Hire the Best App Store Optimization (ASO) Specialists

Clients rate our App Store Optimization (ASO) Specialists
Rating is 4.8 out of 5.
4.8/5
Based on 607 client reviews
Muhammad I.

Bahawalnagar, Pakistan

$30/hr
4.9
25 jobs

Most apps don't have a traffic problem. They have a conversion problem, and it's costing them revenue on every single install. Low keyword rankings mean the wrong users find you. Weak screenshots mean the right users don't download. A broken onboarding means downloads don't become revenue. Most founders fix one of these and wonder why growth still stalls. In 6 years across apps from day-one launches to 100M+ user platforms, I've helped apps generate over $100M in revenue by diagnosing the full funnel before touching a single keyword or screenshot. One metadata optimization moved the needle by tens of thousands of downloads in a single quarter. A one-week audit on two live apps uncovered a collapsed ROAS and a broken user journey that had been quietly bleeding money for months. Every engagement starts with a Growth Diagnostic: not a slide deck. You get bite-sized, actionable findings delivered as we go, so you're seeing results while the work is still in progress. Then I fix it myself: screenshots I design, metadata I write from search data, ad structure I build from your actual funnel behavior. / ⭐ AREAS OF EXPERTISE - App Store Optimization — ASO, AEO, and keyword ranking across iOS and Android - Conversion Rate Optimization — screenshots, product page, icon, and paywall positioning - Apple Search Ads and Google App Campaigns — campaign structure, bidding, and ROAS recovery - Monetization and Retention — subscription funnel, trial-to-paid conversion, and D1/D7/D30 retention - Growth Strategy and Roadmapping — diagnostic-first, prioritized by revenue impact - Brand and Product Positioning — store listing messaging, category positioning, competitive differentiation - AI-assisted workflow — faster research, creative iteration, and keyword clustering at scale - Done-for-you and done-with-you — full execution, consulting, or founder coaching depending on what you need / ⭐ HEAR FROM OUR HAPPY CLIENTS ▸ "It felt like imran was really dedicated to my app's success, like he was part of the team. I recommend!" ▸ "Imran understood my vision even before I could articulate it well and delivered 100%." ▸ "He was very attentive to the goals — blending storytelling with ASO strategy — and offered valuable suggestions throughout. Someone who cares about both aesthetics and conversion-driven design." ▸ "Highly skilled with a deep understanding of market values and trends, combining creativity with exceptional design expertise. Highly recommended." / ⭐ NOTEABLE CLIENTS - SEOBuddy - KeepSafe (100M+ users) - Stardust (2M+ users, $50M+ revenue) - Choice DNA · FaceIT - Tropicana Brands Group - GoJump America - Pathfinder America & 50+ founders globally / ⭐ WHY CLIENTS CHOOSE ME - Most specialists own one piece. Strategists hand you a document. Ad managers hand you a campaign. Screenshot designers hand you pretty images. Then you brief everyone separately and hope nothing gets lost between them. - I run the diagnostic, write the metadata, design the screenshots, and structure the ad campaigns myself. One person. One context. No handoff. - Software engineering background means I read your Firebase data, RevenueCat funnel, and AppsFlyer attribution myself. - Certified: Apple Search Ads | MobileAction ASO | Google UX / ⭐ THE APP GROWTH LOOP Diagnostic — full install-to-revenue funnel audit, ranked by what's costing you most Conversion — screenshots and CRO built on findings, not taste. Delivered in 2-4 days Discovery — metadata, keywords, title, subtitle, description built to rank for buyer intent Acquisition — Apple Search Ads campaigns built around keywords your page can actually convert You can enter at any stage. I'll tell you honestly if you're starting in the wrong place. / ⭐ TOOLS Stores: App Store Connect · Google Play Console · Apple Search Ads · Google UAC ASO: AppTweak · MobileAction · Sensor Tower · AppFollow · ASOdesk MMPs: AppsFlyer · Adjust · Branch · SKAdNetwork Analytics: GA4 · Firebase · Mixpanel · Amplitude · RevenueCat · Looker Studio · PostHog Design: Figma · Notion · SQL / ⭐ WHO THIS IS FOR Founders with traffic but conversion or retention problems. Early-stage apps chasing first 1,000 active users. Funded apps making paid acquisition pay back. Established apps with funnel leaks they haven't found yet. / ⭐ BEFORE YOU REACH OUT Honesty first — if the problem is somewhere unexpected, I'll say so, even if it means a smaller project for me Not the right fit for quick keyword fixes, review boosts, or growth hacks I work with limited clients at a time — open contracts aren't reflective of actual availability If we're not a fit, I'll still tell you what I'd fix first Send me your App Store or Google Play link. I'll tell you the first thing I'd fix, no cost, no pitch. For deeper work, book a paid 30-min consultation and we'll walk your funnel live. Looking forward to hearing from you. 🚀

