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Jaipal S.

Chandigarh, India

$13/hr
4.6
236 jobs

I Love ❤️ helping businesses build profitable Meta Ads systems that generate qualified leads and consistent sales, not just clicks. Having worked with 200+ businesses across lead generation, Shopify, eCommerce, SaaS, and local service industries. Achieve profitable growth, including ROAS improvements of up to 2x–5x through data-driven optimization and scalable campaign strategies. From Meta Pixel & Conversions API (CAPI) setup to campaign strategy, creative testing, audience research, tracking, and scaling, I focus on measurable business growth not vanity metrics. If you're looking for a performance-driven Meta Ads Growth Specialist who treats your advertising budget like it's their own, let's build a predictable growth engine for your business. For the past 10+ years, I've helped businesses build profitable Meta Ads systems that generate qualified leads and consistent sales through better strategy, conversion tracking, creative testing, and data-driven optimization. Here's a quick snapshot of my experience: ✔ 178+ Paid Advertising Projects Completed ✔ $100K+ Earned on Upwork ✔ 94% Job Success Score ✔ Experience working with service-based businesses, eCommerce brands, coaches, healthcare, SaaS, and local businesses. I don't believe in launching campaigns and hoping for the best. Every account is different, so I focus on understanding your business before making decisions that impact your advertising budget. Industries I've Worked 🏡 Home Services – Lead Generation 🦷 Dental Clinics – Appointment Booking 💄 Med Spas – Patient Acquisition 🛍 Shopify – eCommerce Sales 💻 SaaS – Demo & Trial Signups 🏘️ Real Estate – Buyer & Seller Leads 🎉 Events – Registrations & Ticket Sales 🎓 Coaches – Webinar & Discovery Call Leads What I Help Businesses Achieve ✔ Generate qualified leads instead of low-quality enquiries ✔ Lower Cost Per Lead (CPL) without sacrificing lead quality ✔ Improve ROAS through smarter campaign structure ✔ Increase booked appointments and sales ✔ Scale profitable campaigns with confidence ✔ Build Meta Ads systems that continue performing over time Recent Client Results 📈 Reduced Cost Per Lead by 52% for a service-based business through campaign restructuring and creative testing. 📈 Generated 60+ qualified leads within 45 days while improving appointment booking rates by 37%. 📈 Improved campaign performance by refining audience targeting, Meta Pixel tracking, conversion events, and account structure. My Expertise ✅ Facebook Ads ✅ Meta Ads ✅ Lead Generation Campaigns ✅ eCommerce Advertising ✅ Shopify Facebook Ads ✅ Meta Pixel & Conversion Tracking ✅ Retargeting Campaigns ✅ Creative Testing Strategy ✅ Audience Research & Scaling ✅ Google Ads (Search & Performance Max) My Process Before launching or scaling any campaign, I take time to understand what is actually limiting growth. I review: • Offer & positioning • Landing page experience • Funnel performance • Campaign structure • Audience quality • Creative messaging • Meta Pixel & Event Tracking • Budget allocation Only after identifying the bottlenecks do I start optimizing and scaling campaigns. Industries I've Worked With • Healthcare & Medical • Weight Loss Clinics • Coaches & Consultants • Local Businesses • Home Services • Roofing • Real Estate • Beauty & Wellness • Shopify Stores • SaaS Companies • Fashion & Apparel Why Clients Choose to Work With Me Most freelancers focus on launching campaigns. I focus on building a system that produces consistent, measurable results. That means making decisions based on real performance data, improving tracking, testing creatives, refining audiences, and scaling only when the numbers support it. You'll always know what's working, what isn't, and what the next step is. Let's Build Something That Lasts If you're looking for someone to simply create ads, there are plenty of options. If you're looking for someone who understands how to build, optimize, and scale Meta Ads into a predictable growth channel, I'd be happy to help. Send me your website, landing page, or current Meta Ads account, and I'll identify what's holding your campaigns back and explain how I'd improve them. Looking forward to hearing about your business. Skill Tags: Instagram, Facebook, Social Media Marketing, Social Media Management, Social Media Advertising Facebook Advertising, Meta Ads, Facebook, Internet Marketing, Nice-to-have skills, Social Media Marketing, Pay Per Click Advertising

