Hire the Best Content Strategists
in Spain

Hi, I'm Noel. I help businesses communicate clearly and perform better online. I´m a Technical & SEO Content Strategist with a background in environmental engineering and project management, specialised in translating complex technical topics into SEO-driven, high-converting content for B2B and sustainability-focused companies. What I do: Technical Writing & Content - Documentation, reports, and guides that non-experts can actually use - SEO-optimized content that ranks and converts - LinkedIn ghostwriting and brand voice development Digital Audits - SEO & content audits: identify gaps, prioritize fixes, track improvements - Meta Ads performance analysis: find where budget is leaking - Digital business audit: full-funnel review of your online presence - Instagram-to-web conversion: turn followers into clients I read the data, run the audit, and write the report — so you get clear, actionable recommendations without the jargon. If you need someone who understands both the numbers and the narrative, let's talk.

Struggling to turn your ideas, offers, or research into clear messaging that actually connects AND drives action? I'll help you truly understand & inspire people, not just “target” them. I'm Claire, a conversion copywriter, email marketer, strategist, UX researcher, & Occupational Therapist with 22+ years of experience in psychology, healthcare, education, & human behavior. That background means I don’t just guess what your audience wants. I understand how people think, decide, & take action. Here’s what one business owner had to say: "The copy was strategic, creative, and clearly written... She puts her heart into her work, and it shows." — High-Ticket Business Coach, Texas. While I’m newer to Upwork, I bring deep, real-world experience & a strong foundation in behavior-driven communication (see portfolio for examples). I also understand first-hand what it's like to build a business while juggling strategy, content, client work, & everything else that competes for your attention. I built my own education business from the ground up & created 100+ pieces of organic content, with individual reels reaching 3,000+ organic views. One recent reel reached 51.1k+ organic Views, 2,003+ Likes, 125+ Comments, & 88 Shares. That experience taught me that great copy is only one piece of the puzzle. And, that’s exactly why I love helping founders & busy marketing teams by taking messaging, copy, & strategy off their plates. Today, I help healthcare organizations, researchers, values-led businesses, & marketing teams translate complex ideas into clear, human-centered messaging, educational content, & conversion-focused copy. How I can support you: • Email marketing (welcome sequences, nurture campaigns, promotions, & automation) • Conversion copywriting (landing pages, sales pages, website copy) • Brand voice & messaging guides • Marketing strategy & funnel optimization • UX research (user interviews, usability testing, customer journey mapping) • Survey design, customer research, & insights • Educational & training content (courses, workshops, materials, curriculum) How we’ll work together: * Strategic discovery (quick but deep insight into your audience & goals) * Structured drafting (clear, strategic, voice-aligned work) * Collaborative refinement (focused revisions, no endless back-and-forth) * Final delivery (ready to use, with clarity and confidence) 🌍 Working with me: • Trilingual (EN, ES, FR) with experience across US & UK markets • Strong cross-cultural awareness for global brands & research • Consistent overlap with US, Canada & UK working hours • Clear async communication (Loom updates, structured docs, no guesswork) Based in Spain & working globally, with a focus on fast, reliable communication & low-friction collaboration. Whether you need persuasive copy, meaningful research insights & instruments, or help making your message actually land, I can step in & make it happen. Send me a message & tell me what you’re working on. I’d love to hear about it!

UGC Creator | Viral Short-Form Videos & Paid Social Ads I create authentic, high-performing UGC and short-form videos designed to stop the scroll, build trust, and support marketing goals across TikTok, Instagram Reels, Meta Ads, and other vertical platforms. Unlike creators who only produce content for brands, I also grow my own social media channels. My organic content has generated multiple viral reels with millions of views, giving me first-hand insight into audience psychology, storytelling, retention, and what makes people keep watching. Beyond organic content, I understand the principles behind paid social advertising. I create UGC that's designed not only to feel native to the platform but also to encourage action, whether that's driving clicks, app installs, purchases, or brand awareness. Services • UGC videos • Paid social ad creatives • Product demos & testimonials • Lifestyle content • Travel & destination content • App walkthroughs • Scriptwriting & creative concepts • Video editing • Hook, CTA & retention optimization Why brands hire me ✓ Multiple viral organic videos with millions of views ✓ UGC designed for paid advertising and social media ✓ Strong understanding of audience retention and conversion-focused storytelling ✓ End-to-end production from concept to final edit ✓ Professional-quality vertical videos optimized for performance Whether you need authentic UGC for paid campaigns or engaging organic content, I create videos that are built to capture attention, earn trust, and support measurable marketing objectives.

