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I led social media strategy for 6 entertainment and lifestyle brands in Dubai simultaneously, managing a combined following of 990K+ across Instagram, TikTok, and Facebook. The brands: Dubai Parks & Resorts (223K), Real Madrid World Dubai (222K), Motiongate Dubai (160K), The View at The Palm (160K), The Green Planet Dubai (121K), and Riverland Dubai (106K). I wasn't just posting. I built the content strategies, briefed the creative team, directed the creative direction on shoots, managed content calendars, ran performance analytics, and handled all stakeholder communication. Six different brand voices, six different audiences, all running at the same time. Now I work with founders, business owners, and brands who want their social media to actually do something. Not just look pretty. Not just fill a feed. But position them clearly, grow an engaged audience, and turn followers into clients. What I do best: social media strategy, personal brand building, content creation (Reels, carousels, video, UGC), and marketing consulting for people who are serious about growing online. I'm also building my own personal brand @chane.talks from zero as a live case study, so I practice everything I preach. If you want someone who brings strategy and ideas, not just execution, send me a message.

I’m a digital marketing strategist and conscious brand builder, conjuring purposeful brand magic with a blend of strategy, creativity, and intuitive insight. My secret recipe for success? Integrating data-driven systems with storytelling, community psychology, and human-centered design to create digital ecosystems that don’t just perform , they resonate. I specialize in helping wellness brands, spiritual entrepreneurs, and impact-driven businesses translate their mission into magnetic online presence. From social media strategy and paid campaigns to influencer partnerships, content systems, and community engagement , I build platforms that connect deeply and convert sustainably. I’m not just a marketing machine. I’m a strategist who understands energy, positioning, and the psychology behind why people choose certain brands over others. Innovation, conversation, and authentic connection are at the core of everything I do. With over 8 years of industry experience , from leading digital campaigns to building brands from the ground up , I’ve evolved into a global independent marketing partner serving clients who want more than visibility. They want alignment and results. My mission is simple: create agile, intentional marketing solutions that speak to the heart of why people do what they do , while delivering measurable growth. As a strategist, brand architect, content creator, and digital growth partner, I bring both structure and soul to every project. If you’re building something meaningful and want your digital presence to reflect that depth , let’s connect.

