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Natasha S.

Panchkula, India

$19/hr
4.6
187 jobs

Hey💗 I am Natasha, and I have been helping businesses grow online for over 6+ years. I specialize in Meta Ads, Facebook Ads, Paid Advertising, and Lead Generation, working with amazing clients from the US, UK, and across the globe. I am not just here to run your ads, I am here to become your growth partner :)) I take the time to understand your business, your audience, and your goals, so that together we can turn Paid Advertising into a predictable growth engine, not random boosted posts or unstable campaigns. ★ Why Work With Me ★ Many businesses struggle with unstable campaigns, poor ROAS, and high CPL/CPA. The problem usually isn’t the platform - it’s the strategy, tracking, funnel, and scaling process. That’s where I come in. My goal is to create campaigns that consistently generate leads, sales, and revenue, while building long-term, sustainable growth systems. My Core Skills: ✅ Facebook Ads ✅ Meta Ads ✅ Lead Generation ✅ Paid Ads & PPC Growth Systems If your Facebook Ads or Meta Ads aren’t producing consistent results, the issue usually isn’t the platform - it’s the strategy, tracking, funnel, or scaling process behind it. I help businesses turn Paid Advertising into a predictable growth engine - not random boosted posts or unstable campaigns. Paid Advertising That Actually Scales: Over the past 6+ years, I’ve worked on 110+ projects, managing over $120K+ in ad spend, helping businesses generate: ✔️ High-quality leads ✔️ Profitable e-commerce sales ✔️ Improved ROAS ✔️ Lower CPL & CPA ✔️ Stable, scalable ad accounts I don’t treat Meta Ads as isolated campaigns. I build full systems around Facebook Ads, Paid Ads, and PPC that support long-term growth. ♦️My Approach to Facebook & Meta Ads Before launching or scaling any Meta Ads campaign, I analyze: ☑️ Offer strength & positioning ☑️ Buyer psychology & messaging ☑️ Funnel structure & landing page alignment ☑️ Meta Pixel & event tracking accuracy ☑️ Account structure & learning phase stability ☑️ Budget vs realistic performance expectations Most accounts fail because they skip these fundamentals. Once the foundation is clear, scaling Meta Ads becomes controlled and data-driven, not guesswork. 🔹Meta Ads & Facebook Ads Services ✔️ Meta Ads Manager Setup & Optimization ✔️ Facebook Ads Campaign Strategy ✔️ Lead Generation Campaigns ✔️ E-commerce Conversion Campaigns ✔️ Shopify Facebook Ads Scaling ✔️ Retargeting & Full-Funnel Optimization ✔️ Creative Testing Strategy (hooks, messaging, angles) ✔️ Advantage+ & Broad Targeting Strategies ✔️ Meta Pixel Setup & Event Tracking ✔️ Conversion Tracking & Analytics Review ✔️ KPI Reporting (CTR, CPC, CPL, CPA, ROAS) ♦️Google Ads & PPC (Supporting Channel) While Meta Ads is the core growth engine, I also support with: ➞ Google Ads (Search, Shopping, Performance Max) ➞ PPC Campaign Audits ➞ Cross-Channel Tracking Setup ➞ Funnel Optimization Across Paid Channels ➞ Budget Allocation Strategy Between Meta & Google Google Ads and PPC are used strategically to strengthen your overall Paid Ads ecosystem — not compete with it. ♦️What Makes My Paid Ads Strategy Different? Most freelancers: ✔️ Launch campaigns quickly ✔️ Test random interests ✔️ Scale too early ✔️ Restart ad accounts frequently ♦️I focus on: ➞ Offer–Market Fit before increasing budgets ➞ Buyer psychology over trend-based targeting ➞ Clean account structure for Meta’s AI learning ➞ Data-backed scaling decisions ➞ Long-term stability instead of short-term spikes I don’t promise overnight success. I build sustainable growth systems :))) ♦️Who I Work Best With 🔹 E-commerce Brands (especially Shopify) 🔹 Service-Based Businesses using Lead Generation 🔹 Coaches & Consultants 🔹 Founders serious about scaling with Paid Advertising I work best with businesses thinking 90 days or longer - not quick experiments. ♦️ Full Digital Marketing Perspective Beyond Facebook Ads and Meta Ads, I understand how Paid Advertising connects with: ☑️ Funnels & landing pages ☑️ Conversion tracking & analytics ☑️ Creative strategy ☑️ Email & retention systems ☑️ Overall digital marketing growth strategy Because Meta Ads work best when the entire system supports them. Final Note: Facebook Ads | Meta Ads | Lead Generation | Paid Advertising These platforms are powerful - but only when built with clarity, structure, and data. If you are serious about turning Paid Ads into a predictable, scalable revenue channel, send me your goals and current situation - and let’s build it properly💗

