Hire the Best Creative Strategists
in the United Kingdom

Your ads are getting clicks. But your landing page isn't converting. You've tested new creatives. Tweaked the headline. Swapped the hero image. Still nothing. Here's the problem: you're selling the outcome, not the mechanism. Your customer has seen "clearer skin" and "more energy" and "better sleep" a thousand times. They don't trust promises anymore. They need to understand WHY your product works differently. That's what I do. ——————————————— 🔥 What I Deliver ——————————————— Advertorials, landing pages, and ad scripts for DTC brands in health, wellness, skincare, and problem-solving consumer products. My process: Research → Mechanism → Script → Visual Direction I don't just write copy. I dig through reviews, Reddit threads, and competitor ads to find real customer language. Then I build the story around WHY your product works — not just what it does. Current project: Working with a DTC fire safety brand on seasonal advertorials and landing pages. Writing the copy, directing visuals for their design team, and coordinating creative with their media buyer. They're up 125% on orders YoY. ——————————————— 📩 Email & Funnel Systems ——————————————— I also build complete email systems for coaches and DTC brands: - Welcome sequences that set up the sale - Launch campaigns that convert - Post-purchase flows that reduce refunds One client told me: "I seriously thought no one gave a damn about my emails. Thanks for making this happen!" — after her list replied for the first time ever. ——————————————— 🎓 Training & Background ——————————————— - Trained under Sean Ferres (Forbes-featured copywriter, $1B+ in client email sales) - Klaviyo Product Certified - MBA, University of Cumbria ——————————————— 🎯 Who I Work With ——————————————— DTC and e-commerce brands selling: - Health & wellness products - Skincare & beauty - Supplements - Recovery & mobility - Innovative consumer products If your product solves a real problem and needs copy that EXPLAINS why it works — not just hypes the result — we're a good fit. ——————————————— 📬 Next Step ——————————————— Send me your product page and what you're trying to achieve. I'll tell you exactly what angle I'd take and how I'd structure the project.

TWELVE YEARS. ONE RULE. NOTHING SHIPS UNTIL IT SCORES. I am Edrick Anderson, a London-based Performance Creative Strategist and Designer. 12 years building high-converting Meta ad creatives for 8-figure DTC brands including SKIMS, WHOOP, Toyota, Barclays, Nurecover, Airways, Infinity Hoop, and Gleeful. I do not just design ads. I built my own systems to make sure every creative is built to perform before it ever reaches you. THE SYSTEMS adgrading is my proprietary ad grading platform. It scores every concept across 9 performance criteria before production. Hook strength, mechanism clarity, avatar specificity, scroll-stopping power, blue ocean positioning. Nothing leaves my desk below standard. admastertracker reads your CSV ad performance data and tells me exactly which avatars, angles, and static types are winning so every new design is built on real signal, not guesswork. Atria Plus is the competitor intelligence platform top performance agencies use. Before I design a single frame, I already know which angles, hooks, and avatars are converting in your category. HOW WE WORK Before I touch a design, you see the hooks, headlines, and scoring inside the grading platform. You approve the direction. No surprises, no wasted rounds. Every batch comes with 3 headline variations minimum, sized for the placements that matter, delivered through Frame Weekly batches, consistent output, and a system that gets sharper the longer we work together. THE TOOLS Magic Brief and Atria for daily competitor research and ad intelligence Adobe Photoshop for compositing, retouching, and product work Adobe Illustrator for precision graphics and brand assets Adobe Premiere Pro for short-form video and motion cuts Nano Banana Pro, Photoroom, Freepik, Higgsfield for AI imagery and lifestyle visuals Meta Ads Manager for real performance data and placement context Frameio for organised batch delivery Notion for creative strategy and brand guidelines Slack and Monday for seamless project workflow WHO I WORK WITH I take on a select group of long-term clients at a time. If you have been burned by designers who deliver pretty work that does not convert, or by slow turnarounds that kill campaign momentum, this is the alternative. Fast. Strategic. Built to perform. Note: open contracts shown on my profile are from previous clients who forgot to close them out. Currently available for new work.

Here's 3 reasons why you should stop scrolling and work with ✨ME✨ 1) I generated $1M in 3 months for a biggest D2C supplement brand I've worked with, an account running multiple millions in ad spend. 2) My very first batch landed a top performer. For a beauty client ($150K/month spend), I sent over 8 briefs, and one became a top performer in the entire ad account. 3) I outperformed the agency in 6 weeks. Another supplement brand ($1M/month spend) brought me on, and within six weeks more of the ad spend was running through my creatives than the agency's. If your interested in collaborating Let's do a one-month trial and crush it together. 💪 I'm looking to partner with a brand long-term, spending $200K+ a month. The first-month trial to work with me is $5,500. (You can also find me on LinkedIn – Aisha O. I share marketing insights there too.) Sincerely, Aisha O. Your Creative Strategist

