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🎯 Top 1 Programmatic & Paid Media Strategist | DV360, The Trade Desk, CTV, Campaign Planning | $50M+ Optimized Ex-Googler and 🥇 Top Expert-Vetted Programmatic Advertising & Paid Media Specialist with 11 years of experience designing performance-driven campaigns across programmatic, CTV, native, display, and social ecosystems. I hold advanced certifications in leading DSPs and SSPs, including DV360, The Trade Desk, Xandr, Adform, Amazon DSP, Nuviad, PulsePoint, StackAdapt, Equativ, PubMatic, Magnite, MNTN, and platforms like Google Ads, Meta Ads, Reddit, Salesforce Marketing Cloud, and CTV/DOOH solutions. I’ve delivered measurable results for global brands including DistroKid, BMW, Apple, Philips, Novartis, HearX, and Nature’s Bakery, optimizing budgets and controlling carbon emissions. I solve two critical questions for every growth team: •"Where is spend leaking?" •"What should we double down on next?" I design and manage full-funnel Paid Media ecosystems across CTV, display, native, social, and DOOH for industries like E-commerce, iGaming, Sports Betting, FinTech, Retail, Healthcare, and DTC. ✅ Platforms I Master • Demand Side Platforms (DSPs): DV360, The Trade Desk, Amazon DSP, Adform, Xandr, StackAdapt, PulsePoint, Nuviad, Yahoo DSP • Ad Platforms: Meta Ads, Google Ads, Reddit • Measurement & Analytics: Scope3, Adelaide, CM360, GA4, Looker, Salesforce • Supply Side (SPO): PubMatic, Index Exchange, Equativ 📊 Services That Drive ROI • End-to-End Campaign Strategy & Execution • Advanced KPI Optimization (CPA, ROAS, VCR, gCO2PM) • Custom Live Dashboards (GA4, Data Studio, Looker) • Funnel Diagnosis & Offer-Creative Mapping • Programmatic Deal Curation & SPO Planning • AdOps Automation & Audience Intelligence • Bot Traffic Elimination & Placement Quality Control ✅ Key Achievements • Novartis CTV: $182K campaign → 7.8M completed views at 98% VCR, 607 gCO2PM (-35% vs benchmark) • Apple Instream (OLV): 7.9M impressions, $0.02 CPCV with performance-led supply pruning • Nature’s Bakery Carbon Modeling: 526.6 gCO2PM (-27% vs baseline), 84% VCR • Philips Germany IPL & OHC: 282K+ completed views, €0.028 CPCV, emissions benchmarking via CarbonSight • HearX Full-Funnel & MMT Model: 98% CTV completion, 82% sales via remarketing, geo-based incrementality • DistroKid MTA Pipeline: Custom attribution using 1P data and view-through logic • Betika iGaming: $517K revenue, 0.1 cost per bet, 5M+ conversions 🧰 Custom Dashboard Toolkit Clients get real-time visibility into registrations, installs, deposits, engagement, and ROI. My dashboards act as daily operating systems, not weekly reports, integrating carbon emission modeling and gCO2PM metrics. ✅ Certified Platforms • DV360, CM360, Google Analytics (GA4), Google Ads • The Trade Desk, MediaMath, PulsePoint, Nuviad • Amazon Ads, Meta Ads, Adform, MNTN, Equativ 💼 Why Work With Me • Senior manager leading paid media strategy, not just execution • Custom-built systems to scale campaigns with clarity • Data-backed, full-funnel strategy across CTV, DOOH, Display, Native, and OLV

