I help local businesses get found by more people in their area and turn Google searches into new customers.
My work is focused on Local SEO — improving your Google presence, finding the right local keywords, fixing SEO issues on your website, and helping you compete for searches that actually matter to your business.
I can help with:
• Google Business Profile optimization
• Local keyword research
• Google Maps visibility
• Competitor research
• On-page SEO
• Service and location pages
• Technical SEO fixes
• Google Search Console & GA4
• SEO audits and ongoing optimization
I care about the numbers that matter to a local business: more visibility in the right area, more people finding your services, and ultimately more calls, inquiries, bookings, and customers.
If you're not sure why competitors are showing above you on Google, I can also audit your current SEO and show you where the biggest opportunities are.
Off-Page SEO
On-Page SEO
SEO Audit
Squarespace
Webflow
Wix
Ecommerce SEO
Ahrefs
SEMrush
Google Analytics 4
Google Ads
Google Sheets
Google Tag Manager
Shopify
Email Marketing
Stefan C.
Belgrade, Serbia
$60/hr
4.6
191 jobs
✅ Upwork's #7 Ranked SEO | ✅ 100+ 5-Star Reviews (see what they have to say!) | ✅ Strategy-Led SEO
⭐⭐⭐⭐⭐ "Stefan was 100% the most experienced, knowledgeable, and hardest-working SEO we have EVER used. You will NOT find anyone like him, he is truly one of a kind. He is the absolute real deal who will definitely deliver results and increased rankings, even in the most toughest industry. From our experience, we guarantee that he will boost your rankings."
⭐⭐⭐⭐⭐ "Stefan is ridiculously talented at SEO! In a very short time, we were ranking on Google and getting organic traffic and revenue. He's on the bleeding edge of his craft, he knows how to expertly use AI to generate content that drives revenue. If you are looking for a guy to get great backlinks and write fantastic SEO content. This is your guy!"
Search has split in two. There's heavy overlap, but plenty of collision as well, and most brands are still optimizing for just one half of it, or treating each half in isolation. Both approaches are wrong, and if you stick with me a little further down, I'll explain exactly why.
Your customers are still on Google. But a growing share of high-intent research now starts inside ChatGPT, Claude, Perplexity, Gemini, and AI Overviews, and those engines decide what to cite using signals that overlap with SEO without being identical to it. Run the two as separate campaigns and they work against each other. Run them as one and they compound.
That is what I build, and I have the numbers to back it.
MOST RECENT WORK
Since 2022 I have been part-time Director of SEO for a Canadian publishing group running five high-tech news titles. In January 2025 they gave me full freedom to build for AI search across the whole network. Twenty months on, their flagship title:
LLM referral traffic from ~700 to ~100,000 visitors per month
Google organic from 34K to 65K clicks per month over the same window
Google Discover from 70-80K to 200K+ clicks per month
Most-cited domain in its category in AI answers, ahead of Deloitte and IBM
70% share of voice against 11% for the nearest competitor
Look at lines two and three. The AI channel was built without costing a single conventional visit, because every change made for assistants was also a defensible change for search. That is the difference between GEO bolted on as a separate service and GEO built inside an SEO campaign. Chasing citations in isolation tends to produce exactly the patterns Google's spam systems were trained to catch, and I will not put a client's domain in that position.
One thing worth knowing. Nobody has a long track record in AI search. AI Overviews only went wide in May 2024, ChatGPT search opened later that year, and the tools that measure AI visibility only became usable in 2025. Anyone selling you 3+ years of proven GEO results is describing work there was no way to measure at the time. What I have is 20 months of it, on established brands competing globally, with every number traceable in GA4 and Search Console.
HOW I WORK
I move fast, work smart, and only charge for the hours I actually spend. No project managers, no padded retainers, no meetings you did not ask for. You get audits, implementation and content tied to outcomes you can measure in GA4 and Search Console, plus AI visibility tracked in real tools rather than screenshots.
