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I do not just design ads; I engineer creative systems that scale revenue. I am a Senior Creative Strategist with a background as a Senior Designer and specialized training in User Experience Research. Having directed integrated campaigns for global brands like TiNDLE, Sony Europe, and TikTok APAC, and scaled direct-to-consumer companies like Built Different, Nero Fabric and Dentis, I bridge the gap between high-level performance data and precise visual execution. If you are a brand looking to aggressively improve your return on ad spend, click-through rates, and overall conversions, I provide the strategic infrastructure and the creative direction to make it happen. Why clients trust me: • 𝗚𝗹𝗼𝗯𝗮𝗹 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: Proven track record with top-tier brands (Amazon Singapore, PICO, Riot Games, TiNDLE, The Sports HQ). • 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗗𝗲𝘀𝗶𝗴𝗻: As a postgraduate in UX Research, I don't guess—I analyze user behavior to create assets that stop the scroll and convert. • 𝗙𝘂𝗹𝗹-𝗙𝘂𝗻𝗻𝗲𝗹 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵: From the ad creative to the landing page experience, I optimize the entire journey. Core Services: • 𝗛𝗶𝗴𝗵-𝗖𝗼𝗻𝘃𝗲𝗿𝘁𝗶𝗻𝗴 𝗔𝗱 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀: Static & Motion assets optimized for Meta, TikTok, and Google. • 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Competitor analysis, angle development, and testing roadmaps. • 𝗖𝗥𝗢 & 𝗟𝗮𝗻𝗱𝗶𝗻𝗴 𝗣𝗮𝗴𝗲 𝗔𝘂𝗱𝗶𝘁𝘀: Improving the destination to maximize ad spend efficiency. I run PEiKA, a creative performance studio where we blend design with data. Whether you need a hands-on designer or a strategic partner to manage your creative output, I have the structure to deliver. Let’s turn your ad spend into profit. Happy to discuss a fixed price tailored to your business needs!

Creative strategist for DTC supplement, health, and wellness brands. I build the ad angles, hooks, and UGC scripts behind Meta (Facebook & Instagram) ads that sell - direct-response, performance creative built on what your customer responds to, not guesswork. I'm Eda, a Barcelona-based freelancer, and this is genuinely my world. I know what it feels like to hand your brand to someone and hope they treat it the way you would. For the time we work together, your brand feels like mine. As a creative strategist, I live in the Meta Ad Library, your reviews, and your customer language - turning that into testable ad concepts, briefs, and UGC scripts your editor or media buyer can run. Health and wellness is its own game, and compliance is where most brands get stuck. I write around structure/function claims and FTC/FDA rules so the creative stays clean and still performs - no disease claims, no fake before-and-afters, no message so watered down it says nothing. WHAT I'M PROUDEST OF - Creative strategy on DTC ad programs, including a brand scaled from $0 to 7 figures in a year (case study in my portfolio). - Created content that hit 5M+ views for a supplement brand and turned it into real sales. - Scaled a wellness brand from 800 to 13K+ followers in 6 months - this time fully organic. - Grew my own audience (@edaburcusenel) to 20K+ doing the exact things I'd do for you. - Founded Her Move Club, a 10K+ women's community in Barcelona (@hermoveclub). On Upwork I'm Top Rated Plus with 100% Job Success and 20+ five-star reviews - all in health, wellness, and lifestyle. What clients say most: the work actually looks and sounds like them, not something generic. WHAT WORKING WITH ME LOOKS LIKE - a monthly creative strategy retainer: - Research first - customers, reviews, and competitors in the Meta Ad Library, to find the angles and hooks that convert. - Concepts that earn their place - ad creative built to test, not trend-chasing. - Briefs & UGC scripts - ready for your editor or media buyer, no hand-holding. - Testing & iteration - I read the data back in plain language; we scale winners, cut the rest. - Compliance handled - everything inside structure/function and FTC/FDA rules. Coming from years on the organic side, I can also shape your organic content strategy so it speaks the same language as your ads. The easiest way to start is a one-time creative audit: I review your ad account and current creative, show you where it loses people and what I'd test first - and you keep it either way. If it clicks, it rolls into the retainer. I take on a couple of brands at a time so each gets real attention. Opening 1 spot for August - send me a note about your brand and what you'd love to fix.