#Microsoft365 #Office365 #Intune #EntraID #AzureAD #ExchangeOnline #Helpdesk #ITSupport #MSP #DeviceManagement #ActiveDirectory #AWS #Azure #VMware #WindowsServer #RMM #ConnectWise #NinjaRMM #Kaseya #Atera #ServiceNow #GoogleWorkspace #IPCamera #CCTV #VideoSurveillance #NVR #RTSP #ONVIF #Hikvision #Dahua Microsoft Certified IT Professional with 7+ years of experience in IT Support, Microsoft 365, Cloud Administration, MSP Operations, and Infrastructure Management. Key Expertise: • IT Helpdesk Support (L1 / L2) • User Onboarding & Offboarding • Microsoft 365 / Office 365 Administration • Exchange Online & Email Migration • Azure AD / Entra ID / Intune Device Management • Active Directory & Group Policy Administration • AWS / Azure Cloud Administration • Windows Server Administration (2012–2022) • VMware, Hyper-V & Virtualization • Endpoint & Device Management • Backup Solutions (Veeam, Acronis, Unitrends) • Security Management (SonicWall, Sophos, Meraki) • VPN Configuration & Network Troubleshooting • Remote Monitoring & Management (RMM) • ConnectWise, SolarWinds, ManageEngine, NinjaRMM, Kaseya, Atera • ServiceNow, Jira Service Desk, Zendesk, Freshservice • Google Workspace Administration & Migration • Zoom, Slack, Jira & Confluence Support • IP Camera Installation, Configuration & Troubleshooting • CCTV, NVR, DVR & Video Surveillance Support • RTSP Stream & ONVIF Configuration • Camera Connectivity, Remote Access & Playback Troubleshooting • VMS Monitoring & Security Camera Management • Hikvision, Dahua, Axis & UniFi Protect Support Why Hire Me? ✔ 7+ Years of IT & MSP Experience ✔ Fast Response & Reliable Support ✔ Microsoft 365, Cloud & Infrastructure Expert ✔ Strong Troubleshooting & Problem-Solving Skills ✔ Security-Focused & SLA-Driven Support ✔ Clear Communication & Detailed Documentation ✔ 24/7 Camera Monitoring, CCTV/NVR Management & Home Automation Support ✔ Microsoft 365 Technical Writer | SOPs, Knowledge Base Articles, User Guides & SEO Content ✔ Available for Long-Term and Ongoing Support I help businesses reduce downtime, improve productivity, secure their IT infrastructure, and maintain reliable surveillance systems.

Hello there! Herald Estrada here! If you’re looking for someone who can keep customers happy, increase retention, and turn conversations into revenue, you’re in the right place. I bring multiple years of experience in Customer Support, Sales, and Client Support Analysis, helping businesses deliver exceptional customer experiences while driving growth both locally and internationally. I specialize in handling customers across email, live chat, phone, and CRM platforms, ensuring every interaction builds trust and long-term loyalty. 💼 What I bring to your business - Deliver fast, friendly, and solution-focused customer support - Turn inquiries into sales opportunities and conversions - Improve customer satisfaction, retention, and lifetime value - Analyze customer interactions to identify trends and improvements - Manage high ticket volumes while maintaining quality and empathy 🛠 Tools & Platforms HubSpot • Salesforce • Intercom • Voice and VoIP Software • Live Chat • CRM Systems • Helpdesk Platforms • Google Workspace • Slack • Account Creation • Microsoft Office Suite • Windows and MacOS Support • Feedback and Survey Tools 📈 My specialties - Customer Service & Technical Support - Sales Support & Lead Conversion - Client Success & Account Management - Email, Chat & Phone Support - Order Processing, Refunds & Escalations - CRM & Helpdesk Management - Customer Experience (CX) Improvement - Reporting & Support Analytics I understand that great support is more than answering tickets — it’s about building relationships, solving problems quickly, and helping your business grow. If you need a reliable professional who can represent your brand with care and professionalism, let’s work together. 🤝

