Hire the Best Go-to-Market Strategy Freelancers
in Spain

You didn't start your business to become its Head of Sales, Marketing Director, Copywriter, or SDR. But somehow all of this keeps landing back on your plate, which is already full. That's not a copy problem or a tools problem. It's a "no one owns Growth" problem. And that's what I take off your desk. I'm Nick - a fractional growth strategist and full-cycle sales, customer success, and business development advisor for agencies, studios, and consultancies that sell expertise. For 12 years I've owned the messy middle of revenue - positioning, go-to-market, outbound, and conversion — and turned it into a system that runs without you babysitting it. Along the way, I closed $50K–$1.2M deals, pushed through 200–400% pricing increases, and set up outbound systems that hit up to 64% reply rates. What you actually get: - An operator who owns the outcome — not a freelancer waiting for a brief - Strategy and the hands to execute it, so you're not managing five contractors - The judgment to decide what to build, what to kill, and what to charge — the part where neither AI, nor junior hires can do for you - Fewer fires, a pipeline you can predict, and your time back A fractional CRO wants a retainer and a three-month minimum before anything ships. A growth agency sells you whichever channel it already staffs. I take growth off your desk, start with the piece that actually moves money, and hand you back the headspace to run the company. WHAT MY CLIENTS SAY "At the time, we were facing challenges with outbound lead generation. Instead of offering generic solutions, Mykyta took the time to dig deeper... Then he developed 30 outbound hypotheses tied to specific persona triggers and intent signals. We saw a 64% reply rate through Apollo and HeyReach using AI-powered personalization that actually resonated." — Nikita Pushkin, CMO, ORIGIN "Nick rebuilt our sales engine from the ground up. Before him: sales and marketing were misaligned, leads were random, and we lacked any structure. Now we have: clear messaging, automated flows, working templates, a pricing several times higher than the rate we had previously. Besides that, the lead quality is up, conversions are consistent, and client communication no longer breaks post-sale." — Kyrylo Yanushpolskyi, CMO, Vailio TOOLS I USE Apollo, Clay, LinkedIn Sales Navigator, Instantly / PlusVibe / Smartlead, HeyReach / Expandi, HubSpot / Salesforce / Pipedrive, FindyMail, PremiumInboxes - or whatever you already run. WHO I WORK WITH Primary: agencies, studios, dev shops and consultancies - 5 to 50 people - selling real expertise at a price that doesn't reflect it, pitched the same way as everyone else's. Their clients' verticals, and mine direct: SaaS, FinTech, Web3, AI/ML, DevOps/Cloud, Enterprise Software, PropTech. Tell me where you think your growth is stuck right now, and I'll tell you the first move I'd make - before you spend a single dollar.

Growth doesn't happen by chance. I help companies, lifestyle & fashion brands to improve sales performance, improve product strategy optimise commercial operations and build scalable comercial growth. Over the years, I have seen that many businesses don’t struggle because of their product, they struggle because they lack the right commercial strategy, market insights or execution plan to scale. That is where I add value. I am a Commercial Growth Strategist with 15+ years of international experience across sales, business development, marketing and commercial operations. I have helped companies improve performance, enter new markets and make better decisions based on data and customer insights. My background combines strategic thinking with real operational experience. I have worked inside companies, managed markets, supported teams and been involved in the day-to-day execution behind commercial growth. I have experience across technology (SaaS), travel, retail, fashion and consumer goods, supporting businesses with: • Commercial strategy and revenue optimisation. • Go-to-market plans and international expansion (EMEA & LATAM). • B2B sales strategy, business development and lead generation. • Sales process improvement and pipeline optimisation. • Market research, competitor analysis and customer insights. • Trend expert researcher. • E-commerce and digital sales optimisation. • Pricing and product strategy from a commercial perspective. • Sales performance analysis and reporting. • Collaboration between sales, marketing and operations teams. Throughout my career, I have worked with international companies including Inditex, The Travel Corporation and Kronos Incorporated, operating across different markets, cultures and business models. Some highlights: • Supported the expansion of an international retail brand across markets including Spain, Brasil, Portugal, France, Mexico, UK... • Managed commercial operations across 20 markets. • Increased sales by 25% across multiple markets through commercial strategy and pricing optimisation. • Led initiatives focused on international expansion, operational improvement and revenue growth. • Used data analysis and commercial insights to support better business decisions. Having lived and worked in Australia, Europe and South America, I understand the challenges of working across different markets and multicultural teams. Languages: • English • Spanish • Portuguese If you need support with commercial strategy, market expansion, sales optimisation or identifying new growth opportunities, I can help you turn ideas into structured actions and measurable results.