  • Facebook
  • Facebook Advertising
  • Facebook Ads Manager
  • Social Media Marketing
  • Social Media Management
  • Social Media Advertising
  • Instagram
  • Internet Marketing
  • Pay Per Click Advertising
  • Search Engine Marketing
  • Lead Generation
  • Digital Marketing
  • Ad Creative
  • Social Media Lead Generation
  • Facebook Marketing
  • Facebook Ad Campaign
  • Google Ad Manager
  • Google Ads Audit
  • Marketing
  • Consultation Session
Natasha S.

Panchkula, India

$12/hr
4.6
216 jobs

Hey💗 I am Natasha, and I have been helping businesses grow online for over 6+ years. I specialize in Meta Ads, Facebook Ads, Paid Advertising, and Lead Generation, working with amazing clients from the US, UK, and across the globe. I am not just here to run your ads, I am here to become your growth partner :)) I take the time to understand your business, your audience, and your goals, so that together we can turn Paid Advertising into a predictable growth engine, not random boosted posts or unstable campaigns. ★ Why Work With Me ★ Many businesses struggle with unstable campaigns, poor ROAS, and high CPL/CPA. The problem usually isn’t the platform - it’s the strategy, tracking, funnel, and scaling process. That’s where I come in. My goal is to create campaigns that consistently generate leads, sales, and revenue, while building long-term, sustainable growth systems. My Core Skills: ✅ Facebook Ads ✅ Meta Ads ✅ Lead Generation ✅ Paid Ads & PPC Growth Systems If your Facebook Ads or Meta Ads aren’t producing consistent results, the issue usually isn’t the platform - it’s the strategy, tracking, funnel, or scaling process behind it. I help businesses turn Paid Advertising into a predictable growth engine - not random boosted posts or unstable campaigns. Paid Advertising That Actually Scales: Over the past 6+ years, I have worked on 110+ projects, managing over $120K+ in ad spend, helping businesses generate: ✔️ High-quality leads ✔️ Profitable e-commerce sales ✔️ Improved ROAS ✔️ Lower CPL & CPA ✔️ Stable, scalable ad accounts I don’t treat Meta Ads as isolated campaigns. I build full systems around Facebook Ads, Paid Ads, and PPC that support long-term growth. ♦️My Approach to Facebook & Meta Ads: Before launching or scaling any Meta Ads campaign, I analyze: ☑️ Offer strength & positioning ☑️ Buyer psychology & messaging ☑️ Funnel structure & landing page alignment ☑️ Meta Pixel & event tracking accuracy ☑️ Account structure & learning phase stability ☑️ Budget vs realistic performance expectations Most accounts fail because they skip these fundamentals. Once the foundation is clear, scaling Meta Ads becomes controlled and data-driven, not guesswork. 🔹Meta Ads & Facebook Ads Services: ✔️ Meta Ads Manager Setup & Optimization ✔️ Facebook Ads Campaign Strategy ✔️ Lead Generation Campaigns ✔️ E-commerce Conversion Campaigns ✔️ Shopify Facebook Ads Scaling ✔️ Retargeting & Full-Funnel Optimization ✔️ Creative Testing Strategy (hooks, messaging, angles) ✔️ Advantage+ & Broad Targeting Strategies ✔️ Meta Pixel Setup & Event Tracking ✔️ Conversion Tracking & Analytics Review ✔️ KPI Reporting (CTR, CPC, CPL, CPA, ROAS) ♦️Google Ads & PPC (Supporting Channel) While Meta Ads is the core growth engine, I also support with: ➞ Google Ads (Search, Shopping, Performance Max) ➞ PPC Campaign Audits ➞ Cross-Channel Tracking Setup ➞ Funnel Optimization Across Paid Channels ➞ Budget Allocation Strategy Between Meta & Google Google Ads and PPC are used strategically to strengthen your overall Paid Ads ecosystem — not compete with it. ♦️What Makes My Paid Ads Strategy Different? Most freelancers: ✔️ Launch campaigns quickly ✔️ Test random interests ✔️ Scale too early ✔️ Restart ad accounts frequently ♦️I focus on: ➞ Offer–Market Fit before increasing budgets ➞ Buyer psychology over trend-based targeting ➞ Clean account structure for Meta’s AI learning ➞ Data-backed scaling decisions ➞ Long-term stability instead of short-term spikes I don’t promise overnight success. I build sustainable growth systems :))) ♦️ Why Clients Love Working With Me: ☑️ Clear communication ☑️ Fast response times ☑️ Transparent reporting ☑️ Long-term account management ☑️ Data-driven decision making ☑️ Strong Facebook Ads expertise ☑️ Meta Ads optimization experience ☑️ Lead Generation focused strategies ☑️ Budget-conscious campaign management ☑️ Reliable support and account growth I work best with businesses thinking 90 days or longer - not quick experiments. ♦️ Full Digital Marketing Perspective: Beyond Facebook Ads and Meta Ads, I understand how Paid Advertising connects with: ☑️ Funnels & landing pages ☑️ Conversion tracking & analytics ☑️ Creative strategy ☑️ Email & retention systems ☑️ Overall digital marketing growth strategy Facebook Ads | Meta Ads | Lead Generation | Paid Advertising These platforms are powerful - but only when built with clarity, structure, and data. If you are serious about turning Paid Ads into a predictable, scalable revenue channel, send me your goals and current situation - and let’s build it properly💗 Skills: Facebook Ads, Meta Ads, Facebook Advertising, Meta Advertising, Facebook Marketing, Social Media Advertising, Paid Advertising, Paid Media, PPC Advertising, PPC Management, Digital Marketing, Facebook Lead Generation, Lead Generation, Meta Lead Ads, Lead Generation Specialist, Customer Acquisition, Conversion Optimization, Conversion Rate Optimization, Marketing Strategy.

