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👉alexwordcraft.com Digital Marketing vs. Content Marketing. Too often, brands confuse visibility with value. Here’s the difference: 📢 Digital marketing gets attention. 🧠 Content marketing earns trust. One grabs the eye. The other wins the mind. Together? They drive real results. Digital draws them in. Content keeps them there. You need both to grow. Get projects done without setting up numerous meetings and emails. To you, it would feel like you get to press an "Easy button." 💠Hey there! I'm Aleksandra. I love writing content that blends my passion for language and literature with real-world experience. My background includes earning a PhD in language and literature at the University of Belgrade and teaching at a University for 12 years before diving into content marketing a few years ago. 💠I offer flexible collaboration options based on client needs. As a solo freelancer, I handle projects independently, and for clients requiring a broader marketing approach, I work alongside my larger team to provide: 1. Google Ads, Meta Ads 2. Design 3. WordPress development WordPress is my preferred CMS, as it allows me to work more efficiently with my team. However, for clients with full marketing teams, I can seamlessly adapt to any CMS. 💠Some of my offerings are diverse and made to meet the explicit needs of your business: 🎯 Website content 🎯 Copywriting 🎯Video scripts 🎯 Email Copy 🎯 Web & UX writing 🎯 User-Generated Content 🎯 Ad copy 🎯 AI prompt writing 🎯 SEO services and content optimization techniques 🎯 Content management systems 🎯 Blog posts 🎯 Ghostwritten books, blogs & articles 🎯 Case studies & Newsletters 🎯 Academic papers 💠As an experienced editor, I excel in refining content for maximum impact – cutting out superfluous elements, enhancing clarity, and reshaping narratives to convey your story more effectively. My goal is to empower your brand with content that informs and inspires your audience. 💠 I also specialize in revamping and streamlining content marketing strategies that aren't meeting your expectations. 💌 Reach out to me, and let's remake your content strategy into a powerful asset for your business.

Idea Direction • Positioning • Content Strategy • Execution • Leveraging Results Helping brands grow quicker and more predictably. Full brand management, content marketing strategy, and a mastery of all marketing tools, with a focus on strong social media presence and white hat SEO skills. WordPress, Wix, and Webflow end-to-end solutions. Proven record of competency in SMM, PPC, email marketing, lead nurturing, and sales funnel management. Specialized experience in Facebook, Instagram, and Google Ads. My biggest passion is working with YouTube SEO and helping to grow your channel and I love to work with start-ups, from scratch!! My client-centric integrated approach excels in blending SEO and PPC strategies and establishing brand growth as a constant process. A mainstay of my successful approach is under-promising and over-delivering, as evidenced by 100% job success and recognition with five-star ratings. I take pride in my job selection process, as I am fastidious in accepting only those projects that I know I can complete satisfactorily. I offer a money-back guarantee if a client is not happy with the results. P.S. I have successfully completed over 30 online marketing-related projects through UpWork and similar platforms. Thus far, I have maintained a 5-star rating on Upwork with 40K+ earned, with 100% customer satisfaction, and consistently exceeded expectations.

Google Ads setting & optimization, Keyword research, SEO, Website and landing page optimization, Email marketing, Content creation strategy, Social media, Analytics, Marketing Automation... Let's explore all opportunities to connect with new audiences, optimize your current channels and propose new ones. You will get helpful assistance and prompt result. ✔ Website audit, technical audit, landing page optimization ✔ SEO (website optimization, keyword research, on-page, content strategy...) ✔ Campaign setting and audit: Google Ads, Microsoft Advertising (Bing Ads), Facebook Ads ✔ Email marketing campaign: setup account, setup and manage email marketing campaigns, newsletter, broadcast, and contact segmentation (Sendinblue/Brevo, Ontraport, Klaviyo, ActiveCampaign) ✔ Explore acquisition channels in your business I have perfect practical skills in French for verbal or written communication (native). I am fluent in English (spoken daily). 📞 Happy to have a pre contract call to hear about your objectives and make sure we can meet them together. ----------------- 🟦⬜🟥 -----------------

