I fix conversion tracking so Meta and Google see your real orders — and I show you the numbers before and after.
Typical jobs, fixed price, 2–3 days:
- Meta pixel firing twice / no Conversions API deduplication (event_id)
- GA4 not showing Shopify or WooCommerce purchases, or showing them without items and value
- Google Ads conversions missing, or without Enhanced Conversions
- Consent Mode v2 for EU traffic (Cookiebot, Shopify consent, custom banners)
- Server-side tracking on your own domain (sGTM on Stape) — when it's worth it, and I'll tell you when it isn't
How I work:
1. Send me the site. I check it from the outside in ten minutes and tell you what's broken — before you hire.
2. View-only access (GTM, Events Manager, GA4). No passwords, ever.
3. I fix, you verify with one test order, I send a one-page note of what changed.
4. Anything that breaks in the next 14 days, I fix free.
Every project ends with a reconciliation: platform numbers vs your real orders.
Background: 4 years running performance campaigns ($450K+ across Meta, Google, TikTok, Snapchat) — I've seen what broken data does to CBO/ABO from the buyer's side. 30+ integrations built (webhooks, CRMs, no-code). 20+ projects completed on Upwork. English, Russian, Hebrew. Based in Israel, working with US, EU and Israeli stores.
Platforms: Shopify, WooCommerce, Wix, custom sites with GTM.
Google Tag Manager
Google Analytics 4
Facebook Pixel Setup & Optimization
Tag Manager Setup
Tracking Pixel
Meta Pixel
Meta Tag Optimization
Pixel Audit
Pixel Setup & Optimization
Market Analysis
API
Shopify
WooCommerce
Web Analytics
Analytics & Tracking Setup
Amir S.
Tel Aviv, Israel
$25/hr
5.0
8 jobs
I help businesses generate consistent leads and sales using high-performing Meta & Google ad campaigns.
Most businesses waste money on ads because targeting, creatives, and tracking aren't structured properly. I focus on building data-driven campaigns that convert traffic into measurable results.
I'm Amir, a Performance Marketing Specialist focused on Meta (Facebook & Instagram) and TikTok advertising. I help startups, ecommerce brands, and service businesses launch, optimize, and scale profitable paid campaigns.
My approach isn't just running ads — it's building a predictable system that improves ROAS and lowers cost per lead over time.
What I Specialize In
✔ Meta (Facebook & Instagram) Ads
✔ TikTok Ads Campaign Management
✔ Lead Generation Campaigns
✔ Ecommerce Conversion Campaigns
✔ Retargeting & Audience Scaling
✔ Ad Creative Testing Strategy
✔ Conversion Tracking Setup
✔ Campaign Optimization & Scaling
Core Services
Meta (Facebook & Instagram) Ads
Campaign setup and full funnel structure
Audience research and targeting
Retargeting campaign setup
Creative testing strategy
Budget scaling strategy
Performance monitoring and optimization
TikTok Ads Management
TikTok campaign setup
Audience targeting and testing
Creative testing recommendations
Lead generation campaigns
Ecommerce conversion campaigns
Ongoing campaign optimization
Tracking & Performance Optimization
Facebook Pixel setup
Conversion tracking configuration
Custom audience setup
Retargeting strategy
A/B testing campaigns
Performance analysis and reporting
Why Clients Hire Me
✔ Focused on performance and measurable results
✔ Structured testing and optimization approach
✔ Strong understanding of audience targeting
✔ Clear campaign reporting
✔ Consistent optimization workflow
Tools I Work With
Meta Ads Manager
TikTok Ads Manager
Google Analytics
Facebook Pixel
TikTok Pixel
Google Tag Manager
If you're running Meta or TikTok ads and want to improve performance, reduce wasted spend, or scale campaigns — feel free to invite me and share your project details.
TikTok Ad
Facebook Ads Manager
Audience Targeting
Campaign Optimization
A/B Testing
Retargeting
Lead Generation
PPC Campaign Setup & Management
Instagram Ad Campaign
Meta Pixel
Media Buying
Performance Marketing
Conversion Rate Optimization
Tomer G.