  • App Store Optimization
  • App Store
  • Figma
  • User Experience Design
  • UX & UI
  • UX & UI Design
  • User Interface Design
  • App Design
  • App Store Upload
  • Screenshot
  • Google Play
  • App Store Description
  • Brand Positioning
  • Mobile Marketing
  • Apple Search Ads
  • Campaign Optimization
  • Mobile App Localization
  • Organic Traffic Growth
  • Marketing Strategy
  • Conversion Rate Optimization
Artem Z.

Valencia, Spain

$50/hr
4.8
47 jobs

I help iOS and Android apps grow through App Store Optimization (ASO) and paid acquisition, focusing on sustainable organic growth and efficient user acquisition. I have 6+ years of hands-on experience working with 200+ mobile apps across different categories, including Lifestyle, Finance, Games, Utilities, Education, and Wellness. My work has helped apps reach Top-1 keyword rankings worldwide (US, DE, JP, CA, UK, AU, FR, MY and others). I work end-to-end: from keyword research and store listing optimization to Apple Search Ads, Google Ads, and Meta Ads — always based on data, testing, and real performance metrics, not assumptions. ⸻ What I do App Store Optimization (iOS & Google Play) • ASO audits and growth strategy • Keyword research and semantic clustering • Metadata optimization (titles, subtitles, descriptions) • Localization strategy (DE, JP, ES, FR, CN and others) • Store listing conversion optimization (screenshots, icons, videos) • A/B testing (screenshots, creatives, messaging) Apple Search Ads • Account and campaign structure (brand, generic, competitor, discovery) • Keyword mining and scaling • Smart bidding and budget control • Funnel and post-install event optimization • Search → install → subscription logic Paid User Acquisition for Apps • Google Ads for Apps (UAC & Search) • Meta Ads (Facebook & Instagram) for mobile apps • Creative testing strategy (angles, hooks, iterations) • CAC → LTV thinking, not just CPI • Collaboration with developers and product teams Product & Monetization Analysis • Onboarding and paywall UX review • Subscription funnel analysis • Recommendations for improving trial-to-paid conversion ⸻ Case highlights • Moonly — +30% visibility in CA and DE after semantic keyword clustering • Mysoul Motivation — 100+ new indexed keywords in US and DE • Heart of Vegas — creative iteration led to +17% CTR increase (Additional ASO & ASA cases available on request.) ⸻ Tools & platforms AppTweak, ASOMobile, Asodesk, App Store Connect, Google Play Console, Sensor Tower, SplitMetrics, Apple Search Ads, Google Ads, Meta Ads

  • App Store Optimization
  • App Marketplace
  • Media Buying
  • Organic Traffic Growth
  • Android
  • Growth Strategy
  • Growth Analytics
  • Growth Hacking
  • Digital Marketing
Md. Tarikul I.

