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I help wellness and lifestyle brands build engaged communities and scale sustainably by turning their vision into clear, actionable systems that convert engagement into consistent growth and revenue. From community strategy and campaign planning to system setup and team alignment. For me, it’s not just about posts or emails. It’s about building authentic, long-term relationships with your audience so your brand becomes magnetic, trusted, and scalable. ⸻ How I Work I’ve worked across strategy, campaigns, and community management to help founders transform disorganized marketing into strategic growth systems that attract, engage, and convert. My approach blends both sides: • Consultant / Strategist → I design the roadmap, strategy, and systems that align with your goals. • Hands-on Support → I either deliver with my team or guide yours to ensure full implementation. This dual role means you get both clarity and execution. ⸻ Here’s how I typically support my clients: • Community Strategy & Management - Build, launch, and sustain active online communities. • Campaign & Growth Strategy - Strategy Sessions, design and launch campaigns. • Content & Systems Design - Notion or ClickUp dashboards, automated workflows, and repurposing frameworks. • Email Marketing Strategy - Email sequences, automated flows, and optimized landing pages. • Brand Messaging & Communication - Tone alignment, storytelling, message templates • Analytics & Optimization - Track growth KPIs, engagement metrics, and system performance with monthly insight reports. ⸻ Recent Results ✳️ Event Campaign Success: Designed and executed an email campaign that filled 50% of a high-ticket annual program, generating a 47% open rate and an above-average conversion rate. ✳️ TikTok Growth: Built a storytelling-based content system that scaled a personal brand from 0 → 60K followers, increasing visibility and qualified leads. ✳️ Community Activation: Created engagement systems that boosted participation and retention by 40%+ within a wellness community. ✳️ Founder Systems Clarity: Helped founders streamline operations into repeatable workflows, reducing delivery time by 50% and improving consistency. ⸻ Why Clients Hire Me • Deep understanding of wellness, lifestyle, and purpose-driven audiences. • End to end support: strategy → execution → systems → analysis. • Highly organized, data-oriented, and proactive. I handle operations so you don’t have to. • Systems driven process: Notion dashboards, Loom reviews, and Slack communication for seamless collaboration. ⸻ I only work with a handful of clients at a time to ensure intentional, high-converting strategies that drive measurable results. If you’re a wellness brand or founder ready to bring clarity, structure, and growth to your marketing :) let’s talk. Send me a message and let’s map out your next growth move.

Most digital specialists are good at one thing. I build the whole ecosystem. I'm a Digital Communications Strategist with 10+ years of experience helping creators, coaches, and growing brands show up online, launch their digital products, and turn their audience into revenue, in English, in Spanish, or both. My work lives at the intersection of two things that need each other: the social media presence that builds your audience, and the Kajabi infrastructure that converts them. I can own both sides, or jump in wherever you need the most support. Some results I've delivered: - Grew and managed a bilingual English-learning brand to 2.7M+ followers across Instagram, TikTok, Facebook, and YouTube - Built a ManyChat lead generation system with 28.4% follower-to-lead conversion and 42K+ active contacts - Supported a Kajabi course launch generating $30K+ in sales through full funnel setup, email sequences, and launch coordination - Built a bilingual Kajabi course end-to-end: structure, funnels, automations, and sales pages in English and Spanish - Achieved 69.4% email open rate for a live event campaign driving 889 registrations - Managed Netflix LATAM's Soy Rebelde account from 0 to 428K followers What I support on an ongoing basis: - Social media strategy and management (Instagram, TikTok, LinkedIn, YouTube, Facebook) - Content systems, calendars, and workflows - Kajabi course, funnel, and membership setup and optimization - Launch strategy and coordination - Email marketing: sequences, newsletters, automations, segmentation - Sales pages and landing page copy in English and Spanish - Bilingual content and communications across all touchpoints I work best with clients who need a strategic partner for the long haul, someone who understands both the big picture and the day-to-day execution. If you're building something serious, let's talk. Based in Barcelona. Fluent in English and Spanish. Available across time zones.

