Hire the Best UI Designers
in the United Kingdom

Top Rated Plus UI/UX Designer | 10+ Years in Product Design | Figma Specialist 1M+ Users Impacted | SaaS, Fintech, Healthcare Experience Data-Driven Design | Boosted Engagement, Improved Conversions AI-Assisted Product Design | Scalable Design Systems 60+ Projects Shipped | Bold, Scalable, High-Impact Solutions Startup Partner | Helped Raise Pre-Seed & Scale Fast Hi, I'm Jay, a UI/UX designer with 10+ years of experience building high-converting, user-centred products for web and mobile. I specialise in Figma and have designed products used by over a million people, across SaaS, fintech, healthcare, blockchain, and proptech. My work blends human-centred design thinking with data-driven UX strategy, and I lean on AI tools (ChatGPT, Claude, Perplexity, Figma AI, Figma Make, Google AI Studio) to move faster without cutting corners on quality, from research and ideation through to user flows, design systems, and interactive prototypes. I've worked with early-stage startups building their first product, and established companies untangling years of design debt. Either way, my job is the same: take messy requirements and turn them into clean, scalable design systems that developers can actually build from without guesswork. A few of my projects have gone on to help clients raise pre-seed funding and scale quickly, which tells me the work isn't just good-looking, it's doing its job. Clients value my product-led thinking, swift turnaround, and clear, open communication. Every project is approached strategically to ensure the design is not only visually appealing but also delivers on performance. I can start within 24 hours and take you from a rough concept all the way to a polished, fully interactive prototype ready for development handoff. If you want a product that looks great and performs even better, let's talk. Keywords to find me: Figma Expert, UI/UX Designer, Product Designer, AI Product Design, AI UX Design, Mobile App UI/UX, SaaS Dashboard Design, Landing Page UI, Fintech App Design, Healthcare UX, Blockchain UI/UX, AI Interface Design, Design System (Figma), Figma AI, AI Prototyping, Interactive Prototype, High-Fidelity UI Design, Wireframes & Mockups, Conversion Optimised UI, User Flow Design, CRM UI/UX, UX Strategy, UX Audit, SaaS Platform UI/UX, Ecommerce UI/UX.

🛒 𝐈 𝐛𝐮𝐢𝐥𝐝 𝐬𝐜𝐚𝐥𝐚𝐛𝐥𝐞 𝐒𝐡𝐨𝐩𝐢𝐟𝐲 & 𝐂𝐌𝐒 𝐰𝐞𝐛𝐬𝐢𝐭𝐞𝐬 𝐞𝐧𝐠𝐢𝐧𝐞𝐞𝐫𝐞𝐝 𝐟𝐨𝐫 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞, 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬, 𝐚𝐧𝐝 𝐥𝐨𝐧𝐠-𝐭𝐞𝐫𝐦 𝐠𝐫𝐨𝐰𝐭𝐡. 𝐈 𝐚𝐦 𝐁𝐢𝐥𝐚𝐥 𝐀𝐡𝐦𝐚𝐝 𝐒𝐡𝐨𝐩𝐢𝐟𝐲 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐞𝐫 & 𝐂𝐌𝐒 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐢𝐬𝐭 𝐰𝐢𝐭𝐡 𝟒+ 𝐲𝐞𝐚𝐫𝐬 𝐨𝐟 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐢𝐧 Shopify / Shopify Plus, WordPress development, UI/UX design, and SEO-driven development. I work with brands that need reliable, high-performance systems not just good-looking websites. My approach combines clean architecture, conversion-focused UI/UX, and technical SEO to ensure your site performs under real-world traffic and continues to scale as revenue grows. 