Pabna, Bangladesh

$15/hr
4.9
190 jobs

As an experienced digital marketer with over eight years of experience and the completion of more than 100 projects, I have a strong track record of delivering high-quality results for my clients. I have also completed 1,000 hours of work in the field, further demonstrating my dedication and expertise in this area. My services include ASO, SEO, product marketing, and branding, and I use only white hat tactics to ensure the long-term success of my campaigns. I am also responsive and available to communicate most of the time, and I provide daily and weekly reports to keep my clients informed on progress. My extensive experience and wide range of services make me a valuable asset to any business looking to improve its online presence and reach. My expertise includes the following: ASO (App Store Optimization): I can help you optimize your app for better visibility and ranking on app stores through keyword research, competition analysis, title and description optimization, screenshot optimization, and premium tools. For paid advertising, I can manage campaigns on platforms such as Facebook Ads, Google Adwords, Bing Ads, and other relevant networks. I also offer post-launch support through blogging, forum marketing, viral marketing, social media marketing, and tech/game blogging. YouTube Scriptwriting: As a YouTube script writer, I can help you create engaging videos that capture your audience's attention and keep them engaged. I research and develop content ideas, write effective scripts, and provide guidance on pacing, structure, and delivery. With my expertise in YouTube scriptwriting, I can help you stand out from the competition and grow your audience. With experience in fiction and nonfiction, I can craft content that resonates with your audience and helps you achieve your goals. My adaptable writing style can work with various genres and formats, reflecting your unique voice and style. I'm passionate about writing and can help you create inspiring content that engages your audience. SEO (Search Engine Optimization): I can help you improve your website's ranking through comprehensive competition analysis, keyword research and recommendations, ranking reports and analysis, and keyword popularity research. I also offer on-page optimization services such as page analysis, URL and content analysis, image optimization, internal link structure analysis, meta, title, and heading tag optimization and creating site maps and other files. I can create high-quality content for off-page optimization, build backlinks from reputable sources, and engage in thread discussions and social bookmarking. I also have experience with local SEO, including Google map listing and business directory submissions. My Social Media Marketing (SMM) expertise includes creating and optimizing social media profiles on platforms like Facebook, Instagram, Twitter, and LinkedIn to establish and grow a brand's online presence. I use a strategic approach to content creation, audience targeting, and engagement, including creating and sharing relevant, high-quality content, using paid advertising to reach specific target audiences, and actively engaging with followers through comments, messages, and other forms of communication. I also have experience driving website traffic and sales through paid advertising, influencer partnerships, cross-promotion with other businesses, and social media analytics tools to gather insights about the audience and inform future marketing efforts. Why hire me: I am responsive and available to communicate most of the time. I use only white hat marketing tactics to ensure the long-term success of your campaigns. I provide daily and weekly reports to keep you informed on progress. I am easy to communicate with and will work quickly and honestly to achieve your goals.

  • App Store Optimization
  • Content Creation
  • Search Engine Optimization
  • Proofreading
  • Script Analysis
  • Creative Writing
  • Short Story Writing
  • Scriptwriting
  • Social Media Marketing
  • SEO Backlinking
  • Android
  • SEO Keyword Research
  • YouTube SEO
  • YouTube Marketing
Ilya L.

Kyiv, Ukraine

$40/hr
5.0
5 jobs

Most apps don't fail because the product is bad. They fail because nobody finds them. I do ASO and Apple Search Ads for apps across fitness, fintech, utilities, and a few other categories. The problem I run into most often: the app is sitting on keywords it could rank for but doesn't, and the screenshots are converting at maybe half of what they should. Usually both at once. Keyword work — I build out the full semantic core. Not just the ten obvious terms, but the related queries, competitor gaps, and long-tail keywords that real users actually type. Then I figure out which ones are worth going after. Metadata — Titles, subtitles, descriptions written to hit the right queries without reading like a tag dump. Store algorithms and humans both have to find it readable. Visuals — Screenshots and icons aren't decoration. One client in the health niche went from ~200 to 1,000+ daily organic downloads after we redesigned the screenshots. Same traffic volume, different conversion rate. Apple Search Ads — Full setup, semantic mining, custom product pages, bid management. I optimize for CPA, not for spend. Localization — Actual adaptation for each market, not Google Translate with a flag emoji on it. I work with apps at any stage — launch, scaling, expanding into new markets. There's a team of ASO specialists behind me, so we cover the full cycle from audit to ongoing ranking work. I don't oversell timelines — I'll tell you what's realistic for your niche and where you're starting from. Send me your app link. I'll look at it before we talk.

  • App Store Optimization
  • App Store
  • Mobile App
  • A/B Testing
  • Mobile Marketing
  • Android App
  • Competitor Research
  • Mobile App Localization
  • Mobile App Strategy
  • Marketing Audit
  • Apple Search Ads
  • Android
  • Google Play
  • iOS
  • App Store Description
sandeep K.