#AWS #Azure #VMware #ManagedCloudServices (#MSP) #ServerAndEmailMigration #SLA24/7/365 #Office365Administration #Exchange #HomeAssistant #AWSDevOps #AzureDevOps #ServerAdmin #BackupSolutions #ConnectWise #SolarWinds #ManageEngine #NinjaRMM #Kaseya #Atera #Automate #MSP With over 6+ years of hands-on experience in the IT industry, I specialize in delivering end-to-end solutions in Windows Server Administration, Cloud Infrastructure (AWS & Azure), Network Security, IP Camera & Video Surveillance Systems, and Remote Technical Support. My work is rooted in precision, reliability, and long-term value—making me the go-to tech partner for businesses worldwide. 🔧 My Core Expertise Includes: Windows Server Setup, Migration & Troubleshooting (2012–2022) MSP Support – Helpdesk, RMM, SLA Compliance, Ticketing (JIRA, ServiceNow, Zendesk) Cloud Management – AWS EC2, S3, IAM, Azure AD, M365 Admin Virtualization – VMware, Hyper-V, Proxmox, VirtualBox Home Automation – Home Assistant Expert Network & Security – SonicWall, Sophos, Meraki, VPN Configuration Backup & Monitoring – Veeam, Acronis, N-able, PRTG Email & Collaboration – Microsoft 365, Exchange, Outlook, SharePoint, Teams IP Camera Installation, Configuration & Troubleshooting VMS/NVR Monitoring, RTSP Stream & ONVIF Configuration AI-Based Camera Features – Person Detection, Motion Detection & Smart Alerts Camera Connectivity, Video Playback & Remote Access Troubleshooting Linux-Based Troubleshooting & Technical Support I am passionate about solving complex technical issues, improving system reliability, and delivering fast, professional support to clients across the globe.

I specialize in VoIP solutions with a focus on RingCentral (EX & CX) and Zoom (Phone & CC) project implementation and ongoing support. As a subject matter expert in the field, I work with businesses of all sizes to streamline communication systems, resolve complex technical challenges, and deliver seamless transitions to cloud-based telephony. Here's what you can expect when working with me: Deep Roots in VoIP: I'm not just certified; I'm passionate about what I do. With experience in RingCentral, Avaya, Zoom and Vonage, I'm well-versed in the intricacies of these platforms both in its UCaaS and CCaaS versions. Your Time Matters: I understand that every second counts in your business. That's why you can rely on me for prompt responses and effective solutions. Who I Serve: From small startups to large enterprises, I've had the privilege of assisting businesses of all sizes. My expertise spans various industries, including law firms, universities, fitness, and finance, to name a few. Here is a list of the most common tasks I perform within a VoIP platform: Call queues / Auto Attendant - IVR Call Forwarding / Call Routing Voicemail Setup / Custom Answering Rules Porting / User setup / Limited extensions SMS Automation** (10DLC) Multi Site Call logging expert / Audit trail Announcement / Audio greetings - Voice over Desk Phone Provisioning I'm here, ready to be your partner in enhancing your communication systems. Reach out to me here on Upwork and let's start a conversation, looking forward to understanding your unique needs and finding the perfect solution for you!

As a Technical Support Specialist with 13 years of experience supporting SaaS and on-premise environments, I can help you deliver fast, reliable support to your clients through efficient troubleshooting, ticket management, and clear technical communication. Improve response times, troubleshoot technical issues efficiently, and provide professional customer service via email, chat, and phone. I can help you with the following: 🔹 Tier 1–2 technical support and incident management. 🔹 Support for SaaS, applications and businesses. 🔹 Working with ticketing systems and CRMs, including ServiceNow, Jira, Zendesk and Service Manager. 🔹 Handling a high volume of support tickets while maintaining SLA targets. 🔹 Troubleshooting software, hardware, network and user access issues. 🔹 Providing support for Windows and Linux environments. 🔹 Handling customer communication and escalations. 🔹 Create knowledge bases and support documentation. 🔹 Identifying recurring issues and suggesting process improvements. Beyond solving tickets, I focus on creating clear communication, accurate documentation, and positive customer interactions that help build trust and long-term retention. I’m adaptable, detail-oriented, and comfortable working independently or as part of a distributed support team. If you’re looking for dependable technical support with strong troubleshooting and customer service skills, I’d be happy to discuss how I can help your team.