Ramat Gan, Israel
$220/hr
5.0
6 jobs
Struggling with iOS attribution, SKAN setup, or missing revenue data in AppsFlyer, Adjust, Branch, Kochava, or Singular?
I help mobile apps, gaming companies, and startups implement accurate MMP tracking, SKAdNetwork conversion mapping, and reliable event attribution so you can clearly measure installs, revenue, and campaign performance.
With 15+ years of digital marketing experience, I specialize in mobile attribution, app analytics, and performance marketing.
Mobile Attribution & MMP Setup:
✔ AppsFlyer, Adjust, Branch, Kochava, and Singular setup
✔ SKAdNetwork conversion value mapping (SKAN)
✔ iOS & Android SDK integration guidance
✔ Event tracking and revenue attribution
✔ Ad network integrations and validation
✔ Attribution testing and troubleshooting
Advertising & App Growth Platforms:
Google Ads, Meta (Facebook & Instagram), TikTok Ads, YouTube, Apple Search Ads, Taboola, and Outbrain.
Analytics & Tracking:
Google Analytics 4, Google Tag Manager, Mixpanel, and mobile attribution platforms.
I help businesses track installs, revenue, and in-app events accurately, enabling smarter ad spend and higher ROI.
📩 Contact me to set up or optimize your mobile attribution stack.
Facebook Advertising
Google Ads
Digital Marketing Strategy
Digital Marketing
TikTok Marketing
YouTube Marketing
Taboola
Mobile App
Mobile Game
Mobile Marketing
Mobile Ad Campaign
Mobile Advertising
Mobile App Strategy
Snapchat
Marketing Analytics
Shiran A.
Tel Aviv, Israel
$25/hr
5.0
1 jobs
I help businesses achieve sustainable growth by optimizing their Shopify stores, running effective paid ad campaigns, and enhancing their social media presence. 📈
With a blend of Marketing expertise, eCommerce development skills, and Visual Arts creativity, I provide end-to-end solutions that drive traffic, sales, and engagement across Shopify, social media, and digital platforms. 💻📲
"Over 50 Shopify stores developed and optimized, with a proven track record of driving 30% increase in sales and 100% ROI on ad campaigns. 🚀"
"Hiring Shiran for our digital marketing and social media strategy was the best decision we made. She completely revamped our approach, and it feels like we’re running a completely different business. From Shopify customization to paid ads, the results speak for themselves!"
If this sounds interesting to you, invite me to your job to schedule a free discovery call. 🗓️💬
Why my clients choose me:
• Holistic Strategy: Expertise in Shopify development, paid advertising, SEO, CRO, and social media management. 🛍️
• Results-Driven: Proven success in delivering 30%+ growth in eCommerce sales, boosting social media engagement, and optimizing conversion rates. 📊🔥
• Creative & Technical Expertise: With a foundation in Visual Arts, I ensure your brand's digital presence is both visually appealing and functional. 🎨✨
• Social Media Savvy: Tailored strategies to drive organic traffic, create engaging content, and manage paid social media ads for platforms like Facebook, Instagram, Pinterest, TikTok, Snapchat, and YouTube. 📱💡
Invite me to your job to book a free discovery call.