  • Facebook Advertising
  • Facebook Ads Manager
  • Social Media Marketing
  • Google Ads
  • Digital Marketing
  • Social Media Advertising
  • Social Media Management
  • Pay Per Click Advertising
  • Lead Generation
  • Marketing Strategy
  • Social Media Optimization
  • Facebook Marketing
  • Facebook Ad Campaign
  • Digital Marketing Management
  • Social Media Account Setup
Jason L.

Boise, Idaho

$50/hr
5.0
20 jobs

I help service-based businesses turn Facebook & Instagram (Meta) Ads into booked appointments, paying customers, and real revenue. I’m not just a freelancer running ads from theory. I co-own a local service business that we grew from zero to over $30k/month primarily through Meta Ads, lead generation funnels, and automated follow-up systems. Along the way, I learned something important: Cheap leads do not matter if they do not turn into revenue. A lot of freelancers can launch a Facebook Ads campaign. Far fewer understand the full customer acquisition system: -offer positioning -ad creative -lead generation -CRM automation -follow-up -appointment booking -nurture sequences -conversion tracking -sales process optimization That is the gap I help businesses solve. I specialize in: -Facebook Ads -Instagram Ads -Meta Ads campaign management -GoHighLevel CRM setup -automation workflows -lead nurture systems -funnels -appointment booking systems -social media marketing -conversion-focused follow-up I have: -generated thousands of leads across dozens of industries -helped generate hundreds of thousands of dollars in sales -managed over $1.4M in ad spend while working at a digital marketing agency -built complete lead generation and follow-up systems from the ground up I treat your ad spend like it was my own because I know what it feels like to run a real business with real overhead, payroll, and pressure for results. If you need someone who understands both lead generation AND the backend systems that turn leads into revenue, I’d be happy to discuss your project. Facebook Ads | Instagram Ads | Meta Ads | GoHighLevel | CRM Automation | Lead Generation | Funnels | Appointment Booking | Retargeting | Follow-Up Automation | Conversion Tracking | Social Media Marketing

  • Facebook Advertising
  • Instagram Ad Campaign
  • Marketing Automation Strategy
  • HighLevel
  • Lead Generation
  • Sales Funnel Implementation
  • Facebook Ads Manager
  • Sales Funnel Copywriting
  • Facebook Ad Campaign
  • Instagram Marketing
  • Facebook Marketing
  • Social Media Marketing
  • Meta Pixel
  • Sales Funnel Builder
  • CRM Automation
  • Marketing Automation
  • CRM Software
  • Facebook Pixel Setup & Optimization
  • Landing Page Optimization
  • Sales Funnel
Akinbote O.

