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in Spain

Most digital specialists are good at one thing. I build the whole ecosystem. I'm a Digital Communications Strategist with 10+ years of experience helping creators, coaches, and growing brands show up online, launch their digital products, and turn their audience into revenue, in English, in Spanish, or both. My work lives at the intersection of two things that need each other: the social media presence that builds your audience, and the Kajabi infrastructure that converts them. I can own both sides, or jump in wherever you need the most support. Some results I've delivered: - Grew and managed a bilingual English-learning brand to 2.7M+ followers across Instagram, TikTok, Facebook, and YouTube - Built a ManyChat lead generation system with 28.4% follower-to-lead conversion and 42K+ active contacts - Supported a Kajabi course launch generating $30K+ in sales through full funnel setup, email sequences, and launch coordination - Built a bilingual Kajabi course end-to-end: structure, funnels, automations, and sales pages in English and Spanish - Achieved 69.4% email open rate for a live event campaign driving 889 registrations - Managed Netflix LATAM's Soy Rebelde account from 0 to 428K followers What I support on an ongoing basis: - Social media strategy and management (Instagram, TikTok, LinkedIn, YouTube, Facebook) - Content systems, calendars, and workflows - Kajabi course, funnel, and membership setup and optimization - Launch strategy and coordination - Email marketing: sequences, newsletters, automations, segmentation - Sales pages and landing page copy in English and Spanish - Bilingual content and communications across all touchpoints I work best with clients who need a strategic partner for the long haul, someone who understands both the big picture and the day-to-day execution. If you're building something serious, let's talk. Based in Barcelona. Fluent in English and Spanish. Available across time zones.

I am a multimedia journalist and digital strategist with over 5 years of experience in media. My focus is on creating strategies for social media, digital marketing, and data analysis. I have extensive experience in creating and editing multimedia narratives in various formats. Passionate about storytelling, I excel at exploring innovative formats and platforms to share compelling stories effectively. SOFTWARE AND TOOLS Design: Photoshop, Illustrator, Canva Video Editing: CapCut, Premiere, Filmora Web Tools: Semrush, Marfeel Advertising Platforms: Meta Ads, Google Ads Social Listening: Sentione

Many businesses do exceptional work, but their content doesn't communicate the value they truly offer. Without a clear strategy, social media becomes inconsistent, reactive, and disconnected from business goals. Businesses struggle to know what to post, attract the wrong audience, or simply don't have the time to build a consistent brand presence. I help brands turn their expertise into content that builds authority, attracts the right audience, and supports business growth. From defining your positioning and messaging to planning and creating strategic content, I make sure every piece of content has a clear purpose. In the last 12 months, I've helped a fashion brand increase its organic reach by more than 80% in just 30 days through a strategic content approach. A one-week campaign reached 8,000+ people organically, generated new collaboration opportunities, and contributed to a 15% increase in sales without any advertising spend. How I can help you: 🎯 Brand Positioning & Messaging - Define what makes your business different. - Clarify your message. - Identify your ideal audience. - Build a communication strategy aligned with your business goals. 📝Content Strategy - Content pillars. - Editorial planning. - Monthly content calendars. - Strategic content ideas that support business objectives. 🎨 Creative Direction - Visual identity for social media. - Feed structure. - Brand consistency. - Creative concepts that strengthen your positioning. 🎬 Content Creation - Instagram carousels. - Stories. - Reels. - TikTok videos. - Copywriting, storytelling, hooks and calls to action. 📈 Performance & Optimization - Content analysis. - Strategic improvements. - Opportunity identification. - Continuous optimization based on results. I've worked across personal brands, beauty, wellness, fashion, lifestyle, automotive, healthcare, and consumer brands, adapting every strategy to each business, its audience, and its objectives. What my clients say about me is that they value having someone who brings clarity, organization, ideas, and direction. Someone who understands their business, anticipates communication needs, and turns social media from a source of stress into a tool for growth. 📩 If you're looking for someone who can understand your business, define your message, and turn your expertise into content that connects with the right people — let's talk.