Digital Marketing:
SEO (Search Engine Optimization), Technical SEO, Content SEO, On-Page SEO, Off-Page SEO, Local SEO, E-commerce SEO, SEO Audits, Keyword Research, SEO Copywriting, SEO Strategy, Google Analytics, SEO Reporting, Google Search Console, Backlink Building, SEO Optimization, Conversion Rate Optimization (CRO), Growth Hacking, Digital Advertising, PPC Campaigns, Social Media Marketing, Facebook Ads, Instagram Ads, Google Ads, Pinterest Ads, TikTok Ads, YouTube Ads, Lead Generation, Sales Funnels, Email Marketing Campaigns, Marketing Automation
E-commerce & Shopify:
Shopify Development, Shopify Customization, Shopify Store Design, Shopify Themes, Shopify Apps, Shopify Store Optimization, Shopify CRO, Shopify SEO, Shopify Payments Integration, Shopify Analytics, Shopify Migration, Shopify Setup, Shopify Consulting, Shopify Plus, Shopify Marketing, E-commerce Website Design, Product Pages Optimization, Online Store Strategy
Content Creation & Visual Arts:
Video Editing, Short-form Video Content, TikTok Video Editing, Instagram Reels, YouTube Shorts, Video Ads, Video Production, Content Strategy, Graphic Design, Logo Design, Branding, Website Design, Brand Identity, Creative Direction, Content Creation, Social Media Content, Photography, Product Photography, Motion Graphics, Adobe Premiere Pro, Adobe After Effects, Adobe Illustrator, Canva Design
Tech Stacks / Tools:
Shopify, WordPress, HTML, CSS, JavaScript, Liquid, Klaviyo, Mailchimp, HubSpot, Google Ads, Facebook Ads Manager, Google Analytics, Google Tag Manager, Google Search Console, Canva, Adobe Photoshop
Industries:
E-commerce, Fashion, Retail, Beauty, Health & Wellness, Entertainment, Performing Arts, Interior Design, Home Improvement, Consulting, Coaching, Education, Real Estate, Lifestyle Brands, Startups, Nonprofits, Travel, Food & Beverage, Personal Branding, Luxury Brands
Digital Marketing
Brand Strategy
Branding
Social Media Marketing
Social Media Management
Facebook Ads Manager
Campaign Management
Ecommerce Website Development
Shopify
Shopify Development
Social Media Content
Shopify Marketing
Pay Per Click Advertising
Instagram
SEO Writing
Emanuel C.
Tel Aviv, Israel
$200/hr
5.0
52 jobs
Hey how's it going? I'm Emanuel.
My experience includes:
- Mobile app analytics, web applications, and e-commerce platforms. Whatever the task demands, I've got the expertise to deliver.
- Expertise in marketing pixels, beyond sending data - deep understanding of the inner mechanisms. Able to audit, debug and fix your pixels to ensure precise tracking and optimization.
- Proficiency with leading analytics tools, including Segment, Google Tag Manager, Google Analytics, Amplitude, Looker Studio, and Tableau (there are so tools many out there, remember, it's not about the tool, but the strategy behind it)
- I've partnered with a diverse range of over 100 businesses worldwide, from local startups to industry-leading billion-dollar giants. Devising solid data strategies, supervising data gathering processes, generating detailed reports, and offering guidance through analytics mentorship.
What you can expect from working with me:
- High integrity working professional. I love and believe in what I do. Data analytics is my passion.
- Meticulous attention to detail and dedication to your business goals.
- Iron respect for deadlines, complete transparency with my work, and commitment to high-quality output.
- Kind, clear and to the point communication. Your time is important for me.
What I expect from someone I work with:
- Clear idea of the end result required.
- A person who respect his time and my time.
- Clear communication.
If it sounds like a good fit, I would love to hear from you.
Kind regards,
Emanuel
Google Tag Manager
Marketing Analytics
Google Analytics
Data Analysis
Growth Analytics
Data Visualization
Looker Studio
Web Analytics
Google Ad Manager
Facebook Ads Manager
Pixel Setup & Optimization
Eliran Z.
Netanya, Israel
$40/hr
4.9
14 jobs
Since 2014 I've experienced almost every part of Digital marketing area.
through out the years, I have managed a large budgets on SEM campaigns on a monthly basis, with one main goal, Help my clients make more money using a well optimized digital marketing campaigns.
Below, you can find the areas which i excel the most.
Analytics Area:
* Implementing pixels on websites and mobile tracking tools (including media, PPC & Affiliate pixels).
* Implementing website and mobile apps data analytics tools.
* Funnel Review – ability to observe funnels and identify problems and trends.
* Enriching tracked information in order to analyze customers behavior.
* A/B testing implementation strategies through conversions and funnels.
