I have 8 years of experience in Programmatic advertising, especially with Google products (DFP, AdX, AdSense), but using other networks and technologies as well. If you are looking for a freelancer to link your website to ad server and optimize your programmatic networks you have found him :)
Also utilizing Prebid Header Bidding solution.
I am also specialized in Video advertising and connecting ad server to your video player.
My main focus is optimizing current programmatic setup and improving performance (eCPM/Fill Rate).
I am available, always meet the deadline, client oriented and fluent in English.
To summarize i can assist with:
- Initial setup of ad stack, GAM (DFP) setup, AdSense and Ad Exchange, Prebid setup , Programmatic Waterfall
- Ad revenue optimization including ad placement analysis and recommendations for improvement
- Analyzing of ad network performance and suggestions for improvements
- Video ad setup and troubleshooting
- Setting up Native ads in GAM/DFP using Google AdX demand
I am:
- Expert in Programmatic Sell side
- Expert level in DFP/AdX (Google Ad Manager), Adsense, Admob
- Expert in JW player setup for video and connecting to DFP ad server
- Expert level HTML, CSS and JS
Cheers!
Ivan
Video Advertising
Advertising
CSS
HTML
Mobile Advertising
Google AdSense
In-App Advertising
Display Ad
Google Ad Manager
Growth Strategy
Digital Marketing Strategy
Mladen C.
Belgrade, Serbia
$30/hr
5.0
34 jobs
As a performance creative specialist with 9+ years in design and 3+ years in performance marketing, I produce video & static ads engineered to stop the scroll and drive installs - tested by CTR, IPM, and ROAS, and backed by ASO so the users I bring actually convert. Design that's measured, not just admired.
I bridge organic growth (ASO) and paid acquisition (UA), combining player psychology, performance data, and strong visuals to maximize visibility, conversion rate, and downloads.
WHAT I DO
App Store Optimization (ASO)
- Keyword research and metadata optimization for the App Store and Google Play
- Conversion Rate Optimization (CRO) and A/B testing of store listings
- Creative design of storefront assets: app icons, screenshots, feature graphics, and app preview videos
- Hands-on in App Store Connect and Google Play Console
- Localization of store creatives for global markets
User Acquisition (UA) Creatives
- High-performing video and static ads for Meta (Facebook/Instagram), Google Ads, TikTok, Unity Ads, AppLovin, IronSource, Mintegral, and Apple Search Ads (ASA)
- Hook-driven concepts built around audience motivation and tested by CTR, IPM, and ROAS
- Motion design and editing across 9:16, 16:9, and 1:1 formats with full network safe-zone compliance
- Competitor and Ad Library research to find winning angles, then iterate on winners and cut losers
Creative Strategy & Testing
- Creative briefs built around clear, strategic hypotheses
- Structured creative testing and performance analysis - why a creative worked, why it failed, and what to test next
- Turning customer insights and player psychology into concepts that convert
Branding & Visual Identity
- Logos and full brand identity systems
- Esports apparel and jersey/kit design
- Livestream and Twitch overlays, plus social media layouts for teams and studios
TOOLS
- Adobe Photoshop, Illustrator, After Effects, and Premiere Pro
- Figma
- GenAI tools
- SensorTower
- AppsFlyer
WHO I WORK WITH & RESULTS
I've produced creatives and managed ASO for studios like Battle Creek Games, GamoVation, Voodoo, Applica Agency, across casual, hybrid-casual, and puzzle titles, but not limited to mobile apps. Highlights include scaling marketing ad spend to 6 figures, hitting ~18% CTR on UA video creatives, and crafting designs for 250+ clients across multiple industries.
HOW I WORK
I work on a B2B basis and I'm comfortable starting part-time and flexible before scaling into an ongoing engagement. I'm also happy to begin with a paid test task so we can confirm we're aligned before committing to bigger work.
Whether you're rebranding, launching a new title, or scaling a game or app globally, I bring creativity backed by performance.
Send me your store listing or game link and I'll point out a few quick wins I'd test first.
Video Advertising
App Store Optimization
Conversion Rate Optimization
Mobile Game
Ad Creative
Mobile Advertising
Graphic Design
Logo Design
Motion Graphics
Branding
Gaming
Video Ad
Content Marketing
Marketing Strategy
Creative Direction
Dusan S.
