I’ve built my career in-house at leading organisations - from several years in B2B marketing at the Financial Times, to commercial partnerships at The Law Society and launching a new B2B department within an established consumer brand.
Alongside this, I have supported clients across diverse sectors as an independent consultant.
I’m a true marketing and partnerships generalist, moving confidently between strategy and hands-on delivery. Whether you need to clarify your proposition, build a marketing plan, create content that sells or generate new business opportunities, I bring structure, momentum and senior-level experience.
I can support you with:
* Marketing and go-to-market strategy
* LinkedIn marketing campaigns and content
* B2B lead generation and audience development
* Content writing and copywriting
* Email marketing and nurture campaigns
* Multi-channel campaign planning and delivery
* Brand positioning, propositions and messaging
* Partnership development and activation
* Thought leadership, webinars and events
* Sales decks, case studies and marketing materials
* CRM, segmentation and campaign workflows
* Ongoing fractional marketing support
My in-house career has given me structured marketing training and the ability to understand how marketing connects with sales, commercial objectives and the wider business. I’m comfortable working with founders and senior leaders, collaborating across teams and taking ownership from initial idea through to delivery.
Most recently, I built a B2B function from the ground up, covering positioning, CRM, pipeline, partnerships, campaigns and sales enablement.
I’m reliable, commercially minded and straightforward to work with.
If you need a trusted pair of hands who can see the bigger picture and deliver the work, I’d be happy to hear more about your project and explore how we could work together.
Marketing
Email & Newsletter
Lead Capture
Social Media Lead Generation
Social Media Advertising
LinkedIn
LinkedIn Lead Generation
LinkedIn Campaign Manager
Marketing Automation
Campaign Copywriting
Copywriting
Email
HubSpot
Automation
Marketing Strategy
Stephanie O.
London, United Kingdom
$5/hr
5.0
2 jobs
Your followers aren't growing. Your engagement is low. You're posting consistently but the algorithm seems to ignore you, while your competitors keep winning. Sound familiar?
That's exactly the problem I solve.
I'm a results-driven Social Media Manager and Growth Strategist. I don't just "post content", I study what your competitors are doing right, diagnose what's holding your account back, and build a strategy designed to get you real, measurable growth.
Here's what I do for my clients:
✅ Social Media Management, Facebook, Instagram, TikTok, LinkedIn & X (Twitter)
✅ Social Media Audits, I show you exactly what's wrong, what's working, and what your competitors are doing that you're not
✅ Organic Growth Strategy, content built around each platform's algorithm, not guesswork
✅ Paid Advertising, Google Ads, Facebook/Instagram Ads & TikTok Ads
✅ Competitor Analysis, turning their strengths into your advantage
✅ Content Creation & Scheduling, engaging content that speaks to YOUR audience
✅ Analytics & Reporting, I track results, so you always know what's working
Real results I've delivered:
🔹 Grew a brand's social media from ZERO to an engaged organic following in the very first week, no ads, purely organic strategy
🔹 Ran Google Ads for a UK-based pet brand that brought in measurable sales results
🔹 Delivered a full competitor and strategy audit that showed a client exactly why they were losing ground, and how to fix it.
I know the platforms. I know the algorithms. I know how to find YOUR audience and turn them into followers, engagement, and customers.
If you're not sure where to start, let's begin with a Social Media Audit. I'll show you what's broken, what your competitors are winning with, and the exact plan to fix it. Then you decide.
Send me a message and let's talk about what results look like for your brand.
Social Media Management
Social Media Marketing
Social Media Strategy
Social Media Audit
Social Media Content Creation
Instagram Marketing
Facebook Marketing
TikTok Marketing
Twitter/X Marketing
Facebook Ads Manager
Google Ads
TikTok Ad
Content Creation
Content Calendar
Competitive Analysis
Community Management
Audience Research
Social Media Advertising Tracking
Virtual Assistance
Real Estate Virtual Assistance
Reza R.