Lagos, Nigeria

$19/hr
5.0
11 jobs

🎯Social Media Marketing | Google ads | Facebook ads | Instagram Ads| Meta ads Expert🎯 Your Facebook and Instagram ads are live, but they’re not converting, no leads, no sales, just spend, while your competitors are using the same platforms to make money daily. 📌 If you're spending money on ads but unsure what’s actually working, 📌Getting leads sometimes, but results feel inconsistent, 📌And also tired of freelancers who “run ads” without understanding your business, You’re not alone, and this is exactly where I help. I help businesses grow through data-driven paid advertising on Facebook, Instagram (Meta), and Google, backed by proper strategy, clean tracking, and continuous optimization. I don’t just launch campaigns. I build ad systems designed to convert and scale. 𝐇𝐞𝐫𝐞'𝐬 𝐖𝐡𝐚𝐭 𝐌𝐚𝐤𝐞𝐬 𝐌𝐲 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭; 🎯Most ad managers focus only on clicks. 🎯I focus on profit, performance, and clarity. That means: ✅Ads aligned with your business goals ✅Correct conversion tracking (so decisions are data-driven) ✅Continuous testing, optimization, and scaling ✅Clear communication, no guessing, no fluff Whether you’re running lead generation, ecommerce, or local service ads, my job is simple: Make your ad spend work harder. 𝐏𝐋𝐀𝐓𝐅𝐎𝐑𝐌𝐒 𝐈 𝐒𝐏𝐄𝐂𝐈𝐀𝐋𝐈𝐙𝐄 𝐈𝐍; 𝐌𝐞𝐭𝐚 𝐀𝐝𝐬 (𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤 & 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦) 🎯Lead generation campaigns 🎯Sales & ecommerce campaigns 🎯Retargeting & lookalike audiences 🎯Creative & copy testing 🎯Meta Pixel & Conversion API setup 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 🎯Search, Display & Performance Max 🎯Keyword research & intent targeting 🎯Conversion tracking (GA4 & GTM) 🎯Campaign optimization for ROI & ROAS 🎯Google Merchant Center (for e-commerce) 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐢𝐞𝐬 𝐈 𝐂𝐨𝐦𝐦𝐨𝐧𝐥𝐲 𝐖𝐨𝐫𝐤 𝐖𝐢𝐭𝐡 🎯Coaches & consultants 🎯E-commerce & Shopify stores 🎯Local service businesses 🎯Online brands & startups 🎯Course creators & digital products (If your business understands value, we’ll work well together.) 𝐖𝐡𝐚𝐭 𝐈 𝐂𝐚𝐧 𝐇𝐞𝐥𝐩 𝐘𝐨𝐮 𝐖𝐢𝐭𝐡 📈Ads account setup & audit 📈Campaign strategy & structure 📈Ad copy & creative direction 📈Audience research & targeting 📈Conversion tracking & analytics 📈Retargeting & funnel optimization 📈Ongoing management & scaling 𝐇𝐨𝐰 𝐈 𝐖𝐨𝐫𝐤 ✅ Strategy before spending ✅ Data-backed decisions ✅ Clear reporting & communication ✅ Long-term growth mindset 𝐈 𝐝𝐨𝐧’𝐭 𝐩𝐫𝐨𝐦𝐢𝐬𝐞 𝐦𝐚𝐠𝐢𝐜 𝐧𝐮𝐦𝐛𝐞𝐫𝐬. 𝐈 𝐛𝐮𝐢𝐥𝐝 𝐫𝐞𝐩𝐞𝐚𝐭𝐚𝐛𝐥𝐞 𝐬𝐲𝐬𝐭𝐞𝐦𝐬 𝐭𝐡𝐚𝐭 𝐢𝐦𝐩𝐫𝐨𝐯𝐞 𝐨𝐯𝐞𝐫 𝐭𝐢𝐦𝐞. You’ll get the best results working with me if you: 🎯Want consistency, not shortcuts 🎯Care about tracking and performance 🎯Are ready to invest in ads responsibly 🎯Want a partner, not just a button-clicker If you’re serious about running ads that are strategic, measurable, and built to scale, here’s how to get started: 1️⃣ Click the “…” in the top-right and select “Send Message.” Tell me about your business, goals, and current ad setup. 2️⃣ Or book a quick 15-minute call We’ll review your situation, spot quick wins, and see if we’re a good fit (no pressure). Let’s build ad campaigns that actually work.

  • Facebook
  • Facebook Ads Manager
  • Social Media Advertising
  • Social Media Ad Campaign
  • Social Media Advertising Analytics
  • Facebook Pixel Setup & Optimization
  • Facebook Advertising
  • Google
  • Google Ads
  • Google Analytics
  • Google Analytics 4
  • SEO Content
  • Advertising Strategy
  • Advertising Design
  • Advertising
Khadija B.

