Hire the Best Go-to-Market Strategy Professionals

Market research specialist, experienced Big 4 consultant, strong in many related research areas such as industry analysis, business analysis, competitive analysis, pricing, strategy, market sizing, presentations, business plans, white paper, etc. Worked full time with Deloitte and Accenture in the past as market researcher/ market research specialist and consultant. Ranked Top 1 % on Upwork, Notable Stats: 20+years experience creating consulting and market research reports "Expert vetted" by Upwork i.e. top 1% freelancers on platform ( across market research, competitive analysis, business analysis, industry analysis, strategy, pricing strategy, etc.) Ten years on Upwork -100% job success rate, 300+projects (across strategy, market research, competitive analysis, pricing strategy, industry analysis, business analysis, presentations, marketing strategy, writing, business plans, etc.) Worked on more than 1000 market research and industry analysis projects Worked with 100+ start-ups (for strategy, market research, market sizing, pricing, competitive analysis, etc.) Worked with founders who raised $100mn Helped raise $10mn for multiple clients (using skills such as market research, industry analysis, competitive analysis, market sizing, strategy, pricing strategy, etc.) Delivered more than 100 investment presentations and pitch decks Wrote more than 100 white papers Conducted than 100 competitive analysis Cross industry and function experience Industries/Technologies Covered: Covered industries such as telecom, software & IT services, media, oil and gas, energy, real estate, retail (including e-commerce/D2C), finance, insurance, healthcare, pharmaceuticals, biotech, medical devices, education (including EdTech), travel, automotive, nonprofit, aerospace, senior housing, connected cars, structured financial products, and cryptocurrency. Emerging technologies covered include Artificial Intelligence (AI) / Machine Learning (ML), Big Data analytics, Blockchain, Internet of Things (IoT), Augmented Reality (AR), Virtual Reality (VR), mobility / connected vehicles, Quantum Computing, and FinTech applications. Have also helped clients with preparation of cryptocurrency and blockchain white papers for ICOs, STOs, IDOs, and related token offerings. Comprehensive Skills List: Market Research/ Market Research Specialist Competitive Analysis/Competitor Benchmarking/Competitor Research Business Analysis/ Business Consulting/ Business Analyst Industry analysis/Industry Landscape/ Industry Deep-Dive Sector Deep-Dive/ Market Deep-Dive/ Sector Analysis Data Analysis Market Analysis Strategy Qualitative Research / Customer Insights / Survey Design Microsoft Excel Marketing Strategy Company Research/ Online Research Market Sizing / TAM SAM SOM Presentations / Investor Pitch Deck/Presentation Design Business Plan / Business Planning White Paper Case Study Research Technical Writing / Academic Writing / Research SWOT Analysis Go-to-Market Strategy (GTM) Mergers & Acquisitions (M&A) Analysis/ M&A Research Financial Analysis Brand Research Content Strategy / Content Writing Product / UX Research Lead Generation Pricing Strategy/Pricing Analysis Literature Review/ Academic Research/ Technical Research Market Segmentation Digital Marketing Feasibility Study Blockchain & Cryptocurrency Analysis

Ex-Deloitte Consultant & $25B Conglomerate Strategist. I don't just write reports—I build $85M+ pipelines and close $40M turnkey deals for giants like Tesla, Samsung, GM, Ford, LGES, SDI, SK On, Coca-Cola, Unilever, Verkor, Amwell, and more Hi, I’m JB Kim. Most freelancers can translate or do surface-level research. I translate complex market demand, customer Capex signals, and operational data into executable GTM strategies and cross-border commercial outcomes. Whether you are a global enterprise entering South Korea, a startup CEO, or a cross-border investor, you don't need a basic virtual assistant—you need an elite deal-maker who understands how decisions are actually made in high-stakes business environments. 🔥 Proven Track Record Across Automotive, Battery, Tech, and Consumer Industries: Automotive & Battery (Tesla, GM, Ford, LGES, Samsung SDI, SK On, Verkor): - Tesla ($40M Contract Secured): Led cross-functional discovery and closed a massive contract by repositioning a component supply into an integrated turnkey solution. - Agratas / Tata Group ($85M Pipeline Built): Engineered and localized commercial and technical GTM strategies across India and China aligned with regional EV expansion. Semiconductor & Tech (Samsung Electronics, SK Hynix, Hanwha Semitech): - Capex Scenario Modeling (~$75M / KRW 1,000B+ Business Scale): Led group-level demand planning and portfolio strategy for a ~$75M front-end semiconductor equipment business within a ~$25B global deposition equipment market. Modeled multi-scenario customer Capex forecasts across leading accounts (Samsung Electronics, SK Hynix), incorporating 5,436/4,627 cumulative wafer evaluations and process expansion capabilities to optimize strategic resource planning and secure CEO-level approval for asset restructuring during downcycles. Healthcare & Consumer Goods (Coca-Cola, Unilever, Amwell, etc.): - Korea Market Entry & Localization: Guided global household brands through market entry and channel entry strategies, translating local consumer demand signals into scalable growth programs. - Digital Care & Diagnostics Expansion: Framed North American medical expansion and commercial growth cases, unlocking massive addressable revenue potential and supporting multi-million dollar Series B investment decisions. Advanced Manufacturing & Robotics (Hanwha Robotics): - IPO Readiness & Transformation: Selected as a top performer to redesign business structures and build financial scenarios projecting revenue growth from KRW 175.5B to 255.5B and operating profit from KRW 7.3B to 30B. 