SEO
Custom strategy and site architecture, technical SEO, traffic recovery, keyword research, content strategy, internal linking built as a reverse virtual silo, E-E-A-T and Helpful Content alignment, competitor and SERP gap analysis, local SEO, due diligence SEO, and SEO copywriting.
GEO AND AEO, FOR CHATGPT, CLAUDE, PERPLEXITY, GEMINI AND AI OVERVIEWS
Share of voice audits and weekly prompt-set monitoring against named competitors.
GA4 configured to separate LLM referral traffic properly, so you see your real baseline before anything changes. Entity work across owned and third-party surfaces, answer-first structure on the pages that actually get cited, structured data and knowledge graph setup, AI Overviews and AI Mode eligibility, and genuine off-site presence built by real people, never bought accounts or automation.
LINK BUILDING
High-power guest posts reaching DR80+, and creative outreach campaigns benchmarked against your competitors.
Every link is vetted for real keyword rankings, Moz spam score under 1%, no penalty history, industry-relevant, never part of a PBN. Those links now carry double duty, because third-party pages are where most of your AI brand visibility is actually built.
LET'S TALK
Send me your domain and your number one goal. I will tell you exactly how I would get you ranking on Google and cited when a buyer asks an LLM for a solution, and which of those bring bigger opportunity for you right now.
One note: I only work with clients who can invest $2,000+ monthly. Below that, it is too hard to compete in most industries, and I will not take your money knowing we cannot reach a positive ROI.
On-Page SEO
SEO Audit
SEO Keyword Research
SEO Strategy
SEO Setup & Configuration
Technical SEO
Local SEO
SEO Writing
Content SEO
Wix SEO Wiz
Shopify SEO
Conversion Rate Optimization
YouTube SEO
SEO Competitor Analysis
On-Page SEO Report
Dragan V.
Belgrade, Serbia
$60/hr
5.0
38 jobs
You own a pipeline number. Your SEO should answer to it.
I help B2B and SaaS companies turn organic search into sales inquiries, demo requests and signups across Google and AI search (ChatGPT, Gemini, Perplexity, Claude).
𝐑𝐞𝐜𝐞𝐧𝐭 𝐫𝐞𝐬𝐮𝐥𝐭𝐬 (case studis available via profile)
- 76%+ YoY revenue growth over 12 months — Landlord Vision
- 250%+ customer signups in 6 months — field service management software
- $3%+ ROI for every $1 spent on SEO in 6 months — Profitbl
𝐇𝐨𝐰 𝐈 𝐰𝐨𝐫𝐤
I define the strategy, build it, and report what it returned in demos, trials and revenue. I don't just hand back traffic and rankings reports for you to interpret.
𝐖𝐡𝐚𝐭 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐜𝐨𝐦𝐞 𝐭𝐨 𝐦𝐞 𝐟𝐨𝐫:
- Turning organic traffic into pipeline: inquiries, demos, signups
- Winning the high-intent searches their buyers run, and taking share from competitors
- Showing up across AI search, not only Google
- SEO connected to how their sales and marketing teams qualify leads
How I run a campaign in 5 phases
1. 𝐀𝐥𝐢𝐠𝐧: I get inside your GTM: product, market, ICP, competitive landscape. SEO works when it's built around how you sell, not around what's ranking.
2. 𝐀𝐮𝐝𝐢𝐭 & 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡: Full technical and content audit across Google and AI search; keyword mapping by intent and funnel stage; competitor analysis to surface the gaps they leave open.
3. 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: An SEO, AI search and content roadmap covering your funnel top to bottom, built on the KPIs your leadership team cares about.
4. 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧: On-page and technical fixes so you're visible across Google, ChatGPT, Gemini and Claude; content matched to your ICP's search intent; authoritative link and brand-mention building.
5. 𝐑𝐞𝐩𝐨𝐫𝐭 & 𝐫𝐞𝐟𝐢𝐧𝐞: Reporting on your cadence, tied to pipeline contribution rather than link spreadsheets. Every initiative refined on data.
