* Overview: 19 years of experience working at multinational
marketing services companies for IT industry.
B2B Lead Generation & Market Research Specialist | ABM Strategist | Content for Niche Industries
I'm an independent B2B marketing consultant helping companies connect with decision-makers in niche, technical, and hard-to-reach industries.
Under the Data Lead Management brand, I design and execute tailored strategies that combine market insight, precision targeting, and personalized content. My work spans Account-Based Marketing (ABM) campaigns, custom market research, and lead generation funnels designed to convertโnot just collectโleads.
๐ What sets me apart:
Strong track record identifying and reaching key stakeholders in complex B2B environments.
Scalable model through a trusted network of multilingual freelancers, tech specialists, and creatives.
Actionable, data-driven strategies focused on real business outcomes.
From research to outreach to conversionโI handle the full process.
๐ If you're looking to generate high-quality leads or better understand your target market, letโs talk.
Maria M.
Brand & Growth Strategist | Product Strategy
Madrid, Spain
$35/hr$35 per hour5.0 (2) 3 jobs $400+ total earnings
Growth doesn't happen by chance.
I help companies, lifestyle & fashion brands to improve sales performance, improve product strategy optimise commercial operations and build scalable comercial growth.
Over the years, I have seen that many businesses donโt struggle because of their product, they struggle because they lack the right commercial strategy, market insights or execution plan to scale.
That is where I add value.
I am a Commercial Growth Strategist with 15+ years of international experience across sales, business development, marketing and commercial operations. I have helped companies improve performance, enter new markets and make better decisions based on data and customer insights.
My background combines strategic thinking with real operational experience. I have worked inside companies, managed markets, supported teams and been involved in the day-to-day execution behind commercial growth.
I have experience across technology (SaaS), travel, retail, fashion and consumer goods, supporting businesses with:
โข Commercial strategy and revenue optimisation.
โข Go-to-market plans and international expansion (EMEA & LATAM).
โข B2B sales strategy, business development and lead generation.
โข Sales process improvement and pipeline optimisation.
โข Market research, competitor analysis and customer insights.
โข Trend expert researcher.
โข E-commerce and digital sales optimisation.
โข Pricing and product strategy from a commercial perspective.
โข Sales performance analysis and reporting.
โข Collaboration between sales, marketing and operations teams.
Throughout my career, I have worked with international companies including Inditex, The Travel Corporation and Kronos Incorporated, operating across different markets, cultures and business models.
Some highlights:
โข Supported the expansion of an international retail brand across markets including Spain, Brasil, Portugal, France, Mexico, UK...
โข Managed commercial operations across 20 markets.
โข Increased sales by 25% across multiple markets through commercial strategy and pricing optimisation.
โข Led initiatives focused on international expansion, operational improvement and revenue growth.
โข Used data analysis and commercial insights to support better business decisions.
Having lived and worked in Australia, Europe and South America, I understand the challenges of working across different markets and multicultural teams.
Languages:
โข English
โข Spanish
โข Portuguese
If you need support with commercial strategy, market expansion, sales optimisation or identifying new growth opportunities, I can help you turn ideas into structured actions and measurable results.
Gonzalo L.
HubSpot, GTM, RevOps, SaaS, Outreach, API , Email Automation, CRM
Marbella, Spain
$90/hr$90 per hour5.0 (47) 82 jobs $100K+ total earnings
Client Testimonial: โ๐๐จ๐ง๐ณ๐๐ฅ๐จ ๐ข๐ฌ ๐จ๐ง๐ ๐จ๐ ๐ญ๐ก๐จ๐ฌ๐ ๐๐ฎ๐๐๐ฉ๐จ๐ญ ๐ ๐๐ฆ๐ฌ ๐ญ๐ก๐๐ญ ๐๐ซ๐ ๐ก๐๐ซ๐ ๐ญ๐จ ๐๐ข๐ง๐.โ ๐
I help companies build scalable HubSpot CRM, RevOps, Sales Operations, Marketing Automation, Outreach lead generation and AI-powered systems that increase revenue and eliminate manual work.
Over the last 12+ years, Iโve helped startups, agencies, SaaS companies, education academies and enterprise organizations optimize their entire revenue operations, from CRM architecture and lead routing to complex workflow automation, custom integrations, reporting, and AI.