  • Facebook Advertising
  • Facebook Ads Manager
  • Social Media Marketing
  • Google Ads
  • Digital Marketing
  • Social Media Advertising
  • Social Media Management
  • Pay Per Click Advertising
  • Lead Generation
  • Marketing Strategy
  • Social Media Optimization
  • Facebook Marketing
  • Facebook Ad Campaign
  • Digital Marketing Management
  • Social Media Account Setup
  • SEM Audit
  • Social Media Ad Campaign
  • Social Media Audit
  • Social Media Lead Generation
  • Social Media Advertising Analytics
Makayla W.

Lorain, Ohio

$20/hr
5.0
8 jobs

Great social media content needs to do three things: stop the scroll, earn trust, and turn viewers into customers. If your TikTok or Instagram isn't hitting all three, something in your process needs attention and that's where I come in. I work with coaches, personal brands, agencies, wellness businesses, fitness creators, beauty brands, local service providers, and startups to keep their content consistent, polished, and growth-focused through hands-on social media management, professional video and Reels editing, and AI-assisted content creation shaped around what they're actually trying to achieve. The goal is straightforward: get content off your to-do list, set up a system that keeps running without you having to manage every detail, and make sure every single post is pulling weight for your brand. Plenty of freelancers can shoot content. Plenty can edit clips. Plenty can hit "post." What sets me apart is bringing strategy, editing, and daily account management together under one roof — so instead of juggling three or four different people, you have one person handling everything from the first idea to the final published post. What I Offer: Video & Reels Editing 🔹 Reels and TikTok video editing (YouTube Shorts too) 🔹 Talking-head video editing — trimming, pacing, captions, intro/outro branding 🔹 UGC-style and promotional video editing 🔹 Turning podcast recordings and webinars into short-form clips for Reels and TikTok Social Media Management 🔹 Day-to-day management of your TikTok and Instagram (Facebook, LinkedIn, Pinterest, YouTube available too) 🔹 Scheduling and calendar upkeep using Metricool, Later, Buffer, Hootsuite, or Meta Business Suite Content Strategy 🔹 Building out monthly content calendars 🔹 Repurposing one piece of long-form content into several Reels/TikTok posts 🔹 Growth planning specifically for TikTok and Instagram Content Creation & Design 🔹 Writing captions, copy, and social media content 🔹 Scripting videos and crafting scroll-stopping hooks 🔹 Canva design work — posts, carousels, stories, ads, templates, and brand kits AI-powered content creation with ChatGPT, Midjourney, Runway, HeyGen, and ElevenLabs 🔹 Faster content output at scale, without losing your brand's voice Hand over your raw clips, half-formed ideas, podcast files, long-form content, or even just a general vision I'll turn it into polished, platform-ready content made for your specific audience. I put together a real content system for your brand so you're never stuck wondering what comes next. Expect steady output, an organized monthly calendar, and content that matches your visual style and business goals — all delivered within 24–48 hours so your page stays active. AI Tools I Use ChatGPT handles ideation and copy support, Midjourney generates AI imagery, Runway creates AI video, HeyGen produces avatar-based video content, and ElevenLabs covers voiceovers and audio work. Together, these tools help me scale output and deliver faster — all while staying true to your brand's tone and direction. Software & Platforms CapCut · Adobe Premiere Pro · After Effects · Canva · Figma · ChatGPT · Midjourney · Runway · HeyGen · ElevenLabs · Metricool · Buffer · Later · Hootsuite · Meta Business Suite · Asana · Notion · Trello · ClickUp · Planable · Google Workspace · Slack · Zoom · Google Drive · Dropbox Why Clients Choose Me Clients stick with me because I don't just check boxes — I take real ownership of the content process. Once I've got a handle on your brand, audience, and goals, I move independently. I stay ahead of deadlines rather than needing reminders. I raise any issues early, before they turn into real problems. And I keep things running smoothly, even on a daily posting cadence, without needing to be micromanaged. Whether your team runs on Asana, Trello, ClickUp, Planable, or Notion, I plug right into your existing setup and get to work immediately. Ready to Get Started? If you're looking for a Social Media Manager and Video/Reels Editor who owns the process fully, delivers without needing to be chased down, and treats your brand like their own — reach out. Share your goals, current pain points, and what you're building toward. I'll come back with a clear plan for how I'd handle your TikTok and Instagram presence. Core Skills Social Media Management · Social Media Marketing · Content Strategy · Content Creation · Video Editing · Instagram Reels · TikTok Marketing · YouTube Shorts · Short-Form Video Editing · Talking Head Video Editing · UGC Content · Hook Optimization · Retention-Focused Editing · Personal Branding · Brand Strategy · Digital Marketing · Copywriting · Caption Writing · Script Writing · Community Management · Audience Growth · Content Repurposing · Content Calendar Management · Content Scheduling · Canva Design · Graphic Design · Carousel Design · AI Content Creation · AI Video Generation.

  • Video Editing
  • Instagram Reels
  • TikTok Video
  • YouTube Thumbnail
  • Content Strategy
  • Content Planning
  • Social Media Carousel
  • Content Calendar
  • Social Media Audience Research
  • CapCut
  • Canva
  • Graphic Design
  • UGC
  • Product Design
  • Facebook Post
  • Social Media Marketing
  • Virtual Assistance
  • Real Estate Virtual Assistance
  • Social Media Engagement
  • Executive Support
Evelina M.