Nawanshahr, India

$18/hr
4.5
104 jobs

Building Scalable, High-Performance Digital Products for Visionary Brands 🧠 Top Rated Plus | Global Top 3% Talent 💼 15+ Years Experience | 7,150+ Upwork Hours ✅ 77+ Full-Cycle Projects Successfully Delivered Hi, I’m Sandeep – a results-driven developer with 15+ years of experience in Web & Mobile App Development. Backed by Paras Technologies and a powerhouse team of 80+ professionals, I help businesses transform ideas into high-performing, scalable digital products that users love. 🚀 What I Bring to the Table: 📱 Mobile App Development Flutter (Dart), Swift, Kotlin – I build seamless native and cross-platform apps with top-tier performance and UX at their core. 🌐 Web Development PHP, Laravel, MEAN/MERN Stack, React.js, Angular – full-stack solutions from elegant frontends to powerful backend systems. 🎨 UI/UX Design Figma, Adobe XD – intuitive, pixel-perfect designs crafted for engagement and conversion. 🔧 Backend & Database Expertise Node.js, Firebase, AWS, SQLite, MySQL, MongoDB – secure and efficient architecture built for scalability. ☁️ Cloud & DevOps AWS, GCP, Firebase – with CI/CD pipelines and auto-deployment for robust, production-ready delivery. 🔗 API Development & Integration REST, GraphQL, third-party APIs – smooth integrations that boost functionality and user experience. 🛠 Tools & Project Management Git, Bitbucket, Trello, Jira – I follow Agile methodologies and deliver clear, iterative progress. 🔹 I specialize in no-code/low-code development and AI integrations, allowing you to launch faster while keeping costs low without compromising quality. I work with tools like Bubble, FlutterFlow, Webflow and integrate powerful AI solutions using Claude, GPT and OpenAI APIs to build smart, automated systems. 🔹 What I Do - Full Stack Web & Mobile App Development - No-Code / Low-Code Development (Bubble, FlutterFlow, Webflow) - AI App Development & Integration (Claude AI, GPT-4/5, OpenAI API, Chatbots, Automation) - SaaS Application Development (Subscription Models, Multi-Tenant Systems) - API Integration (Payment gateways, third-party services) - Dashboard & Admin Panel Development - Workflow Automation (Zapier, Make, AI Automation Systems)) - UI/UX Design (Figma) 🧠 Additional Strengths: 1. App Store Optimization (ASO) 2. Unit & Integration Testing 3. OAuth ,Clerk, JWT Authentication 4. CI/CD Best Practices 🧩 Industry Expertise: ✔️ Mobile & On-Demand Platforms: E-commerce, Food Delivery, Marketplaces, Real Estate, Travel, Events ✔️ Health & Wellness Solutions: Virtual Therapy, Fitness Tracking, AI-Powered Coaching, Telemedicine ✔️ Business & Productivity: CRM, SaaS Platforms, HR Management, Project Management, Workforce Management ✔️ Education & Learning: EdTech Platforms, E-learning, Student Management, Online Tutoring ✔️ Logistics & Field Services: Delivery Management, Fleet Tracking, On-Demand Services, Dispatch & Scheduling ✔️ Finance & Payments: FinTech, Digital Wallets, Payment Platforms, Subscription & Billing Systems ✔️ Social & Community: Social Networking, Content Sharing, Messaging, Referral & Loyalty Platforms ✔️ AI-Powered Solutions: AI Assistants, AI Recommendations, OCR, Image Recognition, Personalized Experiences 🔌 Key Tech & APIs: 1. Payments: PayPal, Stripe, In-App Purchases 2. Social: Facebook, Instagram, Google, Twitter 3. Google APIs: Maps, GPS, BLE, NFC 4. Streaming & Communication: Agora, Twilio. 5. AI & ML: OpenAI (ChatGPT), Claude AI, Google Gemini, TensorFlow Lite, OCR, 6. Cloud & Backend: Firebase, Supabase, AWS (EC2, S3, Lambda, RDS, Cognito), Node.js. Whether you're a startup founder or scaling an enterprise app, I’m here to engineer digital experiences that deliver real impact. 👉 Let’s build something exceptional that stands out — message me and let’s get started today.

