Hire the Best Principle Designers in London, UK

🧠 Summary Innovative and tireless Mechanical Design Engineer with over 9 years of professional experience designing industrial machinery, production lines, jigs, fixtures, plastic injection molds, tools, and products. ✅ Specialized in plastic and metal product design with full-cycle experience from concept to production. ✅ Highly proficient in: • CATIA (Surface & Solid Design) • Siemens NX (Mold & Machinery Design) • SolidWorks (Sheet Metal, Weldments) • Inventor (Assemblies, Simulation) • AutoCAD (2D/3D Drafting) • KISSsoft (Gear & Shaft Analysis) • KeyShot (High-quality Rendering) 🔥 Known for delivering efficient, manufacturable, and elegant solutions tailored to real-world industrial needs.

I am Brando, a passionate UI/UX Designer based in London. I have 3+ years of experience creating intuitive, modern and engaging digital experiences for a variety of use cases including: SaaS, Enterprise, Web Design, Mobile Design, Dashboard Design, E-commerce, and Landing Page. ⭐ 𝐖𝐡𝐲 𝐰𝐨𝐫𝐤 𝐰𝐢𝐭𝐡 𝐦𝐞? I aim to bring your ideas to life through captivating designs that speak to your audience. 🎯 𝐌𝐲 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 - Design thinking methodology: to solve complex problems in a user-centric way - User-centred Design: I prioritise the needs and experiences of the users in every project - Iterative process: my design process is Iterative and Agile ✅ 𝐖𝐡𝐚𝐭 𝐜𝐚𝐧 𝐲𝐨𝐮 𝐞𝐱𝐩𝐞𝐜𝐭 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐦𝐞? - Figma expert - Deadline oriented - Daily communication - Quick turnaround - Team player - Flexible availability - Custom approach to each project - Ability to collaborate with Developers 🔑 𝐌𝐲 𝐬𝐤𝐢𝐥𝐥𝐬: - Web Design (UI/UX) - Website Design | Development (Framer/Webflow/Wordpress/etc) - Web applications Design | Development - Platform Design | Development - Dashboard design - Landing pages Design | Development (Framer/Webflow/Wordpress/etc) - Mobile design (UX/UI) Design | Development - Responsive Design - iOS/Android applications - SaaS product design - E-commerce design - Financial/Banking applications - Graphic design | illustration - User flow creation | Wireframing | UX strategy | Sitemap | Customer Journey map creation - Creating clickable prototypes Figma 🔧 𝐓𝐡𝐞 𝐭𝐨𝐨𝐥𝐬 𝐈 𝐮𝐬𝐞: - Figma - Adobe Illustrator - Adobe Photoshop - Procreate - Wordpress - Webflow - Framer - Jira 🕐 𝐌𝐲 𝐭𝐢𝐦𝐞𝐟𝐫𝐚𝐦𝐞𝐬: I am available to start the same day; message me - Home Page Design (wireframes + design): 10 – 15h - Inner Page Design (wireframes + design): 4 - 6h - First Mobile app screen (wireframes + design): 4 – 5h - Next Mobile app screen (wireframes + design): 2 - 3h 𝐊𝐞𝐲𝐰𝐨𝐫𝐝𝐬: Design, UX/UI, UX, UI, User Interface Design, Landing Page Design, STARTUP, CJM, E-commerce app design, Web & Mobile Design, Responsive Design, Graphics & UI Design, User Experience Design, Website, Website wireframing, Wireframe, Wireframing, Google, Material Design, UI Research, Web Design, Design, Webdesign, Webflow Design, web designer, Animations creation, WordPress design, Redesign, Creation, UI Design, Adaptive, Design Expert, crypto, Art Director, Management, Head of Design, Website Prototyping, iOS and Android guidelines, Graphic Design Creation, Agency, Productive, Testing, Advertising, Usability, Google Material Development, platform design, Identity, Android, Effective, Experienced, Sketch, App, Adobe Photoshop, Creative, iPhone, App Design, Export Assets from Sketch, website design, wireframes design, prototype design, Design Thinking, FinTech, Desktop, Visual Design, Design Thinking, Interaction Design, eCommerce app design, Animations creation, Principle GUI design, SaaS Platform Design, WordPress Development, SaaS platform, Graphic Design, Hire, Graphics, User experience design, iOS App Design, Update, Application design, WordPress design, pitch