I do not just design ads; I engineer creative systems that scale revenue. I am a Senior Creative Strategist with a background as a Senior Designer and specialized training in User Experience Research. Having directed integrated campaigns for global brands like TiNDLE, Sony Europe, and TikTok APAC, and scaled direct-to-consumer companies like Built Different, Nero Fabric and Dentis, I bridge the gap between high-level performance data and precise visual execution. If you are a brand looking to aggressively improve your return on ad spend, click-through rates, and overall conversions, I provide the strategic infrastructure and the creative direction to make it happen. Why clients trust me: • 𝗚𝗹𝗼𝗯𝗮𝗹 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: Proven track record with top-tier brands (Amazon Singapore, PICO, Riot Games, TiNDLE, The Sports HQ). • 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗗𝗲𝘀𝗶𝗴𝗻: As a postgraduate in UX Research, I don't guess—I analyze user behavior to create assets that stop the scroll and convert. • 𝗙𝘂𝗹𝗹-𝗙𝘂𝗻𝗻𝗲𝗹 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵: From the ad creative to the landing page experience, I optimize the entire journey. Core Services: • 𝗛𝗶𝗴𝗵-𝗖𝗼𝗻𝘃𝗲𝗿𝘁𝗶𝗻𝗴 𝗔𝗱 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀: Static & Motion assets optimized for Meta, TikTok, and Google. • 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Competitor analysis, angle development, and testing roadmaps. • 𝗖𝗥𝗢 & 𝗟𝗮𝗻𝗱𝗶𝗻𝗴 𝗣𝗮𝗴𝗲 𝗔𝘂𝗱𝗶𝘁𝘀: Improving the destination to maximize ad spend efficiency. I run PEiKA, a creative performance studio where we blend design with data. Whether you need a hands-on designer or a strategic partner to manage your creative output, I have the structure to deliver. Let’s turn your ad spend into profit. Happy to discuss a fixed price tailored to your business needs!

Looking for someone who understands how copy converts, customer psychology, and funnel strategy, not just how to write catchy lines? If so, I might be one of the best people on Upwork for that. I know, it’s a bold claim. But give me a second to prove it. Hi :) I’m Ahmad Al Kadi, a Direct Response Copywriter & Creative Strategist working with DTC e-commerce brands. Here’s a bit about my experience: I recently worked with a DTC health and wellness brand that started from zero with a new campaign. No winning angles, no clear mechanism. I helped identify and test multiple angles, build ad concepts around clear mechanisms, and break through skepticism in a saturated health market. Within the first week, we were already generating purchases and increasing revenue consistently. Most of my creatives achieved 45-60% hook retention and CTRs up to 9% on cold traffic, which allowed us to quickly validate angles and double down on what was working. I’ve also worked with a fast-scaling skincare brand spending over 250k per month on paid ads, as well as a men’s grooming brand spending around 40k per month. Alongside that, I’ve worked with other brands in the beauty and health/wellness space. How I work (and why my copy doesn’t sound generic): Most of my work is research-driven. And when I say research, I mean DEEP research. I start by grounding myself in the audience’s reality. Research is the most important part of my process because, without it, copy becomes vague