Hey, I'm Ané I'm a Marketing Director, Growth Strategist, and founder of Growth Metrics Marketing. I help businesses build the strategy, systems, content, campaigns, and marketing teams they need to grow. I don't believe marketing should be a collection of disconnected activities. Your social media, content, paid ads, website, SEO, email marketing, brand positioning, customer journey, and marketing team should all work together toward the same goal: Measurable business growth. I've led and managed marketing across CPG, eCommerce, financial services, healthcare, psychology, education, beauty, and personal brands, working with companies including Scrumptious Brands, Kubera Global Markets, Positive Strides, Assessment Systems, SMODDO, TechnoFresh, Sheer Perfection, and my own agency, Growth Metrics Marketing. HOW I CAN HELP YOUR BUSINESS MARKETING STRATEGY & LEADERSHIP • Full Marketing Strategy & Execution • Fractional Head of Marketing / Marketing Director Support • Growth Marketing Strategy • Go-to-Market Strategy • Brand Positioning & Messaging • Marketing Systems & Operations • Campaign Strategy • Customer Journey & Funnel Strategy • B2B & B2C Marketing • CPG & eCommerce Marketing • Marketing Audits & Growth Opportunities SOCIAL MEDIA & CONTENT • Social Media Strategy & Management • Instagram, Facebook, TikTok, LinkedIn, Pinterest, X & YouTube • Content Strategy • Content Calendar Planning • Short-Form Video Strategy • Personal & Executive Brand Growth • Community Management • Copywriting & Storytelling • Creative Direction • Canva Design • CapCut Video Editing PAID MEDIA & PERFORMANCE MARKETING • Meta Ads • Google Ads • PPC Advertising • Search Engine Marketing (SEM) • Lead Generation • Audience Targeting • Campaign Optimization • Conversion Rate Optimization (CRO) • A/B Testing • Performance Marketing WEBSITES, SEO & EMAIL • Wix Website Design & Development • New Website Builds • Landing Pages • Website Optimization • SEO Fundamentals • UX Optimization • Email Marketing • Email Automation • CRM & Marketing Automation MARKETING TEAM BUILDING & TALENT SOURCING Need the right people to execute your marketing strategy? I can also help businesses structure and build their marketing teams. Because I work hands-on across marketing strategy, social media, content, advertising, websites, analytics, and marketing operations, I understand what these roles actually require not just what looks good on a résumé. I can help you recruit and evaluate: • Social Media Managers • Marketing Managers • Marketing Assistants • Content Creators • UGC Creators • Video Editors • Graphic Designers • Copywriters • Paid Media Specialists • SEO Specialists • eCommerce Marketing Specialists • Virtual Assistants • Other Marketing & Creative Freelancers Recruitment support can include: • Defining the role and hiring requirements • Writing candidate briefs • Talent sourcing • Candidate research • Portfolio and experience review • Candidate screening • Initial screening interviews • Skills and experience evaluation • Candidate scorecards • Shortlisting • Interview coordination • Building freelance and remote marketing teams Instead of simply sending you a list of candidates, my goal is to understand what your business actually needs and identify people whose experience aligns with those requirements. ANALYTICS & PERFORMANCE I believe marketing decisions should be backed by data not vanity metrics. I can help with: • Google Analytics (GA4) • Marketing Analytics • KPI Tracking • Campaign Performance Analysis • ROI Analysis • Performance Reporting • Conversion Analysis • Data-Driven Marketing Decisions TOOLS & PLATFORMS Google Ads | Meta Business Suite | Canva Pro | CapCut | Wix | HubSpot | Google Analytics (GA4) | Notion | Metricool | MailerLite | Google Workspace | Microsoft Office | Google Sheets | Calendly | Make | Zoho | Lovable | Claude | Higgsfield | Riverflow | Blaze AI WHY WORK WITH ME? What sets me apart is that I can operate at both the **strategic and execution level. I can step back and determine: What should we be doing? Then build the systems, campaigns, content, processes, and team required to actually do it. I combine marketing strategy, consumer psychology, creative thinking, data, technology, and execution to build marketing that contributes to real business objectives. And if your biggest problem isn't your strategy but finding the right people to execute it, I can help you build that team too. So whether you need: → A Marketing Director to lead the strategy → A marketer who can execute it → A complete marketing system → Or help finding and screening the right marketing talent I'd love to hear about your business, where you are now, and what you're trying to achieve. Let's build the marketing engine and the team that gets you there.

Most brands don’t have a content problem, they have a positioning and strategy problem. I help B2B and DTC brands turn social media into a structured growth channel, not just a content output. As the founder of Sol Communications, I’ve worked across industries to simplify complex messaging, build clear content strategies, and create social media systems that drive engagement and conversion. My approach focuses on: • Positioning and messaging clarity • Strategy-led content planning • Scalable content creation • Continuous optimisation based on performance I’ve supported brands across LinkedIn, Instagram, TikTok, and X. Helping transform attention into meaningful engagement, and engagement into measurable growth. If you’re looking for a long-term partner to build and scale your content, not just someone to post. Let’s connect.