Bahawalpur, Pakistan

$15/hr
4.7
19 jobs

Your Facebook Ads are running. Your leads aren't growing. That's a funnel problem — not a budget problem. I build Meta Ads systems that generate consistent, qualified leads — then automate everything that happens after the click. Results Managed paid campaigns across e-commerce, service, and B2B verticals Restructured audience segmentation to reduce CPL and improve conversion rates Built retargeting systems that recovered cold traffic and closed open funnels Deployed AI chatbot and n8n automation systems that qualify leads 24/7 What I Do ✅ Facebook Ads Manager — campaign setup, targeting, scaling ✅ Instagram Ad Campaigns & Meta Pixel tracking ✅ Retargeting, Lead Generation & full-funnel optimization ✅ Social Media Marketing & Management ✅ Google Ads & Pay Per Click Advertising ✅ Digital Marketing Strategy & performance reporting ✅ AI Chatbots & n8n Automation — lead qualification, CRM workflows, follow-up systems Why This Is Different Most freelancers deliver a campaign. I deliver a system. Ads drive traffic. The automation layer captures it, qualifies it, and feeds your pipeline — without manual input. That combination of Facebook Advertising + AI Automation is what turns ad spend into a repeatable revenue engine. Best Fit E-commerce brands with inconsistent ROAS Service businesses generating leads that don't convert Founders who want AI Automation integrated into their marketing stack Not the right fit if you want overnight results or the lowest price on the page. Next Step Send me your current setup or describe where your funnel is breaking down. I'll identify your 3 biggest gaps within 24 hours — straight diagnostic, no pitch. Currently accepting a limited number of new client engagements.

  • Facebook
  • Social Media Marketing
  • Facebook Advertising
  • Facebook Ad Campaign
  • Facebook Ads Manager
  • Instagram Ad Campaign
  • Instagram Marketing
  • Marketing Strategy
  • Facebook Pixel Setup & Optimization
  • TikTok Marketing
  • TikTok Ad
  • Social Media Advertising
  • Instagram Post
  • Facebook Business Page
  • TikTok
José Luiz M.

Coimbra, Portugal

$25/hr
5.0
45 jobs

⭐TOP 1% of Freelancers on Upwork | +10 Years in Paid Media & Web Development⭐ Your ad budget deserves more than someone who "boosts posts." I build performance-driven paid media systems — on Meta, Google, TikTok, and Reddit — that generate measurable ROI, lower your CPL, and scale what actually works. I became a digital marketer the hard way: running campaigns for my own businesses. That means I treat your budget the way I treat mine — every dollar needs a reason to be spent. ━━━━━━━━━━━━━━━━━━ 💰 RESULTS THAT SPEAK FOR THEMSELVES • Reduced CPL by 40%+ for service-based businesses through Meta Ads funnel restructuring • Built full Google Ads architectures (Search, PMax, Display, Video) from scratch for international clients • Launched and managed Reddit Ads campaigns for US-based tech and SaaS companies • Delivered end-to-end web projects — from landing pages to full WordPress/Webflow builds — optimized for conversion 💻 WEB DEVELOPMENT I don't just run ads — I build the pages they land on. From conversion-optimized landing pages to full website builds, I work across WordPress, Webflow, and custom HTML/CSS. ✅ WordPress (Elementor, WooCommerce, custom themes) ✅ Webflow site setup and CMS configuration ✅ Landing page design and CRO optimization ✅ GTM and analytics integration ✅ Website speed and mobile optimization ━━━━━━━━━━━━━━━━━━ 🚫 I'm NOT the right fit if: ❌ You believe marketing is a magic button ❌ You're looking for the cheapest option ❌ You don't value data and transparency ✅ I AM your person if: ✅ You want a strategic partner, not just a task executor ✅ You need someone who understands both the ads and the landing page ✅ You want clear reporting and honest communication ━━━━━━━━━━━━━━━━━━ Ready to build something that actually converts? Send me a message — I'm always up for a quick call to see if we're a good fit. 🚀

  • Facebook
  • Social Media Management
  • Market Analysis
  • Market Planning
  • Google Ad Manager
  • Facebook Ad Campaign
  • Pay Per Click Advertising
  • Inbound Marketing
  • Marketing Strategy
  • Data Analysis
  • Social Media Marketing
  • Lead Generation
  • Facebook Advertising
  • PPC Campaign Setup & Management
  • TikTok Ad
Jaipal S.