  • iOS Development
  • Android App Development
  • Flutter
  • Stripe
  • Android
  • Mobile App Development
  • Chat & Messaging Software
  • Kotlin
  • Swift
  • React Native
  • FlutterFlow
  • PHP
  • Node.js
  • AI App Development
  • Progressive Web App
  • Smartphone
  • User Profile Creation
  • Android App
  • iOS
  • Claude
Nirav V.

Surat, India

$20/hr
5.0
14 jobs

𝟏𝟎𝐌+ 𝐀𝐩𝐩 𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 | Solid Experience in 𝐢𝐎𝐒 (𝐒𝐰𝐢𝐟𝐭, 𝐒𝐰𝐢𝐟𝐭𝐔𝐈) & 𝐅𝐥𝐮𝐭𝐭𝐞𝐫 | 𝟗𝟎+ 𝐀𝐩𝐩𝐬 𝐋𝐚𝐮𝐧𝐜𝐡𝐞𝐝 | Long-Term Supporter | 𝐖𝐨𝐫𝐤𝐞𝐝 𝐰𝐢𝐭𝐡 𝐋𝐞𝐚𝐝𝐢𝐧𝐠 𝐂𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 (Hims & Hers 🇺🇸, Insight Timer 🇦🇺, Asafeer Education 🇦🇪, Cal AI 🇺🇸) | Accepting Limited Projects Hi, I’m Nirav, a Mobile App Developer with 10+ years of experience creating high-quality iOS and Android applications. With strong expertise in Swift, SwiftUI, and Flutter, I help businesses design, develop, and launch high-performance mobile apps and MVPs that are scalable, easy to maintain. I enjoy working closely with founders, startups, and product teams to transform ideas into successful mobile applications. I believe great products come from strong collaboration, so I take the time to understand business goals, user needs, and technical requirements before writing a single line of code. Beyond development, I provide practical technical guidance, proactive problem-solving, and clear communication throughout the entire project lifecycle. My clients value my reliability, transparency, and commitment to long-term partnerships. 🚨How I Work ✅ I take on only a few projects at a time so I can stay focused ✅ I write code very high scalable & easy to maintain for long term ✅ I pay close attention to pixel perfect UI integration, user experience & animations. ✅ 50+ mobile apps delivered across Health, EdTech, FinTech, E-commerce, Sports & AI ✅ Worked with Top Companies (Insight Timer 🇦🇺, Asafeer Education 🇦🇪, Hims & Hers 🇺🇸) 🚀 Technical Expertise - iOS Development, Android Development, Swift, SwiftUI, Flutter, Dart, Cross-Platform Mobile Apps, iPhone, iPad, Tablet Apps - Firebase, Supabase, PostgreSQL, MySQL, MongoDB, AWS, Google Cloud Platform (GCP), Cloud Run, Cloud Functions, AppSync - REST APIs, GraphQL APIs, Edge Functions, Cloud Functions, Background Tasks, Push Notifications, Deep Linking, Offline Sync - In-App Purchases (IAP), Subscriptions, RevenueCat, Superwall, Adapty, Stripe, Apple Pay, Google Play Billing, Payment Gateway Integration - Mixpanel, Firebase Analytics, AppsFlyer, Branch, Funnel Analysis, Conversion & Retention Tracking - AI App Development, OpenAI, Gemini AI, Claude AI, AI Chatbots, AI Agents, AI/ML Features, OCR, Speech-to-Text, Image Recognition - Mobile App Performance Optimization, Memory Optimization, Battery Optimization, App Startup Optimization, Smooth Animations, Pixel-Perfect UI, Responsive Design - CI/CD, Fastlane, GitHub Actions, Bitbucket Pipelines, Automated Testing, TestFlight, App Distribution - Apple App Store, Google Play Store, App Store Optimization (ASO), App Publishing, App Review Support, Bug Fixing, Maintenance, Feature Development, Long-Term Support, App Scaling If you’d like to start with a weekly trial to see how we work together, I’m completely comfortable with that. It gives you a chance to evaluate my performance. 🚀  𝐏𝐫𝐨𝐣𝐞𝐜𝐭𝐬 𝐈 𝐞𝐧𝐣𝐨𝐲 𝐰𝐨𝐫𝐤𝐢𝐧𝐠 𝐨𝐧 - Startup MVPs & early-stage products - AI based mobile apps & SaaS platforms - Subscription & SaaS Products - Apps that need scaling, refactoring, or performance improvement - Long-term products that need a reliable technical partner 💚  𝐖𝐡𝐚𝐭 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐞𝐱𝐩𝐞𝐜𝐭 𝐟𝐫𝐨𝐦 𝐦𝐞 - Clear and honest communication throughout the project - Thoughtful technical suggestions to improve your product - Long-term support, bug fixes, and enhancements when needed 👋 𝐋𝐞𝐭’𝐬 𝐭𝐚𝐥𝐤 If you’re looking for someone who treats your app like their own and is committed to quality from day one, I’d be happy to connect and discuss how I can help. Cheers, Nirav 🔑 𝐅𝐢𝐧𝐝 𝐌𝐞 𝐔𝐬𝐢𝐧𝐠 𝐓𝐡𝐞𝐬𝐞 𝐊𝐞𝐲𝐰𝐨𝐫𝐝𝐬: Flutter Developer | Flutter Expert | Senior Flutter Developer | Mobile App Developer | iOS Developer | Swift Developer | SwiftUI Developer | Android Developer | Cross-Platform App Developer | Full Stack Mobile App Developer | AI App Developer | AI Mobile App Developer | SaaS Developer | MVP Developer | Startup MVP Development | Mobile App Development | iPhone App Development | Android App Development | Flutter App Development | iOS App Development | Native iOS Development | Mobile Application Development | Custom Mobile App Development | Firebase Developer | Supabase Developer | AWS Developer | Google Cloud Developer | REST API Integration | GraphQL | Backend Development | AI Chatbot Development | OpenAI API | Gemini AI | Claude AI | OCR Integration | Speech-to-Text | Push Notifications | Stripe Integration | RevenueCat | Superwall | Adapty | In-App Purchases (IAP) | Subscription App Development | App Performance Optimization | App Scaling | App Refactoring | Bug Fixing | Code Review | App Store Deployment | Google Play Deployment | Healthcare App Developer | Fitness App Developer | FinTech App Developer | Education App Developer