Growth Marketing Strategist | B2B Content, Lead Generation & Recruitment I help B2B companies generate more leads, improve conversions and build stronger teams through practical marketing, business development and recruitment systems. Are you struggling with inconsistent lead generation, low-converting content, an underperforming sales pipeline or difficult-to-fill roles? I bring more than 14 years of experience across growth marketing, B2B content, recruitment, business development and operations. I can help you develop the strategy, implement the work and manage the process through to measurable results. I have supported more than 70 businesses across SaaS, technology, recruitment, professional services, healthcare, education, construction, accounting and specialist technical services. Unlike consultants who only provide recommendations, I work as a hands-on growth partner. I identify the highest-priority opportunities, build the required systems and help your team execute them. GROWTH MARKETING AND CONTENT I can help you with: • B2B growth and marketing strategy • Lead-generation and customer-acquisition campaigns • LinkedIn marketing and founder thought leadership • Content strategy and monthly content calendars • Website copy, landing pages, blogs and SEO content • Email marketing, nurture sequences and re-engagement campaigns • Brand positioning, messaging and value propositions • Marketing funnels and conversion improvement • HubSpot, CRM and marketing workflow optimisation • Campaign planning, coordination and performance tracking RECRUITMENT AND TALENT ACQUISITION With extensive recruitment and executive-search experience, I can support: • Candidate sourcing and direct headhunting • LinkedIn Recruiter and Boolean searches • Candidate screening and interviews • Recruitment pipeline and ATS management • Job descriptions and SEO-friendly job advertisements • Candidate communication and interview coordination • Recruitment process development • Specialist, technical and hard-to-fill vacancies • Talent mapping and proactive candidate pipelines BUSINESS DEVELOPMENT AND REVENUE GROWTH I also help businesses create structured systems for generating and converting opportunities through: • Business development strategy • B2B lead-generation systems • Sales pipeline development and management • Prospect research and targeted outreach • Client follow-up and re-engagement • Strategic partnership development • Sales and marketing alignment • Customer retention campaigns • Growth planning for startups, agencies and service businesses SELECTED RESULTS • Helped businesses more than double conversion rates • Built six-figure sales and opportunity pipelines • Reduced inefficient marketing activity and unnecessary spend • Improved recruitment processes and candidate quality • Developed scalable marketing, content and outreach systems • Delivered more than 100 marketing, recruitment and growth projects WHY CLIENTS CHOOSE TO WORK WITH ME • Top Rated Upwork freelancer • 100% Job Success Score • More than 14 years of commercial experience • Strategic thinking combined with hands-on execution • Clear, professional written and verbal communication • Experience working with UK, US, European, Australian and South African teams • Able to take ownership and work independently • Comfortable managing strategy, implementation and project coordination My tools include HubSpot, GoHighLevel, LinkedIn Recruiter, Sales Navigator, WordPress, Elementor, Canva, ClickUp, Google Workspace, Microsoft 365 and a range of CRM, ATS and marketing platforms. LET’S DISCUSS YOUR PROJECT Send me a message outlining: • Your current challenge • The outcome you want to achieve • Your preferred timeline I will respond with a practical recommendation on what should be prioritised first and how I would approach the project.

I USE SOCIAL LISTENING, PSYCHOLOGY, AND SEO TO FIND THE LANGUAGE PEOPLE ARE ALREADY USING, THEN TURN THAT INTO CONTENT THAT ACTUALLY CONNECTS AND CONVERTS. With a BA in Psychology and experience creating therapy program content, educational materials, and digital storytelling, I specialize in making complex ideas easier to understand and more compelling for real people. I’ve worked on therapy-based content that helped translate topics like emotional regulation, boundaries, trauma, and group support into something more accessible, relatable, and engaging. I combine lived experience, psychology training, social listening, and SEO to uncover what your audience is really asking for. That means the copy and content I create is not only clear and emotionally intelligent, but also aligned with how people actually search, think, and make decisions. WHAT I OFFER: -Social listening and audience insight -Psychology-informed content strategy -SEO-aligned messaging -Human-centered copywriting -Blog posts, guides, and educational content -Website and landing page copy -Slide decks, workbooks, and learning materials If you want content that sounds grounded, thoughtful, and strategically aligned with what your audience actually needs, I can help. 🧰 Tools Canva • Figma • Adobe Express • Google Slides • Notion