I help founders and small teams turn social media into a system that builds audience, trust, and steady inbound, not just a feed of posts. WHAT I BRING ⭐ 100% Job Success on every Upwork project to date 🌟 5.0 stars on every completed contract 🏆 Led a 15-person creative team of designers, copywriters, videographers, and social media managers, building brand and social media content end to end 📈 Ran social media across Instagram, Facebook, LinkedIn, and YouTube for a multi-program brand, content plus community 💎 Naming and content system shipped for a jewellery startup, scoped and delivered in under 35 hours "It was a pleasure working with Mehrnegar. She consistently demonstrated professionalism, dedication, and a positive attitude, always supportive, approachable, and willing to go the extra mile." - Upwork client, jewellery startup naming and content project My background is unusual for social media work, and that is the point. I trained in architecture before moving into brand and content, so I treat a social media presence as one connected system: positioning, message, and visual language working together, not disconnected posts. I have run social media as an in-house manager and led the creative teams that produce it, so I understand social media from both the strategy side and the production side. WHERE I HAVE DONE THIS 🔹 Doorkar - As Content Manager I ran social media content across the company channels and executed sales campaigns alongside the social media editors and admins. 🔹 Bonro College - As Social Media Manager I owned Instagram, LinkedIn, and the website, directing the editors and designers who produced the content. 🔹 Did Creative Agency - As Art Manager I led a 15-person team across design, video, copy, and social media, producing brand and social media content and ad campaigns for clients. WHAT I DO 🔹 Social Media Management, Full social media management across Instagram, LinkedIn and TikTok. Content calendars, scheduling, captions, and community response, run as one social media system. 🔹 Social Media Content and Design, Carousels, post sets, story templates, and short-form video direction. I design the social media content myself, so the look stays consistent without waiting on a separate designer. I handle the video editing and design the graphics in Canva myself. 🔹 Social Media Strategy, Positioning, content pillars, tone of voice, and a posting framework built around your audience. 🔹 Content and Copywriting, Captions, hooks, short-form scripts, and the written voice behind the social media presence. Ghostwriting and LinkedIn content for founders who want thought leadership and a personal brand that sounds like them. 🔹 Reporting and Optimization, I track what each social media format and topic does, then refine the calendar around what earns reach and replies. WHO I WORK WITH, Founders, small teams, and growing brands. Apparel, fashion, beauty, jewellery, restaurants, education, and founder-led brands are where I am strongest. HOW I WORK, 1. Audit → 2. Strategy → 3. Produce → 4. Publish and engage → 5. Refine. 📞 Send a message with your brand, your platforms, and what you want your social media to do. I reply within 12 hours.