Your thumbnail got the click. Your topic sparked interest. So why are viewers leaving before the video gets interesting? Most YouTube channels don't struggle because of bad editing or weak topics. They struggle because the script gives viewers a reason to leave. I help Documentary, True Crime, and Faceless YouTube channels turn clicks into watch time with high-retention scripts designed to keep viewers engaged from the opening hook to the final payoff. Every script is strategically built to increase audience retention, boost Average View Duration (AVD), and create a smoother viewing experience that keeps viewers watching longer and coming back for more. My specialty areas include: ✔ Documentary YouTube Scripts ✔ True Crime Storytelling ✔ Faceless & YouTube Automation Content ✔ Investigative and Mystery Content ✔ History, Business, and Case Study Videos ✔ Long-Form Educational Content What makes a high-retention script different? It's not just what you say. It's how information is revealed. Every script I write is structured around proven retention principles, including: • Powerful opening hooks that earn attention immediately • Curiosity-driven storytelling that keeps viewers invested • Strategic pacing that prevents audience fatigue • Suspense and delayed payoffs that reward viewers for staying • Seamless transitions that maintain momentum • Deep research and fact-checking for credibility • Natural voiceover flow optimized for narration The goal is simple: 📈 More watch time 📈 Higher audience retention 📈 Stronger Average View Duration (AVD) 📈 Increased engagement and returning viewers 📈 Better long-term channel growth Results from scripts I've written have contributed to: ✔ 60%+ audience retention on long-form content ✔ Higher engagement across documentary and faceless channels ✔ Improved watch time and viewer retention metrics ✔ 300K+ combined organic views across multiple videos Whether you're launching a new channel, scaling a YouTube automation business, or producing documentary-style content, I deliver research-backed, production-ready scripts designed to perform on YouTube. If you're looking for a YouTube scriptwriter who understands viewer psychology, retention, watch time, and storytelling not just writing. Send me a message with your niche, video idea, or channel goals. Let's create content viewers actually stay to watch. KEYWORDS YouTube Script Expert | Viral Documentary Writer | YouTube Narrative Writer | Faceless Video Script Writer | YouTube Copywriter | Professional YouTube Writer | YouTube Script Consultant | Viral Storytelling | Documentary Researcher | YouTube Content Strategist | Scriptwriter for Faceless Channel | Historical Documentary Scripts | Elite Dynasty Stories | Documentary Writer | Investigative Documentary Scripts | Long Retention YouTube Scripts | YouTube Video Narration | Story Driven YouTube Scripts | High Engagement Scriptwriter | Viral Faceless Scripts | SEO Video Content Writer | YouTube Growth Content | YouTube Automation Writer | Documentary Style Scriptwriting | Human Style Script Writer | Natural Storytelling Scripts | Luxury Estate Scripts | Billionaire Documentary Scripts | Dark History Documentary Writer | Educational YouTube Writer | Voice Over Ready Scripts | Watch Time Scriptwriting | Hook and Retention Specialist | Professional Documentary Scripts | YouTube Video Researcher | Viral Topic Script Writer | Premium Storytelling Scripts

Most DTC brands don't need more posting or random ad management. They need a growth system that turns creators, organic content, and paid media into predictable revenue. I help e-commerce and consumer brands scale on Meta and TikTok — using creator-led content, strong positioning, and performance-driven systems that merge paid acquisition with organic virality. Recent outcomes include: • Built TikTok Shop ecosystems scaling from launch to £13M+ GMV within 12 months • Supported performance marketing campaigns contributing to $50M+ in paid media spend • Scaled viral organic content systems generating 150M+ views • Helped e-commerce brands scale from early traction to £1.4M monthly revenue My approach focuses on: • Paid + organic systems that compound growth • Creator-driven acquisition (UGC video, affiliates, TikTok Shop strategy) • Performance-driven Meta Ads & creative testing ecosystems • Positioning & direct-response hook strategy • Turning short-form video content into a primary revenue driver, not just awareness I’m not here to simply run ads or manage posting. I work with DTC brands ready to build scalable growth infrastructure across both paid and organic channels. If you’re looking for strategic execution and high-converting creative — let’s talk. Meta Ads, Facebook Advertising, Organic Growth, TikTok Organic, TikTok Shop Strategist, Creative Strategist, Viral Content Strategy, Subscription Revenue Models, UGC Video Editing, Direct-to-Consumer, DTC Growth, Performance Marketing, Short-form Video, Social Commerce, Media Buying, E-commerce Strategy, User Generated Content, Video Production, AI Video, CapCut, Paid Social, Direct Response Ads.

DTC Marketing Specialist (previously at UGG) with 8 years of experience creating success in fashion/beauty/hospitality/f&b/fitness brands. Hi! 👋 I'm a Creative Strategist and Performance Video Editor with several years of experience helping both global and DTC brands scale through high-performing paid social creative. I'm passionate about creating ads that do more than look good - they're strategically built to capture attention, communicate value, and drive conversions. Every creative decision is backed by performance data and an understanding of what motivates people to stop scrolling and take action. I take a holistic approach to every project, zooming out to understand your brand, audience, and business objectives before developing creative strategies that align with your goals. From identifying winning messaging angles to analysing performance and iterating on creative, I'm always focused on producing content that delivers measurable results. Here's what I can do for you: 🎯 Creative Strategy Performance-driven ad concepts, creative angles, messaging frameworks, testing roadmaps, competitor research, and creative analysis designed to improve metrics like hook rate, hold rate, CTR, CVR and ROAS. 🎬 Performance Video Editing Paid social ads, UGC, founder-led content, product showcases, testimonials and short-form videos edited specifically for Meta, TikTok and other social platforms. Every edit is designed to maximise engagement, retention and conversions. ✍️ Scriptwriting & Ad Copy Conversion-focused scripts, scroll-stopping hooks, psychologically driven messaging and strong CTAs built around your product, audience and campaign objectives. 📊 Creative Performance Analysis Data-driven creative optimisation using insights from campaign performance. Experienced with platforms including Tableau and Northbeam to identify opportunities and continuously improve results. 🤳 UGC & Creator Content Platform-native creative built for both organic social and paid advertising, with a focus on authenticity, product education and conversion. 🚀 Creative Testing Frameworks Structured testing plans covering hooks, messaging, visuals, CTAs and creative formats to help brands scale winning ads faster and make informed creative decisions. Feel free to reach out - I’d love to hear more about your brand and discuss how we can create high-performing ads that drive real business growth.