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I help businesses generate high-quality leads and increase sales through strategic Google Ads campaigns. As a Senior Google Ads Expert and PPC Manager, I specialize in creating, managing, and optimizing ROI-driven advertising campaigns for local businesses, eCommerce stores, startups, and service-based companies. My expertise includes: ✔ Google Search Ads ✔ Google Display Ads ✔ Google Shopping Ads ✔ YouTube Ads ✔ Remarketing Campaigns ✔ Conversion Tracking Setup ✔ Google Tag Manager (GTM) ✔ Google Analytics 4 (GA4) ✔ Keyword Research & Competitor Analysis ✔ Landing Page Optimization ✔ CPC & CPA Optimization ✔ Lead Generation Campaigns ✔ ROI & Conversion Optimization ✔ Google Ads Campaign Management I create and manage high-performing Google Ads campaigns focused on lead generation, sales growth, and maximum ROI for businesses. ✔ PPC Strategy & Optimization I optimize PPC campaigns using smart bidding, audience targeting, and keyword strategies to reduce CPC and improve conversions. ✔ Google Search Ads Expert I build highly targeted Google Search Ads campaigns that help businesses attract qualified traffic and increase customer inquiries. ✔ Google Display & Remarketing Ads I create display and remarketing campaigns to reconnect with visitors, improve brand awareness, and increase conversion rates. ✔ Conversion Tracking Setup I set up accurate conversion tracking using Google Tag Manager (GTM), GA4, and Google Ads to measure campaign performance effectively. ✔ Lead Generation Specialist I help local businesses and service providers generate high-quality leads through ROI-focused Google Ads marketing strategies. ✔ E-commerce PPC Management I manage Google Shopping Ads and eCommerce PPC campaigns designed to increase online sales and improve return on ad spend (ROAS). ✔ Google Ads Account Audit I perform detailed Google Ads audits to identify wasted spend, low-performing keywords, and opportunities for campaign growth. ✔ Keyword Research & Competitor Analysis I conduct advanced keyword research and competitor analysis to target profitable search terms and improve ad performance. ✔ Landing Page & Conversion Optimization I optimize landing pages and ad copy to improve user experience, increase conversion rates, and maximize advertising results. ✔ YouTube Ads Campaigns I create engaging YouTube Ads campaigns that help businesses increase visibility, generate leads, and grow their audience online. ✔ ROI-Driven PPC Advertising My focus is always on delivering measurable results through data-driven PPC strategies, conversion optimization, and continuous scaling. Why clients hire me: ✅ Increase qualified leads and sales ✅ Reduce wasted ad spend ✅ Improve conversion rates ✅ Scale profitable campaigns ✅ Transparent reporting and communication ✅ Data-driven PPC strategies I focus on delivering measurable results through advanced audience targeting, high-converting ad copy, smart bidding strategies, and continuous campaign optimization. Whether you need a complete Google Ads setup, account audit, campaign optimization, conversion tracking, or long-term PPC management, I can help grow your business with performance-focused advertising strategies. Industries I work with: • Real Estate • eCommerce • Local Businesses • Healthcare • Legal Services • Home Services • SaaS & Startups • Education & Online Courses Tools & Platforms: Google Ads, Google Analytics 4 (GA4), Google Tag Manager (GTM), Looker Studio, SEMrush, Ahrefs, Keyword Planner, Shopify, WordPress, WooCommerce. If you're looking for a reliable Google Ads PPC expert who understands lead generation, conversion optimization, and ROI-focused campaign management, feel free to invite me to your project. 𝐊𝐞𝐲𝐰𝐨𝐫𝐝𝐬:Google Ad Manager, Google Marketing Platform, PPC Campaign Setup & Management, Pay Per Click Advertising, Campaign Reporting, Digital Marketing, Digital Marketing Strategy, Digital Marketing Materials, Digital Marketing, Google Ads Manager, Google Ads, Google Ads Marketing, Google Ad Campaign, Google Ad Manager, Google AdWords, Google Advertising, Google Ad Specialist, Google Ad Audit, Google Ads PPC, Google Ads Landing Page, Google Ads Tag Manager, Google Ads Optimization, Marketing Strategy, Retargeting, PPC Campaign Setup & Management, Native Advertising, Search Engine Marketing, Pay Per Click Advertising, Google Ads Account Management, PPC Campaign Setup & Management, Advertising Strategy, Conversion Rate Optimization, PPC Campaign Setup & Management, Native Advertising, Google Advertising, Google Ad Specialist, Google Ads PPC, Google Ads Landing Page, Build Lookalike Audiences, Pixel Setup & Optimization, Google Ads Keyword Research, Google Ad Design, Google AdSense, Google Ads Conversion Tracking, Google Ads Optimization, SEO, Google Analytics, Campaign Management, Mobile Advertising, PPC Marketing, Campaign Optimization, Search Engine Optimization, Campaign Setup, Google Display

