Your ad platform says 30 conversions. Your backend says 80. That gap is signal loss — and it's quietly inflating your CPA while starving Meta's and Google's algorithms of the data they need to find buyers.
I rebuild tracking so your numbers are accurate and your campaigns actually optimize again.
WHAT I FIX
- Server-side tracking (GTM Server / Stape) for Meta CAPI, Google Ads Enhanced Conversions, TikTok & more — one container, every platform
- Event deduplication done right — matching event IDs, no double-counting
- Event Match Quality optimization — getting EMQ from 4 to 8+, where CPA typically drops 20–35%
- GA4 + GTM setup, audits, and cleanup — missing events, duplicates, broken funnels
- Discrepancies between GA4, Google Ads, and Meta — reconciled
- Offline / CRM conversions sent back to ad platforms (HubSpot, Zoho, GoHighLevel via API / Make) — critical for lead-gen and long sales cycles
- Consent Mode v2 & GDPR-compliant tracking that doesn't break your data
WHY ME, SPECIFICALLY
Most tracking specialists have never spent a dollar on ads — they hand you clean dashboards but can't tell you what to do with them. I've managed $1.2M+ in ad spend. I fix tracking for performance and revenue, not vanity metrics — because I know exactly how a clean signal lowers cost per result and lets you scale with confidence.
RECENT RESULTS (tracking-driven)
- eCommerce: rebuilt the signal pipeline → ROAS 2.1 → 5.4 in 46 days
- B2B SaaS: fixed attribution → CPL down 37% ($24 → $15)
- Eliminated 100% of manual CRM-to-ads data entry via server-side automation
If you're not sure whether your tracking is accurate, it probably isn't. Send me your site and ad account — I'll show you exactly where you're losing data and what it's costing you.
Google Tag Manager
Tag Manager Setup
Google Analytics 4
Tracking Pixel
Facebook Pixel Setup & Optimization
Web Analytics
Google Ads
Marketing Analytics
Make.com
Zapier
HubSpot
n8n
GDPR
API
Eliran Z.
Netanya, Israel
$40/hr
4.9
14 jobs
Since 2014 I've experienced almost every part of Digital marketing area.
through out the years, I have managed a large budgets on SEM campaigns on a monthly basis, with one main goal, Help my clients make more money using a well optimized digital marketing campaigns.
Below, you can find the areas which i excel the most.
Analytics Area:
* Implementing pixels on websites and mobile tracking tools (including media, PPC & Affiliate pixels).
* Implementing website and mobile apps data analytics tools.
* Funnel Review – ability to observe funnels and identify problems and trends.
* Enriching tracked information in order to analyze customers behavior.
* A/B testing implementation strategies through conversions and funnels.
* Proven experience with Google Analytic, Google tag manager and AppsFlyer
Facebook ads, Google ads, Pinterest ads, LinkedIn ads, Twitter ads Area:
* I have the ability to think strategically and develop innovative marketing strategies, out of the box
thinking.
* Oversee large scale budget and large-scale campaigns.
* Analyze and optimize monetization channels to maximize ROI of PPC campaigns.
*Plan, develop, and execute successful campaigns, and optimize CPC, CPA, CPI.
* Provide data-driven reports on campaign progress.
* Constantly optimize ads.
* Analyze and identify new opportunities to expand campaigns.
* Develop working procedures and campaign optimization.
Digital Marketing QA Analysts Area:
* Assign/Coordinate work of a team of QA Analysts
* Create and modify written test procedures, test cases, test logs, and other test-related documentation.
* Collaborates with other teams on all project related testing.
* Log Defects and assist developers with debugging and root-cause analysis
Marketing product Area:
* worked closely with all teams in the company, including Dev, QA etc.
* Write product specifications that dive deep into the technical aspects - API definition, database
implications, etc.
* Manage the full product development flow: define MVP, create mockups, user flows, timelines, release
plans, launch and analysis.
* Present and demo the product to different teams in the company and various customers, both in writing
and in online meetings.
* Conduct analysis and make data-based decisions.
* Work closely with UX designers and developers to bring your ideas to life.
Google Tag Manager
Facebook Advertising
Google Analytics
Google Ads
Social Media Marketing
Email Marketing
Search Engine Marketing
Digital Marketing Strategy
Shiran A.
Tel Aviv, Israel
$25/hr
5.0
1 jobs
I help businesses achieve sustainable growth by optimizing their Shopify stores, running effective paid ad campaigns, and enhancing their social media presence. 📈
With a blend of Marketing expertise, eCommerce development skills, and Visual Arts creativity, I provide end-to-end solutions that drive traffic, sales, and engagement across Shopify, social media, and digital platforms. 💻📲
"Over 50 Shopify stores developed and optimized, with a proven track record of driving 30% increase in sales and 100% ROI on ad campaigns. 🚀"
"Hiring Shiran for our digital marketing and social media strategy was the best decision we made. She completely revamped our approach, and it feels like we’re running a completely different business. From Shopify customization to paid ads, the results speak for themselves!"
