🥇 Top Rated Plus Contractor
🥇 1 of 74 US-Based Freelancers to Earn Over $1M on Upwork
🥇 Top 1% Expert-Vetted by Upwork for Sales & Marketing
🥇 25+ Years of Professional Experience
🥇 2 Years on Upwork
🥇 160+ Jobs Done and $1.5M+ Earned
Hello, my name is Joshua Smith; I've been on UpWork and in the Expert Vetted Top 1% program since January 2021, with over $1,000,000+ in Upwork billings in that short amount of time!!
I am a highly detailed and motivated self-starter with multiple entrepreneurial startups and successful exits over the past 20 years. Primarily I focused on the B2C eCommerce sector with over $127 million in gross retail sales in my own companies. I enjoy the challenge of taking hard and complex tasks/systems and breaking them down into manageable processes that we can monetize.
Over the past 20 years, I've learned how to build and monetize eCommerce stores by teaching myself how to do everything in-house. I have founded six companies selling everything from sport-supplements, nutraceuticals, loose-leaf tea, 3D printers, a monthly subscription box (16,800+ monthly members), and even an injection/ extrusion molding plastics company that we ended up selling to the University of California Irvine. In case you have heard of these, the last couple of exits were MySupplementStore .com and NRGX Labs.
I was featured in Inc. Magazine's 30 Top CEOs Under 30
My nutraceuticals company was featured in Inc. Magazines - Fastest Growing Companies 3 years running as:
#7 fastest-growing retail company in the SW
#40 fastest-growing retail company in the US
#793 overall for all companies in the US
I'm also an eCommerce business coach/ mentor at our local state college, Missouri State University (MSU), for both large and small companies looking to expand or move into the Springfield area.
Outside of the eCommerce side of things, I was an independent commercial developer in Bentonville, AR, for many years, and my wife was a realtor during that same time frame, so I do know the commercial real estate market very well from both the developer side and the end-users side of the sales funnel.
I currently manage an email database of over 11.8mm active contacts and over 2.5mm SMS contacts - using extensive automation, I’m able to leverage these assets for my clients into their biggest growth engine. I can set up automation campaigns in just about every email or SMS client (ActiveCampaign, Attentive, CloudTXT, Klaviyo, Constant Contact, MailChimp, etc.), and I'm no stranger to working with complex lists. Plus, I write ad copy that gets not just eyeballs on the product but action taken.
Using email, Instagram, Google Ads, Facebook, and Shopify, I've become proficient in scaling my own companies and helping many clients achieve their dreams. Across all my ShopifyPlus companies, I had an average conversion rate of 4% to 6%, so I am confident that regardless of the scope of work or the product sold, I can help you with your project.
As with any growing and expanding startup, I learned to become an expert in CRMs and database management - my favorite is Hubspot. However, I have used SalesForce and feel comfortable optimizing and setting up both and maximizing their effectiveness.
eCommerce optimization and organic SEO work is my specialty. Any company has so much potential for "found money"; minor tweaks we can make to your site, ad copy, item pages, and email automation marketing will add multiple percentage points to your bottom line.
I appreciate your consideration; I am new to UpWork but not new to eCom, as I have been in the business for over 25 years.
I am excited to hear from you. Please let me know if you have any other questions, have a blessed rest of your day!

Trade Marketing
Digital Strategy
Sales & Marketing
Klaviyo
SEO Strategy
Sales Copywriting
eCommerce
Business Consulting
Email Marketing Strategy
Email Marketing
Conversion Rate Optimization
Digital Marketing
Shopify
Advertising Strategy
Marketing Strategy
Copywriting