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$100K+ earned architecting Salesforce Marketing Cloud for British Airways, BioNTech, Philip Morris International, Swatch Group (Tissot & Longines), La Prairie, SRG SSR Swiss, and Büchi Labortechnik. 100% Job Success. Expert-Vetted (top 1% on Upwork). I don't just configure SFMC, I architect the data models, automation workflows, and cross-cloud integrations that turn Marketing Cloud into a revenue engine. WHAT I DELIVER: → Email Studio & Content Builder: Responsive HTML/CSS email development, dynamic content with AMPscript, interactive carousels, conditional logic, Content Builder template architecture, and drag-and-drop block design for marketing teams → Journey Builder: Behavior-triggered multi-channel journeys (email + SMS + push), decision splits with Einstein Engagement Scoring, re-engagement flows, transactional sends, and Sales Cloud pipeline-synced automation → Automation Studio: SQL-driven segmentation, data hygiene workflows, scheduled imports/extracts, file transfers (SFTP/AWS S3), and script activities eliminating manual marketing operations → AMPscript, SSJS & CloudPages: Dynamic personalization, server-side scripting for landing pages, preference centers, microsites, Smart Capture forms, and API-triggered content → Mobile Studio: SMS/MMS campaigns via MobileConnect, push notifications via MobilePush, WhatsApp Business integration, and Twilio connectivity for advanced messaging → MC Connector & Cross-Cloud Integration: Marketing Cloud Connect setup with Sales/Service Cloud, bidirectional data sync, field mapping, API user configuration, and near-real-time synchronization. MuleSoft, SAP, and AWS S3 integrations. → Data Architecture: Data Extension design, relational data modeling, Contact Builder configuration, subscriber key strategy, Data Views (Sent, Open, Click, Bounce), and ETL processes for enterprise-scale data → Datorama / Marketing Cloud Intelligence: Campaign analytics dashboards, cross-channel performance reporting, and Einstein Analytics integration → Deliverability & Security: IP warmup strategy, SPF/DKIM/DMARC authentication, sender reputation management, role-based permissions, Business Unit configuration, send classifications, and approval workflows → Compliance & Governance: GDPR/CAN-SPAM/CCPA-compliant preference centers, subscriber management, unsubscribe/resubscribe logic, and data deletion processes → Einstein AI: Send Time Optimization, Engagement Scoring, Engagement Frequency, Content Selection, and Copy Insights configuration → Reporting: Custom reports using Data Views, SQL queries, standard reporting tools, Google Analytics integration for campaign attribution, and Litmus/Email on Acid for email testing ENTERPRISE PROJECTS: - Philip Morris International: Full SFMC architecture for smokeless P5 division. SAP, AWS, MuleSoft integrations. Triggered sends (SMS + email), Journey Builder automation, data modeling, subscriber lifecycle management, GDPR-compliant deletion workflows, custom reporting, and team training. - British Airways: Personalized customer engagement campaigns. Journey Builder, Automation Studio, IP warmup for new sending domain, MobileConnect SMS campaigns, Sales Cloud integration, data reporting dashboards, and deliverability optimization. - BioNTech: SFMC email infrastructure for communication and outreach. MC Connect with CRM synchronization, dynamic interactive templates (HTML/CSS/AMPscript), campaign effectiveness reporting, and full data privacy compliance. - Swatch Group (Tissot & Longines): Integrated email + SMS campaigns for luxury watch brands. MobileConnect, dynamic templates, security configurations, SSJS automations, server-side JavaScript for third-party integrations, and API-based data flows. - La Prairie: High-end interactive email campaigns for luxury skincare. Carousel emails, AMPscript conditional content, Figma/Adobe XD to responsive email design, Journey Builder automations, SSJS campaign monitoring. - SRG SSR Swiss (Play Suisse): Marketing Cloud development for Switzerland's national broadcaster. Email campaigns, automation workflows, and audience management for media streaming platform. - Büchi Labortechnik AG: SFMC implementation for pharma/chemistry sector. Email automation, data integration, and campaign management for B2B scientific equipment manufacturer. CERTIFICATIONS: 🏆 Salesforce Certified Marketing Cloud Consultant 🏆 Salesforce Certified Marketing Cloud Administrator 🏆 Salesforce Marketing Cloud Email Specialist TECHNICAL STACK: AMPscript | SSJS | SQL | HTML/CSS | JavaScript | Python | Java | REST/SOAP APIs | OAuth 2.0 | Marketing Cloud Connect | MuleSoft | AWS S3 | Twilio | Google Analytics | Litmus | DESelect | Git/GitHub | Jira | Postman | Data Modeling | ETL | VS Code | Salesforce CLI Currently Senior SFMC Technical Consultant at Merkle (a dentsu company) while taking select Upwork engagements. EU timezone (CET).

Freelance Marketing Consultant and Public Speaker. After more than 5 years of helping projects of all kinds online (from lawyers to psychologists), I gained a thorough understanding of what makes companies (and websites) thrive in the digital age. Which are the tools I used to improve substantially all the companies I worked with? -SEO -SEM (Google Ads and Facebook Ads) -Email marketing -Growth Hacking -Neuromarketing and copywriting -CRO (conversion rate optimization) -Social Media Management -Business development My attitude and philosophy? Hard work and constant hustle.