deck presentation design, prototype design, Branding, InVision, Mobile Design, Designer, UI/UX Design, iOS guidelines, Android A/B Application, Guidelines, iOS, Logotype, UX Research, Design, iPad Design, Responsive, Adobe, Platform Creation, Clickable prototype, Strategy consultation, Motion Design, MockUp design, pitch deck presentation design, eCommerce web design, Material Design, UX Design, iPhone Design, User Experience, Illustrator, Infographics design, Landing Page, Design Guru, Job, Mobile UI/UX Design, Android app design, Android and iOS app design, NFT, Search, Digital, Promo, SaaS Project Design, Solutions, Mock-up, Consultation, Infographics design, Principle, Branding Design, Platforms, SaaS product, SAAS, usability audit, Logo Design, Responsive Web Design, Adobe Illustrator, Marvelapp, Webflow, Figma, Illustration creation, moodboard design, Branding, logo design, icon design, Graphic Design, Animation UI, eCommerce web design, Graphic design, User Flow, Testing, Long term, portfolio website, Tailwind, WordPress implementation, sleek, Web, pitch deck presentation design, Mobile UX Design, Effective, Photoshop, Mock-up

I've designed for Qatar National Bank, UNICEF, Disney, Forvis Mazars, Borussia Dortmund, and EE. If you're looking for that standard of work on your project, read on. I'm a senior UX and web designer based in London. Since I last used Upwork in 2021, I've been working full-time with some of the best design teams in the country: - Further (formerly Design Studios), the agency behind work for the Premier League, EA Sports and Airbnb. - SoBold, an award-winning London digital agency delivering enterprise platforms for global brands in finance, professional services, healthcare and legal. - Xplora, lead designer from early stage through to their IPO and $100 million funding round in 2022. Over 8 years I've delivered 60+ projects across 14 industries. Banking, professional services, real estate, healthcare, fitness, IoT and more. What I do: - Websites, end to end. Bespoke design and build, no templates. Hand-coded with Claude, Framer, or whichever stack fits. - UI and UX. Research, flows, full mobile-app / web UI, design systems and component libraries in Figma. I integrate smoothly into agile product teams. - MVPs, web apps and product builds. Designed and built with Claude Code and the modern AI stack. Fast, technically sound, no slop. On AI: The hype is everywhere. The reality is most people using these tools have no design or technical foundation. You get something that looks right as a prototype but breaks in production, with no thought for how real users actually behave. The real power of AI is in the hands of a designer who can also develop. I've been using these tools in real client work for 3+ years, well before the trend, and it's what's let me move into full end-to-end contracting. Computer Science (UX pathway) from Goldsmiths, 8 years of design, both sides covered. The offer: Enterprise-level design thinking and modern delivery, at a fraction of what an agency charges, without the risk of cheaper freelancers who don't really understand your business. Cheap means paying twice. With me you get a senior designer who has shipped at scale, asks the right questions, and delivers work that holds up. I'll push back if I think something's wrong, that's the expertise you're paying for. Final call is yours, no drama. Tools I work with: Design: Figma, FigJam, Framer, Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) Motion & prototyping: Jitter, Lottie, Rive, Principle Build: Claude Code, Codex, Cursor, Next.js, React, Tailwind, Vercel CMS: Sanity, WordPress, Webflow, Framer CMS Research & collaboration: Miro, Notion, Linear, Jira, Slack AI workflows: Claude, Claude Code, ChatGPT, Codex, Figma MCP, Figma Make If you want proper design work done properly, let's talk.