and generic I spend time understanding the audience’s pains, objections, skepticism, and false beliefs, along with getting deeply familiar with the offer itself. A large part of this research happens on Reddit, because it shows how people talk when they’re not being sold to. I go through relevant subreddits, threads, and comments to identify the exact language people use to describe their problems. That allows me to write copy that feels native to the audience. From there, I map the audience by awareness level and core beliefs: what they already believe, what they’re skeptical about, and what they’ve already tried that didn’t work. That’s where the strongest angles come from, and that's how I avoid vague, generic copy that doesn’t resonate with the target audience. "Yeah, but why should I hire you?" Putting aside the fact that I’m an amateur boxer who treats ads like heavy bags… I don’t need to be micromanaged. I don’t need hand-holding or constant direction. I take full ownership and accountability. If something doesn’t work, I don’t make excuses. I take responsibility and immediately start looking for solutions. I’m also a full-time copywriter/strategist, and I’m full-stack. I can handle ads, emails, landing pages, advertorials, VSLs, and full funnel strategy. You don’t need to hire five different people and manage them separately. Another thing is that time zones don’t matter to me. I’m available when needed. If something has to get done, IT WILL GET DONE. So if you’re a DTC e-commerce brand looking for a relentless leader who’s ready to put all his time and energy into your business to help you get results... Then click the button above, and let’s discuss your next project. Your next copywriter, Ahmad Al Kadi P.S. I only take a few projects per month to keep quality high. So if you want to work with me, you must: - Have a product or service you genuinely believe in - Want copy that converts, not just looks fancy on paper Frequently Asked Questions Q1: Why are your prices so low on Upwork? Because I’m still new on Upwork and want to build a few strong reviews first. Once I do, these prices will increase. Q2: How many hours can you work per week for my business? If you’re a serious brand looking for a long-term collaboration, I can put in around 40 hours per week, sometimes more. I don’t treat the brands I work with as side gigs. This is what I do every day. I only work with serious brands that want to build something long-term together and actually grow.

𝗛𝗶 𝘁𝗵𝗲𝗿𝗲! 𝗜’𝗺 𝗦𝗮𝘀𝗵𝗮. 𝗜’𝗺 𝗮 𝗺𝗶𝗹𝗹𝗲𝗻𝗻𝗶𝗮𝗹, 𝘁𝗿𝗶𝗹𝗶𝗻𝗴𝘂𝗮𝗹 Digital Marketing Specialist based in Barcelona, Spain. 𝗪𝗵𝗮𝘁 𝗜 𝗱𝗼: 🔹 Creative strategy development 🔹 Social media management 🔹 Content creation and 𝗨𝗚𝗖 (user-generated content) 🌍 Multilingual adaptation (𝗘𝗻𝗴𝗹𝗶𝘀𝗵, 𝗝𝗮𝗽𝗮𝗻𝗲𝘀𝗲, intermediate 𝗦𝗽𝗮𝗻𝗶𝘀𝗵) I'm all about creating content that people actually want to watch. Whether it's a 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗱𝗲𝗺𝗼, 𝘁𝗲𝘀𝘁𝗶𝗺𝗼𝗻𝗶𝗮𝗹, or 𝗲𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝘃𝗶𝗱𝗲𝗼, I focus on making it feel like a 𝗻𝗮𝘁𝘂𝗿𝗮𝗹 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻. I develop strategies for 𝗧𝗶𝗸𝗧𝗼𝗸, 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺, 𝗠𝗲𝘁𝗮 (𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸), and 𝗬𝗼𝘂𝗧𝘂𝗯𝗲. My experience covers both 𝗕𝟮𝗕 and 𝗗𝗧𝗖 companies across 𝘁𝗲𝗰𝗵, 𝗦𝗮𝗔𝗦, 𝗔𝗜 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀, 𝗺𝗼𝗯𝗶𝗹𝗲 𝗮𝗽𝗽𝘀, 𝗲-𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲, 𝗹𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲, 𝘄𝗲𝗹𝗹𝗻𝗲𝘀𝘀, 𝗵𝗲𝗮𝗹𝘁𝗵, 𝗯𝗲𝗮𝘂𝘁𝘆, and 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀. 