Raleigh, North Carolina

$45/hr
4.8
10 jobs

I'm about delivering results, not just ads. I'm a Meta ads strategist (Facebook and Instagram) with a different approach than most freelancers on this platform: I watch the whole funnel, not just the ad account. Most Meta campaigns don’t fail because of the creative or the audience. They fail because something outside the ad manager is broken: a pixel firing wrong, a checkout misconfigured, a landing page that doesn’t match what the ad promised. I find those problems before they quietly bleed your budget. Most ads specialists will run campaigns on a broken site for weeks and never check. With 15 years of experience, including a decade running campaigns for Sephora, Microsoft, Adobe, and Lenovo at my own agency in Europe, I have a variety of experiences to use in your business. Today I work with ecommerce brands, premium local services, course creators, and creative studios who want paid advertising done with a solid technical foundation before a single dollar is spent. How I work: Every engagement starts with a one time account setup that belongs to you: Pixel and Conversions API verified, audiences built, ad structure in place, and conversion events tested end to end. Whether we keep working together or not, you keep everything. Then a trial month, so we both see real results before committing to anything longer. A monthly retainer after that, with 3 or 6 month options. Recent results: Ecommerce · Shopify store from 0.21% to 4.86% conversion rate, a 23x improvement, at profitable ROAS · A premium DTC brand profitable on ad spend for the first time in three years · 10.48 ROAS on a sales campaign at 5.09% CTR, against a 1 to 2% industry average · 271% more add to carts within 6 weeks Lead generation · Cost per lead from $72 to $13 in a single week, an 82% drop, with leads climbing from 2 to 13 · 61% more leads in week one for a premium hair wellness brand, cost per qualified lead down from $2.50 to $1.20 · 46 newsletter leads at $0.75 each in one week at 8.70% CTR Digital products · Drove a day one purchase on a $1,000 launch in the restricted health and wellness vertical, then caught a checkout bug on day two that would have silently broken every sale after it For agencies and studios: I also work white label as the paid media function for creative studios who want senior advertising expertise without hiring in house. Let’s talk about what I can do for your project.

  • Digital Marketing
  • Brand Consulting
  • Branding & Marketing
  • Marketing
  • Brand Strategy
  • Digital Marketing Strategy
  • Digital Marketing Materials
  • Meta Pixel
  • Facebook Advertising
  • Instagram Ad Campaign
  • Instagram Marketing
  • Facebook Ads Manager
  • Facebook Marketing
  • Facebook Ad Campaign
  • Facebook Pixel Setup & Optimization
  • Facebook Dynamic Product Ad
  • Facebook Business Page
  • Instagram Shops
  • Ad Campaign
  • Ad Content Creation
Akinbote O.

Lagos, Nigeria

$19/hr
5.0
11 jobs

