Hire the Best Facebook & Meta Ads Specialists
in Serbia

Hello! My name is Ivan, and I specialize in Facebook & Instagram Ads. As a Meta Advertising Expert and Consultant, I’ve spent the past eight years successfully helping eCommerce, SaaS, and service-based businesses of all sizes grow through paid advertising. I’ve scaled accounts to millions in monthly revenue. Contact me for case studies! I’m also a graphic designer and video creator/editor with over ten years of experience crafting Meta ads for businesses of all sizes, from startups to large brands. I can provide precise recommendations on the type of video needed at each stage of your funnel to maximize traffic and convert it into sales. Reach out if you'd like to see my previous work! If you're looking to scale your growth by 3x, 4x, 5x, or more, let's talk! My services: ✔ Facebook Ads strategy ✔ Facebook Pixel & CAPI implementation/configuration ✔ Rapid Fire Testing ✔ Scaling ✔ Continuous optimization and testing ✔ Retargeting / Remarketing ✔ Copywriting ✔ Ad creative development ✔ Video Ads ✔ ROI reporting ✔ Shopify ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ Client Testimonials: "Ivan is one of the best contractors I have worked with. He is very knowledgeable and professional and extremely communicative. He was always willing to answer questions and give me all the information I needed for our campaign. He is a definite Rock Star!!!" "Ivan has done a great job really making the difference for our Facebook/Instagram presence. He also managed our budget for advertisement achieving a great result in a really short term. We will definitely hire Ivan in the future." "Dependable, skilled with social media, graphic design, marketing, and so much more! One of the best on here, don't hesitate to hire." "Ivan shown maximum professionalism and provided the best solution for Facebook Ads Campaign. I would highly recommend Ivan." "It was great working with Ivan on this project. Really appreciated his communication and willingness to go back and forth on ideas. Looking forward to working with him again." ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ If you need to grow your sales, audience or income with Facebook/Instagram platform - feel free to reach out, I'd be happy to help you with your project.

I help mobile app teams trust their data and scale paid marketing spend. If your AppsFlyer dashboard says one thing, Meta Ads Manager says another, and nobody knows which one to believe — you don't have a tracking setup; you have a guessing game. I fix data discrepancies so you can scale campaigns with confidence. I will define exact conversion logic, event mapping, and tracking strategy your mobile campaigns need to optimize and scale. Leverage my 8+ years of performance marketing experience and 60+ completed AppsFlyer projects to handle the performance-side configuration of your attribution, ensuring ad networks get the clean signals they require. Here's what I help with in detail: 1. AppsFlyer & Mobile Attribution Setup • iOS SKAN 4.0 & SSOT Configuration: Designing conversion value schemas and configuring Single Source of Truth to deduplicate iOS data. • RevenueCat / Adapty + AppsFlyer: Advising on exactly which variables & arguments to pass in each postback for optimal attribution quality, along with subscription event mapping. • Attribution Audits & Investigations: Identifying data leaks and finding exactly why numbers don't match between paid channels and your MMP. • Knowledge-Sharing Sessions: Not only do I fix the misconfigurations, I also take you through a 1.5-2h deep-dive session. I'll walk you through the fixes, why I made them, and how to apply the captured data to inform your paid marketing decisions in this post-iOS14+ world. • Meta AEM Troubleshooting: I will tell you exactly why Meta's Aggregated Event Measurement doesn't work, how to fix it, and how to actually utilize it to your advantage. • On-Demand Training for Teams & Agencies: Learn what dashboards to use and when, how to customize them, and how to reduce the visual noise that MMPs push by default. We'll focus on metrics that actually matter for growth. • MMP Ecosystem: While AppsFlyer is my primary tool, I am also proficient with Singular and Tenjin. If you use another MMP, hit me up — I'll keep it straight whether I can help or not. 2. Multi-Channel Campaign Management & Strategy Once the tracking is sorted out, I manage and scale user acquisition across major networks, focusing on ROI/ROAS. I've handled monthly budgets up to $500K. • Apple Search Ads (ASA): Managing keyword bidding, custom product pages (CPP) utilization, discovery campaigns, and semantic structure optimization. • Google App Campaigns (UAC): Structuring campaigns for asset-group efficiency and setting up proper event-driven optimization. • Meta Ads (FB/IG): Optimizing account architecture for automated targeting, ensuring deep in-app event optimization (trials/purchases), and aligning ad manager data with actual MMP signals. • TikTok Ads: Implementing creative testing frameworks and scaling campaigns based on clean down-funnel data signals. • Twitter (X) Ads: I have a lot of experience here, though this is definitely not the channel to start with in mobile marketing. If you need it, we can discuss how to make it work. • On-Demand UA Consultations: Strategic advice for individuals and agencies on network selection (iOS vs. Android requires completely different strategies), tool stacks, campaign structuring, and scaling/killing triggers. Why Work With Me? Most technical MMP specialists don't know how to run ads, and most media buyers don't understand what happens under the hood of AppsFlyer. I do both. I sit at the intersection of data and performance, ensuring your ad networks receive the clean, rich signals they need to lower your CPA. Proven Track Record & Real Results: • 60+ AppsFlyer Projects Completed: I don't need an overly polished CV — my Upwork feedback from real clients is my resume, and I'm genuinely proud of it. I'm the guy people hire to fix, audit, and build tracking setups that work. • $500K+/Month Ad Spend Managed: I'm not afraid of scaling and managing heavy budgets across multiple platforms simultaneously. I know exactly how to push campaign delivery to its limits without burning cash. • From 50%+ to less than 10% Discrepancy: My setups typically bring data distortion between your ad networks and MMP down to a manageable, industry-standard margin. Real Growth Cases: • Scaled an app from $2K to $104K MRR in 12 months. • Co-managed a $1M/month app install campaign on Twitter (X) Ads. • Personally managed budgets up to $500K/month across Google Ads, Meta Ads & Apple Search Ads multiple times. Every project ends with total transparency. You leave with a setup your team actually understands & data you can trust. Looking forward to your message 👀