Leskovac, Serbia
$33/hr
5.0
206 jobs
🎞 Professional Video Editor 🎞
✅ 100% Client Satisfaction & Quality Guarantee ✅
💎 Top Rated Freelancer with 100% Job Success Score 💎
👉 Started. 2009 with just one low-budget PC, but with big dreams, wishes, and goals to make everything that I want as a Video Editor and Graphic Designer. After a few years, my dreams came true. 🚀 The clients I have worked with are all around the world, and I have a lot of good partnerships and friendships I have made. 🤝 Every day, I can create more than 20 advertisement videos, and still counting! 💎
I specialized in Video Editing, like:
▶ Dropshipping & eCommerce
▶ Long & Short Form
▶ Corporate & B2B
▶ Mockup & App
▶ Music & Viral
📽 If you want to work together, feel free and contact me. ✉️
💯 Let's start to create amazing content and results! 🎞
Video Advertising
Adobe Illustrator
Adobe After Effects
Adobe Photoshop
Adobe Premiere Pro
Video Editing & Production
Video Editing
Short Video Ad
Jovan M.
Bor, Serbia
$90/hr
4.9
150 jobs
I edit Meta and TikTok ads, mostly for DTC brands. Most of my work is UGC, VSLs, product demos, founder-led ads and new versions of ads that are already working. I’m Top Rated Plus with 100% JSS and $40K+ earned on Upwork.
Sometimes the brief is already done and you just need someone to make the ad properly. Other times you’ve got a product page, a folder full of footage and no clear angle yet. I’m comfortable with both.
A DTC watch campaign I worked on ran at 3.4x ROAS and a $38 CPA. Another client reported around 4x ROAS, and a home-services campaign came in at a $62 CPL. Those are client-reported results. I handled the creative and editing, not the media buying.
I work in Premiere Pro and After Effects, and use AI when it actually helps, usually for missing footage, a visual hook or a voiceover. Product details, labels and claims stay accurate.
Recent work includes watches, pet products, ecommerce, personal brands, home services and real estate.
Send me the product page, the ads you’re running and whatever footage you have. I’ll tell you where I’d start.
Video Advertising
Video Editing
Ad Creative
Short Video Ad
UGC
Social Media Video
Video Post-Editing
Video Ad
Video Sales Letter
Direct Response Copywriting
Ad Content Creation
Facebook Advertising
TikTok Video
Ecommerce
Explainer Video
AI Video Generation
Creative Strategy
Adobe Premiere Pro
Adobe After Effects
Motion Graphics
Roman A.
Novi Sad, Serbia
$49/hr
4.9
109 jobs
🚀 Video editor focused on high-performing short-form videos, SaaS explainers, and AI-generated content.
👨💻 I have spent over 8 years in marketing and motion design creating content that not only looks cool, but actually makes people stop scrolling.
I focus not only on aesthetics, but also on conversion and customer retention, combining creative direction with analytics.
I like to think about why some hooks are better than others, and then edit based on that. I feel the pacing and timing – I know how they affect perception.
🔥 Trusted Experience & Social Proof
In the last few years, I've made over 500 + short-form video and 200 + ad campaigns for Snapchat, Netflix, Higgsfield, Prequel, F1, NBA, Welltory and loads of others.
🎯 Focus & Expertise.
High-Retention Short-Form: Reels, TikTok, and YouTube Shorts are perfect for getting instant marketing results — the kind of content that keeps the viewer watching right to the end.
Motion Graphics & Explainers: UI/UX demos, feature walk-throughs, onboarding videos — perfect for explaining complex apps and SaaS products without boring people.
AI video production: I use Runway, Pika, Krea, Midjourney, Kling, and Veo 3 to crank up the speed and depth of my storytelling – faster ads, better visuals, and cinematic effects.
