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Marketing strategist and blogger I’m a marketing strategist and technical content creator focused on helping businesses in data management and civil engineering sector improve their digital presence through branding, content, and outreach. My experience includes leading branding and website projects, managing LinkedIn growth strategies, and executing cold email campaigns for B2B companies targeting the US market. I’ve contributed to website overhauls and promotional video production for technology companies, while also co-founding HardwarePal, where I developed benchmark-focused technical content that increased site traffic and engagement. Skilled in technical writing, digital marketing, lead generation, and project management, I use tools like Lemlist, Figma, MailChimp, HTML, and modern content workflows to create effective marketing strategies that drive visibility and growth. WORK EXPERIENCE ________________________________________ Infratech Marketing Strategist & Digital Branding Lead (Remote) November 2025 – May 2026 - Developed and executed the complete brand identity for a civil engineering and drafting company serving US-based clients, including logo creation, branding guidelines, and website concept development. - Led the creative direction for promotional videos and landing pages designed to support cold email and LinkedIn outreach campaigns. - Managed LinkedIn presence and personal branding strategy for one of the company co-founders, positioning them as a lead magnet for B2B outreach and client acquisition. - Conducted lead research, contact gathering, filtering, and audience targeting for cold email campaigns focused on US civil engineering and construction companies. - Collaborated with designers and developers to establish a modern digital presence aligned with the company’s long-term growth strategy. - Tools: LinkedIn, MailChimp, Figma, Lemlist, HubSpot, Affinity Photo, LSoft Technologies Inc. Marketing Officer (Remote) January 2015 – September 2025 - Led an impactful overhaul of company websites, blogs, and video production, defining the marketing landscape. - Spearheaded the production of engaging promotional videos, managing all aspects from recruiting video editor, and scripting to final delivery. Examples include KillDisk Industrial and Data Studio - Directed and inspired a transformative redesign of product boxes at lsoft.net through strategic collaboration with designers and concept development. - Cultivated and expanded our digital presence through adept management of email marketing campaigns and social media platforms, utilizing tools like MailChimp. - Authored compelling guides and articles, enhancing product understanding and aligning closely with the development team to refine software through rigorous testing and feedback. - Tools: MailChimp, Hubspot, MS Word, Affinity Photo, PowerPoint, Typora. Knowledgeable in HTML and adept at working in MD format preferred by the web admin. HardwarePal Co-Founder and Hardware Editor (Remote) June 2013 – October 2014 - Co-founded HardwarePal, swiftly propelling it into a widely recognized hardware gaming site, thanks to groundbreaking and meticulous benchmarks of CPUs and GPUs. - Garnered widespread internet acclaim and dramatically increased site viewership, resulting in an exponential growth of daily visitors and enhanced Google ranking. - Pioneered performance benchmarks, contributing landmark insights: - Developed the first-ever comparative analysis of CPUs and GPUs, including a detailed study of DX11 vs DX12 in Battlefield 4. - Innovated the Performance Value Index through pioneering CPU tests on highly demanding games. - Established a precedent for testing AMD's API Mantle in Battlefield 4.

Welcome! I'm Eleonora, and I'm dedicated to driving businesses to market success. 9+ years of helping companies apply effective marketing strategies by seeing things through a different lens. How I Help Businesses - By identifying their strengths, I help companies pinpoint the key features and strengths of their product, service, or app, ensuring they align with and meet their clients' needs. - Understanding company's target audience is key! Conducting an in-depth research, while applying my PhD (Social Psychology) knowledge and business education and experience, I provide deep insights into my client's target audience's behaviour, preferences, and pain points. - I create buyer personas for clients by understanding the psychological traits of their audience. - I uncover valuable information about company's market, identifying opportunities for growth and differentiation. How My Work Creates Value - Providing companies insights about their target audience that they might have never heard before. My high-level research skills ensure companies they are getting truly valuable information for their business. - I create tailored marketing strategies that highlight client's competitive advantages and speak directly to their target audience. - By understanding what their audience thinks, needs, and how they communicate, I help companies present their offerings in the most appealing way. Key Skills - Digital Marketing Strategy - Competitor Analysis - Content Strategy - Customer Insights & Behaviour Analysis - Building Buyer Personas - Creative Concepting - Market Segmentation - Copywriting tactics - Quantitative & Qualitative Research Let's get started.