𝗡𝗼𝘁 𝘀𝘂𝗿𝗲 𝘄𝗵𝘆 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝘀𝗻'𝘁 𝗽𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝘁𝗵𝗲 𝗴𝗿𝗼𝘄𝘁𝗵 𝗶𝘁 𝘀𝗵𝗼𝘂𝗹𝗱—𝗼𝗿 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱 𝗳𝗶𝘅 𝗳𝗶𝗿𝘀𝘁? 𝗧𝗵𝗮𝘁'𝘀 𝘁𝗵𝗲 𝗸𝗶𝗻𝗱 𝗼𝗳 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 𝗜 𝘀𝗼𝗹𝘃𝗲. I diagnose what's limiting visibility, acquisition, engagement and conversion, then turn the findings into a prioritized strategy across SEO, content, email and the customer journey. 20+ years in marketing. 15+ years as a freelance marketing consultant. Results include: ★ 𝟬 𝘁𝗼 𝟯𝟮𝗞+ 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗼𝗿𝗴𝗮𝗻𝗶𝗰 𝘃𝗶𝘀𝗶𝘁𝘀 through a long-term SEO and content strategy that helped support an automotive business's growth from local operation to international franchise. ★ 𝟭𝟭𝟴% 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝗴𝗿𝗼𝘄𝘁𝗵 𝗶𝗻 𝟯 𝗺𝗼𝗻𝘁𝗵𝘀 for a financial-services business, with engaged sessions up 156%, by aligning SEO, content and email strategy. ★ Email newsletter CTR in the financial-services sector increased from 𝟭.𝟯% 𝘁𝗼 𝟭𝟬.𝟰% through segmentation, targeting and content strategy—without aggressive list growth. I work with businesses that need strategic clarity—whether they're trying to understand why existing marketing isn't performing, determine where their strongest growth opportunities lie, or build the right strategy from the ground up. That starts with figuring out what the business actually needs—not assuming the answer is more marketing activity. More traffic isn't always the answer to a growth problem. More content isn't always the answer to an SEO problem. More emails aren't always the answer to an engagement or retention problem. Before recommending tactics, I look at the business objective, audience, data, customer behavior and the role each channel plays in the wider journey. In one recent email diagnostic, for example, open rates remained stable after a newsletter redesign—seemingly suggesting performance was fine. But connecting email data with website analytics revealed that website sessions had fallen roughly 55% and engaged sessions roughly 60%. Further analysis showed that readers hadn't lost interest in the content; the redesign had changed how they navigated from the email through the website. Depending on where the challenge lies, I apply that same diagnostic, strategy-first approach across three core areas: ☛ 𝗦𝗘𝗢 & 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 Website, SEO and content audits & strategy: technical and on-page priorities, search intent and keyword opportunities, content gaps and cannibalization, site/content architecture, content planning, pillar pages and supporting topic clusters, existing-content optimization, internal linking, customer journey and conversion considerations, and GEO/AEO where relevant. ☛ 𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝗟𝗶𝗳𝗲𝗰𝘆𝗰𝗹𝗲 & 𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 Email strategy and existing-program audits: segmentation and opt-in strategy, onboarding and nurture, conversion, retention and re-engagement, automation, campaign strategy, deliverability, messaging, testing and performance analysis. ☛ 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗗𝗶𝗮𝗴𝗻𝗼𝘀𝘁𝗶𝗰𝘀 & 𝗚𝗿𝗼𝘄𝘁𝗵 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 Broader engagements where the challenge spans multiple channels—or you're building the marketing strategy from the ground up. I analyze the audience, positioning, customer journey, acquisition and retention, messaging, channel roles and measurement, then translate the findings into a prioritized strategy and roadmap. My perspective isn't limited to advising businesses from the outside. I've spent more than a decade as Head of B2C Marketing for a financial-services training and education business, with responsibility spanning SEO, content, email, digital products, online courses, launches, coaching programs and a subscription learning center. I've also supported the B2B side of the business, including packaging group coaching and training programs and developing email flows to support participants throughout the learning journey. I'm also the co-founder of a subscription SaaS business in the travel/entertainment sector that grew to nearly 400K registered users worldwide. Being responsible for marketing and customer communication inside my own business has given me firsthand experience with the same questions clients bring to me: how to acquire the right users, convert them, onboard them, keep them engaged, retain them—and recognize when the real constraint isn't marketing at all. That operator experience shapes how I consult. I'm strongest where the assignment requires analysis, judgment and prioritization before implementation. I can support implementation when it makes sense, but my primary value isn't producing more marketing activity. It's helping determine 𝘄𝗵𝗮𝘁 𝘀𝗵𝗼𝘂𝗹𝗱 𝗯𝗲 𝗱𝗼𝗻𝗲, 𝘄𝗵𝘆, 𝗮𝗻𝗱 𝘄𝗵𝗮𝘁 𝘀𝗵𝗼𝘂𝗹𝗱 𝗵𝗮𝗽𝗽𝗲𝗻 𝗳𝗶𝗿𝘀𝘁. Need to diagnose a marketing problem, identify a growth opportunity, or build a strategy from scratch? Send me your website URL and some context. I'll review it and outline next steps.