📊 Average Performance Benchmarks
I don't just create videos, I also track how they perform. Here are some typical results from the campaigns:
📈Hook Rate 35 % +
📈Hold Rate (3–10 s) 40 % +
📈ROAS 2.1× +
📈Average Watch Time ≈ 23 s
⭐️⭐️⭐️⭐️⭐️ We hired Roman to edit our YouTube Shorts and create a set of social media ads for our product launch. He totally rebuilt our short-form content workflow, creating conversion-focused videos that matched the brand tone perfectly. What impressed me most was the way he mixed creative direction with analytical approach — each edit was backed up by clear data and intent. The results speak for themselves: watch time went up 45%, CTR went up 1.7%, and there was a noticeable lift in comments and shares. If you're a brand looking to get into video marketing quickly, this is a must-check! — Lyle B, Marketing Director, Lifestyle Brand
⭐️⭐️⭐️⭐️⭐️ Roman made a bunch of explainer videos and an app promo video for our SaaS platform. He took complex onboarding flows and turned them into clear, story-driven visuals using a data-driven editing process. The end result was modern, consistent, and completely aligned with our brand videos. People finally understood the value of each feature, and activation went up 30%. Roman's the rare short-form editor who gets marketing and keeping users. — Herald O, Product Manager, SaaS Startup
⭐️⭐️⭐️⭐️⭐️ Roman created a bunch of AI-generated visuals and AI-driven ads for our campaign, mixing AI video production with some manual motion work. The way they developed the concept, pacing it and storytelling was really good.
He used generative design tools to prototype scenes quickly, then refined them into cinematic, conversion-focused videos.
It saved us weeks of production time and looked like something from a full creative studio.
It's got a great mix of technology and artistry. — Pavel M, Creative Producer, Tech Agency
💬 If you're after creative that looks sharp and performs even better, just give me a shout. Let's have a quick look at your current videos, and I'll tell you exactly where you're losing viewers and how to fix it.
Video Advertising
Advertising
Social Media Video
Video Commercial
Short Video Ad
TikTok Video
UGC
Short Video
Content Editing
Video Ad
Instagram Reels
Marketing Video
Product Video
Instagram Story
Ad Creative
Social Media Content
Animation
2D Animation
Video Editing
2D Design
Infographic
Nevena R.
Belgrade, Serbia
$111/hr
4.6
73 jobs
💎 Top Rated Plus Freelancer (Top 3%) on Upwork 💎
🥇 Video Editing Skill Certificated By UpWork 🥇
💚 100% Clients Satisfaction Score 💚
🎯"Best freelancer I have EVER Hired on Upwork, and I have hired hundreds !!!.. Got job the done SUPER QUICK and at unreal quality. Work with Nevena on your project or regret it. That's all I really have to say. Thank you so much!"
💎"Nevena is a real gem!"
💰"Nevena is one of the few video editors that understands direct response and how to optimize a video for conversion rate. Would recommend her for VSLs or any type of direct response video work!"
👍"Exceptional skills and a pleasure to work with!"
💵"Nevena makes some great VSLs. She did a new lead for our product and it came out very well, better than I expected. She also works fast and is very responsive. Thanks!"
💯"Nevena did an absolutely amazing job with our videos. She was incredibly detailed and hard working. We had amazing communication and she made sure everything was 100% perfect. Honestly, Nevena was the best person I've ever hired from UpWork! Highly recommend. A+++"
💬"Excellent communicator, did an excellent job and offered great input!"
🤯"We've worked with a number of videographers over the years and Nevena is one of best. Her creativity and skill set leave nothing to be desired. Her work is top-notch."
🤩"Great experience with a top-notch video creator!"
🦸♀️"Nevena is the best freelancer that I've worked with. Incredibly talented and hard working. The type of person you want working on your project. Nevena takes pride in the work and is very detail oriented. Great job!"
🚀"Nevena has been the best hire I've ever made on UpWork. She gives you 200% effort and has incredible work ethic and respect for what she does. I highly recommend hiring her. She was great to communicate with and had fantastic ideas for the project. Thank you!!!!"
👌"Nevena was amazing to work with and I will DEFINITELY be partnering with her again! Her level of integrity and work ethic is top notch and her skills are incredible!"
🔥"Amazing work. Nevena is the best hire we've made on UpWork. An absolute genuine hard worker and extremely talented. A+ and will hire many times again."
⭐"Nevena has incredible skills. A great videographer with excellent attention to detail. Thank you! A+++++++++++++++++++++"
▶I enjoy making VSLs with great conversion rates, like the Video Sales Letter from my portfolio, so feel free to contact me if you need one. Or more :)
⏩I have 12 years of working experience in Digital Marketing, eCommerce, and the Travel industry... But my true love is Adobe & Video Editing! ❤ Adobe Photoshop since 2001. & Adobe Premiere Pro since 2014. ❤
⏸️ I don't accept jobs if I am not 100% sure that I match the criteria and only accept projects when I am sure I can deliver great quality on time and enjoy working on your project. That way I can guarantee that working with me will ensure your project goes smoothly and stress-free!
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