👉👉👉 Want to turn your idea into an incredible product? (with positive cash flow) ✅ 👉👉👉 Need to secure some juicy VC funding? ✅ 👉👉👉 Simply want to “goose” 10-20% extra conversions from your eComm site? ✅ Here’s the truth… (whatever your goal is) 🧠 Getting people thinking emotionally – not logically – is the #1 way to make sales! 🧠 (…and good news: design is your fastest, most reliable, most cost-efficient way to do that) ⚡ So together, let’s pour through your Analytics, break down your user journeys, and translate your problems into intuitive designs and web pages – all while “professionalizing” your brand. 👋 Howdy, my name’s Alex. I’d call myself a “conversion designer”. What I do is help businesses supercharge their offers, products & services using data-backed UX/UI tactics. 🏆 4 years’ experience in UX/UI design ✅ Projects for Ford, De Beers & Vodafone 🤓 JavaScript, React, Elementor, Framer, Webflow 🔐 100% job success rate 📈 Designed pitch decks that secured £250K+ in funding So whether you know 100% what you want, or just need to bounce some ideas around, let’s get on a call ASAP and make it happen. 𝐌𝐲 𝐜𝐨𝐫𝐞 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬: • Website design & development (Webflow/Wordpress/Framer) • Landing pages design & development (Webflow, Framer, ClickFunnels, Elementor) • Copywriting & UX writing • Dashboard design • Web app design • Mobile design (UX/UI) design • E-commerce design • SaaS product design • User flows | sales funnel design | wireframing | sitemaps | customer journey maps • Logo creation & logo design • Branding • Pitch Deck / Presentation design • CMS development • Google Analytics Audits & Conversion Rate Optimization (CRO) 𝐌𝐲 𝐓𝐨𝐨𝐥𝐬 & 𝐖𝐨𝐫𝐤𝐟𝐥𝐨𝐰: Figma, Proto.io, Balsamiq, Adobe Photoshop, Adobe Illustrator, Adobe After Effects, WordPress, Webflow, Framer, HTML 5/CSS 3, JavaScript, React 𝐒𝐨𝐦𝐞 𝐜𝐨𝐨𝐥 𝐤𝐞𝐲𝐰𝐨𝐫𝐝𝐬: Long term, Consultation, E-commerce app design, Design, Principle GUI design, Platform Creation, Experienced, Branding, Usability, Webflow, Webflow Design, Google, Wireframing, Designer, Material Design, Wireframe, Web Design, Desktop, Design Thinking, Animations creation, Responsive Design, Visual Design, User Flow, Mobile Design, Effective, UX/UI, Logo Design, Prototype design, Mobile UX Design, Design Guru, Landing Page Design, Interaction Design, Figma, Graphic Design Creation, pitch deck presentation design, UX, Update, Web & Mobile Design, SaaS Project Design, Usability audit, iPhone Design, Adobe Illustrator, iOS App Design, Google Material Development, App, InVision, Graphics & UI Design, Webdesign, Web, Principle, STARTUP, Mobile UI/UX Design, Clickable prototype, Identity, iOS guidelines, Webflow, FinTech, Adobe Photoshop, Solutions, pitch deck presentation design, iPad Design, Website wireframing, UI Research, Adobe, Creative, Search, Moodboard design, eCommerce app design, Productive, iPhone, Animations creation, Branding, Android, Effective, Web Design, SAAS, Logo Design, Adaptive, UX Research, Head of Design, Application design, Designer, Design Expert, UX Design, Prototype design, NFT, Interaction Design, Crypto, Design Thinking, User Interface Design, Branding Design, App Design, Responsive Web Design, Consultation, User Experience, pitch deck presentation design, Strategy consultation, Redesign, Responsive, website design, Website, Sleek, Web Design, Principle GUI design, CJM, Illustration creation, Design, Export Assets from Sketch, Website Prototyping, SaaS platform, WordPress implementation, Sketch, Art Director, Google Analytics, Logotype, iOS, Tailwind, Android app design, Web designer, Digital, Head of Design, Wireframes design, Android and iOS app design, iOS and Android guidelines, SaaS product, Testing, Prototype design, Graphics, UI/UX Design, Motion Design, Website Prototyping, Adobe Photoshop, Testing, Infographics design, UI Design, Identity, UX/UI, Infographics design, Head of Design, User Experience Design, Google Analytics, Interaction Design, App Design, eCommerce web design, Google Material Development, Hire, Job, pitch deck presentation design, Pitch deck