London, United Kingdom
$15/hr
5.0
2 jobs
Are you struggling with low-quality leads, high CPL, or negative ROAS on Google & Meta Ads? I turn your campaigns into a scalable lead machine through strong tracking, targeted high-converting ads, and continuous optimization.
🔷Recent Case Study (Aesthetic Clinic in Dubai’s High-Competition Market):
🔹Lead Volume: Increased leads from 404 to 3,950
🔹Lead Quality: 3x increase in qualified, high-converting leads
🔹Cost Per Lead (CPL): Reduced CPL by 64%
🔹ROAS: 24% increase in return on ad spend
🔶Sounds familiar? You might be thinking:
🔸We’re spending thousands on Google & Meta Ads, so why aren’t these leads turning into actual sales?
🔸My ad reports show high clicks, but my sales team says the lead quality is terrible!
🔸I just need an expert who can take full ownership of our tracking and campaigns so I can stop wasting ad spend.
◾Benefits of Working With Me:
▪️All-in-One Solution: No need to hire separate tracking experts, media buyers, or data analysts—I handle the entire performance ecosystem.
▪️100% Data Transparency: Complete tracking setup (GTM, GA4, Clarity & GCLID) so you see the exact ROI of every dollar spent.
▪️Done-for-You Execution: End-to-end campaign design, management, and continuous optimization so you can focus on running your business.
◽Track Record & Credibility:
▫️8+ Years of specialized performance marketing experience.
▫️Managed $300,000 in Campaign Budget
▫️Certified Google Partner for 4+ consecutive years.
✅If this is what you're looking for, click the green "Invite to Job" button so we can have a quick chat.
Campaign Management
Google Tag Manager
Lead Generation
Conversion Rate Optimization
Tracking Goals Setup
Campaign Optimization
Meta Pixel
Facebook Ads Manager
Instagram Ad Campaign
Google Ads
Google Ads Account Setup
Facebook Ad Campaign
PPC Campaign Setup & Management
Pay Per Click Advertising
Google Analytics
Search Engine Marketing
Campaign Setup
Facebook Pixel Setup & Optimization
Internet Marketing
Advertising
Debasmita D.
London, United Kingdom
$15/hr
4.9
40 jobs
I help B2B, AI, SaaS, fintech and regulated businesses turn marketing into measurable growth.
I work across strategy, content, paid acquisition, lead generation and conversion, combining creative execution with data and analytics. You get one person who can own the marketing funnel end to end, track the numbers and continuously optimise based on performance. I've managed $150K+ in advertising spend.
What I Do
Organic Growth
-Social media management: LinkedIn, Instagram, TikTok, & Reddit
-Short-form video editing
-Brand positioning & messaging
-Content strategy & copywriting
-B2B marketing strategy
-Content performance analysis and optimisation
-Monthly reporting with clear KPIs, insights and recommendations
Paid Growth & Lead Generation
-Meta & LinkedIn Ads
-ICP research and audience targeting
-Funnel and landing page strategy
-Multivariate A/B testing
-Lead generation & appointment booking
-Campaign optimisation and budget allocation
-Conversion tracking and performance analytics
-Working with technical teams to optimise landing pages
-Monthly performance reporting covering spend, CTR, CPC, CPL, conversion rates, lead quality and ROI
I don’t just launch campaigns or post content. I track what happens after the click, identify what is and isn’t working, and use the data to make the next decision.
Organic Results
Simudyne: Owned the B2B deep-tech simulation company's LinkedIn strategy and brand voice, and execution.
Luxury Chalet: Grew from 85K impressions over six months to 200K in one month
HB Monte: Grew followers and views by 50% in six months, contributing to multiple brand deals
Rethink Demand: Managed LinkedIn company-page content and strategy
Paid / Inorganic Results
FCConstruct: Built the funnel from scratch, went from 0 calls in a week to 10+ calls in a week under 30 days.