🚀 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 & 𝐂𝐚𝐩𝐚𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 ✅Shopify & Shopify Plus Development • Custom Shopify themes, sections & templates • Advanced Shopify Liquid development • Shopify Plus–ready architecture • CRO-focused landing pages & store optimization • Speed, performance & Core Web Vitals optimization ✅WordPress & CMS Development • Custom WordPress websites & theme development • WooCommerce development & optimization • SEO-friendly CMS architecture • Performance, security & scalability optimization ✅UI/UX Design (UI/UIX) • Conversion-driven UI/UX for eCommerce & CMS • Figma-to-Shopify / CMS implementation • UX audits to improve engagement & revenue • Mobile-first, responsive design systems ✅SEO & Performance Optimization • Technical & on-page SEO for Shopify & CMS • Page speed, schema & site structure optimization • SEO-ready builds designed to rank and convert 🏆 𝐖𝐡𝐲 𝐄𝐧𝐭𝐞𝐫𝐩𝐫𝐢𝐬𝐞 & 𝐇𝐢𝐠𝐡-𝐕𝐚𝐥𝐮𝐞 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 𝐂𝐡𝐨𝐨𝐬𝐞 𝐌𝐞 ✔ Senior-level Shopify & WordPress with CMS expertise ✔ SEO-optimized, conversion-focused development ✔ Scalable systems built for growth not quick fixes ✔ Clear communication & professional delivery ✔ Experience working with performance-driven teams I don’t just execute tasks 𝐈 𝐡𝐞𝐥𝐩 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 build digital assets that support traffic growth, sales, and long-term scalability. 📩 𝐋𝐞𝐭’𝐬 𝐖𝐨𝐫𝐤 𝐓𝐨𝐠𝐞𝐭𝐡𝐞𝐫 𝐈𝐟 𝐲𝐨𝐮 𝐧𝐞𝐞𝐝 a Shopify Developer, Shopify Plus Expert, WordPress Developer, CMS Developer, UI/UX Designer, or SEO Specialist who understands enterprise-level performance and scalability, let’s connect. 𝐒𝐞𝐧𝐝 𝐚 𝐦𝐞𝐬𝐬𝐚𝐠𝐞 𝐚𝐧𝐝 𝐥𝐞𝐭’𝐬 𝐝𝐢𝐬𝐜𝐮𝐬𝐬 𝐡𝐨𝐰 𝐭𝐨 𝐛𝐮𝐢𝐥𝐝 𝐚 𝐬𝐲𝐬𝐭𝐞𝐦 𝐭𝐡𝐚𝐭 𝐠𝐫𝐨𝐰𝐬 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 🚀 🛠️ 𝐂𝐨𝐫𝐞 𝐒𝐤𝐢𝐥𝐥𝐬: UI/UX Design • Product Design • Figma Expert • Adobe XD • Framer • Relume • Sketch • Web Design • Mobile App UI • SaaS Dashboard Design • Wireframing • Prototyping • UX Research • Design Systems • User Flow Mapping • Information Architecture • Usability Testing • User Journey Mapping • Responsive Design • Component Libraries • Interaction Design • Accessibility (WCAG 2.1) • Conversion Optimization • User Retention UX • Landing Page Design • Dark Mode UI • Dashboard UX • UX/UI Strategy • MVP Design • UX Audit • Data Visualization • UX Copywriting • UX for Startups #ShopifyExpert #Shopify, #Shopify Plus, #Shopify Development, #Shopify App Development, #Shopify Theme Customization, #Liquid, #HTML, #CSS, #JavaScript, #React, #GraphQL, #Shopify Flow, #Shopify Speed Optimization #Shopify #ShopifyStoreDesign #ShopifyDeveloper #ShopifyWebsiteDesigner #ShopifyWebsiteDesign #ShopifyDesigner #ShopifyExpert #ShopifySpecialist #ShopifyAppDeveloper #Ecommerce #LandingPage #Shopifyexpertupwork #ShopifyPlus #Ecommercedeveloper #WebDesign #Dropshipping #FrontEndDevelopment #Topratedplusdeveloper #ShopifyLandingPageExpert #ShopifyStoreRedesign #ShopifyThemeDeveloper #WordPress Developer #CMS Development # UX/UI Designer #SEO Expert

