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I am a CRO Master. Check my Case Studies. Being completely candid, I can count on one hand the number of people worldwide better at Ecom CRO than myself. ..and my LIFE'S MISSION (for the last 5 or 6 years) has been to solve one SPECIFIC bottleneck: You will hit a breaking point in ecom, usually around $10-$50k / day, where it becomes physically impossible to buy more traffic profitably.. & if you don't know what to do when that happens (because it will happen), you'll be stuck there. So to prepare you for this: The reason it happens is because you've reached traffic fatigue. aka you've reached all the people that would buy your offer. When that happens, the only thing you can do about it is rebuilding your offer.. You need to make it desirable to ice cold, completely unaware traffic & increase perceived value as much as humanly possibly so you can charge more & stay profitable. Every single quantum leap we've made with the 8 & 9 figure brands we work with came from building a home run offer & making it sellable to the most unaware traffic possible. Every. Single. One. ..and once you have mastered that, the following becomes very easy: • Building High Converting Shopify Stores for New Businesses serious about growth • Scaling Direct Response Funnels over 2x for 6 & 7 figure brands in a matter of weeks • Fixing Unprofitable brands that are starting to run out of hope :( I don't work with everyone but those I do.. they see an ROI similar to investing in Apple 30 years ago (genuinely) So I will leave you with one final note.. 75 / 100 ecommerce stores have a CVR below 2%. ..and 24 / 25 ecom stores have an AOV no greater than their average product price. Leaving only 1 / 100 ecom stores with a CVR and AOV high enough to scale. Don’t be in the other 99, it’s horrible there.

Top Rated Facebook Ads Media Buyer | 100% Job Success Score | UK When a performance marketing agency is managing 15 or more client accounts on Meta, the senior buyer cannot be everywhere. Checks get missed. Creatives run past their peak. Frequency builds. Underperformers keep spending. Things slip. I work as a Facebook Ads media buyer and Meta Ads assistant inside performance marketing agencies, handling the daily execution layer so senior buyers can stay focused on strategy and client growth. As a Facebook Ads media buyer, here is what your accounts get every day. Primary metrics checked first: purchases, cost per purchase, ROAS and amount spent. Then creative performance: hook rate, thumbstop ratio, outbound click rate, average watch time, CPM, frequency and video view depth at 3 and 15 seconds. Winning creatives identified and iterated. Underperformers flagged and killed before they drain budget. Design team briefed on what to build next. Nothing goes live without a full QA check. Naming conventions followed exactly. Issues flagged before they become expensive problems. No assumptions made without checking first. My last client said: "Everything organised, correctly named, previewed before going live and logged in the tracker." Results contributed to as part of an agency team: ✅ 787 qualified leads at £6.26 CPL via Facebook Ads for a property investment brand ✅ Supported a jewellery brand scaling from £10K to £100K+ monthly Meta Ads spend in 4 months with flat CAC Send me an invitation or message and I will send you a short personalised video on exactly how I would approach your accounts. 🔧 Facebook Ads Media Buyer | Meta Ads Manager | Facebook Ads Assistant | DTC Ecommerce | Meta Ads Execution | Campaign Setup | Creative Testing | Performance Monitoring | Meta Pixel | Conversions API | Retargeting | ABO | CBO | Advantage+ Shopping | Shopify Ads