  • Mobile App
  • Mobile App Development
  • iOS Development
  • Swift
  • SwiftUI
  • iOS
  • Supabase
  • In-App Subscription
  • AI Implementation
  • AI Mobile App Development
  • iPhone & iPad Apps
  • iPhone
  • iPhone UI Design
  • Flutter
  • FlutterFlow
  • React Native
  • Firebase
  • AI App Development
  • App Development
  • Mobile App Development Consultation

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How to Hire Top App Store Optimization Specialists

How to hire ASO specialists

Once you launch a mobile app, how do you get more people to find and download it? An app store optimization (ASO) specialist can help your app get noticed on Google Play, Apple’s App Store, or other app marketplaces.

So how do you hire ASO specialists? What follows are some tips for finding top app store optimization specialists on Upwork.

How to shortlist ASO professionals

As you’re browsing available ASO consultants, it can be helpful to develop a shortlist of the freelancers you may want to interview. You can screen profiles on criteria such as:

  • Industry fit. You want an ASO expert who understands your industry so they can help you figure out how best to reach your target market.
  • App store. From Google Play to the App Store, your ASO specialist must be familiar with the app marketplace you wish to compete in.
  • Feedback. Check reviews from past clients for glowing testimonials or red flags that can tell you what it’s like to work with a particular ASO specialist.

How to write an effective app store optimization job post

With a clear picture of your ideal ASO specialist in mind, it’s time to write that job post. Although you don’t need a full job description as you would with employment, aim to provide enough detail for a freelancer to know if they’re the right fit for the project. 

