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I help businesses turn ad spend into real revenue by building and managing Google and Meta ad campaigns that bring in customers, bookings and sales. Send me an invite or drop me a message and I'll send you back a free Loom audit showing exactly how I'd approach your ad account to get it performing at its best. That's my promise. 🏆 Top Rated | 100% Job Success | $100k+ earned on Upwork 📈 Over a decade in marketing and paid media 💰 Real client results, not vanity metrics I help e-commerce brands, local and service-based businesses turn paid advertising into predictable growth. Whether you're scaling what's working, launching from scratch, or fixing campaigns that aren't converting, I bring the strategy and the execution. Recent results: • An e-commerce client gained a 10x return on roughly £5k/month in Google and Meta spend generating over £50k+ additional revenue in just one month • A local service business I built myself has generated £400k in revenue in under two years, with Google Ads as the main driver • A local service based business business I manage Google Ads for went from generating 2 qualified appointments to over 10 per week • Organic client posts have passed 1M+ views and added 500+ followers from a single post Paid advertising that performs. I run Google and Meta campaigns from cold prospecting to retargeting with proper conversion tracking, ongoing optimisation, and a focus on the metrics that move your bottom line: ROAS, CPA and revenue. Built around your funnel. Awareness, consideration, conversion, each stage needs different targeting and creative. I build campaigns that move buyers through your funnel, not just dump traffic at the top. Creative that converts. Creative fatigue kills campaigns. I test hooks, angles and formats from video, static to carousel, so we keep what converts and cut what doesn't. Content that gets seen. Beyond ads, I create and manage organic social content that performs, short-form video, graphic design, and full account management across Instagram, TikTok, Facebook and more. Recent client posts have passed 1M+ views and added 500+ followers from a single post. Whether you need paid and organic running together as one engine, or simply want your socials managed with more consistency and strategy, I can help. Reporting you can actually read. Clear updates on what's working, what's not, and what we're doing about it, so your brand stays consistent everywhere and you always know where your money's going. What clients say: ⭐⭐⭐⭐⭐ "Nico completely transformed our ad performance. We started getting consistent leads and could finally see where our money was going and what was actually working." ⭐⭐⭐⭐⭐ "Nico understands paid advertising on a deeper level than most marketers we've worked with. From targeting to optimisation, the campaigns felt strategic from day one and the results backed it up." ⭐⭐⭐⭐⭐ "Nico took the stress off our plate and made content that actually connects with our audience." ⭐⭐⭐⭐⭐ "Nico's demonstrated a deep understanding of how different platforms operate, leveraging algorithms to maximise engagement." Before going full-time freelance, I spent four years at Universal Music Group and three years at the BBC. At UMG, I'm formally credited as Production Coordinator on major releases including the No Time To Die (James Bond) soundtrack and Grammy-award-winning albums. At the BBC, I managed where paid ad budget was spent across the youth networks and worked across major campaigns. I'm also certified across Google, Meta, TikTok, Pinterest, LinkedIn and X paid platforms, plus CompTIA A+ and Microsoft. If you're ready to turn ad spend into revenue, send me a message and let's jump on a call. Core skills: Google Ads, Meta Ads, Facebook Ads, Instagram Ads, Google Shopping, Performance Max, Display Ads, YouTube Ads, PPC, Paid Search, Paid Social, Media Buying, Performance Marketing, Campaign Management, Campaign Scaling, Audience Targeting, Audience Research, Retargeting, Remarketing, Lookalike Audiences, A/B Testing, Conversion Tracking, Conversion Rate Optimization, Google Analytics, GA4, Google Tag Manager, Facebook Pixel, ROAS Optimisation, CPA Optimisation, Lead Generation, E-commerce Marketing, Shopify Marketing, DTC Marketing, Search Engine Marketing, Local SEO, Google Business Profile, Email Marketing, Social Media Management, Social Media Marketing, Social Media Strategy, Content Creation, Short Form Video, Reels, Video Editing, TikTok Marketing, LinkedIn Marketing, YouTube Marketing, Pinterest Marketing, Graphic Design, Brand Design, Adobe Photoshop, Adobe Premiere Pro, Canva, CapCut, OpenAI Ads, ChatGPT Ads.

Top Rated Facebook Ads Media Buyer | 100% Job Success Score | UK You build the strategy. I get it live. Running multiple DTC and Shopify brand accounts means someone has to handle the daily execution layer. Campaigns need to go live on time, naming conventions need to be followed, and nothing should go live without a proper QA check. That is where I come in. I have worked inside a UK performance agency supporting Meta Ads execution across multiple ecommerce and Shopify brand accounts simultaneously. I follow SOPs precisely, upload new creative batches on schedule, and flag anything unusual before it touches the account. No assumptions. No shortcuts. Nothing published without being checked first. Day to day I handle campaign builds and ad uploads across ABO, CBO and Advantage+ structures, high volume creative uploads using RapidAds and AdNova, correct audience and placement setup, naming conventions and account hygiene, and daily tracking updates. A previous client put it simply: "Everything organised, correctly named, previewed before going live and logged in the tracker." If you need someone who executes cleanly across your DTC and Shopify accounts without needing to be chased, send me an invitation and let us talk. 🔧 Facebook Ads Uploader | Meta Ads VA | Meta Ads Manager | DTC Ecommerce | Shopify Ads | Campaign Setup | ABO | CBO | Advantage+ | Bulk Ad Upload | RapidAds | AdNova | Naming Conventions | SOP Execution | Facebook Ads Assistant