Chandigarh, India

$16/hr
4.6
220 jobs

There are 50,000+ Facebook Ads experts on Upwork, if you need ad setup, I’m not your guy.
If you want a Growth Specialist who can fix broken systems, scale revenue, and build a predictable growth engine, keep reading. 
I’m a Performance Marketer & Growth Specialist with 10+ years of experience helping eCommerce and service-based businesses move from inconsistent results to structured, scalable growth. ★ Why Work With Me ★ Many businesses struggle with unstable campaigns, poor ROAS, and high CPL/CPA. The problem usually isn’t the platfor - it’s the strategy, tracking, funnel, and scaling process. That’s where I come in. My goal is to create campaigns that consistently generate leads, sales, and revenue, while building long-term, sustainable growth systems. My Core Skills: ✅ Facebook Ads ✅ Meta Ads ✅ Lead Generation ✅ Paid Ads & PPC Growth Systems If your Facebook Ads or Meta Ads aren’t producing consistent results, the issue usually isn’t the platform - it’s the strategy, tracking, funnel, or scaling process behind it. I help businesses turn Paid Advertising into a predictable growth engine - not random boosted posts or unstable campaigns. Paid Advertising That Actually Scales: Over the past 10+ years, I’ve worked on 178+ projects, managing over $120K+ in ad spend, helping businesses generate: ✔️ High-quality leads ✔️ Profitable e-commerce sales ✔️ Improved ROAS ✔️ Lower CPL & CPA ✔️ Stable, scalable ad accounts I don’t treat Meta Ads as isolated campaigns. I build full systems around Facebook Ads, Paid Ads, and PPC that support long-term growth. ♦️My Approach to Facebook & Meta Ads Before launching or scaling any Meta Ads campaign, I analyze: ☑️ Offer strength & positioning ☑️ Buyer psychology & messaging ☑️ Funnel structure & landing page alignment ☑️ Meta Pixel & event tracking accuracy ☑️ Account structure & learning phase stability ☑️ Budget vs realistic performance expectations Most accounts fail because they skip these fundamentals. Once the foundation is clear, scaling Meta Ads becomes controlled and data-driven, not guesswork. 🔹Meta Ads & Facebook Ads Services ✔️ Meta Ads Manager Setup & Optimization ✔️ Facebook Ads Campaign Strategy ✔️ Lead Generation Campaigns ✔️ E-commerce Conversion Campaigns ✔️ Shopify Facebook Ads Scaling ✔️ Retargeting & Full-Funnel Optimization ✔️ Creative Testing Strategy (hooks, messaging, angles) ✔️ Advantage+ & Broad Targeting Strategies ✔️ Meta Pixel Setup & Event Tracking ✔️ Conversion Tracking & Analytics Review ✔️ KPI Reporting (CTR, CPC, CPL, CPA, ROAS) ♦️Google Ads & PPC (Supporting Channel) While Meta Ads is the core growth engine, I also support with: ➞ Google Ads (Search, Shopping, Performance Max) ➞ PPC Campaign Audits ➞ Cross-Channel Tracking Setup ➞ Funnel Optimization Across Paid Channels ➞ Budget Allocation Strategy Between Meta & Google Google Ads and PPC are used strategically to strengthen your overall Paid Ads ecosystem — not compete with it. ♦️What Makes My Paid Ads Strategy Different? Most freelancers: ✔️ Launch campaigns quickly ✔️ Test random interests ✔️ Scale too early ✔️ Restart ad accounts frequently ♦️I focus on: ➞ Offer–Market Fit before increasing budgets ➞ Buyer psychology over trend-based targeting ➞ Clean account structure for Meta’s AI learning ➞ Data-backed scaling decisions ➞ Long-term stability instead of short-term spikes I don’t promise overnight success. I build sustainable growth systems :))) ♦️Who I Work Best With 🔹 E-commerce Brands (especially Shopify) 🔹 Service-Based Businesses using Lead Generation 🔹 Coaches & Consultants 🔹 Founders serious about scaling with Paid Advertising I work best with businesses thinking 90 days or longer - not quick experiments. ♦️ Full Digital Marketing Perspective Beyond Facebook Ads and Meta Ads, I understand how Paid Advertising connects with: ☑️ Funnels & landing pages ☑️ Conversion tracking & analytics ☑️ Creative strategy ☑️ Email & retention systems ☑️ Overall digital marketing growth strategy Because Meta Ads work best when the entire system supports them. Final Note: Facebook Ads | Meta Ads | Lead Generation | Paid Advertising These platforms are powerful - but only when built with clarity, structure, and data. If you are serious about turning Paid Ads into a predictable, scalable revenue channel, send me your goals and current situation - and let’s build it properly💗

