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I’m a freelance researcher focused on market, competitor, product, and industry analysis. What I enjoy most is taking complex information and turning it into practical insights that support smarter business decisions. My approach is structured but flexible, I adapt it depending on the project. Sometimes that means digging into consumer conversations to uncover pain points and feedback; other times it’s tracking search trends and behaviors to spot new opportunities, or validating findings with academic research and credible data. Here’s what my work usually covers: - Consumer insight: analyzing online discussions and reviews to understand real questions, needs, and frustrations - Trend discovery: identifying shifts in demand, audience behavior, and emerging topics across markets - Competitor & product benchmarking: comparing offers, positioning, and strategies to highlight opportunities and risks - Evidence-based validation: making sure insights are backed by solid data, research, or trusted sources - Qualitative analysis: pulling themes and patterns from interviews, surveys, or transcripts Clear deliverables: structured reports or slide decks, adapted to the client’s preferences 📌 If you’re looking for research that’s clear, structured, and directly useful for decision-making, I’d be glad to help.

He/Him/His. Nicaraguan-Angolan digital marketer with a multicultural background and a passion for storytelling, innovation, and connecting brands with real people. Experienced in digital marketing strategy, client relations, and digital content creation across USA, Europe and Latin America. Degrees: Master in Business Administration and Direction (MBA) at EUDE Business School (2025-2026) Master in Digital Marketing (MDM) at EUDE Business School (2023-2024) BSc./BBA. Managment & International Business at Thomas More University (2022). Diplomas of Higher Education: Digital Marketing Strategies at Thomas More University (2022-2023) Sales and Sales Managment at Keiser University (2023) Principles of Managerial Finance at Keiser University (2023). Content Creator / Social Media Aficionado. Google Display, Google Ads & Google SEO Certified. Did some volunteering for Operation Smile from 2012-2021 & Head of IFS research (2019-2021)

𝟴+ 𝘆𝗲𝗮𝗿𝘀 𝘁𝘂𝗿𝗻𝗶𝗻𝗴 𝗺𝗮𝗿𝗸𝗲𝘁 𝗱𝗮𝘁𝗮 𝗶𝗻𝘁𝗼 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 — 𝗮𝘁 𝗚𝗳𝗞, 𝗶𝗻-𝗵𝗼𝘂𝘀𝗲, 𝗮𝗻𝗱 𝗮𝗰𝗿𝗼𝘀𝘀 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗲𝘀 𝗳𝗿𝗼𝗺 𝗙𝗠𝗖𝗚 𝘁𝗼 𝗺𝗼𝗯𝗶𝗹𝗶𝘁𝘆 𝘁𝗲𝗰𝗵. I work with businesses of all sizes that need clear, reliable answers on market trends, competitor positioning, consumer behavior, and new market opportunities. 𝗪𝗵𝗮𝘁 𝗜 𝗰𝗮𝗻 𝗱𝗼 𝗳𝗼𝗿 𝘆𝗼𝘂: ‣ Competitive intelligence and competitor benchmarking ‣ Market sizing and landscape research ‣ Market entry research across multiple geographies ‣ Consumer and shopper behavior analysis ‣ Secondary and desktop research and synthesis ‣ Insight reports and strategic recommendations your team can act on 𝗪𝗵𝘆 𝗔𝗜 𝗰𝗮𝗻𝗻𝗼𝘁 𝗿𝗲𝗽𝗹𝗮𝗰𝗲 𝗺𝗲: AI has changed research. I use it too to delegate what can be automated. But here is what it still cannot do: ‣ Frame the right question before touching the data ‣ Know which sources to trust and which to discard ‣ Spot when a number doesn't make sense in context ‣ Turn fragmented, contradictory information into a coherent picture ‣ Deliver a recommendation, not just a summary 𝗟𝗲𝘁'𝘀 𝘄𝗼𝗿𝗸 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿 If you need market intelligence that goes beyond what a tool can produce on its own, send me a message and let's talk about your project.

I help brands claim a market position their competitors cannot easily take from them🏆 My work starts where most strategists stop — at the intersection of deep market analysis, audience psychology, and business economics. I don't build brands that look good. I build brands that the market actually responds to, through positioning, advertising, content, and offers that work together as one system. The results speak for themselves. Repositioning a premium skincare brand increased sales conversion by 97%. A new advertising strategy on top of that added another 37% in revenue. Two years later I still run that brand as Marketing Director — because strategy without execution is just a document. What you get when we work together: ✦ A brand position that is built on real market gaps — not on gut feeling ✦ Audience architecture across all four brand audience types, not only your core target ✦ Advertising strategy tied to business metrics — CAC, ROAS, conversion ✦ Content and offer logic that moves people from awareness to purchase ✦ A complete brand identity system — strategy, visual language, and communication that work as one I hold two Master's degrees — in Marketing and in Design. This combination allows me to develop strategy that is both economically sound and visually and emotionally precise. I apply neuromarketing to brand communication as a working methodology — not as a concept — shaping how messaging is built and how purchasing decisions are influenced. 🏆Results focused on your goals! Feel free to contact me and see a good fit for your project.

