If your website isn’t turning visitors into leads, the problem is usually the words.
I help businesses — from solo operators to growing agencies — turn underperforming pages into clear, persuasive content that actually converts. Whether it’s an About page that feels generic, a landing page that hides the offer, or service pages that list features without selling the benefit, I rewrite the message so it connects with the right audience and drives action.
What I bring to the table:
→ Nearly 5,000 articles and blog posts written across ecommerce, affiliate, and B2B industries since 2011
→ Hands-on experience crafting landing pages, service pages, product descriptions, and ecommerce copy
→ SEO-integrated writing that ranks naturally without sounding robotic or stuffed with keywords
→ Fast turnaround times, clean first drafts, and straightforward collaboration with minimal revisions needed
I work especially well with:
• Small business owners who’ve outgrown DIY copy
• Agencies looking for a dependable writer they can retain long term
• Founders with strong offers who know their messaging isn’t converting the way it should. If you have a page that’s underperforming, send it over. I’ll give you an honest assessment of what’s not working — and how I’d improve it.
Services include:
Landing page copy
About pages
Service page rewrite
Blog posts & SEO articles
Product descriptions
Website content audits
Search Engine Optimization
Website Content
English
SEO Keyword Research
Blog Content
Blog Writing
Content Marketing Strategy
Copywriting
Landing Page
Website Copywriting
About Us Page
Ecommerce SEO
Content Strategy
Penny S.
Cape Town, South Africa
$40/hr
4.9
459 jobs
I am a professional writer with vast and varied experience. I have written countless newspaper and magazine articles and written and produced many books. I have prepared and circulated press releases, done copywriting for brochures, adverts and packaging, and have written college books and study guides. Since joining Elance (now Upwork) in April 2009, I have written numerous articles, SEO web content and blog posts. I have written ebooks, and have done research, editing, proofreading and indexing jobs. I excel in providing good quality, effective web content.
My interests and expertise are varied, as my resume shows. And I have a huge amount of experience that enables me to work for employers all over the world. I welcome new challenges.
I have a Bachelor of Social Science degree with majors in English, Social Anthropology, Comparative African Government, and Economic History. I also studied sociology, psychology, and social work.
The books I have written relate mostly to home decorating, home improvement, DIY, and home construction. I have also written several books about horses. All of these were published in hard copy and sold in reputable bookshops, and many have been available via Amazon. The college books and courses I have written range from plumbing, concrete work, and welding, to landscaping, photography, and child care.
I am a keen gardener and love doing creative crafts. I enjoy cooking and take an active interest in everything health related. I walk regularly and have completed many half marathons.
What can I do for you?
Blog Writing
SEO Writing
Editing & Proofreading
Article
Online Writing
Writing
Online Research
Report Writing
Digital Photography
News Writing
Kyle W.
Cape Town, South Africa
$20/hr
5.0
2 jobs
I Help People Publish And Sell More Books.
With over 5 years of experience, let me help you navigate the complexities of the self-publishing industry.
SERVICES OFFERED:
- Effective launch strategies and best practices for Amazon KDP, ACX, Ingram Spark and Draft2Digital
- Amazon and Facebook Marketing (Campaign Management and creation)
- Interior and cover formatting plus uploading to all major publishing platforms:
Amazon KDP, IngramSpark, Lulu, Draft2Digital, PublishDrive, Apple iBooks, Google Play etc
- Amazon SEO (Ranking your book on the first page)
FOR PUBLISHERS:
I also offer a full management service if you run a self-publishing business, where I can offer the following:
- Niche and keyword research (Using KDSPY, Publisher Rocket and Helium 10)
- Hiring, interviewing and vetting writers, narrators, editors and graphic designers
- Creating and sending book outlines to writers
- Managing your team of writers, editors/proofreaders, designers and VA's
- Managing email lists, ARC teams and Facebook Pages
- Managing your Amazon Ads (and optimising for low ACOS)
ABOUT ME:
Born in Cape Town, South Africa I graduated from the University of Cape Town in 2011 with a BCom in Marketing. After working a few jobs in digital marketing and online sales, I quickly pivoted to more entrepreneurial endeavours - finding Amazon Kindle Direct Publishing at the end of 2015. I started my own small self publishing business and had some decent success in a short amount of time. Through running my own self-publishing business and completing various courses I soon learned the ins and outs of the self-publishing industry. I've since started offering my book publishing expertise to help indie authors and other self-publishers run their businesses - bringing my services to Upwork after working directly with various clients in the past.
Is there anything I haven't covered here? Simply contact me, and there's a good chance I can help you or know someone that can.
Take care :)
Email Marketing
Facebook
Publishing Fundamentals
Content Distribution & Promotion
Ebook Design
Kindle Direct Publishing
Book
Project Management
Copywriting
Amazon
Jessica L.
Cape Town, South Africa
$30/hr
5.0
2 jobs
Great copy isn’t just about creativity 👉 it’s about strategy. I combine 9 years of digital marketing expertise with engaging copywriting to deliver real results.