🎯Social Media Marketing | Google ads | Facebook ads | Instagram Ads| Meta ads Expert🎯 Your Facebook and Instagram ads are live, but they’re not converting, no leads, no sales, just spend, while your competitors are using the same platforms to make money daily. 📌 If you're spending money on ads but unsure what’s actually working, 📌Getting leads sometimes, but results feel inconsistent, 📌And also tired of freelancers who “run ads” without understanding your business, You’re not alone, and this is exactly where I help. I help businesses grow through data-driven paid advertising on Facebook, Instagram (Meta), and Google, backed by proper strategy, clean tracking, and continuous optimization. I don’t just launch campaigns. I build ad systems designed to convert and scale. 𝐇𝐞𝐫𝐞'𝐬 𝐖𝐡𝐚𝐭 𝐌𝐚𝐤𝐞𝐬 𝐌𝐲 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭; 🎯Most ad managers focus only on clicks. 🎯I focus on profit, performance, and clarity. That means: ✅Ads aligned with your business goals ✅Correct conversion tracking (so decisions are data-driven) ✅Continuous testing, optimization, and scaling ✅Clear communication, no guessing, no fluff Whether you’re running lead generation, ecommerce, or local service ads, my job is simple: Make your ad spend work harder. 𝐏𝐋𝐀𝐓𝐅𝐎𝐑𝐌𝐒 𝐈 𝐒𝐏𝐄𝐂𝐈𝐀𝐋𝐈𝐙𝐄 𝐈𝐍; 𝐌𝐞𝐭𝐚 𝐀𝐝𝐬 (𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 & 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦) 🎯Lead generation campaigns 🎯Sales & ecommerce campaigns 🎯Retargeting & lookalike audiences 🎯Creative & copy testing 🎯Meta Pixel & Conversion API setup 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 🎯Search, Display & Performance Max 🎯Keyword research & intent targeting 🎯Conversion tracking (GA4 & GTM) 🎯Campaign optimization for ROI & ROAS 🎯Google Merchant Center (for e-commerce) 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞𝐬 𝐈 𝐂𝐨𝐦𝐦𝐨𝐧𝐥𝐲 𝐖𝐨𝐫𝐤 𝐖𝐢𝐭𝐡 🎯Coaches & consultants 🎯E-commerce & Shopify stores 🎯Local service businesses 🎯Online brands & startups 🎯Course creators & digital products (If your business understands value, we’ll work well together.) 𝐖𝐡𝐚𝐭 𝐈 𝐂𝐚𝐧 𝐇𝐞𝐥𝐩 𝐘𝐨𝐮 𝐖𝐢𝐭𝐡 📈Ads account setup & audit 📈Campaign strategy & structure 📈Ad copy & creative direction 📈Audience research & targeting 📈Conversion tracking & analytics 📈Retargeting & funnel optimization 📈Ongoing management & scaling 𝐇𝐨𝐰 𝐈 𝐖𝐨𝐫𝐤 ✅ Strategy before spending ✅ Data-backed decisions ✅ Clear reporting & communication ✅ Long-term growth mindset 𝐈 𝐝𝐨𝐧’𝐭 𝐩𝐫𝐨𝐦𝐢𝐬𝐞 𝐦𝐚𝐠𝐢𝐜 𝐧𝐮𝐦𝐛𝐞𝐫𝐬. 𝐈 𝐛𝐮𝐢𝐥𝐝 𝐫𝐞𝐩𝐞𝐚𝐭𝐚𝐛𝐥𝐞 𝐬𝐲𝐬𝐭𝐞𝐦𝐬 𝐭𝐡𝐚𝐭 𝐢𝐦𝐩𝐫𝐨𝐯𝐞 𝐨𝐯𝐞𝐫 𝐭𝐢𝐦𝐞. You’ll get the best results working with me if you: 🎯Want consistency, not shortcuts 🎯Care about tracking and performance 🎯Are ready to invest in ads responsibly 🎯Want a partner, not just a button-clicker If you’re serious about running ads that are strategic, measurable, and built to scale, here’s how to get started: 1️⃣ Click the “…” in the top-right and select “Send Message.” Tell me about your business, goals, and current ad setup. 2️⃣ Or book a quick 15-minute call We’ll review your situation, spot quick wins, and see if we’re a good fit (no pressure). Let’s build ad campaigns that actually work.

