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in South Africa

Hi, I’m Delano. Strategy is my natural habitat. I’m an INTJ personality type and a late-diagnosed autistic entrepreneur, which in practical terms means two things: I think in systems and I obsess over patterns in data. In digital marketing, that combination turns out to be extremely useful. I have over a decade of experience working as a Digital Marketing Manager and strategist, helping companies translate business goals into measurable digital systems. My work typically sits at the intersection of marketing strategy, digital operations, and performance marketing. I hold a Bachelor’s Degree in Media, Communications & History, an Honours Degree in History, and a Postgraduate Diploma in Information Studies, and I’m currently completing a Master’s in Social Science. Research and structured thinking heavily influence how I approach marketing problems. Over the years I’ve worked both inside companies and as a freelance consultant, managing campaigns, teams, and vendors across industries such as hospitality, travel, ecommerce, education, and technology. My core areas of expertise include: • Digital Marketing Strategy – Mapping customer journeys and aligning channels to measurable outcomes • Performance Marketing – Google Ads, Meta Ads, paid social campaigns, and ROI-driven media buying • SEO & Content Strategy – Building content ecosystems that satisfy both search engines and actual humans • Data Analytics – Turning campaign data into decisions rather than vanity metrics • Digital Operations – Building systems that make marketing repeatable and scalable • AI-Assisted Marketing Systems – Using gen AI and automation tools to accelerate research, content production, campaign testing, and marketing operations while maintaining human strategic oversight. My philosophy is simple: marketing should not feel like guessing. If you understand the audience, structure the funnel correctly, and measure everything, results stop being mysterious and start becoming predictable. I enjoy working with companies that want more than random tactics. If you’re looking for someone who can design the strategy, execute the campaigns, and interpret the data, we’ll get along well. If not, I will probably still run an experiment just to see what happens.

Most brands don’t have a content problem, they have a positioning and strategy problem. I help B2B and DTC brands turn social media into a structured growth channel, not just a content output. As the founder of Sol Communications, I’ve worked across industries to simplify complex messaging, build clear content strategies, and create social media systems that drive engagement and conversion. My approach focuses on: • Positioning and messaging clarity • Strategy-led content planning • Scalable content creation • Continuous optimisation based on performance I’ve supported brands across LinkedIn, Instagram, TikTok, and X. Helping transform attention into meaningful engagement, and engagement into measurable growth. If you’re looking for a long-term partner to build and scale your content, not just someone to post. Let’s connect.

I led social media strategy for 6 entertainment and lifestyle brands in Dubai simultaneously, managing a combined following of 990K+ across Instagram, TikTok, and Facebook. The brands: Dubai Parks & Resorts (223K), Real Madrid World Dubai (222K), Motiongate Dubai (160K), The View at The Palm (160K), The Green Planet Dubai (121K), and Riverland Dubai (106K). I wasn't just posting. I built the content strategies, briefed the creative team, directed the creative direction on shoots, managed content calendars, ran performance analytics, and handled all stakeholder communication. Six different brand voices, six different audiences, all running at the same time. Now I work with founders, business owners, and brands who want their social media to actually do something. Not just look pretty. Not just fill a feed. But position them clearly, grow an engaged audience, and turn followers into clients. What I do best: social media strategy, personal brand building, content creation (Reels, carousels, video, UGC), and marketing consulting for people who are serious about growing online. I'm also building my own personal brand @chane.talks from zero as a live case study, so I practice everything I preach. If you want someone who brings strategy and ideas, not just execution, send me a message.