You're a busy executive. Your team is executing. Campaigns are running, sales calls are happening. But the results don't reflect the effort...and it's hard to pinpoint why. Maybe your positioning is blurry, and you sound like every competitor. Maybe marketing is generating activity, but sales isn't closing it. Maybe churn is quietly bleeding out the growth you're adding. And no one has stepped back to look at the whole picture and figure out where the real leverage is for sustainable growth. That's exactly where I come in. I'm a growth & GTM strategist who diagnoses the gaps with the most growth leverage, then helps you fix them — with clear strategy, aligned teams, and a foundation built to scale. My approach: Plug the holes in the boat before sailing into deeper water. Nail the growth strategy and positioning before scaling the spend. Get sales and marketing aligned before adding more leads. Stop bleeding customers before adding more to a broken system. Results I've delivered (for startups through Fortune 100s): - 1,165% website traffic growth, 107% more MQLs, 83% Google Ads cost-per-lead reduction, $5M+ new client revenue - 50% YoY market share growth, $1.2M ahead of revenue plan - New business unit at 136% of Year 1 targets, $5M ahead of P&L by introducing new products to the market - NPS lifted from 72 to 94 to reduce churn - 5 consecutive years of revenue doubling → Inc. 5000 → acquisition I bring high standards, honest feedback, and a commitment to doing things right. The best partnerships run on strategy and data over gut feelings, honest feedback and accountability, and the discipline to see plans through over time. I also care deeply about building businesses that are doing good for people and the planet. If you want someone to execute without questioning or rocking the boat — I'm not your girl. But If you want a strategic thought partner willing to have the hard conversations to get to the best results — we'll get along very well. Great fit for: Scaling B2Bs ($5M–$50M), product-market fit, team ready to execute, CEO who wants a senior strategic partner. Ways to work together: - Executive advisory support - Fractional CGO/CMO leadership - Voice of customer & market research - GTM strategy and positioning/messaging - Content strategy & copywriting - ICP definition and messaging - Growth strategy and roadmapping - Strategic recruiting plans & screening - Product/service innovation - Client experience process improvement - Strategic project leadership & oversight Ready to build growth that compounds over time? Let's talk.

You didn't start your business to become its Head of Sales, Marketing Director, Copywriter, or SDR. But somehow all of this keeps landing back on your plate, which is already full. That's not a copy problem or a tools problem. It's a "no one owns Growth" problem. And that's what I take off your desk. I'm Nick — a fractional growth strategist and full cycle sales, customer success and business development advisor for digital business founders. For 12 years I've owned the messy middle of revenue - positioning, go-to-market, outbound, and conversion — and turned it into a system that runs without you babysitting it. Along the way, I closed $50K–$1.2M deals, pushed through 200–400% pricing increases, and set up outbound systems that hit up to 64% reply rates. What you actually get: - An operator who owns the outcome — not a freelancer waiting for a brief - Strategy and the hands to execute it, so you're not managing five contractors - The judgment to decide what to build, what to kill, and what to charge — the part where neither AI, nor junior hires can do for you - Fewer fires, a pipeline you can predict, and your time back This isn't commodity copy you can prompt out of Claude, Gemini or ChatGPT. I work as your partner who takes growth off your desk and hands you back the headspace to run the company. WHAT MY CLIENTS SAY "At the time, we were facing challenges with outbound lead generation. Instead of offering generic solutions, Mykyta took the time to dig deeper... Then he developed 30 outbound hypotheses tied to specific persona triggers and intent signals. We saw a 64% reply rate through Apollo and HeyReach using AI-powered personalization that actually resonated." — Nikita Pushkin, CMO, ORIGIN "Nick rebuilt our sales engine from the ground up. Before him: sales and marketing were misaligned, leads were random, and we lacked any structure. Now we have: clear messaging, automated flows, working templates, a pricing several times higher than the rate we had previously. Besides that, the lead quality is up, conversions are consistent, and client communication no longer breaks post-sale." — Kyrylo Yanushpolskyi, CMO, Vailio TOOLS I USE Apollo, Clay, LinkedIn Sales Navigator, Instantly / PlusVibe / Smartlead, HeyReach / Expandi, HubSpot / Salesforce / Pipedrive, FindyMail, PremiumInboxes - or whatever you already run. INDUSTRIES I WORKED WITH SaaS, FinTech, Web3, AI/ML, DevOps/Cloud, Enterprise Software, PropTech Tell me where you think your growth is stuck right now, and I'll tell you the first move I'd make - before you spend a single dollar.