  • Facebook
  • Facebook Ads Manager
  • Social Media Advertising
  • Social Media Ad Campaign
  • Social Media Advertising Analytics
  • Facebook Pixel Setup & Optimization
  • Facebook Advertising
  • Google
  • Google Ads
  • Google Analytics
  • Google Analytics 4
  • SEO Content
  • Advertising Strategy
  • Advertising Design
  • Instagram Marketing
Gerardo L.

Ilopango, El Salvador

$75/hr
5.0
12 jobs

𝗠𝗲𝘁𝗮 𝗔𝗱𝘀 𝗘𝘅𝗽𝗲𝗿𝘁 | 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗔𝗱𝘀 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘀𝘁 | 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 & 𝗟𝗲𝗮𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗣𝗣𝗖 ⚡ Scaling profitable Meta Ads campaigns from $3K → $15K+ monthly ad spend while maintaining 2:1+ ROAS 📊 Partnership-Focused: I only take 5-7 clients at a time for deep strategic work, not surface-level management. 𝗪𝗛𝗬 𝗖𝗟𝗜𝗘𝗡𝗧𝗦 𝗛𝗜𝗥𝗘 𝗠𝗘: If you're spending $5K-$20K/month on Facebook Ads but ROAS swings between 1.4 and 2.8 with no pattern, you're facing: ❌ Broken conversion tracking (CAPI gaps = 20-30% lost attribution) ❌ No systematic creative testing (random launches vs. proven frameworks) ❌ Campaign structure that can't scale past $500/day without ROAS collapse I help eCommerce brands and local service businesses through systematic Meta Ads management. 🎯 𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢: 𝗙𝗼𝗿 𝗲𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 (𝗦𝗵𝗼𝗽𝗶𝗳𝘆/𝗪𝗼𝗼𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲): Scale from $3K → $15K+ monthly spend maintaining 2:1+ ROAS through: ✅ 3:2:1 creative testing (find winning Facebook Ads in 72 hours) ✅ Advantage+ Shopping (Meta's AI for 15-25% efficiency gains) ✅ Facebook Pixel + CAPI audits (validate tracking before campaigns) ✅ Systematic PPC scaling (20% increases when metrics hit thresholds) Recent Result: DTC skincare stuck at 1.4x ROAS → rebuilt Meta Ads strategy → 3.8x ROAS, scaled $80K to $250K/month in 60 days. 𝗙𝗼𝗿 𝗟𝗼𝗰𝗮𝗹 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 (𝗖𝗼𝗻𝘁𝗿𝗮𝗰𝘁𝗼𝗿𝘀, 𝗟𝗮𝘄 𝗙𝗶𝗿𝗺𝘀, 𝗛𝗼𝗺𝗲 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀): Build predictable Lead Generation systems generating 30-100+ qualified leads monthly: ✅ Offer optimization (free audits that warm cold Meta Ads traffic) ✅ Precision targeting (behavior + interest layering in Facebook Ads Manager) ✅ Trust-building creative (UGC testimonials, before/after transformations) ✅ CRM integration (leads flow to GoHighLevel/sales team) Recent Result: Roofing company → 279 qualified leads at $5.14 CPL, 18% conversion to jobs (industry average: 8-12%). ⭐ 𝗪𝗛𝗔𝗧 𝗠𝗔𝗞𝗘𝗦 𝗠𝗘 𝗗𝗜𝗙𝗙𝗘𝗥𝗘𝗡𝗧: 🎯 Ownership Mentality: I manage your Facebook Ads spend like my own money. Your ROAS is my reputation. 