𝐖𝐡𝐚𝐭 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐬𝐚𝐲
"Dragan has been instrumental in the growth of our company" - Alex, Profitbl
"He more than doubled our lead gen with AI search. Good quality and smart execution." - Founder, Cybersecurity Company
"Very effective and helped us quickly grow our SEO efforts." - Arpita, Testlio
𝐖𝐡𝐲 𝐜𝐥𝐢𝐞𝐧𝐭𝐬 𝐡𝐢𝐫𝐞 𝐦𝐞
- 10+ years in SEO
- 100% success rate on Upwork since 2018
- Long-term client retention
- Strategy-first, commercially grounded
𝐖𝐡𝐨 𝐈'𝐦 𝐚 𝐟𝐢𝐭 𝐟𝐨𝐫
- B2B and SaaS companies with an established product
- Teams treating SEO as a long-term acquisition channel, not a quick traffic bump
- Companies that want to win across both Google and AI search
𝐖𝐡𝐨 𝐈'𝐦 𝐧𝐨𝐭 𝐟𝐨𝐫
- Anyone after guaranteed rankings or overnight results
- Projects where we can't agree on a commercial metric to be measured against
𝐂𝐨𝐦𝐦𝐨𝐧 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬
- How long until results? My goal is your first qualified inquiries within 3–6 months. More expensive, complex products in competitive spaces can take longer.
- Pricing? Fixed monthly retainers, scoped to the engagement.
- Examples of your work? Case studies and client reviews are on this profile.
Send me a message or book a 30-minute call, and I'll show you where the qualified demand is for your product.
Google Analytics
On-Page SEO
Search Engine Optimization
SEO Audit
SEO Strategy
Technical SEO
Organic Traffic Growth
B2B Lead Generation
SaaS
Keyword Research
SEO Competitor Analysis
SEO Content
SEMrush
Ahrefs
Conversion Rate Optimization
Google Analytics 4
Google Search Console
B2B Marketing
Schema Markup
AI Content Creation
Marija S.
Belgrade, Serbia
$40/hr
4.9
123 jobs
I help new and existing ETSY sellers to develop and grow their stores into successful business ventures. so they can create a full-time income with ease.
My specialty is Etsy SEO and I have several years of experience working on different projects.
I can help you create a shop from scratch, Etsy SEO, Etsy ads, marketing strategy, and Etsy business coaching.
Search Engine Optimization
SEO Strategy
Market Research
Microsoft Excel
Copywriting
Microsoft Word
Etsy Listing
Online Writing
Milos B.
Belgrade, Serbia
$30/hr
5.0
125 jobs
SEO has changed. Google still matters, but your customers are increasingly researching products and companies through ChatGPT, Gemini, Claude, Perplexity, AI Overviews, and other AI-powered search experiences.
That’s why I don’t treat GEO as a separate channel. Strong technical SEO, topical authority, structured data, clear entities, useful content, backlinks, and trusted third-party mentions help with both Google and AI visibility. Today, we also need to make sure AI systems can easily understand your business, connect your brand with the right topics, and consider you trustworthy enough to mention or cite.
I have more than a decade of hands-on SEO experience and have worked as an SEO consultant, strategist, and Head of SEO across highly competitive industries. My focus is simple - understand the business, find the biggest organic growth opportunities, build the strategy, and actually get the work done.
✅ SOME OF MY BIGGEST PROJECTS
Cryptomaniaks - I joined when the company had around 5 people and later worked as Head of SEO as we scaled. We achieved top Google rankings for extremely competitive terms such as "bitcoin betting", "crypto betting", "crypto betting sites", and many others. The business eventually grew into a 7-figure monthly company with close to 100 employees.
Cryptobetting - I led SEO strategy in one of the most competitive organic search industries, helping build strong visibility for valuable commercial crypto/iGaming searches.
Vezadigital - I led SEO there a few years ago, when we essentially owned the SERPs around important commercial terms such as "white label SEO agency" and related searches.
I’ve also worked across ecommerce, Shopify, SaaS, hosting, finance, health, real estate, travel, Local SEO, WordPress, Webflow, and many other industries.