Looking for someone who understands how copy converts, customer psychology, and funnel strategy, not just how to write catchy lines? If so, I might be one of the best people on Upwork for that. I know, it’s a bold claim. But give me a second to prove it. Hi :) I’m Ahmad Al Kadi, a Direct Response Copywriter & Creative Strategist working with DTC e-commerce brands. Here’s a bit about my experience: I recently worked with a DTC health and wellness brand that started from zero with a new campaign. No winning angles, no clear mechanism. I helped identify and test multiple angles, build ad concepts around clear mechanisms, and break through skepticism in a saturated health market. Within the first week, we were already generating purchases and increasing revenue consistently. Most of my creatives achieved 45-60% hook retention and CTRs up to 9% on cold traffic, which allowed us to quickly validate angles and double down on what was working. I’ve also worked with a fast-scaling skincare brand spending over 250k per month on paid ads, as well as a men’s grooming brand spending around 40k per month. Alongside that, I’ve worked with other brands in the beauty and health/wellness space. How I work (and why my copy doesn’t sound generic): Most of my work is research-driven. And when I say research, I mean DEEP research. I start by grounding myself in the audience’s reality. Research is the most important part of my process because, without it, copy becomes vague and generic I spend time understanding the audience’s pains, objections, skepticism, and false beliefs, along with getting deeply familiar with the offer itself. A large part of this research happens on Reddit, because it shows how people talk when they’re not being sold to. I go through relevant subreddits, threads, and comments to identify the exact language people use to describe their problems. That allows me to write copy that feels native to the audience. From there, I map the audience by awareness level and core beliefs: what they already believe, what they’re skeptical about, and what they’ve already tried that didn’t work. That’s where the strongest angles come from, and that's how I avoid vague, generic copy that doesn’t resonate with the target audience. "Yeah, but why should I hire you?" Putting aside the fact that I’m an amateur boxer who treats ads like heavy bags… I don’t need to be micromanaged. I don’t need hand-holding or constant direction. I take full ownership and accountability. If something doesn’t work, I don’t make excuses. I take responsibility and immediately start looking for solutions. I’m also a full-time copywriter/strategist, and I’m full-stack. I can handle ads, emails, landing pages, advertorials, VSLs, and full funnel strategy. You don’t need to hire five different people and manage them separately. Another thing is that time zones don’t matter to me. I’m available when needed. If something has to get done, IT WILL GET DONE. So if you’re a DTC e-commerce brand looking for a relentless leader who’s ready to put all his time and energy into your business to help you get results... Then click the button above, and let’s discuss your next project. Your next copywriter, Ahmad Al Kadi P.S. I only take a few projects per month to keep quality high. So if you want to work with me, you must: - Have a product or service you genuinely believe in - Want copy that converts, not just looks fancy on paper Frequently Asked Questions Q1: Why are your prices so low on Upwork? Because I’m still new on Upwork and want to build a few strong reviews first. Once I do, these prices will increase. Q2: How many hours can you work per week for my business? If you’re a serious brand looking for a long-term collaboration, I can put in around 40 hours per week, sometimes more. I don’t treat the brands I work with as side gigs. This is what I do every day. I only work with serious brands that want to build something long-term together and actually grow.

I’m a creative writer and SEO content specialist with a strong focus on romance fiction, Regency-era storytelling, and search-optimized content that actually converts. On the creative side, I write emotion-driven romance narratives that feel immersive, historically grounded, and character-led. Whether it’s a full-length romance novel, Regency-inspired fiction, or serialized storytelling, I focus on believable relationships, strong pacing, and dialogue that feels natural rather than manufactured. On the commercial side, I help brands and publishers turn ideas into SEO-friendly content without sacrificing voice or depth. I combine keyword research, search intent analysis, and clean structure with engaging, human-first writing that ranks and keeps readers on the page. What you can expect working with me: Romance writing that prioritizes emotion, tension, and character chemistry Authentic Regency-era tone and themes without sounding outdated or stiff SEO content written for humans first, algorithms second Clear communication, reliable deadlines, and minimal hand-holding required A writer who understands both storytelling and performance metrics I’m comfortable working independently, adapting to existing styles, and refining drafts based on editorial or audience feedback. If you’re looking for a writer who can handle romance fiction, period content, or SEO-driven articles with equal confidence, I’d be happy to discuss your project.