Most luxury real estate, interior design, architecture firms, rentals, constructions, accommodation and lifestyle brands post on Instagram but rarely turn it into buyer inquiries. I build content systems that turn Instagram into a consistent source of buyer inquiries. If you are tired of thinking about what to post, when to post, or whether it is even working, I step in as your behind-the-scenes marketing partner, handling everything from strategy to scheduling to reporting. Most businesses think they need more content, but in reality, they need strategic content that aligns with revenue, builds trust, and compounds results over time. That’s where I come in. 🔍 Core Expertise Instagram Marketing, Content Strategy, Short Form Video, Real Estate Marketing • Social Media Strategy & Management – Instagram, TikTok, LinkedIn, YouTube Shorts • Short-Form Video Strategy – Reels, listing videos, product marketing, storytelling edits • Content Systems & Workflows – structured calendars, repurposing systems, automation setups • Brand Messaging & Conversion Copy – captions, hooks, content pillars aligned with buyer intent • Lead Capture & Funnel Integration – DM automation, landing pages, email alignment • Analytics & Optimization – monthly reporting + performance refinement Whether you're scaling or building authority in real estate, I help bring clarity, structure, and strategy to your content. 📈 Results ✳️ Built content systems that generated consistent buyer inquiries for real estate teams ✳️ Increased engagement and reach for wellness brands through optimized short-form strategy ✳️ Developed content-to-lead funnels that improved conversion flow from social to inquiry ✳️ Streamlined posting workflows, reducing manual effort while improving consistency ⚙️ How I Work (Structured Growth System) When you hire me, you get a clear, repeatable content process designed for sustainable growth. - Phase 1 - Audit & Strategy • You’ll get access to your private Client Dashboard (Notion) where you’ll fill out brand, audience, and ICP forms • Deep dive into your brand, audience, and business goals • Platform audit and content gap analysis • Build your content pillars and growth roadmap •Once approved we build your content calendar - Phase 2 - System Build & Planning • I create a visual content calendar inside Canva (with post examples, captions, and visuals), presented in another Loom walkthrough. • You’ll review, request edits, or approve before production begins. • Once finalized, I start creating your weekly batch of posts (Reels, carousels, stories, captions) - Phase 3 - Execution & Optimization • Posting rhythm + performance tracking • Audience engagement (DM, comments) • Optional automation and lead capture integration • Monthly performance reports tracking reach, engagement & growth insights Ongoing: Continuous optimization so your social media evolves with your business goals. 🌿 Why Clients Hire Me • Deep niche understanding of luxury realestate, luxury Wellness & lifestyle audiences • Full-service support: strategy → content → posting → reporting • Systems-driven process (Notion dashboards, Loom reviews, Canva calendars) • Organized, proactive, and transparent; no micromanaging needed - What's Next? If you’re ready to align your brand voice, streamline your content, and grow your audience with purpose, send me a message. I’ll share a quick audit and a tailored 2-week content roadmap draft to get started. 👉🏼 I only take on a few clients at a time so I can stay close to the work and keep quality high.

I hold a Degree in Fashion Design and a Master's Degree in Fashion and Beauty Communication (CEU San Pablo University, Madrid). I’m bilingual (English–Spanish) and bring 8+ years of experience working with fashion and lifestyle brands worldwide, combining creativity with strategy to help businesses grow. Over the years, I’ve worked as a Creative Director and Marketing Specialist for international brands such as Maison Hotel, Nora Gardner NYC, Pola Suala, Luxottica, and Parafina, leading everything from collection design and photoshoot production to email marketing, social media strategy, and paid ads. ✨ What makes me different? I blend a deep understanding of fashion trends and aesthetics with performance-driven content strategies that deliver results. #FashionEnthusiast 💻 As a Content Strategist I can help you with: -Developing new creative and content ideas for UGC videos & organic social content -Social media strategy and content calendars tailored to your audience -Emailing & SMS marketing strategies (Klaviyo, Mailchimp, Emotive) -Creating ad concepts for Meta, TikTok, and other platforms -Writing scripts for content creators using direct-response copywriting techniques -Preparing briefs and storyboards for editors to transform raw content into high-performing ads -Monitoring performance of creatives (CTR, ROAS, Hook Rate, etc.) -Conducting in-depth competitor research to spot trends and opportunities -Helping optimize internal processes and content systems for agencies and brands I also can help your business with: Virtual Consultations 💻👗 Ai images design Custom Design Services ✂️🎨 Brand Identity Development Online Fashion Workshops Digital Fashion Illustrations 🎨💻 Fashion Brand Audits 🕵️‍♀️👗 E-commerce Styling Services 🛒👚 Fashion Trend Analysis 📈 Collaboration Projects 🤝 Branded Merchandise Design 🏷️🎨 Fashion Writing Services ✍️ Creative Direction for Photoshoots 📸 Virtual Wardrobe Planning Brand Storytelling Online Brand Strategy Workshops 🖥️📈 Fashion Product Launch Campaigns and more 🚀👗