🔹 𝗠𝘆 𝘂𝗻𝗶𝗾𝘂𝗲 𝗯𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱: I spent 10 years in corporate environments, including 𝗧𝗲𝘀𝗹𝗮 and 𝗚𝗼𝗹𝗱𝗺𝗮𝗻 𝗦𝗮𝗰𝗵𝘀, before transitioning into the creative space. I bring a mix of 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆, 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆, and 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗶𝗻𝘀𝗶𝗴𝗵𝘁. 𝗪𝗵𝗮𝘁 𝗜 𝗯𝗿𝗶𝗻𝗴 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀: 🔹 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 My approach to creative strategy is deeply informed by my love for human psychology, allowing me to craft hooks that grab attention and storylines that keep viewers watching. I develop concepts based on feelings and emotions that speak to the heart of the viewer, while applying a problem-solving mindset that demonstrates how your product solves problems. I also analyze KPIs like 𝗿𝗲𝗮𝗰𝗵, 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁, 𝗿𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻, 𝗱𝗿𝗼𝗽-𝗼𝗳𝗳 𝗽𝗼𝗶𝗻𝘁𝘀, and 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗿𝗮𝘁𝗲𝘀 to iterate on strategy and optimize performance using A/B testing. 🔹 𝗦𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 I understand social media management inside and out, and I’m ready to support the day-to-day for your brand. I can help plan 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗰𝗮𝗹𝗲𝗻𝗱𝗮𝗿𝘀, optimize 𝗽𝗼𝘀𝘁𝗶𝗻𝗴 𝘀𝗰𝗵𝗲𝗱𝘂𝗹𝗲𝘀, and leverage key metrics like reach, engagement, retention, and conversion to evaluate performance and guide direction. My approach focuses on connecting with your audience, responding to comments strategically, and identifying trending opportunities that align with your brand. 🔹 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗰𝗿𝗲𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗨𝗚𝗖 I'm passionate about creating content that doesn't feel like an ad. I'm a natural on camera who can embody scripts and make them sound like my own words. I'm also skilled at adapting my tone, whether you need something casual and conversational or a more polished, professional approach. I handle everything from conceptualization and copywriting to filming, editing, and voiceover for both short-form and long-form content. 🌍 𝗠𝘂𝗹𝘁𝗶𝗹𝗶𝗻𝗴𝘂𝗮𝗹 𝗮𝗱𝗮𝗽𝘁𝗮𝘁𝗶𝗼𝗻 As a native speaker of English and Japanese, with fluency in intermediate Spanish, I help connect you with diverse audiences across these languages. I hold a 𝗕𝗮𝗰𝗵𝗲𝗹𝗼𝗿’𝘀 𝗱𝗲𝗴𝗿𝗲𝗲 in 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀 from 𝗪𝗮𝘀𝗲𝗱𝗮 𝗨𝗻𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆, which gives me a deep understanding of cultural nuance. I provide 𝘀𝗰𝗿𝗶𝗽𝘁 𝘁𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗶𝗼𝗻, 𝗹𝗼𝗰𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻, bilingual 𝘃𝗼𝗶𝗰𝗲𝗼𝘃𝗲𝗿𝘀, and 𝘀𝘂𝗯𝘁𝗶𝘁𝗹𝗶𝗻𝗴 services, including 𝗦𝗥𝗧 𝗳𝗶𝗹𝗲𝘀. 