Want to increase your ROAS and generate more revenue from Meta Ads? I've spent 16 years in ecommerce and 8+ years managing Meta ad accounts for brands ranging from growing ecommerce businesses to some of the world's biggest names. I've managed $50M+ in ad spend and helped ecommerce brands improve ROAS, reduce acquisition costs and scale revenue through better campaign strategy, creative testing and ongoing optimisation. My approach is simple: understand what's working, cut what's not, and put more budget behind the opportunities that can drive profitable growth. 🚀 How I can help your ecommerce business Increase ROAS: I analyse your account, identify where budget is being wasted and restructure campaigns to improve efficiency and give Meta a better foundation to scale. Grow revenue: Once we find what's working, I focus on scaling those opportunities without blindly increasing spend and destroying performance. Improve campaign performance: I continuously monitor your campaigns, audiences, creative and performance data to identify opportunities and make informed optimisation decisions. Build a stronger creative strategy: Creative is one of the biggest drivers of Meta performance. I'll identify the messaging, angles, formats and concepts worth testing so you're not just producing more ads for the sake of it. Take Meta Ads off your plate: You shouldn't need to spend your evenings inside Ads Manager wondering what to change. I manage the account, monitor performance and make the decisions needed to keep things moving. 💡 Why work with me? I've worked across a wide range of ecommerce businesses and have managed Meta advertising for brands including AllSaints, The North Face, On Running, Pasta Evangelists, Bella & Duke, Yumi and Izabel. I've also generated results such as: +32% increase in ROAS for a US men's footwear brand -24% reduction in cost per purchase in under 30 days $93k → $300k+ monthly revenue for a US women's fashion brand at 3.5 ROAS 81% reduction in cost per purchase for a US t-shirt brand +20% purchases while reducing CAC by 14% for a jewellery brand I don't believe in making an account complicated for the sake of it. I focus on simple structures, clear testing strategies and making decisions based on the data. 👇 Who I work best with I'm a particularly good fit if you're an ecommerce founder who: - Is already generating sales through Meta Ads - Wants to improve ROAS and increase revenue - Knows Meta Ads are important but doesn't want to manage them yourself - Has tried running ads yourself or working with another freelancer/agency without getting the results you expected - Wants an experienced Meta Ads specialist who can take ownership of performance You don't need to become an expert in Meta Ads. That's my job. 💬 What clients say ⭐⭐⭐⭐⭐ "Working with Lewis has been a game-changer for my business. Since bringing him on as my Facebook Ads Manager, he's helped accelerate my return on ad spend and guided me toward levels of performance I hadn't seen before. Lewis introduced me to new strategies and optimizations I'd never been aware of, and his ability to analyze data and pivot quickly has made a huge impact on my campaigns." ⭐⭐⭐⭐⭐ "In just the first few months of our partnership, they have delivered results that have exceeded our expectations. One of the most impactful changes they have implemented was restructuring our ad campaigns in META using the Cost Controlled approach. This change has significantly improved our Return on Ad Spend (ROAS), bringing both immediate and long-term revenue gains." 🔑 Skills Meta Ads | Facebook Ads | Instagram Ads | Ecommerce Growth | ROAS Optimisation | Revenue Growth | Shopify | Performance Marketing | Creative Strategy | Meta Pixel | Conversion API |

For over a decade, I have helped founders, marketing leaders, and growing brands turn paid media from a cost center into a dependable engine for growth. I have run campaigns across Meta, Google, TikTok, and LinkedIn for B2B, B2C, and ecommerce, and the throughline has never changed: spend should answer to revenue, not to vanity metrics. What has changed over those ten-plus years is the craft itself. Platform AI now handles much of the targeting and bidding that buyers once managed by hand. Advantage+, Performance Max, and TikTok Smart+ have shifted the real leverage to two things: the quality of the creative and signals you feed the algorithm, and how cleanly the account is built beneath it. That is where I focus. I pair platform automation with an AI-assisted workflow for creative testing, performance analysis, and reporting. It lets me move faster, test more, and keep a close read on every account, without surrendering the human judgment that decides what actually matters. What that means for you is senior, hands-on attention delivered with the speed and rigor of a modern, AI-supported process. Where I deliver: ✅ Meta Ads (Facebook & Instagram): full-funnel structure, creative testing, and scaling with Advantage+ ✅ Google Ads: Search, Performance Max, and Display, with disciplined search term, keyword, and RSA work ✅ TikTok Ads: hook-led creative strategy and direct-response buying ✅ LinkedIn Ads: B2B demand generation and high-intent lead capture ✅ Measurement: GA4 and conversion tracking built for clean, trustworthy data The discipline underneath it all: clear account architecture, tight budget pacing, and reporting you can act on How I work is simple. I diagnose before I spend. I optimize toward CPA, ROAS, and pipeline. And I keep you informed in plain language, so you always know what is working, what is not, and what I am doing about it. Working with me, you are paying for a decade of judgement, not just time on a clock. That is why I prefer milestone or contracted month-to-month terms, and I am open to profit share arrangements where our incentives align. A bit of proof: I hold Top Rated Plus status with a 100% Job Success Score and $90K+ earned across nearly 50 engagements on Upwork, backed by certifications in Account-Based Experience and ABM Foundations. Whether you are launching, scaling, or trying to break a plateau, my job is to get more out of every dollar you spend.