Wimpole Pharmacy: Drove a 60% increase in sales through events and loyalty campaigns
Jabu Ejendomme: Generated 736K Meta impressions, 4.58% CTR and booked out rental properties
Easy Launch Academy: Generated 30% lead growth in three months across 20,000+ people.
If you’re looking for someone who can think strategically, execute independently, understand the numbers and take ownership of the entire marketing funnel, let’s talk.
Campaign Management
B2B Marketing
Lead Generation
Marketing Automation
Marketing Strategy
HubSpot
CRM Software
LinkedIn Campaign Manager
Sales Funnel
Facebook Ads Manager
Google Ads
Marketing Analytics
Content Strategy
Automation
Imran S.
Ilford, United Kingdom
$15/hr
5.0
2 jobs
I help businesses generate more qualified leads and automate their sales processes using modern outbound systems and GoHighLevel (GHL). I specialize in B2B lead generation, cold email infrastructure, LinkedIn outreach, CRM setup, and workflow automation with tools like Apollo, Clay, Instantly, Smartlead, n8n, Make, and GHL. From building targeted prospect lists and setting up high-deliverability email campaigns to creating automated sales pipelines and booking qualified appointments, I focus on delivering scalable systems that drive measurable growth. If you're looking for a reliable partner to streamline your outreach and increase conversions, I'm here to help.
Campaign Management
Digital Marketing
Lead Generation
Sales Lead Lists
Telemarketing
Email Marketing
HighLevel
List Building
LinkedIn Campaign Manager
Email
Email Campaign Optimization
Email List
CRM Automation
CRM Software
Email Campaign
Krista M.
Barnstaple, United Kingdom
$75/hr
5.0
22 jobs
If you're spending money on paid social but struggling to turn that spend into profitable growth, I can help you figure out what's holding performance back and fix it.
I've spent 14 years in paid social, including experience inside TikTok and Snap, building and optimizing campaigns across Meta, TikTok, LinkedIn, and Snapchat.
My focus isn't clicks, impressions, or vanity metrics. It's the number that actually matters to your business, whether that's qualified leads, CPL, CPA, ROAS, or revenue.
RESULTS I'VE DELIVERED
🔥 850 leads at £4.21 CPL, helping a coaching business achieve 10x ROAS within 30 days
📅 70% increase in appointments scheduled while reducing cost per appointment by 45%
💰 88% reduction in e-commerce CPA month over month through creative testing
📈 Increased e-commerce ROAS 70%, from 1.91 to 3.25, by restructuring the campaign around individual products
🛒 Generated 600+ purchases in 2 months at £4.16 per purchase and 4.51 ROAS
🚀 Increased ROAS by 106% for a global e-commerce brand by repositioning the audience and creative around what actually motivated customers to buy
These results weren't achieved by blindly tweaking campaigns.
🔍 I look at the entire paid social picture: your offer, audience, campaign structure, creative, tracking, funnel, and what happens after the click.
HOW I CAN HELP
LEAD GENERATION
I build and optimize campaigns around CPL and lead quality, not cheap leads that never turn into customers.
This includes campaign strategy, creative testing, retargeting, CRM/lead routing, and optimization based on what happens further down the funnel.
E-COMMERCE
I focus on profitable customer acquisition through campaign structure, creative strategy, audience testing, product segmentation, retargeting, and intelligent budget allocation.
PAID SOCIAL SERVICES
◇ Paid Social Strategy & Account Audits
◇ Meta, TikTok, LinkedIn & Snap Ads Management
◇ Lead Generation & CPL Optimization
◇ E-Commerce & ROAS Optimization
◇ Creative Strategy & Testing
◇ Campaign Restructuring & Scaling
◇ Performance Reporting & Analysis
CREATIVE THAT DRIVES PERFORMANCE
I put a heavy emphasis on creative testing because campaign optimization can only take you so far if the creative isn't working.
In one recent e-commerce account, testing around 10 new creatives per week helped reduce CPA by 88% month over month.