  • Facebook Advertising
  • Facebook Ads Manager
  • Social Media Marketing
  • Google Ads
  • Consultation Session
  • Digital Marketing
  • Social Media Advertising
  • Social Media Management
  • Pay Per Click Advertising
  • Lead Generation
  • Marketing Strategy
  • Social Media Optimization
  • Facebook Marketing
  • Facebook Ad Campaign
  • Digital Marketing Management
  • Social Media Account Setup

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Facebook Freelancers Hiring FAQs

What is a Facebook freelancer?

Facebook is one of the most dominant social media platforms, providing entertainment and communications channels for consumers and businesses alike. A Facebook freelancer is adept at leveraging the opportunities the platform provides, allowing organizations to engage audiences, advertise products or services, and convert prospects to customers.

How do you hire a Facebook freelancer?

You can source Facebook freelancer talent on Upwork by following these three steps:

  • Write a project description. You’ll want to determine your scope of work and the skills and requirements you are looking for in Facebook freelancer.
  • Post it on Upwork. Once you’ve written a project description, post it to Upwork. Simply follow the prompts to help you input the information you collected to scope out your project.
  • Shortlist and interview Facebook freelancers. Once the proposals start coming in, create a shortlist of the professionals you want to interview. 

Of these three steps, your project description is where you will determine your scope of work and the specific type of Facebook freelancer you need to complete your project. 

How much does it cost to hire a Facebook freelancer?

Rates can vary due to many factors, including expertise and experience, location, and market conditions.

  • An experienced Facebook freelancer may command higher fees but also work faster, have more-specialized areas of expertise, and deliver higher-quality work.
  • A contractor who is still in the process of building a client base may price their Facebook services more competitively. 

Which one is right for you will depend on the specifics of your project. 

How do you write a Facebook freelancer job post?

Your job post is your chance to describe your project scope, budget, and talent needs. Although you don’t need a full job description as you would when hiring an employee, aim to provide enough detail for a contractor to know if they’re the right fit for the project.

Job post title

Create a simple title that describes exactly what you’re looking for. The idea is to target the keywords that your ideal candidate is likely to type into a job search bar to find your project. Here are some sample Facebook freelancer job post titles:

  • Facebook leads generator needed for small retail boutique
  • Help me grow my Facebook followers
  • Post our blog content on Facebook and engage our audience

Project description

An effective Facebook freelancer job post should include: 

  • Scope of work: From engaging with followers to creating ad campaigns, list all the deliverables you’ll need. 
  • Project length: Your job post should indicate whether this is a smaller or larger project. 
  • Background: If you prefer experience with certain industries, platforms, or strategies, mention this here. 
  • Budget: Set a budget and note your preference for hourly rates vs. fixed-price contracts.

Facebook freelancer job responsibilities

Here are some examples of Facebook freelancer job responsibilities:

  • Respond to all comments left by our followers
  • Create an ad campaign designed to increase lead generation
  • Create and post memes that parallel our new company content on a weekly basis

Facebook freelancer job requirements and qualifications

Be sure to include any requirements and qualifications you’re looking for in a Facebook freelancer. Here are some examples:

  • Minimum of 5 years increasing influencer status by engaging with social media followers
  • Adept at creating Facebook ads that capture the attention of our audience
  • Experience leveraging social media audiences to grow website traffic