Meta Ads & Google Ads Expert | E-commerce & Lead Generation | $10M+ Ad Spend Managed If you’re looking for someone who can launch, optimize, and scale profitable paid advertising campaigns, you’re in the right place. I’m a Senior Media Buyer with 7+ years of experience managing high-spend advertising campaigns across Meta Ads (Facebook & Instagram) and Google Ads for e-commerce brands and lead generation businesses across the US, UK, and Europe. Over the years I’ve managed more than $10M+ in ad spend, helping brands generate consistent revenue through structured campaign testing, data-driven optimization, and scalable ad strategies. What I Specialize In Meta Ads (Facebook & Instagram Advertising) • Campaign structure (TOF / MOF / BOF) • Creative testing frameworks (UGC, static, video) • Scaling strategies (horizontal & vertical scaling) • Broad targeting, interests & lookalike audiences • Retargeting funnels • ROAS optimization Google Ads Management • Google Search campaigns • Performance Max campaigns • Display advertising • Keyword research & bid optimization • Lead generation funnels • Conversion tracking & CPL optimization Industries I’ve Worked With • E-commerce brands (Shopify / WooCommerce) • Fashion & apparel brands • Health & beauty products • Coaches & info products • Local service businesses • B2B lead generation companies My Core Skills • Meta Ads Manager • Facebook Pixel & Conversion API • Google Ads (Search / Display / PMax) • Google Tag Manager • Google Analytics • CRM & Zapier integrations • Funnel tracking & attribution • Creative performance analysis • ROAS & CPA optimization What Makes My Approach Different Most advertisers simply run ads. I focus on building scalable acquisition systems that combine: • Structured campaign testing • Creative performance analysis • Audience optimization • Data-driven scaling decisions The goal is simple: Profitable customer acquisition and predictable growth. Results I’ve Helped Clients Achieve • Scaled multiple brands to consistent 6-7 figures monthly revenue • Managed €10k–€15k+ daily ad spend accounts • Reduced CPA and CPL through structured creative testing • Built full-funnel advertising systems for e-commerce and lead gen brands Tools I Work With Meta Ads Manager Google Ads Shopify Triple Whale Google Tag Manager Google Analytics Zapier Slack Notion Let’s Work Together If you’re serious about scaling your business through paid advertising, feel free to invite me to your job. Send me details about your business and advertising goals, and we can discuss the best strategy to grow your brand. Meta Ads Expert | Facebook Ads Specialist | Google Ads Expert | Media Buyer | E-commerce Advertising | Lead Generation | Shopify Ads | Paid Social | Performance Marketing

Facebook ads expert with 10 years of experience in business management. I’m a seasoned Meta Certified Media Buyer that has successfully managed accounts with high-budget projects, exceeding $5k daily. I focus on lead generation and campaign optimization through the analysis of metrics such as CPL, CPM, CTR, LPV, ROAS etc. Other certifications: Certified as a Paid Traffic Specialist, Conversion Funnel Specialist, and Copywriting Specialist, demonstrating unwavering commitment to continuous professional growth. I Offer: Customized Marketing Strategies: Crafting tailored approaches to scale customer bases. Multi-Platform Proficiency: Proficiency spanning various platforms, with Facebook as a specialty. Certified Expertise: Certifications in Paid Traffic, Conversion Funnel, and Copywriting highlight my commitment to professional growth. Analytical Excellence: Strong analytical skills for campaign optimization and effective problem-solving. Furthermore, my engineering background, in addition to equipping me with strong analytical and problem-solving skills, has cultivated my proficiency in organizational excellence and detail-oriented precision. This skill set is instrumental in optimizing marketing campaigns and ensuring consistent, high-quality results. 📩 Message now to embark on a journey to marketing excellence!