🔧 Technical Depth: I audit CAPI, fix Meta Pixel attribution, implement server-side tracking. 60% of accounts I inherit have tracking issues costing 20%+ in wasted spend. 📊 Systematic Testing: I use documented creative testing (3:2:1 method), audience validation, PPC scaling checklists. 💬 Transparent Communication: Weekly Loom updates, shared dashboards, 2-hour response time. 🤝 Partnership Focus: Only 5-7 clients at a time for strategic depth, not surface-level Meta Ads management. 📈 𝗣𝗢𝗥𝗧𝗙𝗢𝗟𝗜𝗢 𝗛𝗜𝗚𝗛𝗟𝗜𝗚𝗛𝗧𝗦: 🔥 Fashion eCommerce: CPA cut 52% in 21 days. Best SKU hit 3.2x ROAS. 🔥 SaaS Startup: Google Ads campaign achieved 300% ROI first month. 🔥 Plumbing Company: Meta Ads audit identified $2,800/month wasted spend. ✅ 𝗜𝗗𝗘𝗔𝗟 𝗖𝗟𝗜𝗘𝗡𝗧𝗦: ✔ eCommerce stores (Shopify/WooCommerce) doing $30K-$200K/month revenue ✔ Local service businesses spending $3K-$15K/month on Facebook Ads ✔ Companies open to systematic Meta Ads testing (not "quick hacks") ✔ Businesses valuing partnership over vendor relationships ❌ Not a fit: New businesses testing product-market fit, those seeking "cheap" freelancers, or unwilling to commit to 3-month minimum. 🗓️ 𝗠𝗬 𝗣𝗥𝗢𝗖𝗘𝗦𝗦: Weeks 1-2: Foundation Audit Facebook Pixel & CAPI validation, Meta Ads campaign structure analysis, creative performance review, quick-win identification. Weeks 3-6: Testing & Optimization 3:2:1 creative testing in Meta Ads, systematic audience expansion, fix technical infrastructure, establish performance baseline. Weeks 7-12: Scaling & Refinement Scale winning combinations (20% increases), build creative rotation calendar, optimize for sustained ROAS, document playbook. Target: 2.5:1+ ROAS at $10K-$15K monthly spend by day 90. 🛠️ 𝗧𝗘𝗖𝗛𝗡𝗜𝗖𝗔𝗟 𝗘𝗫𝗣𝗘𝗥𝗧𝗜𝗦𝗘: Meta Ads Manager, Facebook Ads Manager, Facebook Pixel, Conversions API, Advantage+ Shopping, Custom Audiences, Google Ads (Search, Shopping, Performance Max), Google Analytics 4, Google Tag Manager, GoHighLevel CRM, Shopify. ❓ 𝗙𝗔𝗤: 𝟭. How much should I spend on Meta Ads? eCommerce: $100-$150/day test budget. Local Lead Generation: $50-$100/day. 𝟮. How long until I see results? Facebook Ad Campaigns deliver immediately. Meaningful ROAS improvements take 3-6 weeks. 𝟯. Do you create ad creatives? I provide strategic direction (hooks, angles, offers) and collaborate in Canva/Figma. Can recommend video creators. 𝟰. How do you measure success? eCommerce: ROAS, CPA, LTV:CAC. Lead Generation: CPL, lead quality, conversion rate. Weekly dashboard reports. 𝟱. What's your pricing? $75/hour or monthly retainers based on ad spend. You pay Meta directly; my fee covers strategy, setup, optimization, reporting. 𝟲. Do you work with Google Ads too? Yes! While Meta Ads is my primary expertise, I manage Google Ads (Search, Shopping, Performance Max) for integrated PPC strategies.