* Proven experience with Google Analytic, Google tag manager and AppsFlyer
Facebook ads, Google ads, Pinterest ads, LinkedIn ads, Twitter ads Area:
* I have the ability to think strategically and develop innovative marketing strategies, out of the box
thinking.
* Oversee large scale budget and large-scale campaigns.
* Analyze and optimize monetization channels to maximize ROI of PPC campaigns.
*Plan, develop, and execute successful campaigns, and optimize CPC, CPA, CPI.
* Provide data-driven reports on campaign progress.
* Constantly optimize ads.
* Analyze and identify new opportunities to expand campaigns.
* Develop working procedures and campaign optimization.
Digital Marketing QA Analysts Area:
* Assign/Coordinate work of a team of QA Analysts
* Create and modify written test procedures, test cases, test logs, and other test-related documentation.
* Collaborates with other teams on all project related testing.
* Log Defects and assist developers with debugging and root-cause analysis
Marketing product Area:
* worked closely with all teams in the company, including Dev, QA etc.
* Write product specifications that dive deep into the technical aspects - API definition, database
implications, etc.
* Manage the full product development flow: define MVP, create mockups, user flows, timelines, release
plans, launch and analysis.
* Present and demo the product to different teams in the company and various customers, both in writing
and in online meetings.
* Conduct analysis and make data-based decisions.
* Work closely with UX designers and developers to bring your ideas to life.
Google Tag Manager
Facebook Advertising
Google Analytics
Google Ads
Social Media Marketing
Email Marketing
Search Engine Marketing
Digital Marketing Strategy
How it works
Post a job for freePost a job
Tell us what you need. Create your own job post or generate one with AI then filter talent matches.
Hire top talent fast
Consult, interview, and hire quickly, so you can meet the freelancers you're excited about.
Collaborate easily
Use Upwork to chat or video call, share files, and track project progress right from the app.
Payment simplified
Manage payments in one place with flexible billing options. Only pay for approved work, hourly or by milestone.
Don't just take our word for it
“Upwork provides an umbrella-level of security. I can see a talent’s work history and ratings. I can hold payments in escrow. I can communicate through Upwork Messages instead of working through my email address.”
KD
Kim Darling
Emerald Tiger
“Upwork is the best platform to hire skilled professionals when we're not looking for a full-time employee. All the companies in our portfolio use Upwork to find talent across a wide range of fields.”
DM
David Merry
Kinetic Investments
“Our very specific requirements can be a challenge—With Upwork, we’re able to access a bigger community to ensure the success of our projects.”
KK
Katja Krohn
Summa Linguae
How do I hire a Google Tag Manager Specialist in Israel on Upwork?
You can hire a Google Tag Manager Specialist in Israel on Upwork in four simple steps:
Create a job post tailored to your Google Tag Manager Specialist project scope. We'll walk you through the process step by step.
Browse top Google Tag Manager Specialist talent on Upwork and invite them to your project.
Once the proposals start flowing in, create a shortlist of top Google Tag Manager Specialist profiles and interview.
Hire the right Google Tag Manager Specialist for your project from Upwork, the world's largest work marketplace.
At Upwork, we believe talent staffing should be easy.
How much does it cost to hire a Google Tag Manager Specialist?
Rates charged by Google Tag Manager Specialists on Upwork can vary with a number of factors including experience, location, and market conditions. See hourly rates for in-demand skills on Upwork.
Why hire a Google Tag Manager Specialist in Israel on Upwork?
As the world's work marketplace, we connect highly-skilled freelance Google Tag Manager Specialists and businesses and help them build trusted, long-term relationships so they can achieve more together. Let us help you build the dream Google Tag Manager Specialist team you need to succeed.
Can I hire a Google Tag Manager Specialist in Israel within 24 hours on Upwork?
Depending on availability and the quality of your job post, it's entirely possible to sign up for Upwork and receive Google Tag Manager Specialist proposals within 24 hours of posting a job description.
Find more freelancers
Top cities for Google Tag Manager Specialists in Israel