I work only with lead generation businesses, and I focus on the part of Google Ads that matters most: turning ad spend into real customers, not just form submissions. Anyone can fill an account with leads. The hard part is making sure those leads are genuine, that spam and junk enquiries are filtered out, and that your budget goes towards people who are actually likely to become paying customers. That is where most Google Ads accounts fall down, and it is what I fix. I have managed Google Ads accounts for 15 years, and my profile shows the results. I also stay on top of how Google Ads keeps changing, including AI Max and automation, so your account does not quietly drift into wasted spend while still looking fine on the surface. ✅Why Choose Me? -The only person who can provide you with a highly researched negative keyword list consisting of 1345 negative keywords, which will save you a lot of money right from the start -A huge list of 50,000 placement exclusions that no one else has, which will improve the quality of your leads from Performance Max campaigns -Best feedback on Upwork for Google Ads (formerly known as Adwords) / PPC / Pay Per Click - Google Premier Partner (You can find my company Veni Vidi Vici Ltd in the Google Partner directory). This means I'm in the top 3% of Google Ads professionals in the world. -Proven results which you can see in the presentation attached to the Portfolio section of my profile. (If the feedback I have attained doesn't persuade you to use me then the evidence of the results I attained for my clients should!) -Several of the 'Top Rated' Google Ads freelancers on Upwork have been trained up by me. Hire the master, not the apprentice! -Guaranteed results - if you have existing campaigns then I guarantee to beat the results or you don't pay me a management fee until I do. (Doesn't apply to new accounts with no history as I wouldn't have any results to beat) -I've managed over £120 Million on Google (up to January 2026) during my career (This is through a mixture of white labelling my services to famous agencies around the world, my own personal clients and also when I worked for an agency full time before becoming a freelancer). -Over £82 Million of the spend (up to January 2026) on Google that I have managed has been on my own clients i.e. not whilst working for another agency or through white-labeling my services -Innovative tactics & always ahead of the competition -I have managed several famous companies including Toys R Us in Australia, New Zealand and the UK. I managed the Fortune 100 company Rentokil in Australia and New Zealand for 4 years -The PPC Freelancer who manages all of the Google Ads accounts for Sam Mollaei the famous Law Business coach and owner of Legal Funnel, My Legal Academy etc. I'm therefore an expert in Legal / Law Google Ads accounts as well as Google Ads accounts for courses. -Experienced in accounts from $5 per day right up to $60k per day -Experienced in managing campaigns in Australia, UK, USA, Canada, South Africa, New Zealand, Germany, Ireland and United Arab Emirates -Psychology used in ad text for highest click through and conversion rates. (I've ran thousands of tests to find out what works and what doesn't. Your account will benefit from the knowledge I've learned.) -I've personally earned over $2 million and have written a book called "The Million Dollar Freelancer" which you can buy on Amazon -I've been managing Google Ads since 2011, when it was called Adwords and Upwork was called Elance. PLEASE NOTE, I'm NOT interested in eCommerce accounts, I don't work on an hourly basis and I have no interest in working for any agencies. My rates are: $500 for a standard account build (Excessively big builds are charged more) 10% of spend as a management fee on spends above $5000 per month 20% of spend management fee on spends below $5000 per month + Upwork fees