Most media buyers optimize for clicks. I optimize for revenue, because I've actually run my own e-commerce brand and know the difference between numbers that look good and numbers that pay the bills. I scaled my own jewellery e-commerce brand from scratch then sold it, then spent years inside media advertising agencies managing high spend Meta accounts. Now I help e-commerce brands and lead gen businesses turn ad spend into revenue they can actually count on. 100% Job Success Score Top Rated Freelancer Recent results: Took a brand new e-commerce business from £0 to £10,000 in revenue in 5 months, on just £1,000 to £3,000 a month in ad spend. Built it from scratch with no existing audience, no social proof, no data to start from. Scaled a UK home improvement business from £20,000 to £90,000 in monthly revenue in under 2 months (a 4.5x increase) by rebuilding their whole Meta lead gen strategy. It wasn't just more leads, it was better leads that actually converted into paying customers. Within weeks they were booked solid 3 months out. What I specialize in: Meta (Facebook and Instagram) paid advertising, e-commerce brands trying to break past their current ROAS ceiling, lead gen businesses trying to lower cost per lead, and campaign audits, rebuilds, and ongoing management. I keep my client list small so I can give every account real attention. You'll get clear communication, monthly reporting that actually tells you what's working and why, and a proper onboarding process so we're not wasting the first few weeks figuring things out. I work async first, no unnecessary meetings, and I respond fast. I've worked with DTC brands, e-commerce businesses, local service businesses, home improvement companies, coaches, and travel agencies, and through agency partnerships I've had a hand in campaigns for some household name brands too. If you're spending on Meta ads and not seeing the returns you expected, message me your current monthly ad spend and your main goal. I'll give you an honest answer on whether I think I can help.

Want to increase your ROAS and generate more revenue from Meta Ads? I've spent 16 years in ecommerce and 8+ years managing Meta ad accounts for brands ranging from growing ecommerce businesses to some of the world's biggest names. I've managed $50M+ in ad spend and helped ecommerce brands improve ROAS, reduce acquisition costs and scale revenue through better campaign strategy, creative testing and ongoing optimisation. My approach is simple: understand what's working, cut what's not, and put more budget behind the opportunities that can drive profitable growth. 🚀 How I can help your ecommerce business Increase ROAS: I analyse your account, identify where budget is being wasted and restructure campaigns to improve efficiency and give Meta a better foundation to scale. Grow revenue: Once we find what's working, I focus on scaling those opportunities without blindly increasing spend and destroying performance. Improve campaign performance: I continuously monitor your campaigns, audiences, creative and performance data to identify opportunities and make informed optimisation decisions. Build a stronger creative strategy: Creative is one of the biggest drivers of Meta performance. I'll identify the messaging, angles, formats and concepts worth testing so you're not just producing more ads for the sake of it. Take Meta Ads off your plate: You shouldn't need to spend your evenings inside Ads Manager wondering what to change. I manage the account, monitor performance and make the decisions needed to keep things moving. 💡 Why work with me? I've worked across a wide range of ecommerce businesses and have managed Meta advertising for brands including AllSaints, The North Face, On Running, Pasta Evangelists, Bella & Duke, Yumi and Izabel. I've also generated results such as: +32% increase in ROAS for a US men's footwear brand -24% reduction in cost per purchase in under 30 days $93k → $300k+ monthly revenue for a US women's fashion brand at 3.5 ROAS 81% reduction in cost per purchase for a US t-shirt brand +20% purchases while reducing CAC by 14% for a jewellery brand I don't believe in making an account complicated for the sake of it. I focus on simple structures, clear testing strategies and making decisions based on the data. 👇 Who I work best with I'm a particularly good fit if you're an ecommerce founder who: - Is already generating sales through Meta Ads - Wants to improve ROAS and increase revenue - Knows Meta Ads are important but doesn't want to manage them yourself - Has tried running ads yourself or working with another freelancer/agency without getting the results you expected - Wants an experienced Meta Ads specialist who can take ownership of performance You don't need to become an expert in Meta Ads. That's my job. 💬 What clients say ⭐⭐⭐⭐⭐ "Working with Lewis has been a game-changer for my business. Since bringing him on as my Facebook Ads Manager, he's helped accelerate my return on ad spend and guided me toward levels of performance I hadn't seen before. Lewis introduced me to new strategies and optimizations I'd never been aware of, and his ability to analyze data and pivot quickly has made a huge impact on my campaigns." ⭐⭐⭐⭐⭐ "In just the first few months of our partnership, they have delivered results that have exceeded our expectations. One of the most impactful changes they have implemented was restructuring our ad campaigns in META using the Cost Controlled approach. This change has significantly improved our Return on Ad Spend (ROAS), bringing both immediate and long-term revenue gains." 🔑 Skills Meta Ads | Facebook Ads | Instagram Ads | Ecommerce Growth | ROAS Optimisation | Revenue Growth | Shopify | Performance Marketing | Creative Strategy | Meta Pixel | Conversion API |