✅ SEO, GEO & ORGANIC GROWTH
I can take ownership of the entire organic growth process, including:
* SEO strategy and prioritization
* Technical SEO audits
* Keyword research and mapping
* Competitor and SERP analysis
* Site architecture and internal linking
* On-page SEO
* Content strategy, topical authority, and content briefs
* Search intent and cannibalization analysis
* Schema markup and structured data
* Indexation, crawlability, and site speed
* International and multilingual SEO
* Local SEO and Google Business Profile
* Ecommerce and Shopify SEO
* Website migrations
* High-quality link building and guest posting
* Traffic recovery and troubleshooting
* Reporting and ongoing strategy
For GEO/AEO, I focus on entity optimization, semantic authority, answer-first content, structured data, topical coverage, third-party mentions, citation opportunities, and making content easier for ChatGPT, Gemini, Claude, Perplexity, and Google AI experiences to understand and reference.
The goal is not to optimize for AI instead of Google - it’s to build one strong organic strategy that works across both.
✅ HOW I WORK
I’m detail-oriented, but I also understand that SEO needs to move forward. A huge audit means very little if nobody knows what to do with it. I prioritize work based on impact, effort, and business value, so you know what should happen now, what can wait, and why. I’m also a team player and have worked closely with developers, writers, designers, founders, marketing teams, and other SEO specialists throughout my career.
For bigger projects, I also have a trusted team ready to jump in when additional resources are needed for content, development, link building, or other execution. You still work directly with me, and I remain responsible for strategy and quality control.
My regular stack includes Google Search Console, Ahrefs, Screaming Frog, Google Keyword Planner, GA4, ChatGPT, Claude, and other tools depending on the project.
You can expect:
* 10+ years of SEO experience
* Strategy + execution, not just recommendations
* Clear communication and attention to detail
* Regular reporting
* Strong SEO + GEO knowledge
* Focus on relevant traffic, leads, conversions, and revenue
* No PBNs, spam links, or shortcuts
I intentionally work with a limited number of larger clients so I can stay genuinely involved in every project. If you’re looking for someone who can take ownership of your organic growth across Google and AI search, send me your website, tell me what you’re trying to achieve, and I'll let you know how I’d approach it.
Off-Page SEO
On-Page SEO
SEO Performance
Search Engine Optimization
SEO Audit
SEO Backlinking
SEO Keyword Research
SEO Strategy
Technical SEO
Local SEO
Organic Traffic Growth
Igor L.
Belgrade, Serbia
$50/hr
5.0
45 jobs
✅ Upwork Top 1% | ✅ 7+ years of experience | ✅ 100+ Satisfied Clients
Are you looking for an SEO Specialist who will skyrocket your website to the top? Don't worry, you are in the right place!
As an experienced SEO Expert, I am specialized in helping businesses improve their online visibility and search engine rankings by practicing only white hat techniques. With a proven track record of success, I have the expertise and skills to help your business achieve its goals.
My Services
• SEO Keyword Research
• On-Page SEO Optimization
• SEO Site Audit
• Technical SEO
• Off-Page SEO Optimization/Backlinking & Outreach
• Competitor Analysis
• SEO-Friendly Content Creation
• Google My Business Creation and/or optimization
• Crafting SEO strategies and much more…
What You Can Expect
✅ Fully dedicated to your project
✅ Proactive approach
✅ Finish the project within the agreed deadline
✅ Keep you informed, on bigger projects to make weekly/monthly updates
✅ Fluent English speaker
🛑 Note 🛑
I prefer working with business owners who are serious, understand the importance of SEO and its huge impact on the business. If this is you, let’s have an initial free call about the scope of the project.
If you have any questions, feel free to ask and I will answer promptly (within 24 hours)!
Off-Page SEO
On-Page SEO
SEO Performance
Search Engine Optimization
SEO Audit
SEO Keyword Research
SEO Strategy
Technical SEO
Conversion Rate Optimization
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