presentation design, UI, Graphic Design, Wireframing, Interaction Design, Website Prototyping, Identity, SaaS Platform Design, UI/UX Design, Branding, Webflow, Advertising, NFT, UX Research, Agency, UI Research, Web Design, Mock-up, Design, Google, Animation UI, User Experience Design, Mobile UI/UX Design, Website Prototyping, Art Director, Designer, WordPress Development, Design, Application design, Website, Platform design, Experienced, FinTech, Promo, SAAS, Interaction Design, Effective, Interaction Design, Web Design, Job, Logo design, Graphics, User Experience, Branding, Creation, User Flow, Portfolio website, Pitch deck presentation design, UI, iOS, Principle, Google Material Development

✔️ 7+ years of experience in Industrial Product Design & Development. ✔️ Unlimited revisions/development until you are satisfied. ✔️ Available 6 days a week with flexible availability ✔️ Complete focus on details + producing the highest quality outcome for your briefs 🌟With over 7 years of experience in the Industrial and Product Design industry, I have a deep passion for creating impactful and effective results for my clients. My journey has taken me to lead numerous exciting projects at a small but successful design consultancy; this has been alongside freelance work. 🔮How can I help you? Working in a fast-paced consultancy, I have learnt to balance the innovation and creativity needed for small clients with the rigorous processes required for larger branded projects. My aim is to bring my experiences and expertise across from both to help you with your design challenge. I can help you deliver a fast turn around project with unlimited design changes until you are satisfied with my work. I am from a team of learners so every challenge is handled the way I would want it to be if I was the client myself. 🧑‍💻My Services: Whether you are looking to take a new product from concept to manufacture, need to visualise a quick idea, create 3D models and DFM assistance, or just some help with a specific stage of your project, I am here to assist. My services include: - Comprehensive Industrial + Product Design From the initial brief to final manufacturing, I can help manage every step of the process. - Initial Ideation + Concept Design Crafting compelling concepts that solve real issues, no matter how big or small your idea. - Rendering + Visualisation Bringing existing ideas to life with high-quality renderings and presentations. - 3D Services Quick or in-depth manufacture ready 3D modelling services with optional 3D printing if necessary. - Full Project Management Taking your idea from concept to liaising with the manufacturers to create your own tangible product in your hands. I want to help you bring your ideas to life. 🚀 Let's Collaborate! Can’t see what you're looking for? Let's chat—I am always open to discussing how I can tackle your unique design challenges. Regular communication is key to a successful project, so let's stay in touch and bring your vision to life. Thank you for viewing my profile Alex 🔍 Keywords: Industrial Designer | Industrial Design | Product Design | Product Designer | 3D Design | Rendering | Photorealistic Visualisation | CGI | Sketching | 3D Modelling | CAD | DFM | Mechanical Drawings | Factory Liaising | Product Manufacturing | 3D Printing | Technical Drawings 🧲 Software: Keyshot | Blender | Adobe Creative Suite | NX | Solid Works | Figma | Sketchup

Let's be honest about the state of copywriting in 2026… Anyone can throw a few sharp-sounding sentences together and dress it up as copywriting. ChatGPT, Claude, Deepseek - AI tools have made it trivially simple to churn out what most people would read and nod along to: 🗣️ “Yeah, that sounds solid” And that, ladies and gentlemen, is exactly why conversion rates have quietly hit record lows… Right now, business owners are falling into one of two traps: A) Hiring writers who are essentially just prompting AI, getting something that sounds polished, and calling it a day. B) Using AI themselves (copy-pasting whatever they get) with no idea what separates “decent-sounding” from copy that