Ecommerce · Performance Marketing · Brand Building I'm an ecommerce operator and performance marketer with over 3 years of hands-on experience across the entire commercial stack, from paid media and creative production to funnel optimization, brand building, and product development. I've worked every side of an ecommerce business: as a freelancer doing different types of jobs, as the manager holding cross-functional teams together, and as a founder who has built brands and products from a blank page all the way to sold-out launches. My strength is that I understand how the pieces connect. I can research a customer, shape the angle, write the script, produce the creative, run the ads, fix the funnel, and read the analytics, without needing a separate specialist at every step. I'm equally comfortable working inside established SOPs or building the process myself where none exists. Above all, I genuinely enjoy and love ecommerce and digital marketing, and I'm always looking to learn more and grow, staying open to new tools, methods, and practices as the field keeps evolving. I'm kind and easy to work with, communicative and open, proactive and self-motivated, and I stay positive and level-headed under pressure. I enjoy working as part of a team, but I'm equally effective on my own. Outside of work, I keep a healthy and active lifestyle. The gym, boxing, and physical activity are my main hobbies, and I don't smoke or have any problems with alcohol. Core skills: - Advanced Meta Ads - full campaign structure, creative testing, scaling and troubleshooting, with hands-on experience managing budgets of up to $10,000 per day - Basic Google Ads - search campaign setup and management - Static and video ads from scratch - built end to end, from concept and script through to the final edit - AI image and video generation - producing ad creative and content using modern AI tools. - Copywriting and scripting - for ads, landing pages, and video, written to match the customer and the angle - Creative strategy and direction - ad creative, UGC, content, and video ad strategy, plus creative direction and product photography direction, including briefing creators and agencies for video shoots - CRO and landing page building - improving conversion rates and tightening funnels across the customer journey - Full Shopify knowledge - deep working command of the platform and its app ecosystem Page builders - GemPages and PageFly - Customer research - building avatars, angles, and concepts that drive creative and messaging - Market research and product-market fit - finding product-market fit through market research and competitor analysis - Product sourcing and development - from finding suppliers to shaping the product itself - Analytics and performance analysis - reading the data to guide scaling and optimization decisions - Claude for marketing - Cowork, Skills, and Automations to speed up research, creative, and operations - Up to date with AI - actively following and learning new AI tools, and keeping current with developments across the AI world - Basic email marketing - Design and editing tools - Canva, Figma, and CapCut - Tooling - comfortable with most task management and team communication apps Ways of working - Team management and cross-team communication - Reliable, responsible, and always on time - Quick learner who's highly adaptive - Able to work with or without SOPs - Strong communicator who's always ready to learn more Education Diploma in Mechatronics Engineering I completed my diploma in mechatronics engineering, then decided to pursue a career in digital marketing after college. Languages Serbian (native) English (professional).