🛠️ Strategic Collaboration Framework for South Korea & APAC: Korea Market Entry & GTM Strategy: - Crafting data-driven playbooks, competitor analysis, and “where-to-win” strategies to conquer South Korean tech, mobility, and retail markets—unlocking over $720M (KRW 923B) in addressable revenue potential. Bilingual Business & Turnkey Proposal Execution: - Designing high-stakes commercial proposals, sales materials, partner communications, and executive-level reports that win enterprise contracts, including a $40M (KRW 40.7B) turnkey deal with Tesla. Localization (Beyond Translation): - Executing high-end English-to-Korean business, product, SaaS, and brand messaging adaptation for Korean enterprise users and local stakeholders, helping global FMCG brands secure 4+ major contracts and capture ~KRW 300B in revenue opportunities. Financial Modeling & Scenario Planning: - Building rigorous revenue and Capex forecast models (e.g., projecting robotics revenue growth from KRW 175.5B to 255.5B) to support high-stakes CEO/C-Level decision-making and IPO readiness. I understand how decisions are actually made in Korean business environments—from complex B2B sales cycles to executive stakeholder alignment. I am currently leveraging Upwork to selectively partner with global companies that require elite, high-stakes strategic execution in the Korean market. My goal is to build long-term, high-impact collaborations. Let’s hop on a quick call to turn your business vision into measurable revenue in Korea and beyond. 💼Background: - Deloitte Consulting – Strategy & Growth (C-level projects across multiple industries) - Hanwha Group – Enterprise Strategy / Future Innovation Office (Selected top performer) - Purdue University – Business Finance

🚀 Expert Vetted Fractional CMO & Growth Consultant | Sales Systems, Marketing Strategy & Business Development I help startups, agencies, and professional service firms build scalable sales and marketing systems that drive consistent revenue and investor readiness. With 10+ years of experience in business development, marketing strategy, and consulting, I’ve supported companies across SaaS and Tech, professional services, and finance, delivering both strategy and execution to ensure growth isn’t just planned, it’s achieved. Here’s how I can help your business grow: ✅ Strategy & Market Research – Competitor analysis, go-to-market roadmaps, and investor-ready business planning. ✅ Sales & Marketing Systems – Creating multichannel customer acquisition, lead generation funnels, and revenue optimization, taking full ownership of the Sales and Marketing efforts of the business. ✅ Team & Process Leadership – Hiring, training, and managing cross-functional teams; SOPs and scalable workflows. ✅ Execution & Reporting – Hands-on management of campaigns (content, social, paid, email) with clear KPIs and ROI tracking. Results I’ve delivered: - Helped a SaaS firm launch into the U.S. market with new pricing tiers, boosting MRR by 25% in 90 days. - Designed lead generation systems that generated 300+ qualified leads/month for B2B companies. - Built investor pitch decks that supported multi-million-dollar fundraising rounds. Whether you need high-level strategy, hands-on execution, or both, I can help you scale effectively. Let’s discuss how we can grow your business! --------------------------------------------------------------------------------------------------------------------- What can I offer with my Agency?: COO & Co-Founder of Lil Horse. With extensive digital marketing experience, I lead a team of 40+ specialists focused on one goal: helping brands achieve sustainable, scalable growth. We bring a global perspective, a data-first approach, and a relentless commitment to client success. Our team is fluent in English and Spanish, allowing us to serve diverse markets seamlessly. Lil Horse is more than just an agency, we’re your growth partners, dedicated to creating impactful strategies and building relationships that last. We've proudly worked with renowned clients such as: • FIFA • Budweiser • HubSpot • Chegg • Modern Campus • Huggies Unlock Your Brand’s Potential with Our Expert Services: • Digital Marketing Strategy & Social Media Marketing: We’ve boosted audience engagement by up to 45% within six months through tailored social media strategies across platforms like Facebook, Instagram, LinkedIn, and