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I’m a senior researcher with over 20 years’ experience delivering high-quality market, company, and industry research for startups, SMEs, market research companies and large organisations. I work across all commercial research environments, helping clients make confident, evidence-based decisions. Whether you need to understand your customers better, map competitors, size a market, or validate a new product, market, or business idea, I provide clear, practical insights you can actually use. What I do Market & Industry Research: I dig deep into industries to identify trends, opportunities, risks, and competitive dynamics. I’m industry-agnostic and have worked across a wide range of sectors and global regions. Competitor & Strategic Analysis: From landscape mapping to detailed competitor profiling, I identify current and emerging players, analyse positioning, and highlight gaps and opportunities. Company, Lead & Acquisition Sourcing: I regularly support clients by identifying companies in niche or hard-to-research sectors. This includes competitor discovery, investment and acquisition targets, and lead sourcing. I use multiple professional tools, manually verify findings, and deliver clean, well-structured results tailored to your criteria. Market Sizing (TAM / SAM / SOM): Market sizing is a core strength. I build robust TAM, SAM, and SOM models for startups and SMEs, clearly explaining assumptions, methodologies, and outputs so you can confidently use the results with investors or stakeholders. Qualitative Research & Expert Interviews: I conduct in-depth qualitative research, including expert recruitment and interviews for competitive intelligence and market insight. These projects deliver exclusive, human-led insights that go beyond what AI or desk research alone can uncover. Quantitative Research & Surveys: I design, run, and analyse consumer surveys and interviews to uncover customer needs, pain points, and behaviours, turning raw data into actionable insight and clear reporting. How I work Access to major industry databases and public statistical sources Transparent methodologies, with full sources, models, and workings provided Clear communication, regular updates, and collaborative check-ins Available for both short-term projects and long-term research partnerships If you’re looking for a reliable, detail-oriented researcher who can turn complex information into meaningful insight, I’d be happy to help.

I’m a senior research manager with 8+ years’ experience delivering mixed-method insight across customer experience (CX), employee experience (EX), brand and market research. I specialise in designing surveys, analysing quant + qual data, and turning messy findings into clear, executive-ready recommendations. I’ve delivered research and stakeholder-ready reporting for teams at Promising Outcomes, Perceptyx, YouGov, Edelman Data & Intelligence, and Hall & Partners - often under tight timelines, with high standards for QA and clarity. What I deliver (not just “analysis”) Survey design that answers the real question (questionnaire, logic, scales, sampling input) Clean, defensible outputs (QA checks, consistency, charts that don’t mislead) Insight that’s usable (so-what, now-what, priorities, and implications) Decks people actually read (structured narrative + executive summary + sharp visuals) Typical projects I’m hired for Employee engagement or pulse survey reporting (EX) Customer feedback / CX surveys, drivers, and segmentation Competitive scans + secondary research for strategy teams Quant + qual synthesis into a single story “We need this turned into a client-ready PowerPoint fast” Tools & ways of working I’m comfortable working with your templates, your KPIs, and your stakeholder expectations. I’m also experienced using AI to improve research efficiency without compromising rigour. If you want research that’s clear, strategic, and decision-ready, send me a message with your objective and timeline.

Top Rated Plus Freelancer ranked among the top 3% of talent based on Upwork's criteria 🚀 I am a Research Consultant, Academic, and Data Analyst with a PhD in Social and Behavioural Psychology from the University of St Andrews, Scotland's top-rated university. My research experience extends to 10+ years of designing surveys and questionnaires, implementing both quantitative and qualitative research methodologies 📊 I have also been the chief researcher in a major research culture project at the University of St Andrews, which examined research culture in British universities. This project involved academics and professors from different schools and disciplines, and was later extended to include collaborators from the University of Glasgow. Further, I am the author of several publications in peer-reviewed journals 🎓 To be more detailed, I would like to outline what I do: ✅ Design and validate psychological assessments against other well-established measurements in their respective fields. ✅ Analyse quantitative and qualitative data research using statistical packages like R, SPSS, JASP, AMOS, and NVivo. ✅ Create appealing visualisations to present the data findings in a friendly and comprehensive way. ✅ Extensive experience working independently and within teams (I also enjoy being a team player!). ✅Teach and supervise students at higher education institutions in the UK and the Middle East.

I am a qualitative researcher with over ten years of experience working with complex human data, across NHS services, addiction recovery, and private practice. My background is in psychology and mental health, which means I bring genuine depth to research involving human behaviour, lived experience, and sensitive topics. My work has always involved identifying patterns in complex information, synthesising findings clearly, and communicating insights to support decision-making. I have contributed to formal research in NHS settings, including leading a study examining predictors of inpatient length of stay across multiple sites, and I have recently completed freelance research support work including institutional mapping and outreach strategy for a fellowship application. I am particularly well suited to projects involving sensitive subject matter, interview-based research, or data that requires careful interpretation rather than just processing. Available for freelance and project-based work.

UK-based doctoral-level researcher with over 17 years of experience working for the public and private sectors as a data-driven researcher. I am detail-orientated, organised, self-motivated, and capable of handling many work streams at once, and have demonstrated these skills through my project management experience and diverse research portfolio. My qualifications include a PhD in Sociology from the University of Sussex and a proven track record of delivering actionable insights to clients. Currently a part-time research associate with Symphony Talent (ST) and a Senior Research Associate for Clinigma. My main services include qualitative research design, implementation and strategy; Survey design; industry and market research and analysis; Internet research, white papers, articles and literature reviews. I am skilled in the use of NVivo, Atlas.ti, SurveyMonkey, Excel and other analysis software. See below for further research skills: Research skills: • Research and evaluation – moderation of in-depth interviews, focus groups and workshops. • Development of research materials: topic guides for in-depth interviews and focus groups. • Research on sensitive topics and with vulnerable groups - including those with disabilities, mental health conditions and participants of clinical trials. • Basic analysis of quantitative datasets; online surveys, postal and telephone surveys. Descriptive analysis using SPSS and other programs such as DisplayR for innovative visualisation of data sets. • Transcription services using the latest AI-enable software such as Otter.ai. • Survey development using SNAP, Qualtrics, Survey Monkey, Alchemer and other programmes as required. • Qualitative analysis including thematic, discourse, grounded theory and action research approaches. Use of Atlas, NVivo and Dedoose analytic software. • Synthesis and analysis – consultations, case studies, desk research, literature reviews, data analysis. • Giving presentations and workshops. • Dissemination and data visualisation using infographics and Tableau. • Engaging, communicative, adaptive and efficient. Adaptable, efficient, insightful and organised, with excellent communication skills. Ability to work both independently and collaboratively. • Tech-savvy and able to quickly learn and adapt to new programs and web platforms. • Familiar with the scholarly publishing landscape

Policy and research specialist with experience in the UK Parliament and independent research organisations. Skilled in quantitative and qualitative research and producing high-impact written outputs. Currently undertaking research and policy work at the Work Foundation, focusing on employment, job quality, labour market inequality and progression.