Strangers don’t buy products. They buy emotion, logic, and timing, wrapped in the right words. If you’re running a brand, you don’t need more content. You need copy that mirrors how your buyer thinks, feels, hesitates, and decides. That’s what I build. Whether they’re ice-cold, just warming up, or ready to click Add to Cart. -------------------------------------------------------------------------------------------------------------------- WHAT I DO: I write for every stage of the funnel. Awareness, consideration, and conversion. Including: ✓ VSLs that lead with emotion and close with logic ✓ SHORT-FORM AD SCRIPTS that stop the scroll and sell with structure ✓ LANDING PAGES that guide skeptical buyers toward yes ✓ ADVERTORIALS that educate, agitate, and warm the path to purchase ✓ PRODUCT POSITIONING AND OFFER STRATEGY that sharpens your message and gives your media buyer more wins Every piece is grounded in buyer psychology, emotional sequencing, and deep research. No recycled templates. No guesswork. --------------------------------------------------------------------------------------------------------------------- WHY CLIENTS CHOOSE ME: I was trained for a year under a direct-response veteran who taught me to think like a buyer, not just a writer STRATEGY-FIRST COPY - No fluff, no filler. Just words that move people. MESSAGE-MARKET MATCHING - I mine reviews, objections, and real conversations until I can speak your buyer’s language better than they can. CONVERSION LOGIC - Everything I write has a job. Earn the click. Earn the next step. Earn the sale. No dead ends. No “meh” metrics. --------------------------------------------------------------------------------------------------------------------- IN SHORT: I build copy that takes buyers from “what is this” to "I want this" finally landing on “I need this,” across the entire funnel. If you need sharp thinking, clean execution, and words that carry weight, I’m your writer.

Let's connect ASAP and start working on your project TODAY. Get your project implemented in DAYS instead of WEEKS. Whether you need a Fractional CMO to own your go-to-market strategy, AI built into your revenue operations, or HubSpot finally working the way it was supposed to — I build the systems that turn marketing and sales into a predictable growth engine. If any of this sounds familiar: → Spending on marketing but not generating enough MQLs or SQLs? → Sales team doesn't have enough qualified meetings? → HubSpot setup feels messy, manual, or underutilized? → No clear GTM strategy — or marketing and sales pulling in different directions? → KPIs (open rates, CTR, CAC) are underperforming? → You feel like you're leaving revenue on the table? If the answer to any of these is YES, let's talk. What I do: • GTM strategy that actually connects marketing activity to revenue outcomes • CRM & pipeline setup that mirrors your real sales process • AI-powered automation that removes manual work and increases conversion • Lead generation, scoring & nurturing systems built for scale • HubSpot + AI integrations (ChatGPT, Claude, n8n, Make, and more) • Reporting that shows what actually drives revenue — not vanity metrics • Team training & enablement so adoption sticks long after the build I've spent 10+ years operating as a Fractional CMO and Marketing Director — not advising from the sidelines, but sitting inside the business, owning the strategy, and doing the work. I've led 100+ HubSpot implementations and helped companies across Healthcare, SaaS, E-commerce, FinTech, Aviation, and Transport build systems that generate real pipeline. My edge is that I bring three things most people can't: the strategic lens of a CMO, the technical depth of a HubSpot implementer, and the ability to layer AI into revenue operations in ways that actually move the needle. Industries I've worked across: • Healthcare (providers, vendors, medical devices, EHRs, call centers) • M&A (agency growth, healthcare, e-commerce, fashion & retail) • Sales Enablement — coaching Sales Managers and teams • Lead Gen at every stage of the funnel PS: My portfolio is attached below. Due to competitive NDAs, some of the client details stay confidential — but in 99% of cases, I can pull up a real solution on the call that directly matches your situation, something I've already built for a current or past client. Why work with me? • $150/hr expertise at $100/hr for the first 3 months — to build trust before we scale • After 3 months, we can tie my rate to your revenue growth — so we're aligned on outcomes, not just hours • I only take on clients I'm confident I can help grow — 100% success rate isn't a claim, it's a filter Why is my standard rate $150/hr? • I can help you save 20%–80% on HubSpot subscriptions • I've integrated HubSpot with JustCall, n8n, Make, Central Dispatch, Guesty, PandaDoc, TransUnion, ChatGPT, Claude, Bardeen, QuickBooks, and more • 10+ years across Healthcare, SaaS, E-commerce, FinTech, Aviation, and Transport • $100K+ earned on Upwork in 6 months — 15+ completed projects, 2K + hours logged • Proven RevOps strategist + hands-on HubSpot implementer + certified HubSpot trainer

