Hire the Best Apple Search Ads Specialists

I love working in the Home Services industry with a focus on HVAC, Electrical, Plumbing, Roofing Companies generating between $5-$50M in Revenue. I am an Expert Vetted, Google-Certified Expert specializing in Google Ads Management in Nashville, TN. I help Enterprise & Mid Market Google Ads and Microsoft Ads Accounts deliver the absolute maximum Return On Ad Spend they can. If you have an account that has drastically changed performance and you don't know why, I am the guy that can figure it out. 3 Step Process to work with me: 1. Analyze Your Accounts & Give My Expert Strategic Opinion (One Time Fee $350-1500, 3-5 day turn around) 2. Implement Recommend Changes & Begin Account Rebuild ($500-$5,000, 3-5 day turn around) 3. Google Ads Account Management (On-Going Fee, Minimum $1500/month Service Fee, Best Results with average of 8X ROAS for clients) Google Ads has evolved. Are you making the most of it? I offer advanced budget and account control products like NinjaCat, Shape.io, Fluency, & Skai.io to make the most of every dollar and then further protect ad spend with spam swatting products like Cheq Essentials or ClickCease to save you thousands in ad spend. Would you like to know more? Scale Your Google Ads ROI by 3X-20X with my Google Ads Expertise 🚀 $24M / Year Ad Spent Managed with Top Clients & Lead Generations Agencies. 15+ Years of Digital Marketing Excellence 🥇 Google Partner & #1 on Upwork Worldwide. 🌟 The businesses I work with are competing at the highest level. This is how I help them crush it: 🏆 Achieved an average 450% ROAS improvement with Google Ads 🏆 Increased ad spend efficiency by 150% for top clients 🏆 Every dollar spent on campaigns creates a significant impact 🏆 Maximize Conversions & Minimize Cost / Conversion 🏆 Most of my clients say: “After burning through so much advertising budget, we finally found the real Google Ads expert.” Top Niches I've Recently Helped Generate Effective Results Through Google Ads: 🔧 Local Services (HVAC, plumbing, electricians, roofing, landscaping) 🛠️ Home Improvement and Renovation 🏠 Real Estate 🏥 Healthcare and Medical Services 🎓 Education and Online Learning 🏨 Travel and Hospitality 🚗 Automotive Sales and Services 💻 Technology and Software Solutions 🏋️‍♀️ Fitness and Wellness 📊 Professional Services (accounting, consulting) 🏛️ Legal Services 🛍️ E-commerce Hire me to ✅Audit your existing setup (SEM/SEO/Tag Manager/Analytics) ✅Cut your ad waste in half ✅More conversions ✅Lower Costs Per Lead (CPA) ✅Best practice landing page design consulting ✅Setup Call Tracking for Adwords/Analytics , Retargeting Audiences, Convert to GA4 & More ✅On-Going Account Optimization and Reporting Areas of Expertise: 🔹Google Ads (Google Search, Google Display, YouTube, Remarketing). 🔹Google Tag Manager 🔹Local Lead Generation (CallRail, BrightLocal, GMB Optimization) 🔹Meta Ads 🔹Conversion Rate Optimization 🔹Google Analytics (GA4) My Track Record: 🏆 Expert Vetted Freelancer on Upwork 🥇 Ranked in the Top 1% on Upwork among all service providers ⭐ 100%+ Job Success Rate with a 4.96/5.0 feedback rating 🕰️ Over 2,800 hours and 125+ successful projects completed 💸 Managing over $12M/year in Google Ad Spend 🎓 Google AdWords™ Certified Professional 🤝 Google AdWords™ Certified Partner Real World examples of different kinds of compensation agreements I am open to: 1. Working White-Label for an Agency handling 10-50 clients behind the scenes and working with an Account Manager. I am paid ~$500 per account per month for a $5,000- $25,000 monthly retainer. 2. Working Directly with a client spending between $25K- $250K per Month in Google Ads. My fee is 20% of the Ad account spend, which fluctuates between $25-250K month to month. My compensation is between $5k and $50K per month. . 3. Working as a Consultant, I monitor and provide verbal/written strategy recommendations to another agency's PPC implementation team. Without using time-tracking, I bill 5 hours per week through Upwork @ $100/hour for $500/per week, $2,000 per month for eyes-on consulting with no account optimization (lever pulling) or client interaction. What Else I Bring to the Table: ★ Excellent Communication ★ Exceptional Response Rate ★ Multiple Project Reporting Options ★ Cost Effective Compared to Large Agencies ★ Fast Turn Around on Audits and Account Updates ★ Available 5 Days a week on Email and Phone ★ Located in Nashville, TN Interested in moving forward? Here are the next steps: 1) Review my Upwork profile and feedback. 2) Send me an invitation to interview OR 2.5) Direct Message me with details about your business needs. 3) We'll schedule a brief 15-20 minute call on Upwork.