actually converts. Both roads lead to the same destination: ↳ Words on a page that nobody acts on. Now - just to be clear: this isn't an anti-AI rant. I use it every single day. But not the way most people do. AI is a tool in my process - not a replacement for it. Because the fact is: the copy isn't actually the hard part. The thinking behind the copy is. Which is where most writers - human or AI - get it completely wrong. See, most people outsource the thinking to AI and call it a process. Mine took 5 years to develop - and depending on the client type, it works something like this: ① Step 1: The “Voice of Customer” Deep Dive Before I write a single word, I go where your customers are… literally right now… Reddit threads, niche forums, review sections - and I mine for the exact language they use to describe their problems. This is what makes copy feel like it was written for the reader, not “at them” like most copy. ② The “Big Idea” Framework Every piece of copy lives or dies by its angle. The angle is the single, overarching idea that makes someone stop where they’re at and think: “Okay, this sounds interesting” (You made it this far into my profile because of the angle). Without a clear Big Idea, it doesn't matter how well the sentences are written, the copy won't land. I spend more time on this step than any other - because it determines roughly 95% of the final outcome. ③ Sentence-by-Sentence Attention Engineering The opening is, without question, the most critical part of any piece of copy… whether it’s a website hero section, the first couple lines of an email, or the intro of a sales page. It's the moment that decides whether someone reads on - or doesn't. That being said - a strong opening only gets them through the door. High-converting copy keeps attention locked in all the way to the CTA. So every sentence should do one job: to simply make the reader… read on. I write with that in mind at all times - cutting AI fluff, removing filler, eliminating anything that makes the reader's eye drift. None of your typical AI-sounding fluff… “This isn't just a workout - it's a life-changing fitness journey.” blah blah blah Yeah. None of that. ④ The Alignment Pass Once the copy is written, I go back through with a different lens entirely - not as the writer, but as the reader. Does the message align with the audience's awareness level? Does the CTA follow naturally from everything before it? Is every claim earned, or does something feel like a stretch? This is where good copy becomes elite-level copy. Here's what that process has produced for real clients: 🔥 Flexispot: 40+ SEO-driven articles ↳ Sustained traffic growth and improved conversion rate. Still running 3+ years later. 🔥 Towards Eternity: Refined YouTube scripts ↳ Helped grow their channel from 270k to 1.2M subscribers. 🔥 Loan Company Ad Copy ↳ Boosted CTR, reduced CPA, and 3x'd ROI on ad spend. 🔥 Maxtrenza Email Sequences ↳ Got cold prospects replying with things like: 🗣️ "There's a lot of noise out there - you do a good job of being heard above it." 🗣️ "I normally ignore these emails, but yours caught my eye and made me smile." 🗣️ "BEST PITCH EVER!" 🥇 On Upwork: ➮ Top 1% Copywriter on the platform ➮ 99% 5-star feedback ➮ 100% Job Success Score 💬 What clients actually say: 🗣️ "The BEST copywriter I've EVER worked with!" ~ Ehab, Founder @Luxurian 🗣️ "Azam has been a lifesaver.” ~ Navoda, Head @Asset Digital 🗣️ "So talented with words - grabs attention and guides the reader exactly where you need them." ~ James Pither ⚠️ Quick disclaimer: I'm selective about who I work with - not to be difficult, but because doing this properly takes real time and focus. You're likely a great fit if you… ✅ Want copy that actually takes your business to *that next level* ✅ Are clear on what you need and open about your goals ✅ Value a collaborative process over a transactional one ✅ Want the best - and recognise what that actually means Ready to talk? 🟢 Hit the green "Send Message" button 🗨️ Send me a personalised message - tell me what you're working on Speak soon, Azam Saghir (Best Copywriter on Upwork 😉)