3.4x ROAS on a DTC watch brand. $62 CPL on a home services campaign. I lead with those because if you're spending real money on ads, that's what you're actually checking for. 100% Job Success. 60 five-star reviews across 133 jobs. The track record is there if you need it. I edit Meta and TikTok ads for brands that watch the numbers and care when they move. A good-looking ad and an ad that makes money aren't the same thing, and I only care about the second kind. Every cut I make, I'm thinking about the first 3 seconds, the hook, and whether your cost per result is going to shift. I've worked with DTC watch brands, vinyl and music ecom, home services, Shopify apps. One client's account hit the top 1% of Meta ads globally after we ran a few rounds of creative together. Most of my clients come back, which on a platform like this tells you more than any single review. If you're spending real money on ads each month, you don't need another video. You need a few hooks to test so you can find what works and put budget behind it. Several variants per idea, turned around fast. What that looks like: • Concept packs: one idea, 3 to 5 hooks, sized for every placement • A monthly setup: fresh ads every week once you're scaling • VSLs and direct-response edits when you need them Most people start with one paid test batch. If the numbers move, we go from there. No pressure to commit before you've seen what I do. Tools: Premiere Pro, After Effects, plus AI where it actually helps (Veo, Runway, ElevenLabs). Not for you if you want a brand film, a wedding video, or a vlog. But if you watch your CPA every week and you care when it moves, we'll get along.

Covering many startups, e-commerce, online services, travel, tax relief, insurance, gaming, betting/gambling, SaaS, B2C, B2B... (Startups as favourite business: how you would know what potential customer need when even customer himself doesn't know that? ) Google Adwords Certificated expert and Google Analytics Certificated expert and Microsoft AdCenter (managed over 1.000.000$ for online advertising for my clients, daily budget from $3 up to $1000), Social media marketing (Facebook ads, LinkedIn, Twitter, Google+), SEO with assistant of Google Analytics, Webmaster tool and SEOmoz for off-site optimization, Conversion optimization and on-site optimization, Blog optimization. I'm providing full management in Online marketing of the following: *online advertising (Google Adwords, Microsoft AdCenter, Facebook Ads, LinkedIn Ads) *on-site optimization (Google Analytics, Webmaster tool, SEOmoz, conversion optimization, Crazy Egg) *off-site optimization (Blogging and optimization, link building, keyword research, SEO Power suite...) *social media marketing (SEM): Facebook, Twitter, Google+, Pinterest, Delicious... *conversion optimization (Optimizely, Google website optimizer, Clicktale, Qualaroo...) At this moment, I have managed over 1.000.000$ for online advertising for my clients. In PPC (pay per click) advertising cover full approach with search ads, display ads, keywords research, placement for your ads, improving CTR, increasing traffic to your site or increasing conversions.

Most founders and CEOs hit a wall with marketing. Campaigns run in silos, ad spend gets wasted, and results aren’t clear. What they really need isn’t “just ads”—it’s someone who can own the growth function end-to-end. That’s where I come in. I’m a Fractional CMO & Growth Strategist with 15+ years of experience and $79M+ in ad spend managed. I’ve helped DTC, SaaS, and service-based brands scale from 6 to 8 figures by combining strategy with hands-on execution. Here’s how I help businesses grow: ✅ Paid Ads Management (Meta, Google, TikTok) ✅ Funnel & Conversion Optimization ✅ CRM Automation & Lead Nurturing Systems ✅ SOPs, Team Structure & Growth Operations ✅ Diversified Budget Allocation & Risk Reduction ✅ Performance Tracking & Actionable Reporting Unlike typical consultants, I don’t just hand you strategies—I embed into your business to make sure your marketing runs like a machine and scales like one too. If you’re ready to move past marketing chaos and build a growth engine with clarity, let’s connect.

Google Ads setting & optimization, Keyword research, SEO, Website and landing page optimization, Email marketing, Content creation strategy, Social media, Analytics, Marketing Automation... Let's explore all opportunities to connect with new audiences, optimize your current channels and propose new ones. You will get helpful assistance and prompt result. ✔ Website audit, technical audit, landing page optimization ✔ SEO (website optimization, keyword research, on-page, content strategy...) ✔ Campaign setting and audit: Google Ads, Microsoft Advertising (Bing Ads), Facebook Ads ✔ Email marketing campaign: setup account, setup and manage email marketing campaigns, newsletter, broadcast, and contact segmentation (Sendinblue/Brevo, Ontraport, Klaviyo, ActiveCampaign) ✔ Explore acquisition channels in your business I have perfect practical skills in French for verbal or written communication (native). I am fluent in English (spoken daily). 📞 Happy to have a pre contract call to hear about your objectives and make sure we can meet them together. ----------------- 🟦⬜🟥 -----------------