Twitter. • Multi-Platform Advertising: Using advanced audience insights and strategic budgeting, we’ve achieved up to 3x ROI on campaigns launched across Facebook, TikTok, YouTube, and Google Ads. • SEO & Lead Generation: With our SEO efforts, clients have seen up to 30% increases in search rankings and 25% growth in organic traffic within three months. Our lead generation campaigns nurture and convert leads effectively. • Graphic Design & Branding: From logo creation to full brand identity, we ensure a consistent and memorable presence that drives brand recognition and builds trust. • Web Design & Development: Our responsive, SEO-optimized websites have resulted in up to 20% improvements in conversion rates for clients in various industries. • PPC Campaigns & Consulting: With our PPC expertise, we consistently drive up to 35% higher ROI on ad spend through effective targeting, A/B testing, and data-driven insights. • Content Creation & Copywriting: By aligning with brand voice and optimizing for SEO, our content has increased engagement by 30% on average. • Email Marketing: Our email campaigns see 20%+ open rates and conversion rates up to 5%, thanks to personalized design, segmentation, and robust automation. At Lil Horse, we don’t just provide services; we craft customized solutions designed to meet your unique challenges and aspirations. With a proven track record of success and a passionate team by your side, we’re committed to helping you thrive in today’s competitive landscape. Connect with me today, and let’s unlock your brand’s full potential together!

Founder of Verity AI, a UK consultancy in SEO, AEO, and executive AI strategy. Author of the Executive AI Mastery series, three books on delivering, governing, and defending AI. Ex-S&P 500 SEO Strategy and AEO specialist. 3x Head of SEO (Gamesys/Bally's, Robert Half, Greenlight Digital). Advisor to PEs, VCs, and portfolio companies. I've led SEO for regulated industries where getting it wrong means compliance failures. Now I help businesses win in both traditional search and AI-powered results (Google AI Overviews, ChatGPT, Perplexity), and I advise leadership teams on how to deploy and govern AI without the expensive mistakes. 27 years in digital marketing. I've built and led enterprise SEO teams across UK, US, and European markets: gambling, finance, healthcare, staffing. Top-end work only. SEO and AEO strategy, AI search readiness, or executive AI advisory? Let's talk. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ WHAT I DO → SEO Strategy & Execution Full SEO audits, technical SEO fixes, content optimisation, and link building strategy. I've managed SEO optimization programmes for sites with millions of monthly visitors - building systems that scale. → AEO (Answer Engine Optimisation) AI search is rewriting the rules. I help businesses get cited in ChatGPT, Perplexity, and Google's AI Overviews. Answer Engine Optimization isn't optional anymore - it's where your competitors will eat your lunch if you don't move now. → AI Strategy, Governance & Readiness I wrote three books on executive AI: delivery, governance, and defensible advantage. I advise boards and leadership teams on where AI actually creates value, how to govern it before it creates liability, and how to deploy it without betting the business on hype. Strategy that survives contact with a real P&L. → Fractional CMO / Marketing Leadership Strategic marketing leadership without the full-time overhead. Ideal for B2B companies, scale-ups, or PE/VC portfolio companies needing senior direction on marketing strategy, positioning, and growth. → AI & Digital Transformation Helping marketing teams integrate AI into their workflows -- content production, automation, analytics. Not hype. Practical implementation that saves time and improves output. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ WHO I WORK WITH - B2B SaaS and technology companies - Private equity and VC portfolio companies - Professional services (legal, finance, consulting) - Regulated industries (gambling, healthcare, fintech) - Enterprise teams needing SEO turnarounds ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ HOW I WORK I'm not a "strategy deck and disappear" consultant. I get my hands dirty -- strategy, operations, and tactical execution when needed. If something needs fixing, I'll fix it myself rather than hand you a PDF and wish you luck. I don't do cheap. I don't do rush jobs with vague briefs. I work with clients who understand that SEO strategy is an investment, not an expense -- and who value senior expertise over junior execution at volume. Typical engagements: SEO audits, 90-day SEO sprints, ongoing retainers, or fractional CMO arrangements. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ KEYWORDS FOR THE ALGORITHM (yes, really) SEO consultant, SEO strategist, technical SEO, enterprise SEO, B2B SEO, SEO audit, search engine optimisation, search engine optimization, AEO, answer engine optimisation, GEO, generative engine optimisation, AI SEO, Google AI Overviews, AI consultant, AI strategy, AI governance, AI readiness, fractional CMO, marketing strategy, digital transformation.