I am a Top Rated Plus UX/UI designer and qualified Chartered Accountant with 17 years of experience and $300K+ earned on Upwork, specialising in AI-powered products, SaaS platforms, and fintech interfaces. The CA qualification matters more than it sounds. When I design a fintech dashboard, a credit platform, or a data-heavy SaaS product, I understand the financial logic behind what I am building, not just the visual execution. That combination is rare and it changes the quality of every design decision. I have designed LLM chat interfaces, AI analytics dashboards, mobile apps, data-heavy fintech tools, and end-to-end SaaS platforms, all built around one principle: complex technology should feel effortless to the person using it. I also build with AI. I use Claude Code, and Google Stitch in my workflow, which means I iterate faster, explore more directions, and deliver more in less time than a traditional design process allows. I have shipped a full 52-screen SaaS platform using Claude Code and Cursor, design and implementation, solo. My process is research first, structure second, visuals third. I audit before I design, wireframe before I polish, and hand off files that developers can build from without asking a single clarifying question. 100% Job Success Score across 55 projects. I do not just deliver screens, I deliver products that work.

I help SaaS, fintech and cybersecurity startups build high‑converting websites and product interfaces. 7+ years in UX/UI and web design (Figma, Webflow, Framer). Enterprise experience: Nasdaq, AssetMark, Miscreants, Orion, and some startups like Mallory, Nebari, Taygo, Mitigrate and Ovoko! 🚀 No AI‑generated “slop”, no templates, only custom, hand‑crafted design. Every project is built from scratch around your users, goals, and brand, so your site and product feel unique and credible, not generic. I use AI strictly for research and early‑stage ideation. Your final website or product is never AI‑generated; it’s a custom, hand‑crafted design. What I do: ✅ End‑to‑end website design: landing pages, marketing sites, pricing pages, onboarding flows ✅ Product UX/UI: security dashboards, internal tools, user portals, mobile‑first experiences ✅ MVP design to validate ideas and attract investors (clear flows, crisp UI, fast iterations) ✅ Redesigns of existing apps/websites to improve conversion, activation, and retention ✅ Figma → Webflow/Framer handoff and implementation (pixel‑perfect, responsive, fast) ✅ Design systems & UI kits for consistent, scalable product design How I work: • Start with your goals, users, and constraints (timeline, tech stack, brand) • Map user flows and key actions (sign‑up, book demo, purchase) before designing screens • Deliver clean, component‑based Figma files and/or production‑ready Webflow/Framer sites • Communicate clearly, hit deadlines, and iterate quickly based on feedback and data Why clients choose me: • 7+ years of experience with enterprise (Nasdaq, AssetMark, Orion Innovations, Miscreants) and startups (Mallory, Taygo, Mitigrate, Ovoko) • Custom, hand‑crafted design, no AI‑generated layouts, no copy‑pasted templates • Business‑minded approach: I design to drive sign‑ups, demos, and revenue, not just “pretty screens” • Deep understanding of trust‑critical domains: fintech and cybersecurity, where clarity and credibility are key Core skills: • UX/UI design for SaaS, fintech, and cybersecurity startups • Landing pages, marketing sites, and product/security dashboards • Wireframing, prototyping, and user flow design • Design systems, UI kits, and visual design (typography, color, branding) Tools: Figma, Webflow, Framer, Adobe Photoshop, Spline. I may use AI for research and drafts, but final UX/UI and visual design are always custom and human‑crafted. Ideal projects: • Small company websites (5–50 employees) that need a modern, credible online presence • SaaS websites: landing pages, marketing sites, pricing pages, and onboarding flows • B2B SaaS, fintech, and cybersecurity landing pages and marketing sites • Startup websites • Product and security dashboards, internal tools • Redesigns of existing sites to improve conversion and brand perception If you’re looking for a senior designer who treats your project like a business problem (not just a design task), send me a short brief: your product, target users, main goal, and timeline. I’ll reply with a clear plan and timeline. Thanks for taking the time to read this. One last thing... there's a reason I have a 100% success score on Upwork. It’s because I’m committed to your success and I’ll do unlimited revisions until you’re happy! Get in touch! Simply click the MESSAGE button in the top right corner. P.S. You might enjoy reading these testimonials from some of my happy clients: 💬 "Vitalij excels as a professional UX/UI designer. Their swift response to requests and the on-time completion of the project in accordance with the defined schedule and technical task were highly commendable." 💬 "Vitalij is an excellent UI designer. He works autonomously and under direction comfortably and makes lots of suggestions on how designs can be improved. His design work is very high quality and his understanding of design, UI/UX and CMS is brilliant. Very happy with the work he has completed for me and will continue to use his services."

I help teams de-risk complex digital products and services before they waste months building the wrong thing. My work sits at the intersection of UX strategy, product discovery, service design, and evidence-led product improvement. I’m strongest when the problem is messy: regulated journeys, multi-stakeholder services, unclear user needs, low conversion, high support burden, or a product that technically works but users still struggle to trust or complete. Selected proof from past work: • HMRC / Help to Save — contributed to a government savings service that reached 100% GDS compliance, won 3 Financial Services Forum Awards, achieved 91% user satisfaction, supported ~450,000 opened accounts, and helped users save £372.5M. • HMRC Identity Verification — service improvement work associated with a 122% increase in user satisfaction, 72% successful identity verifications, 30–40% improvement across adoption metrics, and integration into 30+ government services. • Chambers and Partners — UX/content/product work associated with a 7x increase in primary goal conversions, 4.5x increase in secondary goal conversions, 3,000 content items inventoried/restructured, global card sorting with lawyers, and a 5x valuation increase from 2018 to 2023. • Veygo by Admiral — insurance journey improvement associated with a 23% reduction in customer service calls. • Healthy Working Wales — public health/workplace wellbeing service redesign with 86% first-click success and 85% task success. How I can help: • Customer discovery and research planning • Interview scripts, synthesis, and go/no-go recommendations • UX audits and conversion/friction analysis • Service blueprints, journey maps, and opportunity mapping • Design-system and product experience strategy • Landing-page and proposition validation • Regulated/public-sector service improvement • Stakeholder workshops and evidence-backed prioritization I’m not here to make screens prettier in isolation. I help teams understand what needs to change, why it matters, and what to do next — then I can support the design direction, experiments, and delivery plan to make that change real. Good fit projects usually involve SaaS, healthcare, fintech, govtech, public services, insurance, marketplaces, or complex B2B products where trust, completion, accessibility, and measurable outcomes matter. If you need a senior partner to clarify the problem, validate the opportunity, and turn research into practical product/design decisions, I can help.

Hey 👋 I'm Ollie - a London based Product Designer with 12+ years experience. I've worked with global corporations and agencies through to small scale startups being the founding designer on a project. The projects I enjoy most are the ones with interesting user problems to solve, where the solution may feel simple but there is depth and detail to the design decision. I'm comfortable working independently and moving quickly once an initial scope has been set. I know Upwork well and pride myself on delivering design projects accurately and on time. There's a lot of buzz words to describe what I do, but to me - what's most important is that my work has a positive impact on the people that use it. Some of the organisations I've worked with over the years include: → BBC → M&S Food → Discovery+ → Maplin → Vodafone → Moneybox → Aviva → Samsung Below is a link to a Figma file showcasing some recent and in-progress projects. I am confident using all modern design tools, but Figma has been my go-to since 2016. https: // buchanan.design/figma