Why clients hire me
โ Top Rated Plus freelancer with 100% Job Success Score
โญ Perfect 5-star reviews on both Upwork and the HubSpot Solutions Directory
๐ 15+ HubSpot Certifications
๐ฅ HubSpot Gold Solutions Partner
โก Fast communication (typically within 24 hours)
๐ Clean, scalable implementations, not quick fixes
โธป
What I specialize in
HubSpot CRM & RevOps
* CRM architecture
* Sales Hub & Marketing Hub
* Service Hub
* Lifecycle stages
* Lead scoring
* Deal pipelines
* Revenue Operations
* Attribution & reporting
* Dashboards
* Forecasting
Marketing & Sales Automation
* Advanced HubSpot workflows
* Lead routing
* Email automation
* Nurture campaigns
* Sales sequences
* Internal process automation
* AI-powered automations
* Breeze AI implementation
Integrations & Development
* Custom API integrations
* HubSpot Custom Code Actions
* Private Apps
* Webhooks
* JavaScript
* PHP
* SQL
* HubL
* CMS development
* Custom objects
* Data migrations
* Complex workflow logic
RevOps Strategy
I donโt just build workflows, I help design scalable revenue operations that align Marketing, Sales, and Customer Success while improving reporting quality and operational efficiency.
โธป
White-label HubSpot expert
I also regularly work behind the scenes for HubSpot Gold, Diamond, and Elite Solutions Partners, helping them deliver complex technical implementations for their clients.
Whether you need a HubSpot administrator, RevOps consultant, automation specialist, or technical architect, I can jump into existing projects and deliver quickly.
โธป
About me
Iโm the founder of VestalHub, where I lead a small team of HubSpot specialists focused on CRM implementation, RevOps, automation, AI, and integrations.
We support clients from strategy through implementation, documentation, and training, ensuring solutions remain scalable long after launch.
Originally from Argentina and now based in Spain, I work with clients worldwide and Iโm fully bilingual.
๐ English & Spanish (Native/Bilingual)
โธป
What clients say
โญโญโญโญโญ
โGonzalo is one of those HubSpot gems that are hard to find.โ
โ Daniel Rachid, Head of Marketing, Betachon
โญโญโญโญโญ
โWonderful GTM partner! We developed an advanced intent-signals-based lead system that substantially reduced our sales cycle, increased ACV, and supported our rapid growth.โ
โ Travis Murdock, Head of GTM, CopilotKit
โญโญโญโญโญ
โWorking with Gonzalo has helped grow my HubSpot knowledge tremendously. His expertise in automation and APIs is outstanding.โ
โ Jake Webb, Founder, TalentCaddy
โญโญโญโญโญ
โWorking with Vestal Hub has been game changing. Their speed to value is incredible.โ
โ Erin Parker, Head of Revenue Operations, MavenAGI
โธป
Technologies
HubSpot โข Salesforce โข Shopify โข WooCommerce โข Klaviyo โข Make โข Zapier โข Airtable โข Stripe โข QuickBooks โข Xero โข Apollo โข Instantly โข Smartlead โข Reply io โข LinkedIn โข WordPress โข FlutterFlow โข Softr โข Notion โข Jira โข ClickUp โข Slack โข Zendesk โข SQL โข JavaScript โข PHP โข HTML/CSS โข HubL โข Custom APIs โข AI Automation โข Smartlead โข Instantly โข Clay
If you need someone who understands both the business strategy and the technical implementation behind HubSpot and RevOps, Iโd be happy to help.
I help B2B companies build sales systems that generate predictable growth.
Over the past 5+ years, I've worked across SaaS, fintech, and international markets, helping companies improve customer acquisition, sales processes, pricing, and go-to-market execution. My background combines hands-on sales experience with business consulting and market strategy.
I don't offer generic advice. I help businesses identify commercial bottlenecks and implement practical solutions that increase conversions and revenue.
How I can help:
- B2B sales strategy and process design.
- Go-to-market strategy for new products or services.
- Pricing and packaging strategy.
- Sales funnel and conversion optimization.> ICP definition and customer segmentation.
- Outbound sales strategy and lead generation.
- CRM and pipeline optimization.
- Sales playbooks and team structure.
Experience
I previously worked in B2B SaaS sales at Factorial and Fuell, managing the full sales cycle with international clients.
Key results include:
- โฌ624K+ in Annual Recurring Revenue generated.
- 30% improvement in sales conversion rates.
- Experience defining outbound strategies, sales channels, and scalable sales processes.
- Worked closely with founders and commercial teams during high-growth stages.
Today, I work as a Market Research Analyst based in Angola, advising on business opportunities across African markets. This gives me a unique perspective on expansion strategies, market entry, and commercial opportunities in emerging economies.
Why clients work with me
- Commercial mindset with a focus on revenue, not just analysis.
- Experience selling to decision-makers in international B2B environments.
- Strong analytical skills combined with execution.
Whether you're an early-stage startup building your first sales process or a growing company looking to improve conversions, pricing, or go-to-market execution, I can help turn your commercial strategy into measurable results.
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Kim Darling
Verified
Emerald Tiger
โUpwork is the best platform to hire skilled professionals when we're not looking for a full-time employee. All the companies in our portfolio use Upwork to find talent across a wide range of fields.โ
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David Merry
Verified
Kinetic Investments
โOur very specific requirements can be a challengeโWith Upwork, weโre able to access a bigger community to ensure the success of our projects.โ
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Verified
Summa Linguae
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