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⭐⭐⭐⭐⭐ I am Shelly, a seasoned marketer specializing in mobile apps and games with a strong emphasis on data-driven strategies. I'm proud to be the co-founder of Single Dream Media, a premier marketing agency dedicated to mobile apps and games. Our long-standing relationships with loyal clients are a testament to our commitment and quality. My services include: ✅ Leading-edge user acquisition campaigns ✅ Comprehensive App Store Optimization (ASO) ✅ Expert localization strategies ✅ Crafting high-quality creatives tailored for diverse needs. As the co-founder of Single Dream Media, I've always emphasized a holistic approach to mobile marketing. I combine expert user acquisition strategies, meticulous App Store Optimization, and innovative creative content. My dedication to seamlessly integrating product development and marketing initiatives ensures that every project I undertake results in outstanding growth for my clients.

CEO and founder. Fifteen years in growth marketing, the last decade as a CMO. Part of three exits in gaming and adtech. I own the whole growth engine for consumer apps and games: positioning, channel strategy, paid media, creative, retention, monetization, and the unit economics that tie them together. I am not an advisor who hands over a deck and leaves. I build the strategy and then run the campaigns myself, so there is no gap between the plan and what happens on Monday. The scale behind that: 8-figure annual budgets, a 40-plus person marketing org, 150-plus mobile titles across the career. 18% retention and 12% portfolio LTV lift at Blastproof Games. 46% DAU growth at FRVR. 85% revenue growth as a VP of Marketing. US market entry for a digital health brand. I also founded and ran my own DSP, so I read the buy side from the inside, not off a dashboard. A lot of the work starts by finding the one thing the reporting is not telling you: which channel is actually carrying growth, and which spend would not be missed. That is the first job. Scaling what is left is the second. Where I go deep: UA economics and incrementality, MMP setup and attribution auditing, SKAN and post-IDFA measurement, LTV and ROAS modeling, subscription pricing and paywall A/B testing with RevenueCat, ASO, creative strategy. Channels I run rather than review: Meta, Google Ads, Apple Search Ads, TikTok, AppLovin, Mintegral, SDK networks and programmatic DSPs. I work with mobile apps, mobile games, subscription products and eCommerce, on growth audits, fractional CMO engagements, go-to-market, and hands-on paid media. Send me your last 30 days by channel and I will show you what is working, what is not, and what I would change first.

Blending a diverse skill set in marketing, writing, public relations and social media with nearly a decades worth of experience shaping the voice and vision of leading startups, i help shape the tone and trajectory of brands to build engagement, facilitate leads and develop high quality copy. From segmentation and content media strategy to content development, social media brand management and pr, I bring together the essential elements necessary to elevate thought leadership, expand brand recognition and make products accessible to the masses. Whether it's writing blogs and white papers, featured op-Ed in industry press or hosting webinars my goal is to bring my enthusiasm, wit and ability to understand complex technical concepts to the eyes and ears of critical stakeholders.

The essence of my mission stems from my realization and desire to lead meaningful marketing activities that will lead to significant business success. My journey in Digital Marketing began as a highly motivated self-learner and clearly understood the fundamental importance of the incremental increase in digital demands. I'm a multi-disciplinary digital marketer who started as a self-learner and has continued on his path despite all the difficulties no matter what, to develop and empower my marketing career, to gain the feeling of success by creating the most effective marketing and branding activities that will ultimately result in the business' desired outcomes. I will be glad to collaborate with you and provide all the necessary efforts to create the strongest presence for your business brand in the digital world. For that, we will need to have a match in the following aspects: - Collaboration - Punctuality - patience - comprehension If you believe in these elements, you should contact me, and we will be able to do great things together for your business. My top technical skills are: Marketing Strategy - Creating and implementing a marketing strategy for business goals and objectives such as gaining a competitive advantage and creating growth processes in demand in the online space 🔑 Marketing Analytics -Analyzing marketing performance data on digital channels, and drawing the necessary conclusions to maximize their effectiveness and streamline return on investment 🔑 SEM - Search Engine Marketing - SEO | PPC - Search Engine Promotion 🔸 SEO - Search Engine Optimization - Business promotion in organic search results 🔸 PPC - Pay Per Click | Campaign Manager - Advertising the business online 🔑 SMM - Social Media Marketing - Promoting the business on social networks 🔑 Content Marketing - Managing and creating relevant content to promote the business adapted to the various digital channels 💼 I'm able to: ★ Increasing problem and solution awareness ★ Acquiring new leads and customers ★ Activating leads and customers ★ Monetizing existing leads and customers ★ Onboarding new leads and customers ★ Building community and advocacy