  • Facebook Advertising
  • Facebook Ads Manager
  • Google Ads
  • PPC Campaign Setup & Management
  • Lead Generation
  • Ecommerce Marketing
  • Shopify
  • Conversion Rate Optimization
  • Facebook Ad Campaign
  • Google Analytics
  • Social Media Advertising
  • Pay Per Click Advertising
  • Marketing Analytics
  • A/B Testing
  • Facebook Pixel Setup & Optimization

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Don't just take our word for it

Facebook Freelancers Hiring FAQs

What is a Facebook freelancer?

Facebook is one of the most dominant social media platforms, providing entertainment and communications channels for consumers and businesses alike. A Facebook freelancer is adept at leveraging the opportunities the platform provides, allowing organizations to engage audiences, advertise products or services, and convert prospects to customers.

How do you hire a Facebook freelancer?

You can source Facebook freelancer talent on Upwork by following these three steps:

  • Write a project description. You’ll want to determine your scope of work and the skills and requirements you are looking for in Facebook freelancer.
  • Post it on Upwork. Once you’ve written a project description, post it to Upwork. Simply follow the prompts to help you input the information you collected to scope out your project.
  • Shortlist and interview Facebook freelancers. Once the proposals start coming in, create a shortlist of the professionals you want to interview. 

Of these three steps, your project description is where you will determine your scope of work and the specific type of Facebook freelancer you need to complete your project. 

How much does it cost to hire a Facebook freelancer?

Rates can vary due to many factors, including expertise and experience, location, and market conditions.

  • An experienced Facebook freelancer may command higher fees but also work faster, have more-specialized areas of expertise, and deliver higher-quality work.
  • A contractor who is still in the process of building a client base may price their Facebook services more competitively. 

Which one is right for you will depend on the specifics of your project. 

How do you write a Facebook freelancer job post?

Your job post is your chance to describe your project scope, budget, and talent needs. Although you don’t need a full job description as you would when hiring an employee, aim to provide enough detail for a contractor to know if they’re the right fit for the project.

Job post title

Create a simple title that describes exactly what you’re looking for. The idea is to target the keywords that your ideal candidate is likely to type into a job search bar to find your project. Here are some sample Facebook freelancer job post titles:

  • Facebook leads generator needed for small retail boutique
  • Help me grow my Facebook followers
  • Post our blog content on Facebook and engage our audience

Project description

An effective Facebook freelancer job post should include: 

  • Scope of work: From engaging with followers to creating ad campaigns, list all the deliverables you’ll need. 
  • Project length: Your job post should indicate whether this is a smaller or larger project. 
  • Background: If you prefer experience with certain industries, platforms, or strategies, mention this here. 
  • Budget: Set a budget and note your preference for hourly rates vs. fixed-price contracts.

Facebook freelancer job responsibilities

Here are some examples of Facebook freelancer job responsibilities:

  • Respond to all comments left by our followers
  • Create an ad campaign designed to increase lead generation
  • Create and post memes that parallel our new company content on a weekly basis

Facebook freelancer job requirements and qualifications

Be sure to include any requirements and qualifications you’re looking for in a Facebook freelancer. Here are some examples:

  • Minimum of 5 years increasing influencer status by engaging with social media followers
  • Adept at creating Facebook ads that capture the attention of our audience
  • Experience leveraging social media audiences to grow website traffic