How to hire social video marketing specialists
While no one can plan for a video to go viral, you can systematically track, monitor, and improve engagement metrics on your video content. Social video marketers specialize in maximizing your ROI on your social video.ย
So how do you hire social video marketing specialists? What follows are some tips for finding top social video marketing specialists on Upwork.
How to shortlist social video marketing professionals
As youโre browsing available social video marketing consultants, it can be helpful to develop a shortlist of the professionals you may want to interview. You can screen profiles on criteria such as:
- Industry fit. You want a social video marketing specialist who understands your industry so they can help you figure out how best to reach your target market.ย
- Project experience. Screen candidate profiles for specific skills and experience (e.g., tracking video KPIs through HubSpot).
- Feedback. Check reviews from past clients for glowing testimonials or red flags that can tell you what itโs like to work with a particular social video marketing specialist.
How to write an effective social video marketing job post
With a clear picture of your ideal social video marketing specialist in mind, itโs time to write that job post. Although you donโt need a full job description as you would when hiring an employee, aim to provide enough detail for a contractor to know if theyโre the right fit for the project.ย
An effective social video marketing job post should include:ย
- Scope of work: From video content strategy to marketing analytics, list all the deliverables youโll need.ย
- Project length: Your job post should indicate whether this is a smaller or larger project.ย
- Background: If you prefer experience with certain industries, software, or social media channels, mention this here.ย
- Budget: Set a budget and note your preference for hourly rates vs. fixed-price contracts.
Ready to increase video engagement on Facebook, YouTube, and other social media platforms? Log in and post your social video marketing job on Upwork today.