I describe myself as a multifaceted and hard working content creator, although with a twist: More than just content, I deliver strategy-driven visuals that 𝘤𝘰𝘯𝘷𝘦𝘳𝘵. My name is Marko - a UGC creator and Video Editor with over 7 years of combined experience in crafting content that doesn't just look stunning, but performs. Backed by a degree in Corporate Management and top placements in Marketing Case study and Virtual Entrepreneurship competitions, I have a unique understanding of how to merge creativity with real business impact. Being a natural-born leader, I take initiative and plan, organize and execute every project with one purpose - achieving results that matter most to YOU. My ultimate goal? Evolving from a Content Creator to a full-scale Marketing Strategist for my clients. If you're seeking for a creative partner who brings creativity, efficiency, authenticity, but most of all leadership, ambition and real, hard learned expertise - look no further. You just found him.

If you have a product/service that makes people's lives better in any way, from the little things to major transformations — I can help you create messaging and campaigns that both resonate with your prospects and put money in your pockets. You don’t have to follow what “works” to sell a product/service that truly makes a difference. And you definitely don’t have to choose between selling and being a decent human being. So, if you’re tired of doing or experiencing the latter and want to sell your offer in an authentic, completely non-guru-like, what-the-marketing-and-copywriting-bros-say-works kind of way… Send me a message so we can jump on a quick free call and see how we can make it happen. Before we do this, you should know 3 things: ✅Firstly, yes, I do have a proven process that helps me unearth how to best position what you offer in a way that vibes with your prospects. But if we want to build something truly unique, the process must be adapted to the circumstances at hand. That’s why I make that initial call free — I’ll ask you for critical info I need to propose a unique game plan for you. We’ll talk about next steps only if it’s clear to both of us that we are a good fit. ✅Secondly, the fee for my services also depends on the unique case. It’s different if you need an outline, a hands-on guide, or help rewriting and remodeling your entire sales funnel. That said, you should know that my hourly rate is $150. And it’s the baseline for determining the rate of every project I take on. Don’t be tempted by the core promise on this profile description and the praise you see in the testimonials below if you’re not in a position to fund at least 5 hours of my work without even blinking an eye. If that would be a major investment for you — but you’d still like to get a better idea of how to do what my headline promises — start with my free newsletter first. ✅Thirdly, making the decision to go against the flow of what “works” won’t be easy. Especially with all the overnight success gurus and marketers whispering in your busy business owner ears. Unlike them, I’m not promising smooth sailing to creating an ethical, highly profitable business people gladly hand money over to. It’s a process. And there will be mistakes and setbacks along the way. Sometimes, things don’t work out at all for unknown or known reasons. My only promise and guarantee is that, if I take you on as a client, I’ll be in your corner every step of the way. And will always suggest what I see as the best move towards making your dream business a reality. Even when that reality doesn’t involve help from a creative director & strategist. ✅From that first call, my goal is to ensure you 100% understand what our work together can and cannot change. Honesty, transparency, and keeping it real. That’s what you can expect from me on top of my specialized knowledge and unique approach. I expect the same from you. Along with openness to trying something different. I’m always ready to discuss any action I recommend — but if you just want to do what everyone else does — it’s best to close this web page now without looking back. ✅If, after reading all this, you still want to see how you can create messaging that builds a unique brand identity people respect, resonate with, and buy from… Send me a message and briefly describe your business, offer, and creative direction / creative strategy/ copywriting/sales funnel optimization needs. You’ll hear back from me within 24 hours, either with a link to book a slot for our free discovery call via Upwork or with a clear reason why I am not open to considering working with you.