If this sounds interesting to you, invite me to your job to schedule a free discovery call. 🗓️💬
Why my clients choose me:
• Holistic Strategy: Expertise in Shopify development, paid advertising, SEO, CRO, and social media management. 🛍️
• Results-Driven: Proven success in delivering 30%+ growth in eCommerce sales, boosting social media engagement, and optimizing conversion rates. 📊🔥
• Creative & Technical Expertise: With a foundation in Visual Arts, I ensure your brand's digital presence is both visually appealing and functional. 🎨✨
• Social Media Savvy: Tailored strategies to drive organic traffic, create engaging content, and manage paid social media ads for platforms like Facebook, Instagram, Pinterest, TikTok, Snapchat, and YouTube. 📱💡
Invite me to your job to book a free discovery call.
Digital Marketing:
SEO (Search Engine Optimization), Technical SEO, Content SEO, On-Page SEO, Off-Page SEO, Local SEO, E-commerce SEO, SEO Audits, Keyword Research, SEO Copywriting, SEO Strategy, Google Analytics, SEO Reporting, Google Search Console, Backlink Building, SEO Optimization, Conversion Rate Optimization (CRO), Growth Hacking, Digital Advertising, PPC Campaigns, Social Media Marketing, Facebook Ads, Instagram Ads, Google Ads, Pinterest Ads, TikTok Ads, YouTube Ads, Lead Generation, Sales Funnels, Email Marketing Campaigns, Marketing Automation
E-commerce & Shopify:
Shopify Development, Shopify Customization, Shopify Store Design, Shopify Themes, Shopify Apps, Shopify Store Optimization, Shopify CRO, Shopify SEO, Shopify Payments Integration, Shopify Analytics, Shopify Migration, Shopify Setup, Shopify Consulting, Shopify Plus, Shopify Marketing, E-commerce Website Design, Product Pages Optimization, Online Store Strategy
Content Creation & Visual Arts:
Video Editing, Short-form Video Content, TikTok Video Editing, Instagram Reels, YouTube Shorts, Video Ads, Video Production, Content Strategy, Graphic Design, Logo Design, Branding, Website Design, Brand Identity, Creative Direction, Content Creation, Social Media Content, Photography, Product Photography, Motion Graphics, Adobe Premiere Pro, Adobe After Effects, Adobe Illustrator, Canva Design
Tech Stacks / Tools:
Shopify, WordPress, HTML, CSS, JavaScript, Liquid, Klaviyo, Mailchimp, HubSpot, Google Ads, Facebook Ads Manager, Google Analytics, Google Tag Manager, Google Search Console, Canva, Adobe Photoshop
Industries:
E-commerce, Fashion, Retail, Beauty, Health & Wellness, Entertainment, Performing Arts, Interior Design, Home Improvement, Consulting, Coaching, Education, Real Estate, Lifestyle Brands, Startups, Nonprofits, Travel, Food & Beverage, Personal Branding, Luxury Brands
Digital Marketing
Brand Strategy
Branding
Social Media Marketing
Social Media Management
Facebook Ads Manager
Campaign Management
Ecommerce Website Development
Shopify
Shopify Development
Social Media Content
Shopify Marketing
Pay Per Click Advertising
Instagram
SEO Writing
Amir S.
Tel Aviv, Israel
$25/hr
5.0
8 jobs
I help businesses generate consistent leads and sales using high-performing Meta & Google ad campaigns.
Most businesses waste money on ads because targeting, creatives, and tracking aren't structured properly. I focus on building data-driven campaigns that convert traffic into measurable results.
I'm Amir, a Performance Marketing Specialist focused on Meta (Facebook & Instagram) and TikTok advertising. I help startups, ecommerce brands, and service businesses launch, optimize, and scale profitable paid campaigns.
My approach isn't just running ads — it's building a predictable system that improves ROAS and lowers cost per lead over time.
