Hire the Best Facebook & Meta Ads Specialists
in South Africa

Looking to elevate your brand’s online presence? With 3+ years of experience in social media management, I specialize in growing accounts, increasing engagement, and delivering data-driven results. - Proven Growth: Achieved 14K Instagram followers and 12K TikTok followers in under a year, generating over 8M+ views. -Strategic Campaigns: Managed influencer collaborations and partnerships with brands like JPMorgan and Grammy-nominated artists. -Creative & Data-Driven: Produced 750+ posts using tools like Canva and CapCut, optimizing ROI through analytics and SEO. Driven by purpose, my goal is to learn and leave a positive lasting impact in every endeavour. Let’s take your social media to the next level!

I don't optimise ads for platform metrics. I optimise for profit and growth. If you're spending on Meta and Google and the in-platform ROAS looks "fine" but your MER, new-customer acquisition, or cash flow says otherwise, that gap is exactly what I fix. I'm an ecommerce paid media strategist focused on spend efficiency and scalable profitability. Across agency, in-house, and consulting work I've helped 30+ ecommerce brands grow by building paid media systems that improve MER and blended ROAS, CAC-to-LTV, payback periods, and overall contribution, so more of every dollar you spend actually reaches the bottom line. A snapshot of the kind of work I do: on one DTC account I managed up to $550k/month in spend at a 2.95 aMER (new-customer revenue over blended spend) while holding 24% profit contribution, scaling on genuine new-customer acquisition rather than a blended number propped up by returning buyers. How I work: - Full-funnel strategy across Meta and Google, built around new-customer efficiency, not vanity ROAS - Structured creative testing to find winning angles and keep scaling without fatigue - Clean measurement and attribution (server-side tracking, blended MER, post-purchase surveys) so decisions are based on what's really driving revenue, not what the platform claims - Clear reporting that tells you what moved, what didn't, and what happens next I work best with DTC and ecommerce brands ready to scale spend profitably, and founders who care about contribution margin, not just a dashboard number. If that sounds like what you need, send me a message or start with a paid media audit, and I'll show you where the profit is leaking and how I'd fix it.

I've been a copywriter, editor, and content strategist since 2023, with a marketing background that shapes my approach to every project. I write for both search engines and AI. SEO to rank, AEO to cite, both mean your brand gets the visibility you work hard to achieve. I don't just write to fill a page; I write to get results. When I first started, I turned $800 in marketing spend into over $20,000 in new business within three months. Engaging, on-brand, and built to turn a casual reader into your loyal customer. Here's what my clients say about working with me: "It was a pleasure working with Chloë. She is highly motivated and collaborative, always looking for ways to improve both her own work and the team's processes. She always responded quickly, provided regular updates, and jumped on high-priority tasks. I have no doubt she'll bring the same dedication, creativity, and team spirit to any future role." "Bringing you on board has been a phenomenal experience. From your initial pitch to your delivery, we've been impressed every step of the way. You've taken a hands-on approach and shown exceptional service and a human touch." "Chloë goes above and beyond. We've been working on a structured strategy since the project began, and she's helped drive it forward with new ideas, perspective, and energy." SEO strategy using tools like Semrush, Ahrefs, and SurferSEO. AEO copywriting, woven in, so your content has the best shot at ranking and getting cited. Copyediting, proofreading, and fact-checking precision are standard.

Businesses don't need more content _they need content that drives sales. I help brands grow with AI-powered content creation, short-form video editing, Shopify optimization, and social media marketing. Over the past 8+ years I've worked across digital marketing, UX, product design, and e-commerce, helping startups and growing businesses improve engagement, increase conversions, and build stronger online brands. Whether you need TikTok videos, Instagram Reels, Shopify marketing, product launches, or AI-assisted content workflows, I deliver work that's designed to support measurable business goals. I can help with: ✅ AI Content Creation ✅ Short-form Video Editing ✅ Instagram Reels ✅ TikTok Content ✅ Shopify Store Management ✅ Product Listings ✅ Social Media Management ✅ Content Strategy ✅ Canva Design ✅ Meta Ads ✅ Email Marketing ✅ Landing Pages ✅ CRO AI Tools • ChatGPT • Claude • Midjourney • Runway • Kling AI • Veo • Canva AI • CapCut AI • Notion AI