Content Marketing Strategist | Brand Positioning | SEO Content & Copywriting I help brands create content with purpose; content that strengthens their positioning, connects with the right audience, and supports business growth. I also manage through accurate translation between Basque, Spanish and English. For the past 5 years, I've been working across marketing, communication and international business development, collaborating on projects for companies including ETOOS, Wetaca, Hubble Contacts and Mary Kay. Working with brands across different industries has given me the ability to quickly understand different audiences, adapt to different business goals and create content that feels relevant, consistent and aligned with each brand's voice. Here’s how I can help: ✔ Content Strategy & Content Planning ✔ Brand Positioning & Brand Messaging ✔ English & Spanish SEO Content (On-Page SEO, Blogs, landing pages, translation & Keyword Research) ✔ Email Newsletters & Content Marketing ✔ Marketing & Communication Strategy I believe the best content starts with understanding the business behind it. That's why I take the time to understand your goals, audience, and brand before creating content that delivers real value. My combination of business, marketing, and international business development experience allows me to quickly understand your business, identify what makes your brand unique, and communicate its value through clear, strategic, and engaging content. 📩 Want to discuss your project? I'm available to start immediately.

I hold a Degree in Fashion Design and a Master's Degree in Fashion and Beauty Communication (CEU San Pablo University, Madrid). I’m bilingual (English–Spanish) and bring 8+ years of experience working with fashion and lifestyle brands worldwide, combining creativity with strategy to help businesses grow. Over the years, I’ve worked as a Creative Director and Marketing Specialist for international brands such as Maison Hotel, Nora Gardner NYC, Pola Suala, Luxottica, and Parafina, leading everything from collection design and photoshoot production to email marketing, social media strategy, and paid ads. ✨ What makes me different? I blend a deep understanding of fashion trends and aesthetics with performance-driven content strategies that deliver results. #FashionEnthusiast 💻 As a Content Strategist I can help you with: -Developing new creative and content ideas for UGC videos & organic social content -Social media strategy and content calendars tailored to your audience -Emailing & SMS marketing strategies (Klaviyo, Mailchimp, Emotive) -Creating ad concepts for Meta, TikTok, and other platforms -Writing scripts for content creators using direct-response copywriting techniques -Preparing briefs and storyboards for editors to transform raw content into high-performing ads -Monitoring performance of creatives (CTR, ROAS, Hook Rate, etc.) -Conducting in-depth competitor research to spot trends and opportunities -Helping optimize internal processes and content systems for agencies and brands I also can help your business with: Virtual Consultations 💻👗 Ai images design Custom Design Services ✂️🎨 Brand Identity Development Online Fashion Workshops Digital Fashion Illustrations 🎨💻 Fashion Brand Audits 🕵️‍♀️👗 E-commerce Styling Services 🛒👚 Fashion Trend Analysis 📈 Collaboration Projects 🤝 Branded Merchandise Design 🏷️🎨 Fashion Writing Services ✍️ Creative Direction for Photoshoots 📸 Virtual Wardrobe Planning Brand Storytelling Online Brand Strategy Workshops 🖥️📈 Fashion Product Launch Campaigns and more 🚀👗