What I Specialize In
✔ Meta (Facebook & Instagram) Ads
✔ TikTok Ads Campaign Management
✔ Lead Generation Campaigns
✔ Ecommerce Conversion Campaigns
✔ Retargeting & Audience Scaling
✔ Ad Creative Testing Strategy
✔ Conversion Tracking Setup
✔ Campaign Optimization & Scaling
Core Services
Meta (Facebook & Instagram) Ads
Campaign setup and full funnel structure
Audience research and targeting
Retargeting campaign setup
Creative testing strategy
Budget scaling strategy
Performance monitoring and optimization
TikTok Ads Management
TikTok campaign setup
Audience targeting and testing
Creative testing recommendations
Lead generation campaigns
Ecommerce conversion campaigns
Ongoing campaign optimization
Tracking & Performance Optimization
Facebook Pixel setup
Conversion tracking configuration
Custom audience setup
Retargeting strategy
A/B testing campaigns
Performance analysis and reporting
Why Clients Hire Me
✔ Focused on performance and measurable results
✔ Structured testing and optimization approach
✔ Strong understanding of audience targeting
✔ Clear campaign reporting
✔ Consistent optimization workflow
Tools I Work With
Meta Ads Manager
TikTok Ads Manager
Google Analytics
Facebook Pixel
TikTok Pixel
Google Tag Manager
If you're running Meta or TikTok ads and want to improve performance, reduce wasted spend, or scale campaigns — feel free to invite me and share your project details.
TikTok Ad
Facebook Ads Manager
Audience Targeting
Campaign Optimization
A/B Testing
Retargeting
Lead Generation
PPC Campaign Setup & Management
Instagram Ad Campaign
Meta Pixel
Media Buying
Performance Marketing
Conversion Rate Optimization
Emanuel C.
Tel Aviv, Israel
$200/hr
5.0
52 jobs
Hey how's it going? I'm Emanuel.
With over half a decade dedicated to mastering the intricacies of data analytics, I've come to realize some fundamental truths.
These insights, rooted in hands-on experience and work with businesses of all sizes—from small local ventures to large-scale conglomerates—can serve as guiding principles for any enterprise looking to harness the power of data:
1. Strategy over tools: It's so easy to get lost in the myriad of tools available, but the real game-changer is the strategy behind their use. Many businesses get so caught up in tool selection without deciding on a clear data strategy that aligns with their objectives.
2. Expensive is not always effective: Businesses often gravitate towards "fancy" tools with hefty price tags, thinking they're the best fit. However, there are often simpler, more affordable (even free) alternatives that can serve their needs better. Expensive doesn't always mean effective and practical.
3. Laser Focus: Diving headfirst into data can be daunting. I've seen businesses rush to track every single metric, leading to overwhelm and uncertainty about where to begin. This approach also inflates both budget and project timelines. Start by monitoring only what's crucial. It's cost-effective, efficient, and allows you to scale better.
My experience includes:
- Mobile app analytics, web applications, and e-commerce platforms. Whatever the task demands, I've got the expertise to deliver.
- Expertise in marketing pixels, beyond sending data - deep understanding of the inner mechanisms. Able to audit, debug and fix your pixels to ensure precise tracking and optimization.
- Proficiency with leading analytics tools, including Segment, Google Tag Manager, Google Analytics, Amplitude, Looker Studio, and Tableau (there are so tools many out there, remember, it's not about the tool, but the strategy behind it)
- I've partnered with a diverse range of over 100 businesses worldwide, from local startups to industry-leading billion-dollar giants. Devising solid data strategies, supervising data gathering processes, generating detailed reports, and offering guidance through analytics mentorship.
What you can expect from working with me:
- High integrity working professional. I love and believe in what I do. Data analytics is my passion.
- Meticulous attention to detail and dedication to your business goals.
- Iron respect for deadlines, complete transparency with my work, and commitment to high-quality output.
- Kind, clear and to the point communication. Your time is important for me.
What I expect from someone I work with:
- Clear idea of the end result required.
- A person who respect his time and my time.
- Clear communication.
If it sounds like a good fit, I would love to hear from you.
Kind regards,
Emanuel
Google Tag Manager
Marketing Analytics
Google Analytics
Data Analysis
Growth Analytics
Data Visualization
Looker Studio
Web Analytics
Google Ad Manager
Facebook Ads Manager
Pixel Setup & Optimization
Daniel M.
Tel Aviv, Israel
$100/hr
4.8
15 jobs
Hello folks!
I'm Daniel, an online marketing enthusiastic, data driven & results oriented.
I'm an internet freak, early adopter, and a devoted team player.
If you live and operate in -
The services world, capturing and monetizing leads, OR
The saas world, signing up users for trials or selling them a self service subscription, OR
In the b2c world, looking for mass clients in the crowd, OR
If you need help with -
Setting up your analytics/tag manager account, OR
Monetizing your Google/Facebook ad account/campaign, OR
Recognizing your user all-time value, determining price per click you're willing to pay, OR
Allocating media budgets -
I'm at your disposal.
Regards,
Daniel
Google Tag Manager
Google Analytics
Facebook Ads Manager
Facebook Advertising
Pixel Setup & Optimization
Google Ads
Web Analytics
Mathematical Optimization
Bing Marketing
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