🔹 𝗪𝗵𝘆 𝗜 𝘁𝗵𝗶𝗻𝗸 𝘄𝗲'𝗱 𝘄𝗼𝗿𝗸 𝘄𝗲𝗹𝗹 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿: I'm genuinely 𝗰𝘂𝗿𝗶𝗼𝘂𝘀 about your business and your goals. I'm not just here to execute your vision, I’m here to make it better. I bring 𝗰𝘂𝗿𝗶𝗼𝘀𝗶𝘁𝘆 and 𝗳𝗿𝗲𝘀𝗵 𝗶𝗱𝗲𝗮𝘀 to the table, always looking to go 𝗯𝗲𝘆𝗼𝗻𝗱 what you initially asked for. I bring a 𝗽𝗼𝘀𝗶𝘁𝗶𝘃𝗲 𝗮𝘁𝘁𝗶𝘁𝘂𝗱𝗲 and embrace challenges that push 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗯𝗼𝘂𝗻𝗱𝗮𝗿𝗶𝗲𝘀. Recognized as a team player throughout my career, I come from high-pressure corporate environments where 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹𝗶𝘀𝗺, communication, and reliability are second nature to me. 🔹 𝗧𝗼𝗼𝗹𝘀 𝗜 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵: I film using a 𝗦𝗼𝗻𝘆 𝗔7𝗶𝘃 camera for professional-quality video and an Android smartphone for more organic content. I use 𝗥𝗼𝗱𝗲 𝗪𝗶𝗿𝗲𝗹𝗲𝘀𝘀 𝗚𝗼 𝗜𝗜 microphones and 𝗚𝗼𝗱𝗼𝘅 𝗦𝗟60 + 𝗡𝗲𝗲𝘄𝗲𝗿 lighting. For editing, I primarily use 𝗖𝗮𝗽𝗖𝘂𝘁 𝗣𝗿𝗼, but I'm flexible and can learn new software as needed. I create graphics and social posts using 𝗖𝗮𝗻𝘃𝗮, organize ideas and draft scripts in 𝗡𝗼𝘁𝗶𝗼𝗻, and I’m currently practicing with tools like 𝗩𝗲𝗼 𝟯, 𝗖𝗵𝗮𝘁𝗚𝗣𝗧, 𝗚𝗼𝗼𝗴𝗹𝗲 𝗙𝗹𝗼𝘄, 𝗩𝗘𝗘𝗗, 𝗢𝗽𝗲𝗻𝗔𝗜 𝗦𝗼𝗿𝗮, 𝗠𝗶𝗱𝗷𝗼𝘂𝗿𝗻𝗲𝘆, and 𝗥𝘂𝗻𝘄𝗮𝘆 𝗚𝗲𝗻-𝟮 to stay ahead in AI-driven content production. 🔹 𝗟𝗲𝘁’𝘀 𝗰𝗵𝗮𝘁: Drop me a message! I’d love to hear more about your project. Feel free to reach out with questions or request portfolio samples.

Hi, I’m Daniela Ortega. I’m a Brand & Luxury Marketing Strategist, Social Media Manager, and Designer, deeply passionate about building brands through design, strategy, relational marketing, and luxury marketing tactics. With 8+ years of experience, I’ve worked with brands in technology, food & beverage, fashion, hotels & hospitality, wine, lifestyle, and personal brands, helping them create strong positioning, visibility, and meaningful connections with their audiences. My approach combines design thinking, brand strategy, and marketing execution. I design brands as complete systems where branding, content, social media, email marketing, and customer experience work together to build trust, desire, and long-term value. I hold: • A Master’s Degree in Marketing & Commercial Management (EAE Business School) • Studies in Luxury Management at Università Bocconi • A Certification in Luxury Brand Creation & Customer Experience from the LVMH Group What I do: •Brand Strategy & Positioning : Brand DNA, value proposition, and market positioning •Branding & Graphic Design : Visual identity, brand systems, and graphic design for content and branding •Social Media Management & Content Creation : Strategic content for LinkedIn, Meta (Instagram/Facebook), and TikTok •Content Strategy :Editorial and growth-focused content aligned with brand perception •Email Marketing & Relational Marketing : Email campaigns, automated sequences, and lead nurturing •Web Design & Funnels : Brand-led websites and strategic customer journeys •Paid Ads Strategy (Meta, Google, LinkedIn) : Ads aligned with brand identity and business goals Tools & Platforms: Adobe Illustrator · Adobe Photoshop · Adobe InDesign · Canva · CapCut Monday · Asana · ClickUp · Slack LinkedIn · Meta · TikTok I work with brands that understand that branding, social media, and marketing are not just execution they are strategic assets. If you’re looking for a partner who blends design, marketing strategy, luxury thinking, and relational marketing, I’d love to support your brand. 📩 Send me a message and let’s build something with intention, clarity, and value.