TOOLS & PLATFORMS
Meta Ads Manager | TikTok Ads Manager | LinkedIn Campaign Manager | Snapchat Ads Manager | Meta Pixel | Conversion API |Google Analytics
🏆 14 years in paid social. Ex-TikTok and Snap. Strategy backed by hands-on execution and measurable results.
💬 If you want someone who can look beyond Ads Manager, diagnose what's actually limiting performance, and build a strategy around profitable growth, send me a message with what you're currently running and where you're getting stuck.
✅𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀:
Paid Social, Performance Marketing, Social Media Advertising, ROAS, Return On Ad Spend, Lead Generation, Cost Per Lead, Quality Lead, Paid Media, Ad Spend Optimization, Media Buying, Digital Advertising, Cost Per Click (CPC), Cost Per Acquisition (CPA), Customer Acquisition Cost (CAC), Conversion Rate Optimization (CRO), Meta Ads, Facebook Ads, Instagram Ads, TikTok Ads, Snap Ads, Pinterest Ads, YouTube Ads, LinkedIn Ads, Twitter/X Ads, Targeted Advertising, Audience Segmentation, Custom Audiences, Lookalike Audiences, Behavioral Targeting, Interest-Based Targeting, Demographic Targeting, Geo-Targeting
Campaign Management
Facebook Advertising
Facebook Ads Manager
Paid Social
Instagram Ad Campaign
Campaign Optimization
Campaign Reporting
TikTok Ad
LinkedIn Campaign Manager
Snapchat Ads Manager
Twitter/X Ads Manager
Meta Pixel
Media Buying
Paid Media
Social Media Strategy
Instagram Marketing
TikTok Marketing
Social Media Ad Campaign
Social Media Advertising
Advertising
How it works
Post a job for freePost a job
Tell us what you need. Create your own job post or generate one with AI then filter talent matches.
Hire top talent fast
Consult, interview, and hire quickly, so you can meet the freelancers you're excited about.
Collaborate easily
Use Upwork to chat or video call, share files, and track project progress right from the app.
Payment simplified
Manage payments in one place with flexible billing options. Only pay for approved work, hourly or by milestone.
Don't just take our word for it
“Upwork provides an umbrella-level of security. I can see a talent’s work history and ratings. I can hold payments in escrow. I can communicate through Upwork Messages instead of working through my email address.”
KD
Kim Darling
Emerald Tiger
“Upwork is the best platform to hire skilled professionals when we're not looking for a full-time employee. All the companies in our portfolio use Upwork to find talent across a wide range of fields.”
DM
David Merry
Kinetic Investments
“Our very specific requirements can be a challenge—With Upwork, we’re able to access a bigger community to ensure the success of our projects.”
KK
Katja Krohn
Summa Linguae
How do I hire a Campaign Manager in the United Kingdom on Upwork?
You can hire a Campaign Manager in the United Kingdom on Upwork in four simple steps:
Create a job post tailored to your Campaign Manager project scope. We'll walk you through the process step by step.
Browse top Campaign Manager talent on Upwork and invite them to your project.
Once the proposals start flowing in, create a shortlist of top Campaign Manager profiles and interview.
Hire the right Campaign Manager for your project from Upwork, the world's largest work marketplace.
At Upwork, we believe talent staffing should be easy.
How much does it cost to hire a Campaign Manager?
Rates charged by Campaign Managers on Upwork can vary with a number of factors including experience, location, and market conditions. See hourly rates for in-demand skills on Upwork.
Why hire a Campaign Manager in the United Kingdom on Upwork?
As the world's work marketplace, we connect highly-skilled freelance Campaign Managers and businesses and help them build trusted, long-term relationships so they can achieve more together. Let us help you build the dream Campaign Manager team you need to succeed.
Can I hire a Campaign Manager in the United Kingdom within 24 hours on Upwork?
Depending on availability and the quality of your job post, it's entirely possible to sign up for Upwork and receive Campaign Manager proposals within 24 hours of posting a job description.
Find more freelancers
Top cities for Campaign Managers in the United Kingdom