ABOUT MYSELF Hi! I'm currently working as a Digital Marketing Consultant and I'm looking for some jobs to generate some extra money. I have studies in commerce and marketing and a master's degree in digital marketing. In addition, I have experience as a copywriter, I can translate texts, make video editions... you can count on me for several things.

Hi, I’m Andra. I help businesses grow revenue by turning marketing strategy into clear, executable systems, backed by 13 years of hands-on experience across content, email, funnels, and automation. Click ‘Hire Now’ or simply send me a message if you want your business to add more predictable revenue with the help of a trusted partner. WHY PARTNER WITH ME - 13+ years of experience in digital marketing, automation, and strategy - Certified Expert in Klaviyo, HubSpot, ActiveCampaign, MailChimp, Meta Ads, LinkedIn Ads - Skilled at balancing AI innovation with human storytelling - Clear communication, fast turnaround, and zero guesswork - Multilingual: English, Spanish, French, Romanian - Experience working with dozens of clients in North and Central America, Europe, and Asia HOW I CAN HELP YOU - Get more clients on autopilot with optimized lead-generation campaigns - Turn your website into a sales machine through high-converting funnels - CRM/Email platform set-up and integration for seamless onboarding - Email strategy and execution to attract, convert, and retain customers - Integrate AI into your business workflow to eliminate busywork and accelerate growth - Train your team to adopt AI confidently, ethically, and profitably - Create an aligned marketing strategy that supports your long-term goals - Scale without burnout using automation and intelligent systems CLIENT RESULTS Here are some of the outcomes I’ve delivered: - Generated high-quality leads for service businesses with CPL as low as $1.12 - Increased client email open rates from 22% → 40% for a 20k+ list - Developed marketing automation that increased conversion rates by 17% in 6 weeks - Built funnel systems that operate 24/7, generating leads while businesses sleep - Trained teams to reduce manual work by 30–50% using AI workflows CLIENT REVIEWS "Andra is amazing! Communicates so clearly, brilliant at designing emails and coming up with clever campaigns! She is very valuable to our business now !!" "I had the pleasure of working with Andra on our email marketing campaigns, and she exceeded expectations. She was very responsive and adapted quickly to our evolving needs. I highly recommend her for any email marketing projects!" "Amazing talent. Easy to work with. Would recommend and hire again." If you’re looking to simplify your marketing, streamline your workflows, or finally bring AI into your business in a way that actually makes sense, just send me a message. I’d love to hear about your goals and see how I can help you reach them.

I help eCommerce brands scale profitably across Google Ads and Meta Ads. 6+ years in paid acquisition, including 2 years at Google. I’ve managed accounts generating more than $500M in revenue and helped businesses grow from launch to 7-figure monthly revenue. Selected brands I’ve worked with include Juicy Couture, DELSEY Paris, Aarke, Lisa Yang, Björk & Berries, VEJRHØJ, BBhugme, and derschutze. I work across the full paid acquisition system—not just campaign management: • Google Search, Shopping, Performance Max, and Meta Ads • Account audits, restructuring, optimization, and scaling • Creative testing across copy, images, and video • GA4, GTM, Meta Pixel, CAPI, and conversion tracking • Budget allocation, attribution, reporting, and conversion analysis My focus is simple: • Reduce wasted spend • Lower CAC and increase ROAS • Scale winning products, creatives, and markets • Fix tracking and attribution gaps • Turn performance data into clear growth decisions Clients hire me when they need a proactive senior partner who combines media buying, technical measurement, creative insight, and commercial strategy.

I specialize in performance marketing with a strong focus on e-commerce and lead generation through social media and email marketing. With over five years of experience, I bring a proven track record of driving results and optimizing campaigns for maximum ROI. I have a BA in Chinese Interpretation and spent five years in China, which enriched my cultural insights and communication skills. I have an extensive experience in performance marketing across English, Spanish, Ukrainian, and Russian-speaking markets. This experience highlights my ability to effectively target diverse cultural audiences. 🔹 6+ Years in Digital Marketing 🔹 Expert in Facebook, Instagram, TikTok, Twitter (X), and LinkedIn Ads 🔹 Managed 20+ Ad Accounts Simultaneously 🔹 Specialized in E-commerce, Fintech, Products, and Services 🔹 Strong Analytical and Data-Driven Decision Making Skills 🔹 Fluent in English, Ukrainian, Russian; Intermediate in Chinese; Spanish (B1) 🔹 ROI-Focused and Results-Driven 🔹 New to Upwork with Competitive Rates My Expertise: 🔸 Market Research 🔸 Ad Campaign Management 🔸 Content Creation 🔸 Email Marketing 🔸 Performance Analysis 🔸 Strategy planning Recent Achievements: ✔️ Managed accounts with $30,000+ monthly ad spends ✔️ Achieved ROAS of 3.92 (April), 4.38 (May), and 4.05 (June) ✔️ Drove targeted traffic and increased sales for e-commerce brands ✔️ Grew a newsletter audience to 100,000+ subscribers in under 5 months Services I Offer: ✔️ Social Media Advertising ✔️ Lead Generation ✔️ Email Marketing ✔️ Content Strategy ✔️ Retargeting Campaigns ✔️ Market Research ✔️ Analytics & Reporting 📩 Let’s Connect: I'm new to Upwork but have a strong background in digital marketing, and I'm ready to dive into your project immediately. I'm excited to work on projects where I can apply my knowledge and help your business grow. Reach out to me and let’s make it happen!