I help businesses answer market and consumer questions by turning research and data into clear, actionable recommendations. With 7+ years of experience, including GfK, in-house roles, and independent consulting, I work across consumer behavior, competitive landscapes, pricing, positioning, surveys, and secondary research. 𝗜 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝘄𝗶𝘁𝗵: 𝗠𝗮𝗿𝗸𝗲𝘁 & 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 • Market and category research • Competitor analysis and benchmarking • Market entry / opportunity research • Secondary research and synthesis 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 & 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 • Consumer and purchase behavior • Survey data analysis • Pricing and positioning • Segmentation and audience profiling • Insight synthesis and recommendations I bring different sources together to identify meaningful patterns and build a clear picture of what is happening, why, and what to do next. My experience includes FMCG, retail, consumer products, and technology, working with both quantitative research and behavioral data. If you have customer data, survey results, research findings, or several disconnected sources and need to understand what they mean for your business, I can help.

I’m a freelance researcher focused on market, competitor, product, and industry analysis. What I enjoy most is taking complex information and turning it into practical insights that support smarter business decisions. My approach is structured but flexible, I adapt it depending on the project. Sometimes that means digging into consumer conversations to uncover pain points and feedback; other times it’s tracking search trends and behaviors to spot new opportunities, or validating findings with academic research and credible data. Here’s what my work usually covers: - Consumer insight: analyzing online discussions and reviews to understand real questions, needs, and frustrations - Trend discovery: identifying shifts in demand, audience behavior, and emerging topics across markets - Competitor & product benchmarking: comparing offers, positioning, and strategies to highlight opportunities and risks - Evidence-based validation: making sure insights are backed by solid data, research, or trusted sources - Qualitative analysis: pulling themes and patterns from interviews, surveys, or transcripts Clear deliverables: structured reports or slide decks, adapted to the client’s preferences 📌 If you’re looking for research that’s clear, structured, and directly useful for decision-making, I’d be glad to help.

I help brands claim a market position their competitors cannot easily take from them🏆 My work starts where most strategists stop — at the intersection of deep market analysis, audience psychology, and business economics. I don't build brands that look good. I build brands that the market actually responds to, through positioning, advertising, content, and offers that work together as one system. The results speak for themselves. Repositioning a premium skincare brand increased sales conversion by 97%. A new advertising strategy on top of that added another 37% in revenue. Two years later I still run that brand as Marketing Director — because strategy without execution is just a document. What you get when we work together: ✦ A brand position that is built on real market gaps — not on gut feeling ✦ Audience architecture across all four brand audience types, not only your core target ✦ Advertising strategy tied to business metrics — CAC, ROAS, conversion ✦ Content and offer logic that moves people from awareness to purchase ✦ A complete brand identity system — strategy, visual language, and communication that work as one I hold two Master's degrees — in Marketing and in Design. This combination allows me to develop strategy that is both economically sound and visually and emotionally precise. I apply neuromarketing to brand communication as a working methodology — not as a concept — shaping how messaging is built and how purchasing decisions are influenced. 🏆Results focused on your goals! Feel free to contact me and see a good fit for your project.

Business Development through Marketing: combining business growth analysis, market-competitors-customers research to help the company make the right offer for the right audience. I identify business growth opportunities, build and implement marketing strategies based on market demand, business capabilities, customer behaviour and competitive environment. That is why I work deeply with: - finance & marketing audits; - custdev research; - market research; - competitor analysis; - brand positioning; - Paid, Earned, Shared and Organic customer acquisition channels. 6 years of experience in Digital Marketing & E-commerce across USA and markets of Europe. Originally from Ukraine, based in Spain. Typical project workflow: 1. Business Growth Audit 2. Research 3. Strategies Development 4. Launch Preparation 5. Launch Execution 6. Strategies Adjustment 7. Follow-up Researches. I help business owners make better marketing investments to grow.