning messaging angles to analysing performance and iterating on creative, I'm always focused on producing content that delivers measurable results. Here's what I can do for you: 🎯 Creative Strategy Performance-driven ad concepts, creative angles, messaging frameworks, testing roadmaps, competitor research, and creative analysis designed to improve metrics like hook rate, hold rate, CTR, CVR and ROAS. 🎬 Performance Video Editing Paid social ads, UGC, founder-led content, product showcases, testimonials and short-form videos edited specifically for Meta, TikTok and other social platforms. Every edit is designed to maximise engagement, retention and conversions. ✍️ Scriptwriting & Ad Copy Conversion-focused scripts, scroll-stopping hooks, psychologically driven messaging and strong CTAs built around your product, audience and campaign objectives. 📊 Creative Performance Analysis Data-driven creative optimisation using insights from campaign performance. Experienced with platforms including Tableau and Northbeam to identify opportunities and continuously improve results. 🤳 UGC & Creator Content Platform-native creative built for both organic social and paid advertising, with a focus on authenticity, product education and conversion. 🚀 Creative Testing Frameworks Structured testing plans covering hooks, messaging, visuals, CTAs and creative formats to help brands scale winning ads faster and make informed creative decisions. Feel free to reach out - I’d love to hear more about your brand and discuss how we can create high-performing ads that drive real business growth.

TWELVE YEARS. ONE RULE. NOTHING SHIPS UNTIL IT SCORES. I am Edrick Anderson, a London-based Performance Creative Strategist and Designer. 12 years building high-converting Meta ad creatives for 8-figure DTC brands including SKIMS, WHOOP, Toyota, Barclays, Nurecover, Airways, Infinity Hoop, and Gleeful. I do not just design ads. I built my own systems to make sure every creative is built to perform before it ever reaches you. THE SYSTEMS adgrading is my proprietary ad grading platform. It scores every concept across 9 performance criteria before production. Hook strength, mechanism clarity, avatar specificity, scroll-stopping power, blue ocean positioning. Nothing leaves my desk below standard. admastertracker reads your CSV ad performance data and tells me exactly which avatars, angles, and static types are winning so every new design is built on real signal, not guesswork. Atria Plus is the competitor intelligence platform top performance agencies use. Before I design a single frame, I already know which angles, hooks, and avatars are converting in your category. HOW WE WORK Before I touch a design, you see the hooks, headlines, and scoring inside the grading platform. You approve the direction. No surprises, no wasted rounds. Every batch comes with 3 headline variations minimum, sized for the placements that matter, delivered through Frame Weekly batches, consistent output, and a system that gets sharper the longer we work together. THE TOOLS Magic Brief and Atria for daily competitor research and ad intelligence Adobe Photoshop for compositing, retouching, and product work Adobe Illustrator for precision graphics and brand assets Adobe Premiere Pro for short-form video and motion cuts Nano Banana Pro, Photoroom, Freepik, Higgsfield for AI imagery and lifestyle visuals Meta Ads Manager for real performance data and placement context Frameio for organised batch delivery Notion for creative strategy and brand guidelines Slack and Monday for seamless project workflow WHO I WORK WITH I take on a select group of long-term clients at a time. If you have been burned by designers who deliver pretty work that does not convert, or by slow turnarounds that kill campaign momentum, this is the alternative. Fast. Strategic. Built to perform. Note: open contracts shown on my profile are from previous clients who forgot to close them out. Currently available for new work.