I'm a freelance Google Ads specialist focused on lead generation. I've managed and optimised 400+ accounts across a wide range of industries, budgets, and campaign types; from streamlined local campaigns to complex, multi-channel strategies using Search, Display, and Performance Max. My approach goes beyond managing bids and keywords. I analyse data across multiple platforms to map the full user journey and make strategic, results-focused decisions. I'm well-versed in resolving tracking issues, setting up integrations across various web platforms, and using custom scripts and third-party tools to ensure everything runs smoothly. If you need a proactive, results-driven partner to help you make the most of Google Ads, I’d love to hear more about your project.

Key Skills / Services: Google Merchant Centre / Google Ads Set Up Google Merchant Centre / Meta Diagnosis and Solutions Google Shopping / Meta and PPC Ads Optimisation Google Ads Keyword Planner / Research Campaign Segmentation - Best Sellers, Exclusion, Poor Performers, Seasonal etc Data Feed Creation for any channel required worldwide. Google CSS Provider Real Time Campaign reporting Performance Campaigns Website Scraping Having worked within the ecommerce and the data feed marketing sector for over 15 years I have created, submitted, managed and optimised a large number of campaigns for retailers on multiple advertising channels across the world but primarily I specialise in Google Shopping / Google Merchant Centre and Meta campaigns. Currently i manage over 500k per month in adspend across all my clients, ranging from large corporations to small family run businesses. I have worked with Google Shopping since it began and have over 15 years experience of Google Ads PPC. I am based in the UK but have clients in various countries including USA, Australia and throughout Europe. I am also a fully qualified Google Shopping Partner, Google CSS Partner aswell as being Google Adwords Qualified. Having worked in digital marketing for so long I understand most if not all issues that could arise and how to optimise campaigns effectively to increase product exposure and increase customers to the business whilst ensuring target goals are achieved. I have built a SasS platform to enable transparency and to enable myself or clients to segment / optimise and improve content sent to Google Shopping and Meta. Campaigns can also be auto optimised using the my google API plugin which applies rules in real time to ensure campaigns reach their objectives. In addition to Google Shopping and Meta I have built feeds for many other channels and can create / optimise any feed required so retailers can get their products active quickly. I also specialise in website scraping and data extraction, enabling clients to use data to improve their offers or enable them to use this data to submit to other platforms to advertise their products.

Google Ads Certified Specialist helping businesses generate consistent, high-quality leads through strategic paid search campaigns. With experience white labelling through a UK Agency and multiple Google certifications, I build and manage campaigns specifically designed to drive enquiries, calls, and form fills, not just clicks. What I focus on: • Building lead gen campaigns from scratch or auditing underperforming accounts • Conversion-focused keyword targeting (high intent, low waste) • Landing page feedback to improve lead quality • GA4 & conversion tracking so every lead is measurable • Ongoing optimisation to lower your cost per lead over time Services: • Search campaign setup & management • Retargeting to re-engage warm audiences • Call tracking & form conversion setup • Keyword research & negative keyword management • Monthly reporting with clear insights Please don't hesitate to contact me with any enquires to get the ball rolling!

I am a seasoned Google Ads Expert managing small (below £100k revenue) to medium-sized business accounts (£10 million+ revenue) with over 12 years of specialised Google Ads experience including Google Shopping, PMAX, Display and Search. Whether you are only getting started with Google Ads or are dissatisfied with your current Google Ads performance or looking to efficiently scale, I can help. Book in a FREE 15-min call with your key questions. No obligation. WHAT I OFFER: •Google Ads Setup •Google Ads In-depth Audit •Campaign Structuring and Consolidation •Optimising Shopping and PMAX •Optimising Search campaigns •Custom module development •Streamlining NCAC •Brand campaigns •Ongoing campaign management