🇺🇸 US eCommerce & Service Business Focus 💰 ROI Obsessed (Clients average 3–5× ROAS) 📈 $1M+ earned on Upwork | $60M+ in ad spend managed 👥 786+ projects completed | Top Rated Plus 🎯 Performance Max • Shopping • Merchant Center • Tracking Setup Do you want to generate more Google Ads revenue and high-quality leads, without wasting budget? That’s where I come in. As a Google Ads Certified Specialist, I help Shopify & eCommerce brands scale profitably through: ✨ Performance Max campaign optimization 🛍️ Google Shopping & Merchant Center feed setup 📊 Conversion tracking (GA4, GTM, Enhanced Conversions) 🎥 YouTube & Display Ads for brand lift 🔍 Advanced keyword & audience targeting 📅 Monthly scaling, reporting, and A/B testing ⚡ Proven Results from My Case Studies: ✅ 152% sales increase for a fashion retailer while keeping a $3 ROAS ✅ $70K revenue lift and nearly 2,000 purchases for a supplement brand ✅ 300% growth for a fashion advertiser via enhanced tracking & Merchant Center optimization 📚 Industries I Serve: 🛒 eCommerce / Shopify 🏥 Medical & Cosmetic ⚖️ Legal Services 💼 Financial & Consulting 💬 Let’s Talk Invite me to your project or message me for an account audit. I’ll show you exactly how we can increase your ROAS, fix conversion tracking, and unlock new growth potential before you even hire me.

⭐ 100M+ downloads driven • $114M+ client revenue generated • 500+ businesses supported 
 Over the past 10 years, I’ve supported every stage - from Fortune 500 companies to early-stage startups - attract the right people and turn more downloads into paying customers. 🚀 Areas of expertise: 

 • App Store Optimization (ASO/AEO/GEO)
 • Advertising (Apple Search Ads, Google Ads, Meta, Reddit, etc.)
 • Monetization & Retention
 • Brand & Product Positioning • Conversion Rate Optimization
 • Growth Strategy & Roadmapping
 • Done for you and Done with you (Training, Consulting, Workshops, etc.)
 • AI Tooling & Thinking
 ✅ Words from very happy clients:
 ▸ “Proceeds are up 135% and downloads are rising 17% in the last 30 days.”
 ▸ “We almost immediately saved $30k/mo in ad spend efficiency.”
 ▸ “Blown away by Carissa’s ability to see the big picture + go over and above.”
 ▸ “She gave it to me straight, which was painful... It probably saved me a lot of money and ultimately cost her money because it meant she wasn't creating this huge marketing package for us, but her honesty is something that should be noted.” A few things to know before reaching out: 
• I’m focused on the long-term sustainability of your business — if you’re looking for quick fixes, boosts, or hacks, I’m most likely not the right fit.
 • I’m very honest/direct about where I believe your real leverage is.
 • I intentionally work with a limited number of clients at a time. (Open contracts are not reflective of my actual workload — more so Upwork’s very unintuitive way of closing out engagements.)
 