I specialise in crafting B2B content that connects with audiences and drives action. From website copy and blog posts to email campaigns and content strategies, I create words that work - boosting traffic, enhancing engagement, and delivering measurable impact.
With a deep understanding of Google algorithms, social media strategies, and content optimisation, I ensure every piece of writing aligns with your broader marketing goals.
=====================================================
How I can help
✨ Website copywriting
📖 SEO blog posts
📧 Email campaigns
🛠️ Case studies
📃 Whitepapers and ebooks
🎯 Lead magnet development
💡 Editing and proofreading
=====================================================
How I work
1️⃣ Discovery: Let’s chat! I’ll get to know your goals, audience, and brand voice.
2️⃣ Research: I dive deep into your industry to craft tailored, impactful content.
3️⃣ Drafting: You’ll get polished, professional copy designed to deliver results.
4️⃣ Revisions: Together, we’ll fine-tune until it’s just right.
=====================================================
What clients are saying
💬 "Jessica exemplified everything you want in a partner - communication, promptness, and high-quality content. She truly felt like an extension of our team."
- Andrew Beatley, Marketing Analyst at LWI Consulting
💬 "We have been incredibly impressed with the outstanding service and high-quality work from Jessica. Her professionalism, attentiveness, and expertise set her apart."
- Jenate Vorster, Marketing Specialist at Summit
💬 "Jessica’s writing gave our brand a fresh, professional voice. Her ability to craft content that connects with our audience was exactly what we needed."
- Sarah Miles, Founder of BrightPath Solutions
=====================================================
Let’s get cracking!
If you’re ready to kick off a project or if you have a question, I’d love to hear from you! Simply click the contact button near the top of the screen, and I’ll get back to you ASAP. 😊
Copywriting
Email & Newsletter
SEO Content
Website Content
SEO Writing
Email Copywriting
Ad Copy
Website Copywriting
Website Copy
Campaign Copywriting
Social Media Copy
Sales Copywriting
Outreach Email Copywriting
Sales Funnel Copywriting
B2B Marketing
Elisma D.
Cape Town, South Africa
$85/hr
4.9
44 jobs
💛 𝗬𝗼𝘂 𝘄𝗼𝘂𝗹𝗱𝗻’𝘁 𝘀𝗲𝘁𝘁𝗹𝗲 𝗳𝗼𝗿 𝗷𝘂𝘀𝘁 𝗮𝗻𝘆𝗼𝗻𝗲, 𝗜 𝗴𝗲𝘁 𝘁𝗵𝗮𝘁
You crave a branding partner who gets you, someone who shares your spark. A partner who brings out the best in you. Someone who understands where you want to go – with the branding expertise to light the way...
🙌 𝗤𝘂𝗶𝗰𝗸 𝗶𝗻𝘁𝗿𝗼, 𝗜 𝗸𝗻𝗼𝘄 𝗵𝗼𝘄 𝗯𝘂𝘀𝘆 𝘆𝗼𝘂 𝗮𝗿𝗲
- Hi! I'm Elisma du Plessis (in case your want to Google)
- Art director turned brand strategist/designer
- 11 years professional experience
- Bachelor of Arts in Visual Communication
- Founded Achro Brand Studio in 2018
- Brand audit, strategy and identity design service offering
- Adobe Illustrator, Photoshop, InDesign, and Webflow proficient
👉 𝗛𝗲𝗿𝗲'𝘀 𝗵𝗼𝘄 𝗜 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝗮𝗰𝗵𝗶𝗲𝘃𝗲 𝗯𝗿𝗮𝗻𝗱 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 (list of deliverables, more details on my website)
Brand audit:
Leadership discovery session, communications review, live feedback presentation, key insights report
Brand strategy:
Stakeholder interviews, workshops, brand purpose, values, vision, mission, competitive analysis, target audience personas, differentiation strategy, unique value proposition, communication themes, brand archetype, brand attributes, tone of voice, brand naming, tagline
Brand identity design:
Brand brand design systems, moodboard, typography, color scheme, logo/icon design, style guide, stationary, templates, website copy, website design, website development
Growth support:
Brand book, annual reports, eBooks, pitch/capabilities deck, proposals, presentations, newsletters, campaigns
👩 𝗕𝗶𝗼
It all started with my love for the arts. I’m curious at heart and have always been fascinated with what makes people tick. Naturally, that steered me to pursue a career in branding – it’s the perfect blend between analytical thinking and creative expression. I obtained my B.A. Degree in Visual Communication in 2013 at Open Window in South Africa.
I worked as an in-house graphic designer, as a freelancer, and then as Art Director at a through-the-line agency. Driven by my appetite for freedom in the projects I take on and the people I work with, I took a leap of faith and quite a job I loved. I founded Achro Brand Studio in 2018 – a year spent living in Chiang Mai, Thailand. The entrepreneurial spirit of the expat community inspired me early in my journey to explore different areas of the industry. I’ve since narrowed down my offering to brand strategy and identity design.
I live in Cape Town with my husband Francois, and our three dogs. I’m listening with an open mind, offering my skills and enthusiasm to help you achieve your goals.
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