🚀 𝐈 𝐇𝐞𝐥𝐩 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐒𝐜𝐚𝐥𝐞 𝐓𝐡𝐞𝐢𝐫 𝐑𝐎𝐈 𝐚𝐧𝐝 𝐃𝐫𝐢𝐯𝐞 𝐐𝐮𝐚𝐥𝐢𝐟𝐢𝐞𝐝 𝐋𝐞𝐚𝐝𝐬 𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐇𝐢𝐠𝐡-𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 🚀 With over 𝟕+ 𝐲𝐞𝐚𝐫𝐬 𝐨𝐟 𝐡𝐚𝐧𝐝𝐬-𝐨𝐧 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐢𝐧 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 and a proven track record of managing $1,500,000+ in ad spend, I specialize in 𝐬𝐜𝐚𝐥𝐢𝐧𝐠 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐚𝐜𝐫𝐨𝐬𝐬 𝐦𝐮𝐥𝐭𝐢𝐩𝐥𝐞 𝐧𝐢𝐜𝐡𝐞𝐬. Whether you’re in 𝐫𝐞𝐚𝐥 𝐞𝐬𝐭𝐚𝐭𝐞, 𝐞-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞, 𝐞𝐝𝐮𝐜𝐚𝐭𝐢𝐨𝐧, 𝐛𝐞𝐚𝐮𝐭𝐲, 𝐨𝐫 𝐡𝐢𝐠𝐡-𝐭𝐢𝐜𝐤𝐞𝐭 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬, I deliver measurable results that directly impact your bottom line. Worked with clients in 𝟐𝟎𝟎+ 𝐧𝐢𝐜𝐡𝐞𝐬, including real estate, design, education, beauty, hiring, and e-commerce. 𝐖𝐡𝐚𝐭 𝐌𝐚𝐤𝐞𝐬 𝐌𝐞 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭? I don’t just “run ads.” I 𝐛𝐮𝐢𝐥𝐝 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐞𝐧𝐠𝐢𝐧𝐞𝐬 for your business by creating tailored strategies, optimizing campaigns, and cutting your cost per lead by up to 𝟐𝟎𝟎-𝟓𝟎𝟎% while driving consistent growth. Key Results & Achievements • 🔥 Managed advertising budgets from $1,000/mo to $𝟏𝟎𝟎,𝟎𝟎𝟎+ 𝐩𝐞𝐫 𝐦𝐨𝐧𝐭𝐡, ensuring ROI up to 𝟐𝟎𝟎𝟎%. • 📈 Helped generate $𝟑𝟎𝟎𝐌 𝐢𝐧 𝐫𝐞𝐚𝐥 𝐞𝐬𝐭𝐚𝐭𝐞 𝐬𝐚𝐥𝐞𝐬 with $1.5M ad spend for clients in 𝐔𝐀𝐄 𝐚𝐧𝐝 𝐠𝐥𝐨𝐛𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐬. • 🎓 Scaled educational and online course businesses with highly effective webinar funnels, achieving 𝟖𝟎𝟎% 𝐑𝐎𝐌𝐈. • 🛍 Boosted 𝐞-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 businesses with dynamic retargeting campaigns and personalized ad strategies to 𝟏𝟐+ 𝐑𝐎𝐀𝐒. • 💄 Increased leads and sales for beauty salons by driving 𝟓𝐱 𝐜𝐡𝐞𝐚𝐩𝐞𝐫 𝐚𝐩𝐩𝐨𝐢𝐧𝐭𝐦𝐞𝐧𝐭𝐬. 𝐖𝐡𝐚𝐭 𝐈 𝐂𝐚𝐧 𝐃𝐨 𝐟𝐨𝐫 𝐘𝐨𝐮 I bring a 𝟑𝟔𝟎° 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐭𝐨 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 that ensures every dollar you invest works harder and smarter: • 𝐅𝐮𝐥𝐥 𝐅𝐮𝐧𝐧𝐞𝐥 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧: Design a complete customer journey for maximum conversions. • 𝐀𝐝 𝐀𝐜𝐜𝐨𝐮𝐧𝐭 𝐒𝐞𝐭𝐮𝐩 & 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: Build or optimize ad accounts from scratch. • 𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐝 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠: Create custom audiences (Lookalikes, Custom Audiences) for precise targeting. • 𝐇𝐢𝐠𝐡-𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐀𝐝𝐬: Develop image, carousel, and video ad campaigns tailored to your audience. • 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠: Set up tracking codes via Google Tag Manager or other tools to measure performance accurately. • 𝐀𝐜𝐜𝐨𝐮𝐧𝐭 𝐁𝐚𝐧 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Troubleshoot and resolve issues with banned accounts quickly and effectively. • 𝐒𝐜𝐚𝐥𝐢𝐧𝐠 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬: Identify winning campaigns and scale them profitably. 𝐖𝐡𝐲 𝐖𝐨𝐫𝐤 𝐖𝐢𝐭𝐡 𝐌𝐞? I’m not just another freelancer. I focus on 𝐫𝐞𝐬𝐮𝐥𝐭𝐬, 𝐧𝐨𝐭 𝐭𝐞𝐦𝐩𝐥𝐚𝐭𝐞𝐬, and take the time to u𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐲𝐨𝐮𝐫 𝐮𝐧𝐢𝐪𝐮𝐞 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐧𝐞𝐞𝐝𝐬. I limit the number of clients I take to ensure every campaign receives the care and attention it deserves. • 🏆𝐃𝐚𝐭𝐚-𝐃𝐫𝐢𝐯𝐞𝐧 𝐃𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬: Every campaign I run is rooted in analytics and constant optimization. • 🎯 𝐂𝐮𝐬𝐭𝐨𝐦 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬: No cookie-cutter solutions. I create campaigns tailored to your goals. • 🤝 𝐓𝐫𝐚𝐧𝐬𝐩𝐚𝐫𝐞𝐧𝐭 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧: I keep you in the loop with detailed reporting and updates. • ⚡ 𝐅𝐮𝐥𝐥 𝐂𝐨𝐦𝐦𝐢𝐭𝐦𝐞𝐧𝐭: Your success is my top priority. 𝐋𝐞𝐭’𝐬 𝐆𝐫𝐨𝐰 𝐘𝐨𝐮𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐓𝐨𝐠𝐞𝐭𝐡𝐞𝐫 Ready to take your advertising to the next level? Whether you’re scaling an existing campaign or starting from scratch, I’m here to help. 💬 𝐒𝐡𝐨𝐨𝐭 𝐦𝐞 𝐚 𝐦𝐞𝐬𝐬𝐚𝐠𝐞 to discuss how we can achieve your goals!

Google Ads specialist with 10+ years of hands-on experience and 250+ client accounts managed across Search, Shopping, Performance Max, Display, and YouTube. I help businesses stop bleeding budget on low-intent traffic and start running campaigns that produce measurable, profitable growth. I don't manage accounts on autopilot. Every engagement starts with a deep technical audit - finding wasted spend, broken tracking, keyword cannibalization, and bid strategy mismatches that quietly drain ROI. Then I rebuild from the ground up with a clear performance target. What I deliver: - Search & Shopping campaign builds from scratch, with clean structure, tight match types, and high-converting ad copy - Performance Max and Smart Bidding strategy that actually works, not just Google's defaults - Conversion tracking setup and GA4 integration so you know exactly what's performing - A/B testing of headlines, landing pages, and audiences to lower CPA over time - Monthly reporting with clear metrics - ROAS, CPL, impression share, Quality Score - not vanity numbers My process: - Audit first: I find exactly where the budget is leaking before touching a single setting - Market analysis: keyword gaps, competitor spend patterns, and audience opportunities your current setup is missing - Execution: structured builds with proven bid strategies and copy frameworks - Ongoing optimization: data-driven adjustments every week, not once a month Industries I work in regularly: eCommerce, home services, legal, SaaS, real estate, and local lead generation. Clients I work best with: businesses spending $3,000–$100,000/month on Google Ads who want a specialist accountable for results, not a generalist who also does SEO and social. Message me with your current monthly ad spend and target CPA - I'll tell you within 24 hours whether I can improve your account and how.