📨 Intro calls are completely free — whether you’re early, established, or just want a second opinion, I’m happy to take a look and share honest insight. There’s never a hard pitch, and if I don’t think we’re the right fit, I’ll still point you in the right direction however I can. Looking forward to hearing from you! 🚀

📣 Award-Winning ASO & UA Expert with 8+ years of experience. I specialize in one thing: making your app organically visible and profitable on both iOS & Android Store. I hold the blueprint that has scaled 500+ apps. 🧭 Whether you're launching a new app or scaling an existing one, the path to growth requires clarity and a true partner. ☆☆For NEW LAUNCHES☆☆ : I eliminate the guesswork. I build the foundational ASO and acquisition strategy that gets your app discovered by the right users. ☆☆For SCALING APPS☆☆ : I find the hidden opportunities. I dive into your data to optimize your funnel, identify new markets, and drive efficient, scalable user acquisition (both Paid & Organic) 📅 Schedule a free (15-30 min), no-obligation strategy session📅. Together, we'll pinpoint your immediate goals and long-term vision, establish a realistic timeline for growth, and design a strategic approach that makes the most of your budget. You'll end the call with a clear, actionable understanding of your next steps—guaranteed. 🚀 APP GROWTH SERVICES 🚀: ✅ If you need more organic visibility and downloads, I deliver comprehensive ASO Metadata Optimization and deep Keyword Research, enhanced through Cross-Localization (Sp, Fr, De, Ko, Jp, Pt, Th, ……). This includes Product Page Optimization, In-App Events strategy, and App Ratings & Reviews Growth to build social proof and improve search rankings. ✅ If you need to acquire users profitably w/ Paid channels, I manage performance-driven campaigns for budgets from $2k to $500k/month. This includes scaling 7-Figure Apple Search, Google UAC, Meta, Tiktok & other ads while using Custom Product Pages and Conversion Rate Optimization to maximize your ROAS across all platforms. I ensure efficient growth whether you're starting with a modest test budget or executing a massive-scale user acquisition strategy. ✅ If your store page isn't converting visitors, I fix it with high-impact creative assets. I help you design compelling App Store Screenshots, icons and produce engaging App Preview Videos that tell your app's story and dramatically improve install rates through proven CRO principles. ✅ If you need to boost engagement and retain your users, I perform full-funnel optimization. This includes testing your App Onboarding User Flow, optimizing In-App Purchases & Subscriptions through pricing tests, implementing Push Notifications & In-App Messaging Drip Campaigns, and developing data-driven User Retention Strategies. I'll even consult on your App Development Feature Roadmaps to ensure new features drive meaningful engagement. 📢 As an individual freelancer, you work directly with me. You get a single point of contact for everything—no agencies, no account managers, and no hassle. Just direct, efficient collaboration. 📊 TRANSPARENT REPORTING & COMMUNICATION 📊 • Performance Tracking: Keyword Ranking, Impressions & Installs, and Subscription Reports. • Campaign Analytics: Detailed Ad Spend & ROAS, and A/B Testing results for screenshots, pages, and creatives. • Strategic Forecasting: Data-driven Projections and growth recommendations to keep us ahead of the curve. This is all backed by a collaborative partnership with open communication channels. We'll have regular check-ins to discuss insights, refine strategies, and ensure every decision is driven by data 🏆 KEY ACHIEVEMENTS 🏆 → Increased organic installs by 35% and ranked keywords by 180% in under 3 months for a learning app → Scaled paid UA to $300K/month while maintaining 2.5x-3.5x ROAS across 17 productivity apps → Achieved 20%+ uplift in install-to-trial rates by integrating ASO insights with award-winning Apple Search Ads campaigns ⚙️ TECH STACK EXPERTISE ⚙️ I bring deep, hands-on expertise with the entire mobile growth stack, including: • Analytics & MMP: AppsFlyer, Adjust, Firebase, GA4, Amplitude, Mixpanel • ASO Tools: Sensor Tower, AppTweak, AppRadar, MobileAction • Monetization: RevenueCat, Adapty, Superwall ⏳ Stop wondering if your app can perform better. Let's prove it. Book your introductory call and let's turn your app's latent potential into measurable results.