Project Experience: Microsoft · Meta · Google · Carlsberg · We Are Social · Cohesity 𝐈 𝐝𝐞-𝐫𝐢𝐬𝐤 𝐢𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭 𝐞𝐧𝐭𝐫𝐲 & 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐥𝐚𝐮𝐧𝐜𝐡𝐞𝐬 𝐛𝐲 𝐛𝐫𝐢𝐝𝐠𝐢𝐧𝐠 𝐭𝐡𝐞 𝐠𝐚𝐩 𝐛𝐞𝐭𝐰𝐞𝐞𝐧 𝐲𝐨𝐮𝐫 𝐝𝐚𝐭𝐚 𝐚𝐧𝐝 𝐡𝐨𝐰 𝐲𝐨𝐮𝐫 𝐭𝐚𝐫𝐠𝐞𝐭 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐭𝐡𝐢𝐧𝐤𝐬 𝐚𝐧𝐝 𝐛𝐞𝐡𝐚𝐯𝐞𝐬. Are you looking for a strategic partner who can decode consumer behavior AND translate those insights into high-converting brand strategy and messaging? I'm a corporate anthropologist (MSc) and research consultant specializing in qualitative insights, market strategy, and premium copywriting. By combining academic methodology with 5+ years of commercial experience, I help global brands uncover the "why" behind customer decisions and turn raw data into actionable corporate strategy. Often in a Nordic context, but with methods and frameworks applicable globally. ─── 𝐂𝐨𝐫𝐞 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 & 𝐇𝐨𝐰 𝐖𝐞 𝐂𝐚𝐧 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐞 ─── 1) 𝐐𝐮𝐚𝐥𝐢𝐭𝐚𝐭𝐢𝐯𝐞 & 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 Drawing on my background in anthropology, I help companies clarify positioning, messaging, and brand narratives based on how people actually think, decide, and buy. * Methodologies: Senior moderation for focus groups, in-depth interviews (IDIs), ethnography, community listening, and digital anthropology. * Actionable Insights: Uncovering the cultural and behavioral trends that give you a competitive edge. * Networked with great Swedish, Norwegian and Finnish researchers for multi-country studies. 2) 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐢𝐧𝐠 & 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 I help brands, organizations, and media outlets gain a clear market advantage by transforming deep qualitative insights into authoritative communication strategy. Rather than relying on generic market data, my consulting is entirely grounded in rigorous cultural analysis and consumer research. This allows me to help international clients navigate the distinct social and behavioral nuances of the Danish and broader Nordic markets with absolute commercial confidence. 3) 𝐂𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐢𝐧𝐠 𝐓𝐡𝐚𝐭 𝐂𝐨𝐧𝐯𝐞𝐫𝐭𝐬 Because deep research is only valuable if it is communicated effectively, I leverage audience insights to write captivating copy. From high-converting landing pages and thought-leadership pieces to SEO content frameworks, I write copy that resonates with your customers while satisfying the algorithm. ─── 𝐑𝐞𝐜𝐞𝐧𝐭 𝐏𝐫𝐨𝐣𝐞𝐜𝐭𝐬 𝐈'𝐯𝐞 𝐄𝐧𝐣𝐨𝐲𝐞𝐝 ─── • Qualitative research to inform and shape communication strategy in Denmark. • Cultural mapping and trend forecasting for Carlsberg to inform the development of new alcohol-free products. • Strategic copywriting and copyediting for Microsoft and Cohesity. • Participant recruitment for qualitative studies for Google. ─── 𝐀𝐛𝐨𝐮𝐭 𝐌𝐞 ─── As a consultant, I am responsive, agile, and always emphasize quality and punctuality. I mm tech-savvy and leverage cutting-edge tools and AI to the exact extent that suits your brand. Based in Copenhagen with extensive international experience, I accept projects natively in English and Danish. I help international brands de-risk their Go-To-Market (GTM) strategy by providing deep consumer behavior analysis. Whether you are planning a Nordic market entry into Sweden, Norway or Denmark, I translate cultural nuances into a launch or strategy roadmap that drives conversion. Are you ready to de-risk your next product launch, market entry, or communication strategy? Click "Invite to Job" to share your project details and start a no-cost exploratory conversation. ─── 𝐓𝐞𝐬𝐭𝐢𝐦𝐨𝐧𝐢𝐚𝐥𝐬 ─── "I really