An effective ASO job post should include: 

  • Scope of work: From keyword research to app ratings and reviews, list all the deliverables you’ll need. 
  • Project length: Your job post should indicate whether this is a smaller or larger project. 
  • Background: If you prefer experience working with certain industries, software, or marketing channels, mention this here. 
  • Budget: Set a budget and note your preference for hourly rates vs. fixed-price contracts.

Ready to optimize your app for better downloads, conversions, and clickthrough rates? Log in and post your app store optimization job on Upwork today.

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APP STORE OPTIMIZATION SPECIALISTS FAQ

Frequently asked questions

What is app store optimization?

App store optimization (ASO) is basically SEO (search engine optimization) for app marketplaces. It involves anticipating the search terms your target market is likely to input into an app marketplace search bar and including those keywords in your app description. 

Here’s a quick overview of the skills you should look for in ASO consultants:

  • Familiarity with Google Play, the App Store, and other app marketplaces
  • Understanding of app marketplace requirements, rules, and regulations
  • ASO writing and best practices 
  • Market research and analytics
  • Graphic design (especially app icons, color, and typography)

ASO consultants help businesses increase brand exposure to boost app downloads.

Why hire ASO specialists?

The trick to finding top ASO specialists is to identify your needs. Do you need help with the Apple App Store, Google Play, Windows Apps, or all three? Will you also need someone with design skills to help you create an attractive app icon that will stand out among those of your competitors? The cost of your project will depend largely on your scope of work and the specific skills needed to bring your project to life. 

How much does it cost to hire an ASO specialist?

Rates can vary due to many factors, including expertise and experience, location, and market conditions.

  • An experienced ASO specialist may command higher fees but also work faster, have more-specialized areas of expertise, and deliver higher-quality work.
  • A contractor who is still in the process of building a client base may price their ASO services more competitively. 

Which one is right for you will depend on the specifics of your project.

How do you promote your app in the app store?

You’ve designed and built a high-quality iOS app, and now it’s been accepted into the App Store. The question now becomes: How do you help people to find it? Obviously, validation from third-parties in the form of positive reviews, press attention, and partnerships can help. But there are also important strategies to increase the discoverability of your app within the App Store itself.

App name and keywords

App Store guidelines limit developers to 50 characters and prohibit terms and descriptions that are not the name of the app. When it comes to keywords, developers are limited to just 100 characters per app. With so few characters to work with, developers need a deliberate strategy. Ask yourself: What keywords are most important to you, and what are the keywords that will set you apart from your competitors? The best keywords are both relevant to your app and frequently searched, but the former outweighs the latter.

Lastly, some brass tacks:

  1. Separate keywords with commas.
  2. Break down phrases into individual words (i.e., “photo, editor” not “photo editor”)
  3. Save characters by not pluralizing your keywords (i.e., “calendar” not “calendars”)

Getting featured

Getting an app featured in the App Store is the dream of many developers. Not only does it confer special recognition on your app, but it also gets you more prominent placement in the App Store. Getting featured also permits app developers to customize both their app and developer pages, further enabling them to stand out from the crowd.

So how do you get your app into this elite group? The best way to get an app featured is simply to build a great app. Apple’s curators are always looking for new apps that their users will be excited about. To that point, having a world-class user experience goes a long way.

Each of these editorial teams is dedicated to a specific category or region, and each makes its decisions about what apps to feature internally. That said, developers can pitch their apps to Apple’s marketing team, who may then choose to advocate for an app within Apple. Going to events like WWDC can also be a good way to raise awareness.

Another thing that Apple’s editorial teams consider when choosing what apps to feature is whether an app takes advantage of Apple’s newest and most exciting tech. Remember, promoting an app in the App Store is also about promoting features that set iOS apart. Taking advantage of the newest APIs and functionalities can make your app more timely and relevant when Apple is choosing what apps to feature.

App Store search ads

A relatively new product from Apple allows developers to promote their app at the top of search results. Given that nearly ⅔ of app downloads come from searching, Search Ads can be an effective way to give an app the bump it needs to get found.

Search Ads are built around an automated auction process similar to Google AdWords. Developers set a maximum price they’re willing to spend per tap, which is then compared against the bid of the next most relevant competitor. Developers only pay when a user engages with one of their ads.