Top 1% Upwork Freelancer. Worked in Google LLC. Impressive portfolio: worked with Skims, Gymshark, Holiday Inn, Revive Skincare, PetSmart, RE/MAX, AppSumo, Hard Rock and many more... - Over the 12 years of experience in Google, MS and Meta ads (for Ecommerce and Lead generation projects). - Work with different monthly budgets (from $1K to 5mln$). - Certificated (Meta Blueprint, Google ads Fundamental, Search, Display, Mobile, Video, Shopping) - Proven track record and portfolio (worked with well-known brands). - Many clients worldwide (USA, AU, CA, UK, DE, AT, ES, FR, IT, NO, DK) - Great communication skills. Skills: • Marketing analysis and strategy building • Analyzing campaign metrics/data and providing interpretation and suggestions for improving performance • Keywords research skills (with Keyword Planner and other tools) • Creating, analyzing, and optimizing Google ads and Meta campaigns. • Experience with the Google Ads Editor. • Strong analytical, measurement and reporting skills • Ability to manipulate large data sets • High proficiency in Microsoft Excel, Gmail, Google Docs • Copywriting skills • Experience with Triple Whale, Hyros. • Conducting A/B testing across ads and landing pages. • GTM, GA4, tracking setup.

Eight years driving profitable iOS growth with Apple Search Ads and App Store Optimisation. I plan and manage scalable structures, align measurement to SKAdNetwork, and improve ROAS and LTV with rigorous cohort analysis and creative testing. TOP 1% Paid Ads Expert. TOP 1% ASO (App Store Optimizations) Expert. TOP 1% Mobile Advertising Expert I am a Certified Apple Search Ads expert and mobile growth lead with eight years in performance marketing. I build and scale iOS user acquisition across Apple Search Ads and ASO, with clear goals for CPI, CPA, ROAS, retention, and payback. My approach is data first, transparent, and focused on profitable scale. What I deliver Full Apple Search Ads setup and restructure across Brand, Category, Discovery, and Competitor, with clean naming, match types, and negatives Apple Search Ads Ongoing optimisation across bids, search term mining, and creative sets mapped to Product Pages and Custom Product Pages Measurement aligned to SKAdNetwork and your MMP, with cohort tracking for LTV and payback and clear insight on subscription revenue ASO that supports paid performance with metadata research, A B tests, and Product Page optimisation to lift tap through and install rate Reporting in Looker Studio with weekly insights, actions, and a growth roadmap Selected results • More than 500M app installs delivered across client portfolios • Multiple App of the Day features and category rankings in the top 20 percent for Fitness, Photo and Video, and Productivity • Non brand scale at stable CPI through structured keyword expansion and creative iteration • Subscription uplift through Product Page optimisation, paywall testing, and audience refinement Clients and categories Gridwise for Uber drivers, Whisk App, LivU Live Video Chat, Tiksave Video Planner, Cleaner Kit Clean Up Storage, Bloomberg Business News Daily, Trend Micro Mobile Security, TrainerFu For Personal Trainer, Canary Mail Secure Inbox and AI, and others How I work • Apple Search Ads Discovery and goals that define target CPI or CPT, CPA, ROAS, and payback windows • Apple Search Ads & App Store Optimization Rapid build or rebuild with a clear test plan for keywords, creative sets, and product pages. • Apple Search Ads daily optimization and expansion with decisive negative management • Apple Search Ads Cohort analysis that links media, store, and subscription events into clear decisions Tools and stack Adjust or AppsFlyer or Branch, Firebase, Looker Studio, Numbers, SKAdNetwork Why hire me You get a specialist who combines channel depth with end to end growth thinking. I will show exactly what is working, what is not, and the next actions to move the numbers that matter. If you want me to, I can also set up your Apple Search Ads account from scratch, produce the initial build, and run the first optimisation cycle before handing over a clear playbook for your team. Core Skills Expertise: Apple Search Ads App Store Optimisation iOS User Acquisition Mobile App Marketing Performance Marketing ASO Keyword Research Custom Product Pages Creative Testing Cohort Analysis LTV and Payback Modelling SKAdNetwork MMPs Adjust or AppsFlyer or Branch Firebase Analytics Looker Studio Reporting