🚀 At Boost Ecom Ads, we help 6–8 figure eCom & digital product brands scale with high-converting ad creatives and performance-driven Meta ads. Having an eCom brand can be tough and not knowing how to scale effectively makes it even harder. Between managing creators, testing hooks, briefing editors, and trying to keep ad performance steady, it’s easy to get stuck in the weeds. Worse, if your ads aren’t backed by strong creative strategy and pain-point-driven content, you’re likely burning ad spend without results. 👉🏼 That’s where we come in. We’re your creative growth partner—handling everything from UGC sourcing to execution and ad management, so you can focus on growing the business. ✅ UGC Creator Management (Briefs, casting, reviews) ✅ Deep Research on Target Audiences (Pain points, desires, objections) ✅ Scroll-Stopping Video Ads, Graphic Design & Photo Ads ✅ Ad Scriptwriting & Creative Strategy (Hooks, CTAs, angles) ✅ High-Converting Editing for Meta (Reels, carousels, cut-downs) ✅ Paid Ads Management on Meta (Daily optimization, testing, scaling) Why Work With Us? 📌 We’ve created and launched hundreds of top-performing ads for 7-figure brands in beauty, wellness, jewelry, and more 📌 We bring both the strategy and execution conversion-focused creatives that actually scale 📌 Our team moves fast, understands performance, and thinks like growth partners not freelancers Let’s build a system that helps you scale profitably, with the creative edge your brand needs.

Why SaaS founders hire me as their Creative Strategist Most SaaS brands running paid ads have the same problem: their creative doesn't convert. Generic hooks. Videos that lose viewers in the first 3 seconds. Static ads that look like ads. It's not a budget problem. It's a creative strategy problem. I've worked with 20+ SaaS brands — mostly US market — developing performance creative that actually moves the needle on Meta and TikTok. 1️⃣ What makes me different - I don't just produce content — I build creative systems. Every batch is designed as an experiment: different hooks, different angles, different formats. - I combine creative strategy + market research (ICP analysis, competitor ad audits, messaging frameworks) before producing a single asset. - Research phase and first creative brief delivered within 4 days. 2️⃣ What I offer - UGC Ad Scripts & Production — hooks, angles, and scripts built to convert - Creative Strategy — ICP research, competitor analysis, creative testing frameworks - Meta & TikTok Ads Management — full ad account setup, campaign management, and optimization - Static Ads — scroll-stopping visuals for feed and stories 3️⃣ How I work Every project starts with research — not production. I analyze your ICP, your competitors' ads, and the messaging angles that work in your category. Then we build and test. Then we scale what wins. Month 2 is always better than Month 1 because it's built on real data. 4️⃣ Proven results ✦ 20+ SaaS brands scaled on Meta and TikTok ✦ Experience with US market ad accounts with significant monthly ad spend ✦ End-to-end creative: from ICP research to final asset delivery 📩 Drop me a message with your brand name and I'll share a quick thought on your current creative strategy — no commitment needed. 🎯 EXPERTISE: UGC Ad Production · Creative Strategy · Performance Creative · Hook Testing · Meta Ads · Facebook Advertising · Creative Testing · Avatar Research · Competitor Ad Audits · Script Writing · Static Ads · SaaS Marketing · Paid Social · A/B Testing · Ad Fatigue Strategy · UGC Creator Management · Short-Form Video · CAC Reduction · ROAS Optimization · Creative Reporting · Monthly Creative Systems · Performance Copywriting 📱 PLATFORMS & TOOLS: Meta Ads Manager · TikTok Ads · Facebook Ads · Instagram Ads · Canva · CapCut · Notion · Meta Ad Library · TikTok Creative Center · Loom