With 20 years of experience in sales and 10 years in management, I have successfully led teams and divisions, consistently driving results and building high-performing teams. My professional journey spans multiple industries, including communications, marketing, and corporate training, giving me a well-rounded perspective on what drives business success. I am highly competitive by nature, and my passion for sports has been a key influence in shaping this competitive drive. I have not only participated in sports but also coached teams in rugby, hockey, water polo, fencing, and judo, helping athletes develop their skills, confidence, and teamwork. This experience has translated directly into my professional life, enhancing my ability to motivate teams, communicate effectively, and bring out the best in others. My corporate experience includes working with global companies such as Samsung, where I contributed to marketing initiatives, team leadership, and communications strategies. I have hands-on experience creating, executing, and analyzing sales and marketing plans, enabling teams to consistently exceed targets. In addition, I am a trained English Facilitator, working with corporate clients worldwide. I help teams improve communication, leadership skills, and overall performance through customized training programs tailored to their needs. My training approach combines practical business experience with proven facilitation techniques, ensuring participants gain actionable insights that translate into measurable results. What sets me apart is my ability to combine real-world business expertise with a people-centered approach. I understand that success comes not only from strategy and numbers but also from fostering strong relationships, empowering teams, and communicating effectively. Whether it’s boosting sales, developing leadership skills, or enhancing team performance, my focus is on achieving tangible results while building a motivated and cohesive team culture. I thrive in challenging environments where I can leverage my competitive nature, strategic thinking, and extensive experience to deliver meaningful impact. I bring a unique blend of sales mastery, leadership experience, coaching skills, and international training expertise, making me well-suited for projects that require not only business acumen but also the ability to inspire and elevate others. If you are seeking a consultant, trainer, or coach who can drive performance, share proven strategies, and help your team excel, I bring the knowledge, experience, and passion to deliver exceptional results.

I manage and scale Meta Ads across eCommerce, lead generation, and service businesses — including an eCommerce account generating 1,000+ purchases, $144K+ in Meta-attributed revenue, and a 10.03x lifetime ROAS. I manage Meta Ads with a simple philosophy: test intelligently, follow the data, scale what works, and be transparent about what doesn’t. I currently manage multiple Meta advertising accounts and have hands-on experience across eCommerce, high-ticket lead generation, hospitality & entertainment, local businesses, political advertising, nonprofit, health & wellness, and digital course/app offers. My work covers the full process — campaign strategy, account builds, creative testing, audience testing, optimization, scaling, tracking, and performance analysis. 🏆 Flagship Case Study — U.S. eCommerce Consumer Brand Managed and scaled a Meta Ads account using a structured ABO creative-testing → CBO scaling framework. Lifetime Performance — ABO + CBO Combined 💰 1,016 Purchases 📈 10.03x Overall ROAS 🛒 $144,409.71 Meta-Attributed Purchase Value 💵 $14,401.72 Ad Spend 🛍️ 2,051 Adds to Cart ✅ 1,837 Initiated Checkouts 🌐 14,720 Landing Page Views Example Single-Day Performance 📈 13.95x ROAS 💰 23 Purchases 🛒 $3,549.14 Purchase Conversion Value 💵 $254.45 Ad Spend 📊 Experience Beyond eCommerce 🏢 High-Ticket B2B Lead Generation Helped rebuild and optimize a struggling lead-generation funnel through new hooks, forms, creative testing, tracking improvements, and funnel iterations. Qualified leads have come in around $200–$300 per qualified lead, with converted clients typically worth $3,000+ per month to the business. 🏨 Local Hospitality & Entertainment — Booking Lead Generation Managed a targeted Meta lead-generation campaign focused on generating high-intent booking inquiries. → 94 Leads → $12.70 Average CPL → 767 Link Clicks → $1,193.60 Ad Spend 🗳️ U.S. Political Campaign — Voter Awareness & Reach Managed a highly localized Meta campaign designed to maximize voter reach and repeated exposure in the lead-up to Election Day. → 113,743 People Reached → 327,866 Impressions → ~$1,272 Ad Spend The candidate went on to win the election. My Approach I won’t tell you every campaign is an instant success — because that isn’t how paid advertising works. I’ve worked with struggling funnels, creative fatigue, tracking issues, weak offers, stock limitations, and campaigns that simply didn’t perform as expected initially. The important part is identifying why. I use the data to diagnose problems, test new approaches, cut what isn’t working, and scale what proves itself. Whether the goal is a purchase, qualified lead, booking, or local awareness, my approach stays the same: Understand the business → Build a measurable strategy → Test → Analyze → Optimize → Scale. If you’re looking for someone who can take ownership of your Meta Ads rather than simply launch campaigns and hope for the best, send me a message. I’d be happy to take a look at what you’re currently running, understand your goals, and see where I can help.