Hey, I'm Ané A Head of Marketing and Social Media Manager who helps brands build marketing systems that don't just look good, but drive measurable business growth. Over the past few years, I've had the opportunity to lead full-scope marketing for brands across CPG, eCommerce, financial services, healthcare, psychology, education, beauty, and personal brands. I've worked with companies including Scrumptious Brands, Kubera Global Markets, Positive Strides, Assessment Systems, SMODDO, TechnoFresh, Sheer Perfection, and my own agency, Growth Metrics Marketing, where I help businesses develop marketing strategies that generate awareness, engagement, leads, and revenue. What sets me apart is that I don't see social media as an isolated task. I build complete marketing ecosystems. Every piece of content, campaign, website, ad, email, and customer touchpoint is designed to work together toward one goal: sustainable growth. I combine strategy with execution, meaning I can develop the marketing plan and personally bring it to life. Whether I'm building a content strategy, managing social media, launching paid campaigns, optimizing SEO, redesigning a website, or analyzing performance data, everything is backed by clear business objectives and measurable results. Here's what I can help you with: -Full Marketing Strategy & Execution -Social Media Management (Instagram, Facebook, TikTok, LinkedIn, Pinterest, X & YouTube) -Content Strategy & Content Calendars -Personal Brand Growth -Brand Positioning & Messaging -Meta & Google Ads -SEO & Website Optimization -Wix Website Design & Landing Pages -Creation of a whole new website -Email Marketing & Automation -Analytics, Reporting & Performance Optimization -Community Management -Short-Form Video Strategy -Marketing Systems & Operations One of my favorite parts of marketing is understanding why people buy. I enjoy combining creativity with consumer psychology, data, and strategy to create marketing that connects with people and delivers real business results, not vanity metrics. When I'm not working, I'm usually researching new marketing trends, studying consumer behavior, building systems to improve performance, or finding new ways AI can help businesses scale more efficiently. Marketing evolves quickly, and I believe the best marketers never stop learning. If you're looking for someone who can think like a marketing director while still rolling up their sleeves to execute, I'd love to hear about your business and explore how we can grow it together. My Skills: MARKETING & STRATEGY: -Marketing Strategy -Digital Marketing -Brand Strategy -Brand Management -Consumer Packaged Goods (CPG) Marketing -Healthcare Marketing -B2B Marketing -B2C Marketing -Go-to-Market Strategy -Growth Marketing -Product Marketing -Marketing Communications ADVERTIZING: -Google Ads -Meta Ads (Facebook & Instagram) -Pay-Per-Click (PPC) Advertising -Search Engine Marketing (SEM) -Campaign Optimization -Audience Targeting -Lead Generation -Conversion Rate Optimization (CRO) -A/B Testing -Performance Marketing SOCIAL MEDIA: -Social Media Strategy -Social Media Management -Content Strategy -Content Marketing -Content Calendar Planning -Community Management -Executive Personal Branding -LinkedIn Marketing -Instagram Marketing -Facebook Marketing -TikTok Marketing CONTENT & CREATIVE: -Copywriting -Creative Direction -Graphic Design -Canva -Short-Form Video Strategy -Video Editing (CapCut) -Storytelling -Brand Messaging -Visual Content Creation ANALYTICS & REPORTING: -Google Analytics (GA4) -Marketing Analytics -Campaign Performance Analysis -KPI Tracking -ROI Analysis -Performance Reporting -Data-Driven Decision Making WEBSITE & CRM: -Wix Website Development -Landing Page Optimization -SEO Fundamentals -User Experience (UX) Optimization -HubSpot CRM -Notion -MailerLite -Email Marketing PROJECT & CLIENT MANAGEMENT: -Project Management -Client Relationship Management -Stakeholder Management -Cross-Functional Collaboration -Team Leadership -Strategic Planning -Problem Solving -Time Management Software & Platforms I use: Google Ads Meta Business Suite Canva Pro CapCut Wix HubSpot Google Analytics (GA4) Notion Metricool Google Workspace Microsoft Office Suite Claude Higgsfield Riverflow Blaze AI Zoho Google sheets Calendly Lovable Make

I'm an AI ads creative strategist and AI Ad Designer. Before this, I spent two years managing social media for e-commerce and wellness brands growing accounts, building lead funnels, and creating marketing systems clients could run without me. What clients say: "I was exceptionally pleased with her work ethic, the content she created, the research she put into the work she produced, and her regular communication. I would definitely rehire her." Now Claude Code is part of my daily workflow, it's how the creative stays on-brand even when I'm producing a lot of it, fast. What I offer: - Ad scripts, hooks, and concepts built from customer insight - UGC-style briefs and creative direction for creators - Creative testing roadmaps, so you know what's working before you scale spend - Full ad creative production - static, video, product visuals, start to finish AI ad creative tools I use daily: - Claude Code - ChatGPT - Midjourney - Higgsfield - Gemini Nano Banana Pro - Eleven Labs - CapCut Niches: - E-commerce - Wellness Best fit: - established e-commerce and wellness brands with an offer that's already working, who need creative that keeps up. - If you want someone who turns a brief into a script, a script into a shoot list, and a result into the next test - let's talk.

Social Media moves fast and your brand deserves a manager who moves faster. If you’re looking for someone to just schedule posts and disappear, I’m not the right fit. I work with brands that want content with direction, structure, and purpose. The kind of content that not only looks good, but builds trust, strengthens brand identity, and keeps your audience engaged. Here’s how I can support your brand: • Create high-performing reels, carousels, and branded Canva content • Plan strategic monthly content calendars aligned with your business goals • Write captions that feel human, engaging, and true to your brand voice • Manage community engagement and audience interaction professionally • Identify content gaps and optimise your social presence for organic growth • Track analytics and refine content based on performance insights • Build a cohesive online presence that strengthens brand identity and audience trust Clients know me for delivering quality work ahead of schedule, bringing fresh creative perspective, and communicating clearly throughout every project. My work is thoughtful, brand-aligned, and designed to make your content feel intentional and not random. If your brand is ready for content that actually connects, converts, and reflects the quality of your business, then we’ll work well together. Sound like a fit? Reach out and tell me more about your brand, and let’s discuss how we can build a social presence your audience remembers and your competitors can’t ignore.