enjoyed working with Emil on a project for a global beverage brand where we needed to localise cultural insights for the Danish market. Emil’s cultural fluency and deep understanding of current trends added specific value to the project. Emil is super easy to work with - quick to respond, flexible with the schedule, and open to input. The insights he delivered were clear, culturally on point, and well put together." - Oona Hewitt, Director for Cultural Strategy & Insights, We Are Social "Emil is a talented writer and editor. He has continued to deliver the highest quality and standard, covering business trends, topical news, and industry-specific topics. He has also contributed ideas and perspectives that add value to our portfolio. He is also very responsive and always punctual with deadlines. We highly recommend Emil if his expertise meets your specific needs." – Kimberly Barrera, Editor at European Business Review "Very professional and agile freelancer, with excellent writing skills. Most importantly he managed to synchronize his style of writing with our current content, which is oftentimes problematic using external freelancers. Worth every penny!" – Joachim Brodersen, Organic Performance Executive

I help founders and small business owners tell their story compellingly and get it funded. Most consultants do one or the other. I do both — and the combination is what makes the difference between work that goes nowhere and a funded deal that moves your business forward. What I bring that most freelancers can't: I've been the banker. I was a C-suite banker and led one of the top SBA lending operations in my state, which means I know exactly how underwriters think, what kills a deal before it starts, and how to position your business for approval. I've also been the founder — three times — and led due diligence for one of the largest angel syndicates in the US. I currently led the GTM strategies for a $12B company. I know what investors and lenders want to see because I've been on both sides of the table. Today I run Parabolic, a capital and go-to-market advisory practice helping businesses access debt and equity capital and launch market dominating products through top-notch GTM strategies. What I deliver: Documentation - Lender-ready business plans built around how banks actually underwrite - Investor pitch decks that lead with what capital allocators care about - SBA loan packaging and deal structuring for 7(a) and 504 programs - Financial projections that hold up under scrutiny - Executive summaries and investor memorandums for equity raises - Go-to-Market audits and actionable playbooks Capital Advisory - SBA 7(a) and 504 deal origination and placement - Commercial loan brokering and lender matching - Equity raise strategy and investor positioning for growth-stage founders - Debt structuring and lender negotiation - I have a network of over 200+ investors and lenders GTM Advisory - Market sizing and segmentation (TAM/SAM/SOM analysis) - Ideal customer profile (ICP) definition and buyer persona development - Competitive landscape mapping and differentiation strategy - Product-market fit validation and messaging frameworks - Pricing and packaging strategy Who I work with: Small business owners who need SBA financing. Founders preparing for a debt or equity capital raise. Growth-stage businesses that need someone who has done this before, not someone figuring it out alongside them. Why clients come back: I work fast, I think at the executive level, and I don't pad engagements. You get the thinking you need, documentation that performs, and where relevant, the capital relationship that closes the deal. If you are looking to grow, need a funded business, and not just a finished document — let's talk.